Cotton Market
PUBLISHED: 2024 ID: SMRC24779
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Cotton Market

Cotton Market Forecasts to 2030 - Global Analysis By Product (Raw Cotton, Cotton Seed, Cottonseed Oil, Cotton Linter, Other Products), Type (Upland Cotton, Pima Cotton, Organic Cotton, Genetically Modified (GM) Cotton and Other Types), End User and By Geography

4.5 (88 reviews)
4.5 (88 reviews)
Published: 2024 ID: SMRC24779

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Cotton Market is accounted for $41.98 billion in 2023 and is expected to reach $57.92 billion by 2030 growing at a CAGR of 4.7% during the forecast period. Cotton, a vital global crop, is a natural fiber derived from the fluffy seed fibers of the cotton plant (Gossypium). Widely cultivated for its versatility, cotton is used in textiles, apparel, and industrial products. It is valued for its breathability and comfort. Cotton cultivation demands a warm climate and ample water. It thrives in well-drained soil with good fertility.

According to the Reserve Bank of India, in the fiscal year 2022, the value of cotton and cotton products exported from India was over INR 1140 billion (USD 13.94 billion). This increased by almost INR 586 billion (USD 5.1 billion) compared to the previous financial year, which accounted for INR 726 billion (USD 8.8 billion). 

Market Dynamics: 

Driver: 

Escalating global demand for textiles

As the textile industry continues to expand worldwide, particularly in emerging economies, the need for cotton, a fundamental raw material in textile production, has surged. This heightened demand is influenced by factors such as population growth, urbanization, and changing consumer preferences. Consequently, the cotton market is experiencing increased pressure to meet the growing requirements of the textile sector, shaping the dynamics of global cotton trade and production.

Restraint:

Pest and disease outbreaks

Pest and disease outbreaks lead to increased production costs as farmers invest in pest control measures and disease management. The susceptibility of cotton crops to infestations can result in reduced supply, subsequently affecting global cotton prices. Additionally, the need for chemical interventions raises environmental concerns and influences consumer perceptions. Overall, pest and disease pressures create uncertainties in the cotton market, influencing production efficiency and economic viability for cotton farmers worldwide.

Opportunity:

Rising biotechnological advancements

Biotechnological advancements enhance the cotton crop yield, fiber quality, and resistance to pests. Innovations that enhance production and sustainability include genetically engineered cotton types with enhanced features like drought tolerance and pest resistance. Better adaptation and resource efficiency are ensured by cotton types developed due to biotechnology that is suited to particular environmental conditions. This meets worldwide demand by making the cotton sector more resilient and effective.

Threat:

Competition from synthetic fibers

Synthetic fibers like polyester and nylon often emulate cotton's desirable qualities at a lower price point, leading to reduced demand for cotton products. Synthetic fibers offer superior attributes, such as durability and cost-effectiveness. Additionally, advancements in technology continually enhance synthetic fiber performance, intensifying the challenge for cotton producers to maintain market share. This competition thereby hampers the market growth.

Covid-19 Impact

The covid-19 pandemic significantly impacted the global cotton market as lockdowns disrupted supply chains and reduced demand for textiles. Restrictions on movement hindered cotton harvesting and transportation, causing labor shortages. With reduced consumer spending on clothing, cotton prices fluctuated. Moreover, global trade disruptions and economic uncertainties further affected the cotton market. As countries gradually recover, the cotton industry continues to navigate challenges, including changing consumer behaviour and supply chain adjustments, influencing market dynamics.

The organic cotton segment is expected to be the largest during the forecast period

The organic cotton segment is estimated to have a lucrative growth. Organic cotton is a sustainable and eco-friendly alternative to conventional cotton, grown without synthetic pesticides, herbicides, or genetically modified organisms. Cultivated using natural methods, it promotes soil health and biodiversity while reducing environmental impact. The resulting fabric is free from harmful chemicals, making it hypoallergenic and safer for consumers. Choosing organic cotton supports a more sustainable and ethical approach, contributing to a healthier planet and promoting responsible consumer choices in the fashion and textile industries. 

The textile industry segment is expected to have the highest CAGR during the forecast period

The textile industry segment is anticipated to witness the highest CAGR growth during the forecast period, due to its versatility and numerous benefits. It is soft, breathable, and absorbent, making it comfortable for clothing. Cotton fabrics are durable, easy to dye, and have excellent moisture-wicking properties. Additionally, cotton is hypoallergenic and suitable for various climates. Its natural fibers allow for good air circulation, reducing the risk of skin irritations. Cotton's adaptability and eco-friendly characteristics contribute to its popularity in the textile industry, promoting sustainability and comfort in a wide range of products.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period. China leads the most of the global production and export market. India is also one of the world's largest cotton producers, accounting for about 22% of the world's cotton production. Moreover, the dominance of the textile sector prevails in both China and India, as it consumes most of the cotton produced in the country. Therefore, the rising requirement for cotton in these major countries is propelling the market demand in this region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period. The United States, as a major player, maintained its position as a leading cotton producer and exporter during this forecast period. Technological advancements, such as the adoption of genetically modified cotton varieties, influenced yields and quality. Trade policies and agreements, including the North American Free Trade Agreement (NAFTA), also impacted the dynamics of cotton commerce. Further, advancements in cotton cultivation practices and growing and international trade activities are fuelling the region’s market demand.

Key players in the market

Some of the key players profiled in the Cotton Market include Cotton Corporation of India, Fazal Group, Loyal Textiles Mills Limited, Oswal Group, Vardhman Group, Bombay Dyeing, Armor Seed, Damodar Group, Unifi Inc., Banswara Syntex Limited, Adani Group, Shri Vallabh Pittie Group, Weiqiao Textile Company Limited, Cargill Incorporated, Bunge Limited, Corteva Agriscience, Olam International and Gokak Mills.

Key Developments:

In November 2023, State-run Cotton Corp. of India (CCI) is set to procure over one million bales of premium Kasturi cotton in the current season that began in October 2023. It is projected at 36 million bales of 170 kg each.

In March 2022, Armor Seed Company released two cotton varieties, ARMOR 9512 B3XF and ARMOR 9442 XF, in the 2022 season. Both varieties are known for their big seeds, improved vigor/emergence, fiber quality, and XtendFlex Technology.
 
Products Covered:
• Raw Cotton
• Cotton Seed
• Cottonseed Oil
• Cotton Linter
• Other Products

Types Covered:
• Upland Cotton
• Pima Cotton
• Organic Cotton
• Genetically Modified (GM) Cotton
• Other Types

End Users Covered:
• Textile Industry
• Medical Industry
• Automotive Industry
• Footwear Manufacturers
• Fashion & Accessories Brands
• Paper Industry
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary        
          
2 Preface         

 2.1 Abstract        
 2.2 Stake Holders       
 2.3 Research Scope       
 2.4 Research Methodology      
  2.4.1 Data Mining      
  2.4.2 Data Analysis      
  2.4.3 Data Validation      
  2.4.4 Research Approach      
 2.5 Research Sources       
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions      
          
3 Market Trend Analysis       
 3.1 Introduction       
 3.2 Drivers        
 3.3 Restraints       
 3.4 Opportunities       
 3.5 Threats        
 3.6 Product Analysis       
 3.7 End User Analysis       
 3.8 Emerging Markets       
 3.9 Impact of Covid-19       
          
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry       
          
5 Global Cotton Market, By Product      
 5.1 Introduction       
 5.2 Raw Cotton       
 5.3 Cotton Seed       
 5.4 Cottonseed Oil       
 5.5 Cotton Linter       
 5.6 Other Products       
          
6 Global Cotton Market, By Type      
 6.1 Introduction       
 6.2 Upland Cotton       
 6.3 Pima Cotton       
 6.4 Organic Cotton       
 6.5 Genetically Modified (GM) Cotton     
 6.6 Other Types       
          
7 Global Cotton Market, By End User      
 7.1 Introduction       
 7.2 Textile Industry       
 7.3 Medical Industry       
 7.4 Automotive Industry      
 7.5 Footwear Manufacturers      
 7.6 Fashion & Accessories Brands      
 7.7 Paper Industry       
 7.8 Other End Users       
          
8 Global Cotton Market, By Geography      
 8.1 Introduction       
 8.2 North America       
  8.2.1 US       
  8.2.2 Canada       
  8.2.3 Mexico       
 8.3 Europe        
  8.3.1 Germany       
  8.3.2 UK       
  8.3.3 Italy       
  8.3.4 France       
  8.3.5 Spain       
  8.3.6 Rest of Europe      
 8.4 Asia Pacific       
  8.4.1 Japan       
  8.4.2 China       
  8.4.3 India       
  8.4.4 Australia       
  8.4.5 New Zealand      
  8.4.6 South Korea      
  8.4.7 Rest of Asia Pacific      
 8.5 South America       
  8.5.1 Argentina      
  8.5.2 Brazil       
  8.5.3 Chile       
  8.5.4 Rest of South America     
 8.6 Middle East & Africa      
  8.6.1 Saudi Arabia      
  8.6.2 UAE       
  8.6.3 Qatar       
  8.6.4 South Africa      
  8.6.5 Rest of Middle East & Africa     
          
9 Key Developments        
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 9.2 Acquisitions & Mergers      
 9.3 New Product Launch      
 9.4 Expansions       
 9.5 Other Key Strategies      
          
10 Company Profiling        
 10.1 Cotton Corporation of India      
 10.2 Fazal Group       
 10.3 Loyal Textiles Mills Limited      
 10.4 Oswal Group       
 10.5 Vardhman Group       
 10.6 Bombay Dyeing       
 10.7 Armor Seed       
 10.8 Damodar Group       
 10.9 Unifi Inc.        
 10.10 Banswara Syntex Limited      
 10.11 Adani Group       
 10.12 Shri Vallabh Pittie Group      
 10.13 Weiqiao Textile Company Limited     
 10.14 Cargill Incorporated       
 10.15 Bunge Limited       
 10.16 Corteva Agriscience       
 10.17 Olam International       
 10.18 Gokak Mills       
          
List of Tables         
1 Global Cotton Market Outlook, By Region (2021-2030) ($MN)    
2 Global Cotton Market Outlook, By Product (2021-2030) ($MN)    
3 Global Cotton Market Outlook, By Raw Cotton (2021-2030) ($MN)   
4 Global Cotton Market Outlook, By Cotton Seed (2021-2030) ($MN)   
5 Global Cotton Market Outlook, By Cottonseed Oil (2021-2030) ($MN)   
6 Global Cotton Market Outlook, By Cotton Linter (2021-2030) ($MN)   
7 Global Cotton Market Outlook, By Other Products (2021-2030) ($MN)   
8 Global Cotton Market Outlook, By Type (2021-2030) ($MN)    
9 Global Cotton Market Outlook, By Upland Cotton (2021-2030) ($MN)   
10 Global Cotton Market Outlook, By Pima Cotton (2021-2030) ($MN)   
11 Global Cotton Market Outlook, By Organic Cotton (2021-2030) ($MN)   
12 Global Cotton Market Outlook, By Genetically Modified (GM) Cotton (2021-2030) ($MN) 
13 Global Cotton Market Outlook, By Other Types (2021-2030) ($MN)   
14 Global Cotton Market Outlook, By End User (2021-2030) ($MN)   
15 Global Cotton Market Outlook, By Textile Industry (2021-2030) ($MN)   
16 Global Cotton Market Outlook, By Medical Industry (2021-2030) ($MN)   
17 Global Cotton Market Outlook, By Automotive Industry (2021-2030) ($MN)  
18 Global Cotton Market Outlook, By Footwear Manufacturers (2021-2030) ($MN)  
19 Global Cotton Market Outlook, By Fashion & Accessories Brands (2021-2030) ($MN)  
20 Global Cotton Market Outlook, By Paper Industry (2021-2030) ($MN)   
21 Global Cotton Market Outlook, By Other End Users (2021-2030) ($MN)   
22 North America Cotton Market Outlook, By Country (2021-2030) ($MN)   
23 North America Cotton Market Outlook, By Product (2021-2030) ($MN)   
24 North America Cotton Market Outlook, By Raw Cotton (2021-2030) ($MN)  
25 North America Cotton Market Outlook, By Cotton Seed (2021-2030) ($MN)  
26 North America Cotton Market Outlook, By Cottonseed Oil (2021-2030) ($MN)  
27 North America Cotton Market Outlook, By Cotton Linter (2021-2030) ($MN)  
28 North America Cotton Market Outlook, By Other Products (2021-2030) ($MN)  
29 North America Cotton Market Outlook, By Type (2021-2030) ($MN)   
30 North America Cotton Market Outlook, By Upland Cotton (2021-2030) ($MN)  
31 North America Cotton Market Outlook, By Pima Cotton (2021-2030) ($MN)  
32 North America Cotton Market Outlook, By Organic Cotton (2021-2030) ($MN)  
33 North America Cotton Market Outlook, By Genetically Modified (GM) Cotton (2021-2030) ($MN)
34 North America Cotton Market Outlook, By Other Types (2021-2030) ($MN)  
35 North America Cotton Market Outlook, By End User (2021-2030) ($MN)   
36 North America Cotton Market Outlook, By Textile Industry (2021-2030) ($MN)  
37 North America Cotton Market Outlook, By Medical Industry (2021-2030) ($MN)  
38 North America Cotton Market Outlook, By Automotive Industry (2021-2030) ($MN)  
39 North America Cotton Market Outlook, By Footwear Manufacturers (2021-2030) ($MN) 
40 North America Cotton Market Outlook, By Fashion & Accessories Brands (2021-2030) ($MN) 
41 North America Cotton Market Outlook, By Paper Industry (2021-2030) ($MN)  
42 North America Cotton Market Outlook, By Other End Users (2021-2030) ($MN)  
43 Europe Cotton Market Outlook, By Country (2021-2030) ($MN)    
44 Europe Cotton Market Outlook, By Product (2021-2030) ($MN)    
45 Europe Cotton Market Outlook, By Raw Cotton (2021-2030) ($MN)   
46 Europe Cotton Market Outlook, By Cotton Seed (2021-2030) ($MN)   
47 Europe Cotton Market Outlook, By Cottonseed Oil (2021-2030) ($MN)   
48 Europe Cotton Market Outlook, By Cotton Linter (2021-2030) ($MN)   
49 Europe Cotton Market Outlook, By Other Products (2021-2030) ($MN)   
50 Europe Cotton Market Outlook, By Type (2021-2030) ($MN)    
51 Europe Cotton Market Outlook, By Upland Cotton (2021-2030) ($MN)   
52 Europe Cotton Market Outlook, By Pima Cotton (2021-2030) ($MN)   
53 Europe Cotton Market Outlook, By Organic Cotton (2021-2030) ($MN)   
54 Europe Cotton Market Outlook, By Genetically Modified (GM) Cotton (2021-2030) ($MN) 
55 Europe Cotton Market Outlook, By Other Types (2021-2030) ($MN)   
56 Europe Cotton Market Outlook, By End User (2021-2030) ($MN)   
57 Europe Cotton Market Outlook, By Textile Industry (2021-2030) ($MN)   
58 Europe Cotton Market Outlook, By Medical Industry (2021-2030) ($MN)   
59 Europe Cotton Market Outlook, By Automotive Industry (2021-2030) ($MN)  
60 Europe Cotton Market Outlook, By Footwear Manufacturers (2021-2030) ($MN)  
61 Europe Cotton Market Outlook, By Fashion & Accessories Brands (2021-2030) ($MN) 
62 Europe Cotton Market Outlook, By Paper Industry (2021-2030) ($MN)   
63 Europe Cotton Market Outlook, By Other End Users (2021-2030) ($MN)   
64 Asia Pacific Cotton Market Outlook, By Country (2021-2030) ($MN)   
65 Asia Pacific Cotton Market Outlook, By Product (2021-2030) ($MN)   
66 Asia Pacific Cotton Market Outlook, By Raw Cotton (2021-2030) ($MN)   
67 Asia Pacific Cotton Market Outlook, By Cotton Seed (2021-2030) ($MN)   
68 Asia Pacific Cotton Market Outlook, By Cottonseed Oil (2021-2030) ($MN)  
69 Asia Pacific Cotton Market Outlook, By Cotton Linter (2021-2030) ($MN)   
70 Asia Pacific Cotton Market Outlook, By Other Products (2021-2030) ($MN)  
71 Asia Pacific Cotton Market Outlook, By Type (2021-2030) ($MN)   
72 Asia Pacific Cotton Market Outlook, By Upland Cotton (2021-2030) ($MN)  
73 Asia Pacific Cotton Market Outlook, By Pima Cotton (2021-2030) ($MN)   
74 Asia Pacific Cotton Market Outlook, By Organic Cotton (2021-2030) ($MN)  
75 Asia Pacific Cotton Market Outlook, By Genetically Modified (GM) Cotton (2021-2030) ($MN) 
76 Asia Pacific Cotton Market Outlook, By Other Types (2021-2030) ($MN)   
77 Asia Pacific Cotton Market Outlook, By End User (2021-2030) ($MN)   
78 Asia Pacific Cotton Market Outlook, By Textile Industry (2021-2030) ($MN)  
79 Asia Pacific Cotton Market Outlook, By Medical Industry (2021-2030) ($MN)  
80 Asia Pacific Cotton Market Outlook, By Automotive Industry (2021-2030) ($MN)  
81 Asia Pacific Cotton Market Outlook, By Footwear Manufacturers (2021-2030) ($MN)  
82 Asia Pacific Cotton Market Outlook, By Fashion & Accessories Brands (2021-2030) ($MN) 
83 Asia Pacific Cotton Market Outlook, By Paper Industry (2021-2030) ($MN)  
84 Asia Pacific Cotton Market Outlook, By Other End Users (2021-2030) ($MN)  
85 South America Cotton Market Outlook, By Country (2021-2030) ($MN)   
86 South America Cotton Market Outlook, By Product (2021-2030) ($MN)   
87 South America Cotton Market Outlook, By Raw Cotton (2021-2030) ($MN)  
88 South America Cotton Market Outlook, By Cotton Seed (2021-2030) ($MN)  
89 South America Cotton Market Outlook, By Cottonseed Oil (2021-2030) ($MN)  
90 South America Cotton Market Outlook, By Cotton Linter (2021-2030) ($MN)  
91 South America Cotton Market Outlook, By Other Products (2021-2030) ($MN)  
92 South America Cotton Market Outlook, By Type (2021-2030) ($MN)   
93 South America Cotton Market Outlook, By Upland Cotton (2021-2030) ($MN)  
94 South America Cotton Market Outlook, By Pima Cotton (2021-2030) ($MN)  
95 South America Cotton Market Outlook, By Organic Cotton (2021-2030) ($MN)  
96 South America Cotton Market Outlook, By Genetically Modified (GM) Cotton (2021-2030) ($MN)
97 South America Cotton Market Outlook, By Other Types (2021-2030) ($MN)  
98 South America Cotton Market Outlook, By End User (2021-2030) ($MN)   
99 South America Cotton Market Outlook, By Textile Industry (2021-2030) ($MN)  
100 South America Cotton Market Outlook, By Medical Industry (2021-2030) ($MN)  
101 South America Cotton Market Outlook, By Automotive Industry (2021-2030) ($MN)  
102 South America Cotton Market Outlook, By Footwear Manufacturers (2021-2030) ($MN) 
103 South America Cotton Market Outlook, By Fashion & Accessories Brands (2021-2030) ($MN) 
104 South America Cotton Market Outlook, By Paper Industry (2021-2030) ($MN)  
105 South America Cotton Market Outlook, By Other End Users (2021-2030) ($MN)  
106 Middle East & Africa Cotton Market Outlook, By Country (2021-2030) ($MN)  
107 Middle East & Africa Cotton Market Outlook, By Product (2021-2030) ($MN)  
108 Middle East & Africa Cotton Market Outlook, By Raw Cotton (2021-2030) ($MN)  
109 Middle East & Africa Cotton Market Outlook, By Cotton Seed (2021-2030) ($MN)  
110 Middle East & Africa Cotton Market Outlook, By Cottonseed Oil (2021-2030) ($MN)  
111 Middle East & Africa Cotton Market Outlook, By Cotton Linter (2021-2030) ($MN)  
112 Middle East & Africa Cotton Market Outlook, By Other Products (2021-2030) ($MN)  
113 Middle East & Africa Cotton Market Outlook, By Type (2021-2030) ($MN)   
114 Middle East & Africa Cotton Market Outlook, By Upland Cotton (2021-2030) ($MN)  
115 Middle East & Africa Cotton Market Outlook, By Pima Cotton (2021-2030) ($MN)  
116 Middle East & Africa Cotton Market Outlook, By Organic Cotton (2021-2030) ($MN)  
117 Middle East & Africa Cotton Market Outlook, By Genetically Modified (GM) Cotton (2021-2030) ($MN)
118 Middle East & Africa Cotton Market Outlook, By Other Types (2021-2030) ($MN)  
119 Middle East & Africa Cotton Market Outlook, By End User (2021-2030) ($MN)  
120 Middle East & Africa Cotton Market Outlook, By Textile Industry (2021-2030) ($MN)  
121 Middle East & Africa Cotton Market Outlook, By Medical Industry (2021-2030) ($MN) 
122 Middle East & Africa Cotton Market Outlook, By Automotive Industry (2021-2030) ($MN) 
123 Middle East & Africa Cotton Market Outlook, By Footwear Manufacturers (2021-2030) ($MN) 
124 Middle East & Africa Cotton Market Outlook, By Fashion & Accessories Brands (2021-2030) ($MN)
125 Middle East & Africa Cotton Market Outlook, By Paper Industry (2021-2030) ($MN)  
126 Middle East & Africa Cotton Market Outlook, By Other End Users (2021-2030) ($MN) 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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