Digestive Health Supplements Market
Digestive Health Supplements Market Forecasts to 2030 - Global Analysis By Product (Probiotics, Prebiotics, Digestive Enzymes, Dietary Fibers, Laxatives, Antacids and Other Products), Formulation, Ingredient Source, Distribution Channel, Application, End User and By Geography
According to Stratistics MRC, the Global Digestive Health Supplements Market is accounted for $9.23 billion in 2023 and is expected to reach $14.79 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Digestive health supplements are products designed to support and optimize the functioning of the digestive system. They typically contain a blend of vitamins, minerals, enzymes, probiotics, and/or prebiotics aimed at promoting a healthy gut environment. These supplements may assist in improving digestion, relieving symptoms of gastrointestinal discomfort such as bloating or indigestion, enhancing nutrient absorption, and balancing gut flora.
According to the Ministry of Food and Drug Safety of the Republic of Korea and the National Food Safety Information Service, in 2022, probiotic products took up about 16.7% of the South Korean health functional food market.
Market Dynamics:
Driver:
Rising incidence of digestive disorders
The rising incidence of digestive disorders, such as irritable bowel syndrome (IBS), gastroesophageal reflux disease (GERD), and inflammatory bowel diseases (IBD), propels the growth of the digestive health supplements. As individuals seek relief from gastrointestinal symptoms and strive to manage chronic conditions, there's a heightened demand for supplements targeting digestive health. Consumers increasingly turn to these products as complementary or alternative solutions to conventional treatments, driving market expansion.
Restraint:
Perceived efficacy and safety concerns
Perceived efficacy and safety concerns in digestive health supplements stem from a lack of robust scientific evidence supporting their claims, potential adverse effects, and product quality issues. Without clear assurances of effectiveness and safety, hesitant consumers may opt for alternative solutions or refrain from using supplements altogether. This skepticism hampers market growth by deterring consumer confidence and adoption.
Opportunity:
Changing lifestyles and dietary habits
Changing lifestyles and dietary habits, characterized by increased stress, sedentary behaviour and poor dietary choices drive the demand for digestive health supplements. Modern lifestyles often contribute to digestive discomfort and disorders, prompting individuals to seek solutions for digestive wellness. Consumers are increasingly recognizing the role of supplements in supporting digestive function and overall health. As a result, there is a growing market for digestive health supplements tailored to address specific digestive concerns, offering convenience and potential relief from symptoms associated with unhealthy lifestyle and dietary habits.
Threat:
Price sensitivity
Price sensitivity in digestive health supplements arises due to consumer’s prioritization of healthcare expenditures and their willingness to pay for perceived value. In regions where healthcare costs are a significant concern, consumers opt for lower-cost alternatives or prioritize essential healthcare expenses over supplements. This price sensitivity can hamper market growth by limiting consumer adoption rates and constraining manufacturers' ability to command higher prices for premium products.
Covid-19 Impact
The covid-19 pandemic has had a mixed impact on the digestive health supplements market. On one hand, heightened health consciousness and concerns about immunity have driven increased interest in preventive healthcare, including digestive health. On the other hand, economic uncertainties and disrupted supply chains have constrained market growth. Fluctuating consumer spending patterns and shifts in purchasing priorities have influenced market dynamics, with some segments experiencing growth while others face challenges.
The gummies segment is expected to be the largest during the forecast period
The gummies segment is estimated to have a lucrative growth. Digestive health supplements in gummy form offer a convenient and tasty way to support gut health. These gummies typically contain ingredients like probiotics, fiber, and digestive enzymes, which can aid in digestion, promote a healthy balance of gut bacteria, and alleviate symptoms like bloating or indigestion. With their enjoyable taste and easy-to-administer format, these supplements appeal to a wide range of consumers who prioritize digestive wellness.
The immunity enhancement segment is expected to have the highest CAGR during the forecast period
The immunity enhancement segment is anticipated to witness the highest CAGR growth during the forecast period. Digestive health supplements play a crucial role in enhancing immunity. A healthy gut microbiome is fundamental for optimal immune function, as it houses a significant portion of the body's immune cells. By nourishing the gut, digestive health supplements contribute to overall immune resilience, supporting the body's ability to fend off infections and maintain wellness.
Region with largest share:
Asia Pacific is projected to hold the largest market share during the forecast period due to rising disposable incomes, increasing urbanization and changing dietary habits. Additionally, the prevalence of gastrointestinal disorders, coupled with a shift towards preventive healthcare, fuels demand for supplements. Moreover, the influence of traditional medicine systems, such as Ayurveda and Traditional Chinese Medicine, promotes the use of natural remedies for digestive wellness. As a result, the Asia-Pacific region presents lucrative opportunities for manufacturers and suppliers of digestive health supplements.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to growing aging population, increasing awareness of the importance of digestive health and high prevalence of gastrointestinal disorders. Additionally, the region's strong healthcare infrastructure and consumer purchasing power further support market expansion. With a trend towards preventive healthcare and a focus on natural remedies, North America remains a key region for digestive health supplement manufacturers and retailers.
Key players in the market
Some of the key players profiled in the Digestive Health Supplements Market include Bayer AG, Procter & Gamble, Nestle S.A., Pfizer Inc., Abbott Laboratories, Nature's Bounty Co., Gutsi, NOW Foods, Reckitt Benckiser Group plc, Acutia, Digestive Advantage, Enzymedica, Garden of Life, Gaia Herbs, Himalaya Wellness, Nutramax Laboratories and Church & Dwight Corporation.
Key Developments:
In November 2023, Acutia launched dietary supplement offering a holistic approach to digestive health and overall wellness. The daily supplement works with the microbiome to help ease digestive upset quickly and improve gut health over time.
In October 2023, New Zealand probiotic firm Gutsi has launched a 60-day Gut Reset Kit, hoping to make practitioner-grade supplements more accessible to consumers. The 60-day Gut Reset kit is a comprehensive gut care protocol containing pre-, pro-, and postbiotic nutrition from its existing products – SporeBiotic, Gut Food and Good Guts – to support gut health.
Products Covered:
• Probiotics
• Prebiotics
• Digestive Enzymes
• Dietary Fibers
• Laxatives
• Antacids
• Other Products
Formulations Covered:
• Capsules
• Liquids
• Powders
• Gummies
• Other Formulations
Ingredient Sources Covered:
• Herbs & Botanicals
• Omega-3 Fatty Acids
• Aloe Vera
• Psyllium Husk
• Apple Cider Vinegar
• Other Ingredient Sources
Distribution Channels Covered:
• Pharmacies & Drugstores
• Supermarkets & Hypermarkets
• Online Retail
• Health Food Stores
• Other Distribution Channels
Applications Covered:
• General Well-being
• Immunity Enhancement
• Weight Management
• Heart Health
• Detoxification
• Other Applications
End Users Covered:
• Adults
• Paediatric
• Geriatric
• Athletes & Fitness Enthusiasts
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Digestive Health Supplements Market, By Product
5.1 Introduction
5.2 Probiotics
5.3 Prebiotics
5.4 Digestive Enzymes
5.5 Dietary Fibers
5.6 Laxatives
5.7 Antacids
5.8 Other Products
6 Global Digestive Health Supplements Market, By Formulation
6.1 Introduction
6.2 Capsules
6.3 Liquids
6.4 Powders
6.5 Gummies
6.6 Other Formulations
7 Global Digestive Health Supplements Market, By Ingredient Source
7.1 Introduction
7.2 Herbs & Botanicals
7.3 Omega-3 Fatty Acids
7.4 Aloe Vera
7.5 Psyllium Husk
7.6 Apple Cider Vinegar
7.7 Other Ingredient Sources
8 Global Digestive Health Supplements Market, By Distribution Channel
8.1 Introduction
8.2 Pharmacies & Drugstores
8.3 Supermarkets & Hypermarkets
8.4 Online Retail
8.5 Health Food Stores
8.6 Other Distribution Channels
9 Global Digestive Health Supplements Market, By Application
9.1 Introduction
9.2 General Well-being
9.3 Immunity Enhancement
9.4 Weight Management
9.5 Heart Health
9.6 Detoxification
9.7 Other Applications
10 Global Digestive Health Supplements Market, By End User
10.1 Introduction
10.2 Adults
10.3 Paediatric
10.4 Geriatric
10.5 Athletes & Fitness Enthusiasts
10.6 Other End Users
11 Global Digestive Health Supplements Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Bayer AG
13.2 Procter & Gamble
13.3 Nestle S.A.
13.4 Pfizer Inc.
13.5 Abbott Laboratories
13.6 Nature's Bounty Co.
13.7 Gutsi
13.8 NOW Foods
13.9 Reckitt Benckiser Group plc
13.10 Acutia
13.11 Digestive Advantage
13.12 Enzymedica
13.13 Garden of Life
13.14 Gaia Herbs
13.15 Himalaya Wellness
13.16 Nutramax Laboratories
13.17 Church & Dwight Corporation
List of Tables
1 Global Digestive Health Supplements Market Outlook, By Region (2021-2030) ($MN)
2 Global Digestive Health Supplements Market Outlook, By Product (2021-2030) ($MN)
3 Global Digestive Health Supplements Market Outlook, By Probiotics (2021-2030) ($MN)
4 Global Digestive Health Supplements Market Outlook, By Prebiotics (2021-2030) ($MN)
5 Global Digestive Health Supplements Market Outlook, By Digestive Enzymes (2021-2030) ($MN)
6 Global Digestive Health Supplements Market Outlook, By Dietary Fibers (2021-2030) ($MN)
7 Global Digestive Health Supplements Market Outlook, By Laxatives (2021-2030) ($MN)
8 Global Digestive Health Supplements Market Outlook, By Antacids (2021-2030) ($MN)
9 Global Digestive Health Supplements Market Outlook, By Other Products (2021-2030) ($MN)
10 Global Digestive Health Supplements Market Outlook, By Formulation (2021-2030) ($MN)
11 Global Digestive Health Supplements Market Outlook, By Capsules (2021-2030) ($MN)
12 Global Digestive Health Supplements Market Outlook, By Liquids (2021-2030) ($MN)
13 Global Digestive Health Supplements Market Outlook, By Powders (2021-2030) ($MN)
14 Global Digestive Health Supplements Market Outlook, By Gummies (2021-2030) ($MN)
15 Global Digestive Health Supplements Market Outlook, By Other Formulations (2021-2030) ($MN)
16 Global Digestive Health Supplements Market Outlook, By Ingredient Source (2021-2030) ($MN)
17 Global Digestive Health Supplements Market Outlook, By Herbs & Botanicals (2021-2030) ($MN)
18 Global Digestive Health Supplements Market Outlook, By Omega-3 Fatty Acids (2021-2030) ($MN)
19 Global Digestive Health Supplements Market Outlook, By Aloe Vera (2021-2030) ($MN)
20 Global Digestive Health Supplements Market Outlook, By Psyllium Husk (2021-2030) ($MN)
21 Global Digestive Health Supplements Market Outlook, By Apple Cider Vinegar (2021-2030) ($MN)
22 Global Digestive Health Supplements Market Outlook, By Other Ingredient Sources (2021-2030) ($MN)
23 Global Digestive Health Supplements Market Outlook, By Distribution Channel (2021-2030) ($MN)
24 Global Digestive Health Supplements Market Outlook, By Pharmacies & Drugstores (2021-2030) ($MN)
25 Global Digestive Health Supplements Market Outlook, By Supermarkets & Hypermarkets (2021-2030) ($MN)
26 Global Digestive Health Supplements Market Outlook, By Online Retail (2021-2030) ($MN)
27 Global Digestive Health Supplements Market Outlook, By Health Food Stores (2021-2030) ($MN)
28 Global Digestive Health Supplements Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
29 Global Digestive Health Supplements Market Outlook, By Application (2021-2030) ($MN)
30 Global Digestive Health Supplements Market Outlook, By General Well-being (2021-2030) ($MN)
31 Global Digestive Health Supplements Market Outlook, By Immunity Enhancement (2021-2030) ($MN)
32 Global Digestive Health Supplements Market Outlook, By Weight Management (2021-2030) ($MN)
33 Global Digestive Health Supplements Market Outlook, By Heart Health (2021-2030) ($MN)
34 Global Digestive Health Supplements Market Outlook, By Detoxification (2021-2030) ($MN)
35 Global Digestive Health Supplements Market Outlook, By Other Applications (2021-2030) ($MN)
36 Global Digestive Health Supplements Market Outlook, By End User (2021-2030) ($MN)
37 Global Digestive Health Supplements Market Outlook, By Adults (2021-2030) ($MN)
38 Global Digestive Health Supplements Market Outlook, By Paediatric (2021-2030) ($MN)
39 Global Digestive Health Supplements Market Outlook, By Geriatric (2021-2030) ($MN)
40 Global Digestive Health Supplements Market Outlook, By Athletes & Fitness Enthusiasts (2021-2030) ($MN)
41 Global Digestive Health Supplements Market Outlook, By Other End Users (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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