Orange Powder Market

According to Stratistics MRC, the Global Orange Powder Market is accounted for $443.01 million in 2023 and is expected to reach $734.97 million by 2030 growing at a CAGR of 7.5% during the forecast period. Orange powder is a versatile food ingredient made from dehydrated and ground oranges. It retains the fruit's essence and flavor, offering a convenient way to add a citrus taste to various dishes without adding additional liquid. It's used in beverages, seasonings, baked goods, and more, providing a concentrated orange flavor that enhances culinary creations with its sweet and tangy profile.

According to the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS), in 2022–2023, China is expected to produce 7.6 million metric tonnes (MMT) of oranges, up from 7.55 MMT in the previous year.

Market Dynamics: 

Driver: 

Growing consumer awareness regarding health and wellness

Growing consumer awareness about health and wellness significantly drives the orange powder market. As individuals become more conscious of their dietary choices, there's a heightened demand for natural and nutritious ingredients. Orange powder, rich in vitamins, minerals, and antioxidants, aligns with this trend, offering a healthy, convenient alternative to artificial flavors and additives. Its application in foods, beverages, and supplements caters to the demand for wellness-oriented products, fueling market growth.

Restraint:

Dependency on climate

The orange powder market's growth is significantly hindered by its dependency on climate conditions. Oranges, the primary raw material, require specific climatic conditions to thrive. Adverse weather events like droughts, frosts, or excessive rainfall can drastically affect orange production, leading to supply shortages and increased prices. This volatility makes it challenging to maintain consistent orange powder production levels, impacting market stability and potentially restraining growth. 

Opportunity:

Growing demand in the cosmetics industry

Orange powder, rich in vitamin C and antioxidants, is increasingly sought-after for its skin-brightening and anti-aging properties. As consumers lean towards organic and natural beauty products, incorporating orange powder into formulations for creams, face masks, and scrubs becomes more appealing. This trend not only diversifies the market's applications but also boosts its growth potential by tapping into the lucrative cosmetics sector.

Threat:

Regulatory and certification risks

Regulatory and certification risks in the orange powder market stem from stringent food safety standards and the need for compliance with various regulations. Producers must ensure their products meet safety criteria, such as those outlined by the FDA and EU authorities, to avoid potential hazards like contamination with pathogens or foreign bodies. Failure to comply can lead to product recalls, legal penalties, and a loss of consumer trust, which can significantly impact market position and financial performance.

Covid-19 Impact: 

The COVID-19 pandemic disrupted the orange powder market by affecting the production and trading of key goods. However, it also propelled demand for vitamin C sources, boosting interest in orange powder. The market faced supply chain challenges but saw growth opportunities as consumers sought natural nutrient supplements and the health benefits associated with vitamin C during lockdown periods.

The orange peel powder segment is expected to be the largest during the forecast period

The orange peel powder segment is anticipated to dominate the orange powder market during the forecast period due to its extensive application in the food and beverage industry, cosmetics, and dietary supplements. Rich in dietary fiber, vitamin C, and other essential nutrients, orange peel powder is increasingly preferred for its health benefits, natural flavoring, and as a natural colorant. Its versatility and the growing consumer inclination towards natural and organic products significantly contribute to its expected largest market share.

The cosmetics & personal care segment is expected to have the highest CAGR during the forecast period

The cosmetics and personal care segment is projected to witness the highest CAGR in the orange powder market due to increasing consumer preference for natural ingredients in beauty products. Orange powder, rich in vitamin C and antioxidants, is becoming popular for its skin health benefits, such as promoting collagen production and combating oxidative stress. This trend is driving its incorporation into a variety of skincare and personal care products, fueling growth in this market segment.

Region with largest share:

Asia Pacific is expected to dominate the orange powder market over the forecast period due to its large population, rising disposable incomes, and growing health consciousness among consumers. The region's robust food and beverage industry, coupled with an increasing demand for natural food additives, is also propelling market growth. Additionally, the expanding cosmetics sector in Asia Pacific, with a preference for natural ingredients, further contributes to the region's leading position in the global orange powder market.

Region with highest CAGR:

During the forecast period, the Europe region is anticipated to undergo rapid expansion in the orange powder market, driven by increasing consumer demand for natural and organic food products. European consumers' growing awareness of the health and wellness benefits associated with vitamin C and the antioxidants found in orange powder is propelling its use in dietary supplements, beverages, and food products. Additionally, stringent EU regulations promoting the use of natural ingredients in the food and beverage industry further fuel the market's growth in this region.

Key players in the market

Some of the key players in Orange Powder Market include Abbott Laboratories, Adani Pharmachem Pvt Ltd, Archer Daniels Midland Company (ADM), Citromax S.A.C.I., Doehler GmbH, Food Ingredients, Inc., Foodchem International Corporation, FutureCeuticals, Givaudan, Kanegrade Ltd., Kerry Group, Naturex, Nutradry, Pacific Coast Chemicals, Heritage Foods, SunOpta Inc., SVZ International B.V., Terry Laboratories LLC and The Green Labs LLC.

Key Developments:

In April 2023, Döhler Gmbh partnered with Ixora Scientific, a taste modulation expert based in the United States, to develop solutions for natural ingredients used in Food and Beverages. The partnership strengthens Dohler's taste modulation and flavor capabilities.

In January 2023, Heritage Foods unveiled GlucoShakti, an energy drink with an orange flavor. It contains naturally occurring minerals, including sodium, potassium, phosphorus, magnesium, and others, that assist the essential body salts. It assists consumers by providing instant energy.

Types Covered:
• Orange Peel Powder
• Orange Juice Powder

Distribution Channels Covered:
• Offline Retail
• Online Retail

Applications Covered:
• Food & Beverages
• Cosmetics & Personal Care 
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances