Digital Signage Market

According to Stratistics MRC, the Global Digital Signage Market is accounted for $25.31 billion in 2022 and is expected to reach $45.09 billion by 2028 growing at a CAGR of 10.1% during the forecast period. Digital signage uses technologies like LCD, LED, and projection to display digital content like images, videos, streaming media, and information. For wayfinding, exhibitions, marketing, and outdoor advertising, digital billboards are used in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, corporate buildings, etc. Media players and displays no longer frequently encounter compatibility and interoperability problems due to digital signage systems.

According to the Cisco IBSG study, over 40 percent of shoppers say that digital displays, such as video walls, can change what they buy. By using digital signage to provide relevant information to an audience near the point of purchase, retailers have generated higher brand awareness and sales uplift.

Market Dynamics:

Driver:

Escalating demand for personalized and interactive customer experiences

Due to the rising demand for personalized and interactive customer experiences, the digital signage market has been expanding steadily. Businesses are using a variety of cutting-edge tactics to imitate the personalized service of traditional brick-and-mortar stores as e-commerce and online shopping have experienced significant growth. Digital signage has thus become a potent tool for companies to engage customers and offer customized experiences by supplying them with appealing content. Additionally, interactive displays like touch screens enable customers to browse merchandise, place orders, and access more details about goods and services. This function adds an engrossing and immersive experience that can set businesses apart from their competitors.

Restraint:

High costs of digital signage systems

Urban density is correlated with increased traffic. In order to manage urbanization and the issues brought on by heavy traffic, a more intelligent strategy is needed. One of these methods is the development of digital signage systems. A wealth of information is available from smart digital signage systems to address transportation-related issues. Many different types of digital signage displays are available on the global market. The expense of installing sophisticated signage systems typically prevents their widespread use. Additionally, the price of installing a fundamental system is frequently very high. Such factors are limiting market expansion.

Opportunity:

Rising demand for 4K and ultra-HD devices

The development of display technologies has attracted a large consumer base over the years. The demand for large displays has increased as a result of the rapidly expanding use of 4K, or ultra-high definition, TVs in residential settings. Additionally, these displays have ports for connecting different entertainment systems, including home theater systems and gaming consoles. For instance, it offers HDMI audio return channel (ARC), HDCP 2.3, HDMI-CEC, and 4 HDMI inputs. The demand for digital signage is therefore increased by the development of large displays and technological advancements such as near-field communication.

Threat:

Limited flexibility and security risks

Digital signage systems are configured to present pre-selected content in a particular order. Although updating and changing the content being displayed is possible, it can be time-consuming and might call for professional help. For businesses that need to quickly and easily change the messaging being displayed, this could be a drawback. Systems for digital signage are also susceptible to security risks like malware and hacking attacks. This may jeopardize the security of the system as a whole as well as the privacy and accuracy of the data being displayed. Such elements hamper the market growth.

Covid-19 Impact

Numerous businesses, including their operations, have been impacted by the COVID-19 pandemic, making it challenging for businesses to operate. Cloud computing adoption has increased for business continuity in these challenging situations. Digital signage platforms and solutions that are cloud-based, very dependable, and flexible have been offered by a number of market players in the digital signage space. These cloud-based digital signage solutions are simpler to use, highly scalable, and have a lower total cost of ownership because they don't require acquiring and maintaining an on-site server. However, the short-term demand for digital signage has been adversely affected and slightly stagnated due to the decline in export shipments and slow domestic demand for digital signage and display products compared to pre-COVID-19 levels.

The hardware segment is expected to be the largest during the forecast period

During the forecast period, the hardware segment is anticipated to hold the largest share of the overall digital signage market. This growth is being fueled by rising retail space, rising infrastructural developments in emerging economies, and rising digital signage market adoption in commercial verticals. Additionally, a rise in the use of cutting-edge display technologies like 1080p, 4K, and 8K displays, as well as more recent technologies like fine-pixel LED and OLED, is anticipated to further drive up demand for hardware components in the coming years.

The transparent LED screen segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the transparent LED screen segment is anticipated to experience the highest growth. When combined with high resolution, transparent LED screens can provide transparency levels above 80%. They are also sufficiently energy-efficient, which lowers energy use and maximizes user overhead costs. In the upcoming six years, all of these variables are expected to dramatically increase demand for transparent LED screens, supporting the segment's expansion.

Region with largest share:

North America is expected to hold the largest market share in the global digital signage market throughout the forecast period. The decline of print and broadcast mass media has increased demand for digital signage solutions in the area. Additionally, the adoption of digital signage solutions in North America has been prompted by the increased effectiveness of promotions as a result of their adoption. North America currently holds the largest market share for digital signage, thanks in large part to the U.S. Furthermore, it's likely that the market will be driven by developments in display technology.

Region with highest CAGR:

Due to increased public awareness of the advantages of digital signage, the Asia-Pacific region is anticipated to register the highest CAGR. Due to the increasing use of this technology in retail establishments, corporate offices, hospitals, and hotels, India and China are expected to experience significant growth. The number of people visiting malls and multiplex stores in Asia's emerging nations has increased along with the continent's growing middle class. In order to better reach their target audience, Enterprise is taking advantage of this opportunity to promote their products through large displays. Over the forecast period in this region, the adoption of digital signage in the hospitality industry is anticipated to rise in response to the increasing number of shopping malls and multiplexes.



Key players in the market

Some of the key players profiled in the Digital Signage Market include ADFLOW Networks, AU Optronics Corp., Barco NV, BrightSign, LLC, Cisco Systems, Inc., Daktronics Inc., Deepsky Corporation Ltd., DynaScan Technology, Inc., E Ink Holdings, Inc., Elo Touch Solutions Inc., Exceptional 3D, Intel Corporation, Intuilab SA, KeyWest Technology, Inc., Leyard Optoelectronic Co., Ltd., LG Electronics Inc., Microsoft Corp., Navori SA, NEC Display Solutions, Ltd., Omnivex Corporation, Ooh!Media Limited, Panasonic Corporation, Planar Systems Inc. (a Leyard Company), Samsung Electronics Co. Ltd, Scala, Sharp Corporation, Sony Corporation, SpinetiX SA, Toshiba Corporation and Winmate Inc.

Key Developments:

In April 2023, Barco, the projection manufacturer and visualization pioneer in immersive experiences, has partnered again with Culturespaces to open a brand-new digital art centre: Phoenix des Lumières in Dortmund. The two companies have a history of many years working together to visualize immersive art in unique locations. The new Germany-based center deploys a mix of more than one hundred Barco laser projectors.

In May 2022, Barco, a global leader in professional visualization technology, today launched a new LED video wall platform that ensures an outstanding and long-lasting viewing experience, powered by innovative smart engineering. Drawing upon Barco’s long legacy in LED, TruePix is designed completely from the ground up to create a purpose-built video wall for a variety of enterprise applications. It perfects all aspects of the LED experience starting from installation, throughout its long lifetime, to after sales support and maintenance. TruePix ensures a truly seamless experience bringing content to life as intended in control rooms, television studios, lobbies, boardrooms, auditoriums, and other corporate applications.

In July 2021, BrightSign and Signagelive, a leader in enterprise grade digital signage, partner up to provide consumers with a fully integrated digital signage solution. One of the main benefits of this partnership allows its users to access the free, fully licensed, Signagelive digital signage software through BSN.cloud Control Cloud platform.

Types Covered:
• Video Wall
• Transparent LED Screen
• Digital Posters
• Billboards
• Kiosks
• Other Types

Components Covered:
• Hardware
• Software
• Services

Screen Sizes Covered:
• Below 32 Inches
• 32 to 52 Inches
• More than 52 Inches

Contents Covered:
• Broadcast
• Non-Broadcast

Locations Covered:
• Indoor
• Outdoor

Applications Covered:
• Banking, Financial Services and Insurance (BFSI)
• Corporate
• Education
• Entertainment
• Government
• Healthcare
• Hospitality
• Retail
• Sports
• Transportation
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances