Digital Signage Market

Digital Signage Market

Digital Signage Market Forecasts to 2028 - Global Analysis By Type (Video Wall, Transparent LED Screen, Digital Posters and Other Types), Component (Hardware, Software and Services), Screen Size (Below 32 Inches, 32 to 52 Inches and More than 52 Inches), Content (Broadcast and Non-Broadcast), Location (Indoor and Outdoor), Application and By Geography

4.6 (59 reviews)
4.6 (59 reviews)
Published: 2023 ID: SMRC23118

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $25.01 BN

Projected Year Value (2028)

US $45.09 BN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Digital Signage Market is accounted for $25.31 billion in 2022 and is expected to reach $45.09 billion by 2028 growing at a CAGR of 10.1% during the forecast period. Digital signage uses technologies like LCD, LED, and projection to display digital content like images, videos, streaming media, and information. For wayfinding, exhibitions, marketing, and outdoor advertising, digital billboards are used in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, corporate buildings, etc. Media players and displays no longer frequently encounter compatibility and interoperability problems due to digital signage systems.

According to the Cisco IBSG study, over 40 percent of shoppers say that digital displays, such as video walls, can change what they buy. By using digital signage to provide relevant information to an audience near the point of purchase, retailers have generated higher brand awareness and sales uplift.

Market Dynamics:


Escalating demand for personalized and interactive customer experiences

Due to the rising demand for personalized and interactive customer experiences, the digital signage market has been expanding steadily. Businesses are using a variety of cutting-edge tactics to imitate the personalized service of traditional brick-and-mortar stores as e-commerce and online shopping have experienced significant growth. Digital signage has thus become a potent tool for companies to engage customers and offer customized experiences by supplying them with appealing content. Additionally, interactive displays like touch screens enable customers to browse merchandise, place orders, and access more details about goods and services. This function adds an engrossing and immersive experience that can set businesses apart from their competitors.


High costs of digital signage systems

Urban density is correlated with increased traffic. In order to manage urbanization and the issues brought on by heavy traffic, a more intelligent strategy is needed. One of these methods is the development of digital signage systems. A wealth of information is available from smart digital signage systems to address transportation-related issues. Many different types of digital signage displays are available on the global market. The expense of installing sophisticated signage systems typically prevents their widespread use. Additionally, the price of installing a fundamental system is frequently very high. Such factors are limiting market expansion.


Rising demand for 4K and ultra-HD devices

The development of display technologies has attracted a large consumer base over the years. The demand for large displays has increased as a result of the rapidly expanding use of 4K, or ultra-high definition, TVs in residential settings. Additionally, these displays have ports for connecting different entertainment systems, including home theater systems and gaming consoles. For instance, it offers HDMI audio return channel (ARC), HDCP 2.3, HDMI-CEC, and 4 HDMI inputs. The demand for digital signage is therefore increased by the development of large displays and technological advancements such as near-field communication.


Limited flexibility and security risks

Digital signage systems are configured to present pre-selected content in a particular order. Although updating and changing the content being displayed is possible, it can be time-consuming and might call for professional help. For businesses that need to quickly and easily change the messaging being displayed, this could be a drawback. Systems for digital signage are also susceptible to security risks like malware and hacking attacks. This may jeopardize the security of the system as a whole as well as the privacy and accuracy of the data being displayed. Such elements hamper the market growth.

Covid-19 Impact

Numerous businesses, including their operations, have been impacted by the COVID-19 pandemic, making it challenging for businesses to operate. Cloud computing adoption has increased for business continuity in these challenging situations. Digital signage platforms and solutions that are cloud-based, very dependable, and flexible have been offered by a number of market players in the digital signage space. These cloud-based digital signage solutions are simpler to use, highly scalable, and have a lower total cost of ownership because they don't require acquiring and maintaining an on-site server. However, the short-term demand for digital signage has been adversely affected and slightly stagnated due to the decline in export shipments and slow domestic demand for digital signage and display products compared to pre-COVID-19 levels.

The hardware segment is expected to be the largest during the forecast period

During the forecast period, the hardware segment is anticipated to hold the largest share of the overall digital signage market. This growth is being fueled by rising retail space, rising infrastructural developments in emerging economies, and rising digital signage market adoption in commercial verticals. Additionally, a rise in the use of cutting-edge display technologies like 1080p, 4K, and 8K displays, as well as more recent technologies like fine-pixel LED and OLED, is anticipated to further drive up demand for hardware components in the coming years.

The transparent LED screen segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the transparent LED screen segment is anticipated to experience the highest growth. When combined with high resolution, transparent LED screens can provide transparency levels above 80%. They are also sufficiently energy-efficient, which lowers energy use and maximizes user overhead costs. In the upcoming six years, all of these variables are expected to dramatically increase demand for transparent LED screens, supporting the segment's expansion.

Region with largest share:

North America is expected to hold the largest market share in the global digital signage market throughout the forecast period. The decline of print and broadcast mass media has increased demand for digital signage solutions in the area. Additionally, the adoption of digital signage solutions in North America has been prompted by the increased effectiveness of promotions as a result of their adoption. North America currently holds the largest market share for digital signage, thanks in large part to the U.S. Furthermore, it's likely that the market will be driven by developments in display technology.

Region with highest CAGR:

Due to increased public awareness of the advantages of digital signage, the Asia-Pacific region is anticipated to register the highest CAGR. Due to the increasing use of this technology in retail establishments, corporate offices, hospitals, and hotels, India and China are expected to experience significant growth. The number of people visiting malls and multiplex stores in Asia's emerging nations has increased along with the continent's growing middle class. In order to better reach their target audience, Enterprise is taking advantage of this opportunity to promote their products through large displays. Over the forecast period in this region, the adoption of digital signage in the hospitality industry is anticipated to rise in response to the increasing number of shopping malls and multiplexes.

Key players in the market

Some of the key players profiled in the Digital Signage Market include ADFLOW Networks, AU Optronics Corp., Barco NV, BrightSign, LLC, Cisco Systems, Inc., Daktronics Inc., Deepsky Corporation Ltd., DynaScan Technology, Inc., E Ink Holdings, Inc., Elo Touch Solutions Inc., Exceptional 3D, Intel Corporation, Intuilab SA, KeyWest Technology, Inc., Leyard Optoelectronic Co., Ltd., LG Electronics Inc., Microsoft Corp., Navori SA, NEC Display Solutions, Ltd., Omnivex Corporation, Ooh!Media Limited, Panasonic Corporation, Planar Systems Inc. (a Leyard Company), Samsung Electronics Co. Ltd, Scala, Sharp Corporation, Sony Corporation, SpinetiX SA, Toshiba Corporation and Winmate Inc.

Key Developments:

In April 2023, Barco, the projection manufacturer and visualization pioneer in immersive experiences, has partnered again with Culturespaces to open a brand-new digital art centre: Phoenix des Lumières in Dortmund. The two companies have a history of many years working together to visualize immersive art in unique locations. The new Germany-based center deploys a mix of more than one hundred Barco laser projectors.

In May 2022, Barco, a global leader in professional visualization technology, today launched a new LED video wall platform that ensures an outstanding and long-lasting viewing experience, powered by innovative smart engineering. Drawing upon Barco’s long legacy in LED, TruePix is designed completely from the ground up to create a purpose-built video wall for a variety of enterprise applications. It perfects all aspects of the LED experience starting from installation, throughout its long lifetime, to after sales support and maintenance. TruePix ensures a truly seamless experience bringing content to life as intended in control rooms, television studios, lobbies, boardrooms, auditoriums, and other corporate applications.

In July 2021, BrightSign and Signagelive, a leader in enterprise grade digital signage, partner up to provide consumers with a fully integrated digital signage solution. One of the main benefits of this partnership allows its users to access the free, fully licensed, Signagelive digital signage software through Control Cloud platform.

Types Covered:
• Video Wall
• Transparent LED Screen
• Digital Posters
• Billboards
• Kiosks
• Other Types

Components Covered:
• Hardware
• Software
• Services

Screen Sizes Covered:
• Below 32 Inches
• 32 to 52 Inches
• More than 52 Inches

Contents Covered:
• Broadcast
• Non-Broadcast

Locations Covered:
• Indoor
• Outdoor

Applications Covered:
• Banking, Financial Services and Insurance (BFSI)
• Corporate
• Education
• Entertainment
• Government
• Healthcare
• Hospitality
• Retail
• Sports
• Transportation
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Digital Signage Market, By Type
5.1 Introduction
5.2 Video Wall
5.3 Transparent LED Screen
5.4 Digital Posters
5.5 Billboards
5.6 Kiosks
5.7 Other Types

6 Global Digital Signage Market, By Component
6.1 Introduction
6.2 Hardware
6.2.1 Liquid Crystal Display (LCD) Display
6.2.2 Light-emitting diode (LED) Display
6.2.3 Organic light-emitting diode (OLED) Display
6.2.4 Media Players
6.2.5 Projector Screens
6.2.6 Other Hardwares
6.3 Software
6.3.1 Audience Analytics Software
6.4 Services

7 Global Digital Signage Market, By Screen Size
7.1 Introduction
7.2 Below 32 Inches
7.3 32 to 52 Inches
7.4 More than 52 Inches

8 Global Digital Signage Market, By Content
8.1 Introduction
8.2 Broadcast
8.2.1 News
8.2.2 Weather
8.2.3 Sports
8.2.4 Other Broadcasts
8.3 Non-Broadcast

9 Global Digital Signage Market, By Location
9.1 Introduction
9.2 Indoor
9.2.1 Conference room
9.2.2 Office entrance
9.2.3 Classroom
9.2.4 Park
9.2.5 Other Indoors
9.3 Outdoor

10 Global Digital Signage Market, By Application
10.1 Introduction
10.2 Banking, Financial Services and Insurance (BFSI)
10.3 Corporate
10.4 Education
10.5 Entertainment
10.6 Government
10.7 Healthcare
10.8 Hospitality
10.9 Retail
10.10 Sports
10.11 Transportation
10.12 Other Applications

11 Global Digital Signage Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.1 Acquisitions & Mergers
12.1 New Product Launch
12.1 Expansions
12.1 Other Key Strategies

13 Company Profiling
13.1 ADFLOW Networks
13.2 AU Optronics Corp.
13.3 Barco NV
13.4 BrightSign, LLC
13.5 Cisco Systems, Inc.
13.6 Daktronics Inc.
13.7 Deepsky Corporation Ltd.
13.8 DynaScan Technology, Inc.
13.9 E Ink Holdings, Inc.
13.10 Elo Touch Solutions Inc.
13.11 Exceptional 3D
13.12 Intel Corporation
13.13 Intuilab SA
13.14 KeyWest Technology, Inc.
13.15 Leyard Optoelectronic Co., Ltd.
13.16 LG Electronics Inc.
13.17 Microsoft Corp.
13.18 Navori SA
13.19 NEC Display Solutions, Ltd.
13.20 Omnivex Corporation
13.21 Ooh!Media Limited
13.22 Panasonic Corporation
13.23 Planar Systems Inc. (a Leyard Company)
13.24 Samsung Electronics Co. Ltd
13.25 Scala
13.26 Sharp Corporation
13.27 Sony Corporation
13.28 SpinetiX SA
13.29 Toshiba Corporation
13.30 Winmate Inc.

List of Tables
1 Global Digital Signage Market Outlook, By Region (2020-2028) ($MN)
2 Global Digital Signage Market Outlook, By Type (2020-2028) ($MN)
3 Global Digital Signage Market Outlook, By Video Wall (2020-2028) ($MN)
4 Global Digital Signage Market Outlook, By Transparent LED Screen (2020-2028) ($MN)
5 Global Digital Signage Market Outlook, By Digital Posters (2020-2028) ($MN)
6 Global Digital Signage Market Outlook, By Billboards (2020-2028) ($MN)
7 Global Digital Signage Market Outlook, By Kiosks (2020-2028) ($MN)
8 Global Digital Signage Market Outlook, By Other Types (2020-2028) ($MN)
9 Global Digital Signage Market Outlook, By Component (2020-2028) ($MN)
10 Global Digital Signage Market Outlook, By Hardware (2020-2028) ($MN)
11 Global Digital Signage Market Outlook, By Liquid Crystal Display (LCD) Display (2020-2028) ($MN)
11 Global Digital Signage Market Outlook, By Light-emitting diode (LED) Display (2020-2028) ($MN)
13 Global Digital Signage Market Outlook, By Organic light-emitting diode (OLED) Display (2020-2028) ($MN)
14 Global Digital Signage Market Outlook, By Media Players (2020-2028) ($MN)
15 Global Digital Signage Market Outlook, By Projector Screens (2020-2028) ($MN)
16 Global Digital Signage Market Outlook, By Other Hardwares (2020-2028) ($MN)
17 Global Digital Signage Market Outlook, By Software (2020-2028) ($MN)
18 Global Digital Signage Market Outlook, By Audience Analytics Software (2020-2028) ($MN)
19 Global Digital Signage Market Outlook, By Services (2020-2028) ($MN)
20 Global Digital Signage Market Outlook, By Screen Size (2020-2028) ($MN)
21 Global Digital Signage Market Outlook, By Below 32 Inches (2020-2028) ($MN)
22 Global Digital Signage Market Outlook, By 32 to 52 Inches (2020-2028) ($MN)
23 Global Digital Signage Market Outlook, By More than 52 Inches (2020-2028) ($MN)
24 Global Digital Signage Market Outlook, By Content (2020-2028) ($MN)
25 Global Digital Signage Market Outlook, By Broadcast (2020-2028) ($MN)
26 Global Digital Signage Market Outlook, By News (2020-2028) ($MN)
27 Global Digital Signage Market Outlook, By Weather (2020-2028) ($MN)
28 Global Digital Signage Market Outlook, By Sports (2020-2028) ($MN)
29 Global Digital Signage Market Outlook, By Other Broadcasts (2020-2028) ($MN)
30 Global Digital Signage Market Outlook, By Non-Broadcast (2020-2028) ($MN)
31 Global Digital Signage Market Outlook, By Location (2020-2028) ($MN)
32 Global Digital Signage Market Outlook, By Indoor (2020-2028) ($MN)
33 Global Digital Signage Market Outlook, By Conference room (2020-2028) ($MN)
34 Global Digital Signage Market Outlook, By Office entrance (2020-2028) ($MN)
35 Global Digital Signage Market Outlook, By Classroom (2020-2028) ($MN)
36 Global Digital Signage Market Outlook, By Park (2020-2028) ($MN)
37 Global Digital Signage Market Outlook, By Other Indoors (2020-2028) ($MN)
38 Global Digital Signage Market Outlook, By Outdoor (2020-2028) ($MN)
39 Global Digital Signage Market Outlook, By Application (2020-2028) ($MN)
40 Global Digital Signage Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2020-2028) ($MN)
41 Global Digital Signage Market Outlook, By Corporate (2020-2028) ($MN)
42 Global Digital Signage Market Outlook, By Education (2020-2028) ($MN)
43 Global Digital Signage Market Outlook, By Entertainment (2020-2028) ($MN)
44 Global Digital Signage Market Outlook, By Government (2020-2028) ($MN)
45 Global Digital Signage Market Outlook, By Healthcare (2020-2028) ($MN)
46 Global Digital Signage Market Outlook, By Hospitality (2020-2028) ($MN)
47 Global Digital Signage Market Outlook, By Retail (2020-2028) ($MN)
48 Global Digital Signage Market Outlook, By Sports (2020-2028) ($MN)
49 Global Digital Signage Market Outlook, By Transportation (2020-2028) ($MN)
50 Global Digital Signage Market Outlook, By Other Applications (2020-2028) ($MN)

Note: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

Frequently Asked Questions

In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: or phone: +1-301-202-5929

Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.

Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.

All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: or phone: +1-301-202-5929

We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at or call us on +1-301-202-5929.

We have 3 different licensing options available in electronic format.

  • Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
  • 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
  • Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.

All our reports are typically be emailed to you as an attachment.

To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.

We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.

Request Customization

We provide a free 15% customization on every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at or call us on +1-301-202-5929.

Note: This customization is absolutely free until it falls under the 15% bracket. If your requirement exceeds this a feasibility check will be performed. Post that, a quote will be provided along with the timelines.


Assured Quality

Assured Quality

Best in class reports with high standard of research integrity

24X7 Research Support

24X7 Research Support

Continuous support to ensure the best customer experience.

Free Customization

Free Customization

Adding more values to your product of interest.

Safe and Secure Access

Safe & Secure Access

Providing a secured environment for all online transactions.

Trusted by 600+ Brands

Trusted by 600+ Brands

Serving the most reputed brands across the world.