Display Packaging Market

According to Stratistics MRC, the Global Display Packaging Market is accounted for $1.71 billion in 2023 and is expected to reach $2.66 billion by 2030 growing at a CAGR of 6.5% during the forecast period. The Display Packaging refers to the industry involved in designing, manufacturing, and distributing packaging solutions that showcase products attractively to consumers in retail environments. Display packaging aims to enhance product visibility, engage customers, and create memorable experiences. These packaging solutions often incorporate creative designs, interactive elements, and customization to align with brand identity and marketing strategies. Display packaging is used across various industries, such as food and beverages, cosmetics, electronics, and consumer goods, to differentiate products on store shelves and in e-commerce platforms.

According to the UN, around 36% of all plastics manufactured are utilized for packaging, thereby witnessing widespread usage in the food packaging industry

Market Dynamics:

Driver:

Customizable and versatile packaging solutions

Companies seek out packaging solutions in a competitive business environment that not only safeguard their goods but also effectively market them to consumers. With so many customization choices available for display packaging, firms can create packaging that complements their branding and product promotion strategy. Display packaging enables firms to produce striking and memorable product presentations, whether it be through distinctive designs, colorful images, or interactive aspects. Additionally, the adaptability of display packaging goes beyond appearance. It has the versatility to suit varied shapes and sizes and caters to a variety of product types, from food and beverages to cosmetics and electronics.

Restraint:

Limited shelf space availability in retail environments

Retail spaces frequently have stringent restrictions on the display area because there are so many products competing for visibility and shelf placement. In order to obtain prominent shelf positions, brands and producers must engage in severe competition, which makes it difficult for display packaging to become extensively used. Although attractive to the eye and useful for showing products, display packaging takes up more room than conventional packaging designs. Because of its three-dimensionality and distinctive patterns, it might occasionally take up more shelf space, reducing the quantity of items that stores can stock. When faced with a wide variety of things to accommodate, retailers may be reluctant to devote valuable shelf space to products in display packaging.

Opportunity:

Growing e-commerce market and the potential for innovative unboxing experiences

As online shopping continues to gain popularity, brands are recognizing the importance of creating memorable unboxing experiences for customers. Display packaging plays a crucial role in this aspect, as it offers a unique and engaging way to present products when they arrive at the customer's doorstep. Innovative display packaging designs that incorporate interactive elements, personalized messages, and aesthetically pleasing presentations elevate the unboxing experience, leaving a lasting impression on consumers. The excitement and delight that accompany a well-crafted unboxing experience can foster brand loyalty and drive positive word-of-mouth marketing.

Threat:

Sustainability concerns and the need to balance aesthetics with eco-friendly practices

While visually appealing display packaging is essential for product visibility and consumer engagement, it must also align with sustainable principles. Manufacturers face the challenge of finding innovative materials and production methods that reduce environmental impact while maintaining aesthetic appeal. Failure to address these concerns can lead to a negative perception among environmentally-conscious consumers and may result in losing market share to more sustainable packaging alternatives. Striking the right balance between aesthetics and eco-friendliness is crucial for the display packaging industry to remain relevant and competitive in an increasingly sustainability-focused market.

Covid-19 Impact:

The Covid-19 pandemic had a mixed impact on the Display Packaging Market. Initially, the market experienced disruptions in the supply chain due to lockdowns and restrictions, causing delays in production and delivery. With a shift towards online shopping, demand for display packaging for e-commerce surged, offering an opportunity for innovative unboxing experiences. However, the pandemic also led to reduced footfall in physical retail stores, affecting the need for traditional display packaging. The emphasis on hygiene and safety prompted manufacturers to explore antimicrobial coatings and sustainable materials. As the world navigates the pandemic's uncertainties, the display packaging market continues to adapt to evolving consumer behavior and market dynamics.

The cellulose fibers segment is expected to be the largest during the forecast period

The cellulose fibers segment held the largest share in the market owing to the increasing demand of manufacturers which are adopting cellulose-based materials, sourced from renewable plant resources like wood and agricultural waste. These fibers offer excellent strength, flexibility, and printability, making them ideal for various display packaging applications. Cellulose-based packaging is biodegradable and compostable, reducing environmental impact and catering to the growing demand for eco-conscious solutions. As brands and consumers prioritize sustainability, cellulose fibers provide a compelling option for display packaging, driving the market towards more environmentally responsible practices while maintaining aesthetics and functionality.

The trays segment is expected to have the highest CAGR during the forecast period

During the projection period, the trays segment is expected to have the greatest CAGR. Trays are a fundamental component of the Display Packaging Market, offering versatile and practical packaging solutions. They come in various materials, such as plastic, paperboard, or corrugated cardboard, and are designed to hold and display products securely. Trays provide an organized and visually appealing presentation, enhancing product visibility and consumer appeal in both retail and e-commerce settings. With customizable designs and branding opportunities, trays effectively showcase products, boosting sales and brand recognition. Their stackability and ease of handling during transportation and storage add to their popularity. As brands seek attractive and functional packaging, trays continue to play a pivotal role in driving the success of the display packaging market.

Region with largest share:

The North America region market is estimated to witness the highest share of the global Display Packaging market during the forecast period. The region's dynamic consumer preferences and the rise of e-commerce have driven the demand for innovative and visually appealing display packaging solutions. Sustainable packaging practices are gaining traction, prompting manufacturers to invest in eco-friendly materials and designs. Additionally, North America's penchant for experiential shopping and brand storytelling has led to a surge in demand for creative and interactive display packaging that enhances the unboxing experience. With a focus on aesthetics, functionality, and sustainability, North America continues to shape the future of the display packaging market.

Region with highest CAGR:

The Asia Pacific region is expected to have the highest growth rate over the forecast period. The region's diverse and growing markets offer significant opportunities for display packaging, catering to diverse industries, including food and beverages, cosmetics, and electronics. As disposable incomes rise, consumers in Asia Pacific increasingly value visually appealing and premium packaging. Additionally, the shift towards sustainable and eco-friendly practices encourages manufacturers to explore innovative materials and designs. With a focus on convenience and aesthetics, Asia Pacific presents a lucrative landscape for display packaging, contributing significantly to the industry's growth and innovation.

Key players in the market

Some of the key players in Display Packaging market include Astron Bulk Packaging, Baird Display, Bay Cities, C&B Display Packaging, CaroCon, Deufol, DS Smith, Excel Display and Packaging, Felbro, Inc., FFR Merchandising, Georgia-Pacific LLC, Glama Pak, Grant Austin Packaging, Greenfield Creations, International Paper, MBC Products and Services, Menasha Packaging Company, LLC, Mondi, Smurfit Kappa, Sonoco Products Company and WestRock Company.

Key Developments:

In January 2022, DS Smith Launched innovative. Trays provide versatile packaging solutions for cans, bottles, trays and pouches on both automatic and manual packing lines.

In December 2021, West Rock Company expands the range and sustainable impact of the company’s intellectual property ownership within the beverage packaging machinery category.

In April 2021, Menasha Packaging Company, LLC, a subsidiary of Menasha Corporation, announced it has finalized the acquisition of Color-Box, a business unit of Georgia-Pacific, LLC. Terms of the transaction were not disclosed

Product Types Covered:
• Cellulose Fibers
• Corrugated Pallets
• Corrugated Paper Board Sheeting
• Other Product Types

Types Covered:
• Floor Display
• Counter Display
• Shelf Display
• Brochure Display
• Transparent Containers
• Blisters
• Other Types

Materials Covered:
• Paper & Paperboard
• Plastic
• Glass
• Metal
• Other Materials

Packaging Types Covered:
• Boxes
• Cartons
• Trays
• Point-of-Purchase (POP) Displays
• Other Packaging Types

Packing Products Covered:
• Perfumes
• Cosmetic
• Fashion and Eyewear
• Other Packaging Products

Distribution Channels Covered:
• Online
• Offline

End Users Covered:
• Food & Beverage
• Personal Care Products
• Home Care Products
• Pharmaceutical
• Electronics
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances