Hair Color Market

Hair Color Market

Hair Color Market Forecasts to 2030 - Global Analysis By Product (Permanent Hair Color, Semi-permanent Hair Color, Demi-permanent Hair Color, Bleach-highlights, Temporary Hair Color and Other Products), By Nature (Professional and Consumer (DIY)), Category (Natural and Chemical), Form (Powder and Cream & Gel), Gender (Males, Females), Distribution Channel, Application and By Geography

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4.9 (55 reviews)
Published: 2023 ID: SMRC24259

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $27.2 BN

Projected Year Value (2030)

US $52.3 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Hair Color Market is accounted for $27.2 billion in 2023 and is expected to reach $52.3 billion by 2030 growing at a CAGR of 9.8% during the forecast period. Hair color, also known as hair dye or hair coloring, refers to the practice of changing the natural color of one's hair using various chemical or natural substances. Hair color is commonly used for cosmetic purposes, such as covering gray hair, achieving a different aesthetic look, or simply expressing one's personal style.

According to the Ministry of Finance of the People's Republic of China, the total public spending on hygiene/personal care and health care in 2021 for China was estimated to be CNY 1.92 trillion (USD 295.68 billion).

Market Dynamics: 


Evolving fashion and beauty trends

Celebrities wield considerable influence over public perception and trends, and their hair color choices often set new standards for style. When celebrities endorse specific hair color brands or flaunt iconic color changes, it creates a powerful marketing tool. Consumers are more likely to embrace these products, seeking to emulate their favorite stars' looks. As a result, hair color companies can leverage these endorsements and iconic transformations to expand their consumer base and boost product sales. The collaboration between celebrities and hair color brands can be a mutually beneficial strategy, further enhancing the market's growth potential.


Chemical sensitivities and allergies

Many traditional hair color products contain chemicals like ammonia and paraphenylenediamine (PPD) that can trigger allergic reactions and sensitivities, ranging from mild skin irritation to severe dermatological issues. This concern has led to increased consumer wariness and a demand for gentler, hypoallergenic hair color alternatives. Manufacturers are now under pressure to develop formulations that minimize the risk of adverse reactions while delivering vibrant and long-lasting color. Adhering to stringent safety standards and providing clear labeling of potential allergens are crucial steps to alleviate this restraint and maintain consumer trust in the hair color industry.


Celebrity endorsements and iconic hair color changes

With changing consumer lifestyles and preferences for convenient, ready-to-eat meals, there's a growing need for packaging solutions that can maintain product freshness and quality over longer periods of time. Hair Color, equipped with advanced barrier properties and sealing technologies, effectively extend shelf life by preventing spoilage, microbial contamination, and oxidation. This addresses the consumer's desire for convenient yet safe food options and aligns with industry trends towards minimizing food waste. As a result, the adoption of Hair Color is fueled by their ability to meet the crucial requirement of prolonged product shelf life.


Evolving regulations and restrictions on certain ingredients 

As governments and regulatory bodies become more stringent regarding the safety and composition of cosmetic products, including hair color, manufacturers face challenges in adapting to compliance requirements. Ingredient restrictions can lead to reformulations or the removal of previously used components, potentially affecting product effectiveness and performance. This can result in increased production costs and the need for extensive safety testing. Additionally, compliance with varying global regulations can complicate international trade and product availability. Manufacturers must continually monitor and adjust their formulations to align with changing regulations, which can impact product innovation and consumer choices, posing a significant challenge to the industry.

Covid-19 Impact: 

The COVID-19 pandemic had a multifaceted impact on the hair color market. Initially, lockdowns and social distancing measures led to reduced salon visits, prompting some consumers to turn to at-home hair coloring solutions. However, the economic uncertainty and stay-at-home lifestyle also caused many to reduce discretionary spending on beauty products, including hair color. Supply chain disruptions and manufacturing challenges affected product availability and caused temporary shortages. Additionally, safety concerns during salon visits and the closure of some salons impacted professional color services. While at-home color kits gained popularity, the overall market saw fluctuations. As the pandemic evolves, consumer preferences and purchasing habits in the hair color market continue to adapt.

The temporary hair color segment is expected to be the largest during the forecast period

The temporary hair color segment is expected to have a lucrative growth. Unlike permanent hair dyes, temporary hair color products do not penetrate the hair shaft deeply, allowing for color change without long-lasting commitment. These products are available in various forms, including sprays, gels, shampoos, and rinses. They offer a quick and easy way to experiment with different shades, highlights, or vibrant colors without the potential damage associated with permanent dyes. Temporary hair color is particularly popular for special occasions, festivals, or seasonal trends. It provides a dynamic and low-risk option for individuals to express their style and creativity, making it appealing to a broad consumer base seeking flexibility and temporary transformations without the permanence of traditional hair dyes.

The supermarkets/hypermarkets segment is expected to have the highest CAGR during the forecast period

The supermarkets/hypermarkets segment is anticipated to witness the fastest CAGR growth during the forecast period. These stores offer a wide selection of brands, shades, and formulations, making it convenient for consumers to browse and purchase hair color products during their routine shopping trips. The in-store experience often includes knowledgeable staff and attractive displays that help consumers make informed choices. Additionally, the accessibility of supermarkets and hypermarkets in urban and suburban areas ensures broad product availability. These retail outlets cater to a diverse customer base, including those seeking affordable at-home hair color solutions and professional salon-quality products, contributing to the hair color market's widespread reach and consumer accessibility.

Region with largest share:

During the forecast period, it is expected that the Europe market will continue to hold a majority of the market share. This region boasts a diverse and fashion-conscious consumer base, driving consistent demand for hair color products. Consumers in Europe have a strong affinity for hair color innovations, including natural and organic options, reflecting the growing trend of eco-consciousness. The European market is characterized by a blend of professional salon services and at-home colouring solutions, making it a dynamic and multifaceted industry. Moreover, stringent regulatory standards and increasing awareness of product safety contribute to the development of high-quality and safe hair color formulations. With a rich history of beauty and fashion, Europe continues to be a significant hub for hair color trends, research, and product development.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period. With a large and diverse population, this region experiences increasing demand for hair color products, driven by factors such as urbanization, rising disposable incomes, and a growing beauty-conscious consumer base. The market reflects a blend of traditional preferences and an appetite for trendy and vibrant hair color shades. Moreover, the popularity of natural and herbal hair color alternatives aligns with the region's focus on wellness and sustainability. As a result, Asia Pacific presents a fertile ground for both established and emerging brands to expand their product offerings and cater to the diverse and dynamic preferences of consumers.

Key players in the market

Some of the key players in Hair Color market include Coty Inc., Godrej Consumer Products Limited, Estée Lauder, Henkel AG & Co. KGaA, Arctic Fox, Aroma, Avon Products, Cadiveu Professional USA, L’Oréal S.A, Combe Incorporated, PZ Cussons Beauty LLP, Conair, Hygienic Research Institute Pvt. Ltd. (Brand-Streax), Johnson & Johnson, Kao Corporation and Revlon.

Key Developments:

In July 2022, Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL).

In June 2022, With the launch of the new L'Oréal Paris Men Expert One-Twist Hair Color, the brand's first permanent organic hair color technique created specifically for men in the hair color market, covering up greys will be easier, quicker, and more durable than ever.

In March 2022, the iconic Creamy Bubble color range from Liese, Singapore, was reintroduced with new packaging that connects to a cutting-edge virtual experience. Natural brown and trendy colors are included in the Liese Creamy Bubble Color line. Three brand-new, modern hair coolers are being released in conjunction with the relaunch: Chiffon Brown, Berry Pink, and Olive Ash.

Products Covered:
• Permanent Hair Color
• Semi-permanent Hair Color
• Demi-permanent Hair Color
• Bleach-highlights
• Temporary Hair Color
• Other Products
Natures Covered:
• Professional
• Consumer (DIY)

Categories Covered:
• Natural 
• Chemical 
Forms Covered:
• Powder
• Cream & Gel
Genders Covered:
• Males
• Females

Distribution Channels Covered:
• Supermarkets/Hypermarkets
• Convenience/Grocery Stores
• Health and Beauty Specialist Retailers
• Online Retail Stores
• Other Distribution Channels

Applications Covered:
• Pharmaceutical
• Personal care
• Food & Beverages
• Ready-to-eat meals
• Soups & Sauces
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary         
2 Preface         
 2.1 Abstract        
 2.2 Stake Holders        
 2.3 Research Scope        
 2.4 Research Methodology        
  2.4.1 Data Mining       
  2.4.2 Data Analysis       
  2.4.3 Data Validation       
  2.4.4 Research Approach       
 2.5 Research Sources        
  2.5.1 Primary Research Sources       
  2.5.2 Secondary Research Sources       
  2.5.3 Assumptions       
3 Market Trend Analysis         
 3.1 Introduction        
 3.2 Drivers        
 3.3 Restraints        
 3.4 Opportunities        
 3.5 Threats        
 3.6 Product Analysis        
 3.7 Application Analysis        
 3.8 Emerging Markets        
 3.9 Impact of Covid-19        
4 Porters Five Force Analysis         
 4.1 Bargaining power of suppliers        
 4.2 Bargaining power of buyers        
 4.3 Threat of substitutes        
 4.4 Threat of new entrants        
 4.5 Competitive rivalry        
5 Global Hair Color Market, By Product         
 5.1 Introduction        
 5.2 Permanent Hair Color        
 5.3 Semi-permanent Hair Color        
 5.4 Demi-permanent Hair Color        
 5.5 Bleach-highlights        
 5.6 Temporary Hair Color        
 5.7 Other Products        
6 Global Hair Color Market, By Nature         
 6.1 Introduction        
 6.2 Professional        
 6.3 Consumer (DIY)        
7 Global Hair Color Market, By Category         
 7.1 Introduction        
 7.2 Natural        
 7.3 Chemical        
8 Global Hair Color Market, By Form         
 8.1 Introduction        
 8.2 Powder        
 8.3 Cream & Gel        
9 Global Hair Color Market, By Gender         
 9.1 Introduction        
 9.2 Males        
 9.3 Females 
10 Global Hair Color Market, By Distribution Channel         
 10.1 Introduction        
 10.2 Supermarkets/Hypermarkets        
 10.3 Convenience/Grocery Stores        
 10.4 Health and Beauty Specialist Retailers        
 10.5 Online Retail Stores        
 10.6 Other Distribution Channels        
11 Global Hair Color Market, By Application         
 11.1 Introduction        
 11.2 Total gray coverage        
 11.3 Touch-up for roots        
 11.4 Grays highlighting        
 11.5 Other Applications        
12 Global Hair Color Market, By Geography         
 12.1 Introduction        
 12.2 North America        
  12.2.1 US       
  12.2.2 Canada       
  12.2.3 Mexico       
 12.3 Europe        
  12.3.1 Germany       
  12.3.2 UK       
  12.3.3 Italy       
  12.3.4 France       
  12.3.5 Spain       
  12.3.6 Rest of Europe       
 12.4 Asia Pacific        
  12.4.1 Japan       
  12.4.2 China       
  12.4.3 India       
  12.4.4 Australia       
  12.4.5 New Zealand       
  12.4.6 South Korea       
  12.4.7 Rest of Asia Pacific       
 12.5 South America        
  12.5.1 Argentina       
  12.5.2 Brazil       
  12.5.3 Chile       
  12.5.4 Rest of South America       
 12.6 Middle East & Africa        
  12.6.1 Saudi Arabia       
  12.6.2 UAE       
  12.6.3 Qatar       
  12.6.4 South Africa       
  12.6.5 Rest of Middle East & Africa       
13 Key Developments         
 13.1 Agreements, Partnerships, Collaborations and Joint Ventures        
 13.2 Acquisitions & Mergers        
 13.3 New Product Launch        
 13.4 Expansions        
 13.5 Other Key Strategies        
14 Company Profiling         
 14.1 Coty Inc.        
 14.2 Godrej Consumer Products Limited,        
 14.3 Estée Lauder        
 14.4 Henkel AG & Co. KGaA        
 14.5 Arctic Fox        
 14.6 Aroma        
 14.7 Avon Products        
 14.8 Cadiveu Professional USA        
 14.9 L’Oréal S.A,        
 14.10 Combe Incorporated        
 14.11 PZ Cussons Beauty LLP        
 14.12 Conair        
 14.13 Hygienic Research Institute Pvt. Ltd. (Brand-Streax)        
 14.14 Johnson & Johnson        
 14.15 Kao Corporation        
 14.16 Revlon        
List of Tables          
1 Global Hair Color Market Outlook, By Region (2021-2030) ($MN)         
2 Global Hair Color Market Outlook, By Product (2021-2030) ($MN)         
3 Global Hair Color Market Outlook, By Permanent Hair Color (2021-2030) ($MN)         
4 Global Hair Color Market Outlook, By Semi-permanent Hair Color (2021-2030) ($MN)         
5 Global Hair Color Market Outlook, By Demi-permanent Hair Color (2021-2030) ($MN)         
6 Global Hair Color Market Outlook, By Bleach-highlights (2021-2030) ($MN)         
7 Global Hair Color Market Outlook, By Temporary Hair Color (2021-2030) ($MN)         
8 Global Hair Color Market Outlook, By Other Products (2021-2030) ($MN)         
9 Global Hair Color Market Outlook, By Nature (2021-2030) ($MN)         
10 Global Hair Color Market Outlook, By Professional (2021-2030) ($MN)         
11 Global Hair Color Market Outlook, By Consumer (DIY) (2021-2030) ($MN)         
12 Global Hair Color Market Outlook, By Category (2021-2030) ($MN)         
13 Global Hair Color Market Outlook, By Natural (2021-2030) ($MN)         
14 Global Hair Color Market Outlook, By Chemical (2021-2030) ($MN)         
15 Global Hair Color Market Outlook, By Form (2021-2030) ($MN)         
16 Global Hair Color Market Outlook, By Powder (2021-2030) ($MN)         
17 Global Hair Color Market Outlook, By Cream & Gel (2021-2030) ($MN)         
18 Global Hair Color Market Outlook, By Gender (2021-2030) ($MN)         
19 Global Hair Color Market Outlook, By Males (2021-2030) ($MN)         
20 Global Hair Color Market Outlook, By Females (2021-2030) ($MN)         
21 Global Hair Color Market Outlook, By Distribution Channel (2021-2030) ($MN)         
22 Global Hair Color Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)         
23 Global Hair Color Market Outlook, By Convenience/Grocery Stores (2021-2030) ($MN)         
24 Global Hair Color Market Outlook, By Health and Beauty Specialist Retailers (2021-2030) ($MN)         
25 Global Hair Color Market Outlook, By Online Retail Stores (2021-2030) ($MN)         
26 Global Hair Color Market Outlook, By Other Distribution Channels (2021-2030) ($MN)         
27 Global Hair Color Market Outlook, By Application (2021-2030) ($MN)         
28 Global Hair Color Market Outlook, By Total gray coverage (2021-2030) ($MN)         
29 Global Hair Color Market Outlook, By Touch-up for roots (2021-2030) ($MN)         
30 Global Hair Color Market Outlook, By Grays highlighting (2021-2030) ($MN)         
31 Global Hair Color Market Outlook, By Other Applications (2021-2030) ($MN)         
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.         

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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