Kraft Liner Market

Kraft Liner Market

Kraft Liner Market Forecasts to 2030 - Global Analysis By Product (Unbleached, Bleached and Other Products), Basis Weight (Up to 250 GSM, 250 to 400 GSM and Above 400 GSM), Distribution Channel, Packaging Type, Grade, End User and By Geography

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Published: 2024 ID: SMRC25948

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $46.23 BN

Projected Year Value (2030)

US $83.96 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Kraft Liner Market is accounted for $46.23 billion in 2023 and is expected to reach $83.96 billion by 2030 growing at a CAGR of 8.9% during the forecast period. Kraft liner, a type of paperboard, is renowned for its strength and durability. It's produced from a mixture of Kraft pulp, which is derived from wood fibers treated with a chemical pulping process. The distinctive brown color comes from the natural wood fibers used in its production. Kraft liner finds extensive use in packaging applications, particularly for corrugated boxes, where its robustness is paramount for protecting goods during transportation. 

According to India Brand Equity Foundation, The Indian E-commerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second largest E-commerce market in the world by 2034. According to DIE PAPIERINDUSTRIE e. V., the Germany paper sector ranks first in Europe and fourth worldwide. Around 3000 different varieties of paper, cardboard, and paperboard are produced in Germany to meet a wide range of needs.

Market Dynamics: 


Growth in E-commerce

The growth in e-commerce has been a significant driver of the Kraft liner market due to the surge in online shopping, which has increased the demand for packaging materials like Kraft liners to protect products during shipping. Kraft liners offer sustainable and eco-friendly packaging solutions, aligning with the growing consumer preference for environmentally responsible products. The rise of direct-to-consumer brands and small businesses selling online has created a greater need for customizable and cost-effective packaging solutions, which Kraft liners can provide.


Raw material availability

The raw material availability constraint are due to the limitations in the procurement of key inputs required for manufacturing Kraft Liner paper, primarily pulp derived from wood fiber. Factors such as fluctuations in wood supply, environmental regulations impacting logging practices, and competition for raw materials from other industries can affect availability. Additionally, seasonal variations, natural disasters, and geopolitical factors may disrupt supply chains, influencing material availability and pricing. Such constraints can challenge Kraft Liner manufacturers to manage costs, explore alternative fiber sources, or invest in sustainable forestry practices to ensure a steady and reliable supply of raw materials for production.


Collaboration and partnerships

Collaboration and partnerships present a strategic opportunity for companies to leverage complementary strengths and resources. By teaming up with suppliers, distributors, or even competitors, companies can enhance their product offerings, expand market reach, and optimize supply chains. Collaborations also foster innovation by pooling expertise and sharing research and development costs, leading to improved product quality and sustainability practices. Furthermore, partnerships enable companies to access new markets and tap into diverse customer bases, driving mutual growth and profitability. 


Shifts in consumer preferences

As consumers increasingly prioritize sustainability and eco-friendliness, there's a growing demand for packaging materials that are recyclable, biodegradable, and environmentally responsible. If Kraft Liner manufacturers fail to adapt to these changing preferences, they risk losing market share to alternative packaging materials that align better with consumer values. Additionally, evolving consumer lifestyles and purchasing habits, such as the rise of e-commerce and the demand for convenient packaging solutions, can further challenge the relevance of Kraft Liner in the market. 

Covid-19 Impact: 

Initially, disruptions in global supply chains led to shortages of raw materials and logistical challenges, affecting production and distribution. Fluctuating consumer demand due to lockdowns and economic uncertainty further complicated matters causing shifts in purchasing patterns and inventory management. While the e-commerce and packaging sectors surged, traditional sectors like retail and manufacturing experienced downturns. Additionally, stringent health and safety measures introduced additional operational costs for producers. Despite these challenges, the market witnessed adaptation strategies, such as digitalization and innovation in packaging solutions, to navigate the crisis and anticipate future uncertainties.

The bleached segment is expected to be the largest during the forecast period

The growth in the bleached segment within the Kraft Liner market can be attributed to rising demand for high-quality packaging materials, especially in industries like food and beverages, where product presentation is crucial. Bleached Kraft Liner offers a smoother, brighter surface compared to its unbleached counterpart, making it more suitable for printing and enhancing brand aesthetics. Environmental concerns are driving the shift towards sustainable packaging solutions, and bleached Kraft Liner can be sourced from sustainably managed forests and recycled materials.

The healthcare segment is expected to have the highest CAGR during the forecast period

The healthcare segment has seen notable growth due to increased awareness of hygiene and sanitation standards in medical facilities, which has led to a higher demand for packaging solutions that ensure product safety and sterility. Furthermore, the rise in e-commerce platforms for medical supplies has fuelled the need for robust packaging materials to protect sensitive healthcare products during transit. Advancements in Kraft Liner technology, such as moisture resistance and durability, have made them increasingly suitable for healthcare applications. This has made manufacturers to expand their product offerings and investing in research and development to cater to this growing segment, driving overall market growth.

Region with largest share:

In recent years, the North American region has experienced significant growth in the Kraft liner market. This growth can be attributed to the increasing demand for sustainable packaging solutions, which have driven the adoption of Kraft Liner, which is renowned for its recyclability and eco-friendliness. The rise of e-commerce and online shopping has boosted the need for robust packaging materials like Kraft Liner to ensure product protection during transit. Innovations in manufacturing processes and technologies have enhanced the efficiency and quality of Kraft Liner production, further fueling market growth. 

Region with highest CAGR:

The Asia-Pacific region has witnessed significant growth due to industrialization and urbanization, especially in emerging economies like China and India. Increasing e-commerce activities have led to a surge in demand for sturdy and sustainable packaging solutions, further boosting the Kraft Liner market. The region's robust manufacturing sector and expanding consumer base are also driving market growth. Furthermore, government initiatives promoting sustainable practices and investments in packaging infrastructure further support the expansion of the Kraft Liner market in the Asia-Pacific region.

Key players in the market

Some of the key players in Kraft Liner market include BillerudKorsnäs AB, DS Smith Plc, Georgia-Pacific LLC, International Paper Company, KapStone Paper and Packaging Corporation, Klabin S.A., Mondi Group, Nine Dragons Paper (Holdings) Limited, Packaging Corporation of America, Pratt Industries, Inc., Rengo Co., Ltd., Smurfit Kappa Group, Stora Enso Oyj, Svenska Cellulosa Aktiebolaget (SCA) and WestRock Company. 
Key Developments:

In April 2024, International Paper (IP) and DS Smith announced that they have reached a takeover agreement, resulting in a 66.3 per cent ownership of IP in the combined company and 33.7 per cent for DS Smith shareholders, implying a transaction value of about $9.9bn. The transaction is to create a global leader in packaging solutions focussing on the North American and European regions. 

In April 2024, WestRock Company announced plans to build a new corrugated box plant in Pleasant Prairie, Wisconsin, to meet growing demand from customers in the Great Lakes region. The company intends to close its existing plant in North Chicago when construction of the new facility is completed. This investment will position WestRock to increase its production capabilities and improve its cost profile in the Great Lakes region. 

Products Covered:
• Unbleached 
• Bleached 
• Other Products  

Basis Weights Covered:
• Up to 250 GSM 
• 250 to 400 GSM 
• Above 400 GSM 

Distribution Channels Covered:
• Wholesale Distribution  
• Packaging Industry  
• Other Distribution Channels   

Packaging Types Covered:
• Open Mouth Sacks  
• Valve Sacks  
• Other Packaging Types  

Grades Covered:
• Semi-extensible 
• Extensible 
• Kraft 
• Other Grades 

End Users Covered:
• Electrical & Electronics  
• Automotive & Allied Industries  
• Food & Beverage  
• Healthcare  
• Chemicals & Fertilizers  
• Other End Users  

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
2 Preface       
 2.1 Abstract      
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology      
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions     
3 Market Trend Analysis       
 3.1 Introduction      
 3.2 Drivers      
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats      
 3.6 Product Analysis      
 3.7 End User Analysis      
 3.8 Emerging Markets      
 3.9 Impact of Covid-19      
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry      
5 Global Kraft Liner Market, By Product        
 5.1 Introduction      
 5.2 Unbleached      
 5.3 Bleached      
 5.4 Other Products      
6 Global Kraft Liner Market, By Basis Weight       
 6.1 Introduction      
 6.2 Up to 250 GSM      
 6.3 250 to 400 GSM      
 6.4 Above 400 GSM      
7 Global Kraft Liner Market, By Distribution Channel       
 7.1 Introduction      
 7.2 Wholesale Distribution      
 7.3 Packaging Industry      
 7.4 Other Distribution Channels      
8 Global Kraft Liner Market, By Packaging Type       
 8.1 Introduction      
 8.2 Open Mouth Sacks      
 8.3 Valve Sacks      
 8.4 Other Packaging Types      
9 Global Kraft Liner Market, By Grade       
 9.1 Introduction      
 9.2 Semi-extensible      
 9.3 Extensible      
 9.4 Kraft      
 9.5 Other Grades      
10 Global Kraft Liner Market, By End User       
 10.1 Introduction      
 10.2 Electrical & Electronics      
 10.3 Automotive & Allied Industries      
 10.4 Food & Beverage      
 10.5 Healthcare      
 10.6 Chemicals & Fertilizers      
 10.7 Other End Users      
11 Global Kraft Liner Market, By Geography       
 11.1 Introduction      
 11.2 North America      
  11.2.1 US     
  11.2.2 Canada     
  11.2.3 Mexico     
 11.3 Europe      
  11.3.1 Germany     
  11.3.2 UK     
  11.3.3 Italy     
  11.3.4 France     
  11.3.5 Spain     
  11.3.6 Rest of Europe     
 11.4 Asia Pacific      
  11.4.1 Japan     
  11.4.2 China     
  11.4.3 India     
  11.4.4 Australia     
  11.4.5 New Zealand     
  11.4.6 South Korea     
  11.4.7 Rest of Asia Pacific     
 11.5 South America      
  11.5.1 Argentina     
  11.5.2 Brazil     
  11.5.3 Chile     
  11.5.4 Rest of South America     
 11.6 Middle East & Africa      
  11.6.1 Saudi Arabia     
  11.6.2 UAE     
  11.6.3 Qatar     
  11.6.4 South Africa     
  11.6.5 Rest of Middle East & Africa     
12 Key Developments       
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures      
 12.2 Acquisitions & Mergers      
 12.3 New Product Launch      
 12.4 Expansions      
 12.5 Other Key Strategies      
13 Company Profiling       
 13.1 BillerudKorsnäs AB      
 13.2 DS Smith Plc      
 13.3 Georgia-Pacific LLC      
 13.4 International Paper Company      
 13.5 KapStone Paper and Packaging Corporation      
 13.6 Klabin S.A.      
 13.7 Mondi Group      
 13.8 Nine Dragons Paper (Holdings) Limited      
 13.9 Packaging Corporation of America      
 13.10 Pratt Industries, Inc.      
 13.11 Rengo Co., Ltd.      
 13.12 Smurfit Kappa Group      
 13.13 Stora Enso Oyj      
 13.14 Svenska Cellulosa Aktiebolaget (SCA)      
 13.15 WestRock Company      
List of Tables        
1 Global Kraft Liner Market Outlook, By Region (2021-2030) ($MN)       
2 Global Kraft Liner Market Outlook, By Product  (2021-2030) ($MN)       
3 Global Kraft Liner Market Outlook, By Unbleached (2021-2030) ($MN)       
4 Global Kraft Liner Market Outlook, By Bleached (2021-2030) ($MN)       
5 Global Kraft Liner Market Outlook, By Other Products (2021-2030) ($MN)       
6 Global Kraft Liner Market Outlook, By Basis Weight (2021-2030) ($MN)       
7 Global Kraft Liner Market Outlook, By Up to 250 GSM (2021-2030) ($MN)       
8 Global Kraft Liner Market Outlook, By 250 to 400 GSM (2021-2030) ($MN)       
9 Global Kraft Liner Market Outlook, By Above 400 GSM (2021-2030) ($MN)       
10 Global Kraft Liner Market Outlook, By Distribution Channel (2021-2030) ($MN)       
11 Global Kraft Liner Market Outlook, By Wholesale Distribution (2021-2030) ($MN)       
12 Global Kraft Liner Market Outlook, By Packaging Industry (2021-2030) ($MN)       
13 Global Kraft Liner Market Outlook, By Other Distribution Channels (2021-2030) ($MN)       
14 Global Kraft Liner Market Outlook, By Packaging Type (2021-2030) ($MN)       
15 Global Kraft Liner Market Outlook, By Open Mouth Sacks (2021-2030) ($MN)       
16 Global Kraft Liner Market Outlook, By Valve Sacks (2021-2030) ($MN)       
17 Global Kraft Liner Market Outlook, By Other Packaging Types (2021-2030) ($MN)       
18 Global Kraft Liner Market Outlook, By Grade (2021-2030) ($MN)       
19 Global Kraft Liner Market Outlook, By Semi-extensible (2021-2030) ($MN)       
20 Global Kraft Liner Market Outlook, By Extensible (2021-2030) ($MN)       
21 Global Kraft Liner Market Outlook, By Kraft (2021-2030) ($MN)       
22 Global Kraft Liner Market Outlook, By Other Grades (2021-2030) ($MN)       
23 Global Kraft Liner Market Outlook, By End User (2021-2030) ($MN)       
24 Global Kraft Liner Market Outlook, By Electrical & Electronics (2021-2030) ($MN)       
25 Global Kraft Liner Market Outlook, By Automotive & Allied Industries (2021-2030) ($MN)       
26 Global Kraft Liner Market Outlook, By Food & Beverage (2021-2030) ($MN)       
27 Global Kraft Liner Market Outlook, By Healthcare (2021-2030) ($MN)       
28 Global Kraft Liner Market Outlook, By Chemicals & Fertilizers (2021-2030) ($MN)       
29 Global Kraft Liner Market Outlook, By Other End Users (2021-2030) ($MN)       
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.        

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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