Mental Health Market
Mental Health Market Forecasts to 2030 - Global Analysis By Disorder (Depression, Schizophrenia, Bipolar Disorder, Alcohol Use Disorders, Post-Traumatic Stress Disorder, Eating Disorders, Anxiety, Substance Abuse Disorders and Other Disorders), Age Group (Pediatric, Adult and Geriatric), Service and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $441.52 BN |
|
Projected Year Value (2030) |
US $638.02 BN |
|
CAGR (2023 - 2030) |
5.4% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Europe |
According to Stratistics MRC, the Global Mental Health Market is accounted for $441.52 billion in 2023 and is expected to reach $638.02 billion by 2030 growing at a CAGR of 5.4% during the forecast period. Mental health refers to a person's emotional, psychological, and social well-being. It includes the capacity to control stress, uphold wholesome relationships, do tasks efficiently, reason through decisions, and overcome obstacles in life. Mental health is impacted by factors such as heredity, events in life, and the existence of mental health diseases.
According to the WHO, more than 264 million people of all ages suffered from depression in 2020.
Market Dynamics:
Driver:
Rise in telehealth and digital solutions
The technologies allow individuals to connect with mental health professionals remotely, reducing barriers related to geography and stigma. Mobile apps, online platforms, and virtual therapy sessions have expanded the reach of mental health services, especially during the COVID-19 pandemic. Additionally, digital solutions provide self-help tools, real-time monitoring, and resources for better mental well-being. Thus, telehealth and digital solutions not only enhance access to care but also promote early intervention and continuous support, driving the growth and transformation of the mental health market.
Restraint:
Lack of skilled workforce
Mental health professionals frequently face high levels of stress and burnout due to heavy caseloads, challenging cases, and emotional demands of the job. This workforce shortage is often more pronounced in rural areas, making it difficult for individuals in these areas to access timely and quality mental health care. Furthermore, people from different cultural backgrounds may face challenges in finding professionals which can lead to reduction in the effective workforce.
Opportunity:
Increase in awareness
Increased media attention and advocacy efforts have played a crucial role in raising awareness about mental health issues by initiating public campaigns and World Mental Health Day programs, which provide platforms for dialogue and foster understanding and empathy. Some of the digital platforms, like mental health apps, online counselling services, and teletherapy options, have expanded access to mental health awareness. Policies and campaigns focusing on mental health promotion, early intervention, and access to mental health services contribute to a broader societal understanding, which is driving the market size.
Threat:
Risks associated with side effects
Mental health conditions can have a range of side effects, including drowsiness, weight gain, sexual dysfunction, and gastrointestinal problems. Patients may become distressed by these side effects which stop them taking their medications as prescribed. The shortage of mental health professionals and inadequate integration into primary care settings can result in insufficient and fragmented care. Additionally, due to the complexity of mental health conditions and evolving diagnostic criteria there is a risk of potential misdiagnosis which significantly impend market expansion.
Covid-19 Impact
The market for mental health has suffered greatly as a result of the COVID-19 pandemic. The pandemic's stress, isolation, dread, and uncertainty increased mental health issues, such as anxiety, depression, and substance addiction. Also, access to mental health services has been restricted due to limitations on in-person therapy and the demand on healthcare systems. In addition, financial strain brought on by the pandemic's effects has also escalated, aggravating the mental health problems.
The anxiety segment is expected to be the largest during the forecast period
The anxiety segment is estimated to hold the largest share, due to the rising awareness and telehealth services. Anxiety disorders represent a significant aspect of the mental health market, encompassing various conditions characterized by excessive worry, fear, or nervousness. Anxiety can have a profound impact on individuals' daily functioning, relationships, and overall quality of life. The growing mental health apps, virtual therapy platforms, and online support communities are boosting the segment expansion.
The pediatric segment is expected to have the highest CAGR during the forecast period
The pediatric segment is anticipated to have highest CAGR during the forecast period. It addresses the unique and evolving mental health needs of children and adolescents. Pediatric mental health services encompass a range of conditions, from anxiety and depression to neurodevelopment disorders among children. Moreover, educating and providing awareness into schools by enhancing parental awareness and reducing stigma are crucial components of improving access to care which provide comprehensive and effective mental health support for the younger population, which thereby driving the segment expansion.
Region with largest share:
North America commanded the largest market share during the extrapolated period owing to rising advances from the government. Governmental organizations and health departments are encouraging public with new policies and programs to emphasize mental health as an essential part of general healthcare. The region is home to major key players such as Teladoc Health, Inc., Cerner Corporation, McKesson Corporation and Lyra Health. The region’s rising telehealth sector along with integrating new technologies is driving the market growth.
Region with highest CAGR:
Europe is expected to witness highest CAGR over the projection period, owing to the rising advancements in digital mental health solutions. These technological advancements have decreased obstacles to receiving care and increased access to mental health services. Additionally, European healthcare and research institutes have been at the forefront of creating cutting-edge therapeutic procedures like neuro feedback methods and digital cognitive behavioural therapy. Therefore, these developments demonstrate the area's dedication to using technology to improve mental health services, spur innovation, and grow the mental health market in Europe.
Key players in the market
Some of the key players in the Mental Health Market include Acadia Healthcare, Behavioral Health Network Inc., North Range Behavioral Health, Ascension Seton, Pyramid Healthcare, CareTech Holdings PLC, Promises Behavioral Health, Sevita (The MENTOR Network), Strategic Behavioral Health LLC and Universal Health Services Inc.
Key Developments:
In August 2023, Pyramid Healthcare announced the expansion of its existing residential substance use disorder treatment program for adults in York.
In December 2021, Pyramid Healthcare announced its acquisition of The Bluff in Augusta, Georgia and Atlanta Addiction Recovery Centers. This acquisition is Pyramid Healthcare's 14th since 2011, further expanding Pyramid Healthcare's integrated behavioral healthcare system of 12 additional companies across seven eastern states.
In September 2021, Sevita announced the acquisition of Caring R Us, LLC in Massachusetts, Cameron Group Care, Inc. with these acquisitions, Sevita reaffirms its position as a leading national provider of whole person care for people with intellectual and developmental disabilities (I/DD).
Disorders Covered:
• Depression
• Schizophrenia
• Bipolar Disorder
• Alcohol Use Disorders
• Post-Traumatic Stress Disorder
• Eating Disorders
• Anxiety
• Substance Abuse Disorders
• Other Disorders
Age Groups Covered:
• Pediatric
• Adult
• Geriatric
Services Covered:
• Emergency Mental Health Services
• Inpatient Hospital Treatment Services
• Outpatient Counselling
• Home-Based Treatment Services
• Other Services
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Mental Health Market, By Disorder
5.1 Introduction
5.2 Depression
5.3 Schizophrenia
5.4 Bipolar Disorder
5.5 Alcohol Use Disorders
5.6 Post-Traumatic Stress Disorder
5.7 Eating Disorders
5.8 Anxiety
5.9 Substance Abuse Disorders
5.10 Other Disorders
6 Global Mental Health Market, By Age Group
6.1 Introduction
6.2 Pediatric
6.3 Adult
6.4 Geriatric
7 Global Mental Health Market, By Service
7.1 Introduction
7.2 Emergency Mental Health Services
7.3 Inpatient Hospital Treatment Services
7.4 Outpatient Counselling
7.5 Home-Based Treatment Services
7.6 Other Services
8 Global Mental Health Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 Acadia Healthcare
10.2 Behavioral Health Network Inc.
10.3 North Range Behavioral Health
10.4 Ascension Seton
10.5 Pyramid Healthcare
10.6 CareTech Holdings PLC
10.7 Promises Behavioral Health
10.8 Sevita (The MENTOR Network)
10.9 Strategic Behavioral Health LLC
10.10 Universal Health Services Inc.
List of Tables
1 Global Mental Health Market Outlook, By Region (2021-2030) ($MN)
2 Global Mental Health Market Outlook, By Disorder (2021-2030) ($MN)
3 Global Mental Health Market Outlook, By Depression (2021-2030) ($MN)
4 Global Mental Health Market Outlook, By Schizophrenia (2021-2030) ($MN)
5 Global Mental Health Market Outlook, By Bipolar Disorder (2021-2030) ($MN)
6 Global Mental Health Market Outlook, By Alcohol Use Disorders (2021-2030) ($MN)
7 Global Mental Health Market Outlook, By Post-Traumatic Stress Disorder (2021-2030) ($MN)
8 Global Mental Health Market Outlook, By Eating Disorders (2021-2030) ($MN)
9 Global Mental Health Market Outlook, By Anxiety (2021-2030) ($MN)
10 Global Mental Health Market Outlook, By Substance Abuse Disorders (2021-2030) ($MN)
11 Global Mental Health Market Outlook, By Other Disorders (2021-2030) ($MN)
12 Global Mental Health Market Outlook, By Age Group (2021-2030) ($MN)
13 Global Mental Health Market Outlook, By Pediatric (2021-2030) ($MN)
14 Global Mental Health Market Outlook, By Adult (2021-2030) ($MN)
15 Global Mental Health Market Outlook, By Geriatric (2021-2030) ($MN)
16 Global Mental Health Market Outlook, By Service (2021-2030) ($MN)
17 Global Mental Health Market Outlook, By Emergency Mental Health Services (2021-2030) ($MN)
18 Global Mental Health Market Outlook, By Inpatient Hospital Treatment Services (2021-2030) ($MN)
19 Global Mental Health Market Outlook, By Outpatient Counselling (2021-2030) ($MN)
20 Global Mental Health Market Outlook, By Home-Based Treatment Services (2021-2030) ($MN)
21 Global Mental Health Market Outlook, By Other Services (2021-2030) ($MN)
22 North America Mental Health Market Outlook, By Country (2021-2030) ($MN)
23 North America Mental Health Market Outlook, By Disorder (2021-2030) ($MN)
24 North America Mental Health Market Outlook, By Depression (2021-2030) ($MN)
25 North America Mental Health Market Outlook, By Schizophrenia (2021-2030) ($MN)
26 North America Mental Health Market Outlook, By Bipolar Disorder (2021-2030) ($MN)
27 North America Mental Health Market Outlook, By Alcohol Use Disorders (2021-2030) ($MN)
28 North America Mental Health Market Outlook, By Post-Traumatic Stress Disorder (2021-2030) ($MN)
29 North America Mental Health Market Outlook, By Eating Disorders (2021-2030) ($MN)
30 North America Mental Health Market Outlook, By Anxiety (2021-2030) ($MN)
31 North America Mental Health Market Outlook, By Substance Abuse Disorders (2021-2030) ($MN)
32 North America Mental Health Market Outlook, By Other Disorders (2021-2030) ($MN)
33 North America Mental Health Market Outlook, By Age Group (2021-2030) ($MN)
34 North America Mental Health Market Outlook, By Pediatric (2021-2030) ($MN)
35 North America Mental Health Market Outlook, By Adult (2021-2030) ($MN)
36 North America Mental Health Market Outlook, By Geriatric (2021-2030) ($MN)
37 North America Mental Health Market Outlook, By Service (2021-2030) ($MN)
38 North America Mental Health Market Outlook, By Emergency Mental Health Services (2021-2030) ($MN)
39 North America Mental Health Market Outlook, By Inpatient Hospital Treatment Services (2021-2030) ($MN)
40 North America Mental Health Market Outlook, By Outpatient Counselling (2021-2030) ($MN)
41 North America Mental Health Market Outlook, By Home-Based Treatment Services (2021-2030) ($MN)
42 North America Mental Health Market Outlook, By Other Services (2021-2030) ($MN)
43 Europe Mental Health Market Outlook, By Country (2021-2030) ($MN)
44 Europe Mental Health Market Outlook, By Disorder (2021-2030) ($MN)
45 Europe Mental Health Market Outlook, By Depression (2021-2030) ($MN)
46 Europe Mental Health Market Outlook, By Schizophrenia (2021-2030) ($MN)
47 Europe Mental Health Market Outlook, By Bipolar Disorder (2021-2030) ($MN)
48 Europe Mental Health Market Outlook, By Alcohol Use Disorders (2021-2030) ($MN)
49 Europe Mental Health Market Outlook, By Post-Traumatic Stress Disorder (2021-2030) ($MN)
50 Europe Mental Health Market Outlook, By Eating Disorders (2021-2030) ($MN)
51 Europe Mental Health Market Outlook, By Anxiety (2021-2030) ($MN)
52 Europe Mental Health Market Outlook, By Substance Abuse Disorders (2021-2030) ($MN)
53 Europe Mental Health Market Outlook, By Other Disorders (2021-2030) ($MN)
54 Europe Mental Health Market Outlook, By Age Group (2021-2030) ($MN)
55 Europe Mental Health Market Outlook, By Pediatric (2021-2030) ($MN)
56 Europe Mental Health Market Outlook, By Adult (2021-2030) ($MN)
57 Europe Mental Health Market Outlook, By Geriatric (2021-2030) ($MN)
58 Europe Mental Health Market Outlook, By Service (2021-2030) ($MN)
59 Europe Mental Health Market Outlook, By Emergency Mental Health Services (2021-2030) ($MN)
60 Europe Mental Health Market Outlook, By Inpatient Hospital Treatment Services (2021-2030) ($MN)
61 Europe Mental Health Market Outlook, By Outpatient Counselling (2021-2030) ($MN)
62 Europe Mental Health Market Outlook, By Home-Based Treatment Services (2021-2030) ($MN)
63 Europe Mental Health Market Outlook, By Other Services (2021-2030) ($MN)
64 Asia Pacific Mental Health Market Outlook, By Country (2021-2030) ($MN)
65 Asia Pacific Mental Health Market Outlook, By Disorder (2021-2030) ($MN)
66 Asia Pacific Mental Health Market Outlook, By Depression (2021-2030) ($MN)
67 Asia Pacific Mental Health Market Outlook, By Schizophrenia (2021-2030) ($MN)
68 Asia Pacific Mental Health Market Outlook, By Bipolar Disorder (2021-2030) ($MN)
69 Asia Pacific Mental Health Market Outlook, By Alcohol Use Disorders (2021-2030) ($MN)
70 Asia Pacific Mental Health Market Outlook, By Post-Traumatic Stress Disorder (2021-2030) ($MN)
71 Asia Pacific Mental Health Market Outlook, By Eating Disorders (2021-2030) ($MN)
72 Asia Pacific Mental Health Market Outlook, By Anxiety (2021-2030) ($MN)
73 Asia Pacific Mental Health Market Outlook, By Substance Abuse Disorders (2021-2030) ($MN)
74 Asia Pacific Mental Health Market Outlook, By Other Disorders (2021-2030) ($MN)
75 Asia Pacific Mental Health Market Outlook, By Age Group (2021-2030) ($MN)
76 Asia Pacific Mental Health Market Outlook, By Pediatric (2021-2030) ($MN)
77 Asia Pacific Mental Health Market Outlook, By Adult (2021-2030) ($MN)
78 Asia Pacific Mental Health Market Outlook, By Geriatric (2021-2030) ($MN)
79 Asia Pacific Mental Health Market Outlook, By Service (2021-2030) ($MN)
80 Asia Pacific Mental Health Market Outlook, By Emergency Mental Health Services (2021-2030) ($MN)
81 Asia Pacific Mental Health Market Outlook, By Inpatient Hospital Treatment Services (2021-2030) ($MN)
82 Asia Pacific Mental Health Market Outlook, By Outpatient Counselling (2021-2030) ($MN)
83 Asia Pacific Mental Health Market Outlook, By Home-Based Treatment Services (2021-2030) ($MN)
84 Asia Pacific Mental Health Market Outlook, By Other Services (2021-2030) ($MN)
85 South America Mental Health Market Outlook, By Country (2021-2030) ($MN)
86 South America Mental Health Market Outlook, By Disorder (2021-2030) ($MN)
87 South America Mental Health Market Outlook, By Depression (2021-2030) ($MN)
88 South America Mental Health Market Outlook, By Schizophrenia (2021-2030) ($MN)
89 South America Mental Health Market Outlook, By Bipolar Disorder (2021-2030) ($MN)
90 South America Mental Health Market Outlook, By Alcohol Use Disorders (2021-2030) ($MN)
91 South America Mental Health Market Outlook, By Post-Traumatic Stress Disorder (2021-2030) ($MN)
92 South America Mental Health Market Outlook, By Eating Disorders (2021-2030) ($MN)
93 South America Mental Health Market Outlook, By Anxiety (2021-2030) ($MN)
94 South America Mental Health Market Outlook, By Substance Abuse Disorders (2021-2030) ($MN)
95 South America Mental Health Market Outlook, By Other Disorders (2021-2030) ($MN)
96 South America Mental Health Market Outlook, By Age Group (2021-2030) ($MN)
97 South America Mental Health Market Outlook, By Pediatric (2021-2030) ($MN)
98 South America Mental Health Market Outlook, By Adult (2021-2030) ($MN)
99 South America Mental Health Market Outlook, By Geriatric (2021-2030) ($MN)
100 South America Mental Health Market Outlook, By Service (2021-2030) ($MN)
101 South America Mental Health Market Outlook, By Emergency Mental Health Services (2021-2030) ($MN)
102 South America Mental Health Market Outlook, By Inpatient Hospital Treatment Services (2021-2030) ($MN)
103 South America Mental Health Market Outlook, By Outpatient Counselling (2021-2030) ($MN)
104 South America Mental Health Market Outlook, By Home-Based Treatment Services (2021-2030) ($MN)
105 South America Mental Health Market Outlook, By Other Services (2021-2030) ($MN)
106 Middle East & Africa Mental Health Market Outlook, By Country (2021-2030) ($MN)
107 Middle East & Africa Mental Health Market Outlook, By Disorder (2021-2030) ($MN)
108 Middle East & Africa Mental Health Market Outlook, By Depression (2021-2030) ($MN)
109 Middle East & Africa Mental Health Market Outlook, By Schizophrenia (2021-2030) ($MN)
110 Middle East & Africa Mental Health Market Outlook, By Bipolar Disorder (2021-2030) ($MN)
111 Middle East & Africa Mental Health Market Outlook, By Alcohol Use Disorders (2021-2030) ($MN)
112 Middle East & Africa Mental Health Market Outlook, By Post-Traumatic Stress Disorder (2021-2030) ($MN)
113 Middle East & Africa Mental Health Market Outlook, By Eating Disorders (2021-2030) ($MN)
114 Middle East & Africa Mental Health Market Outlook, By Anxiety (2021-2030) ($MN)
115 Middle East & Africa Mental Health Market Outlook, By Substance Abuse Disorders (2021-2030) ($MN)
116 Middle East & Africa Mental Health Market Outlook, By Other Disorders (2021-2030) ($MN)
117 Middle East & Africa Mental Health Market Outlook, By Age Group (2021-2030) ($MN)
118 Middle East & Africa Mental Health Market Outlook, By Pediatric (2021-2030) ($MN)
119 Middle East & Africa Mental Health Market Outlook, By Adult (2021-2030) ($MN)
120 Middle East & Africa Mental Health Market Outlook, By Geriatric (2021-2030) ($MN)
121 Middle East & Africa Mental Health Market Outlook, By Service (2021-2030) ($MN)
122 Middle East & Africa Mental Health Market Outlook, By Emergency Mental Health Services (2021-2030) ($MN)
123 Middle East & Africa Mental Health Market Outlook, By Inpatient Hospital Treatment Services (2021-2030) ($MN)
124 Middle East & Africa Mental Health Market Outlook, By Outpatient Counselling (2021-2030) ($MN)
125 Middle East & Africa Mental Health Market Outlook, By Home-Based Treatment Services (2021-2030) ($MN)
126 Middle East & Africa Mental Health Market Outlook, By Other Services (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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