Sexual Health Supplement Market
PUBLISHED: 2024 ID: SMRC26058
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Sexual Health Supplement Market

Sexual Health Supplement Market Forecasts to 2030 - Global Analysis By Form (Softgels, Powders, Syrups, Gummies, Tablets and Other Forms), Ingredient, Distribution Channel, Application, End User and By Geography

4.9 (44 reviews)
4.9 (44 reviews)
Published: 2024 ID: SMRC26058

This report covers the impact of COVID-19 on this global market
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Years Covered

2021-2030

Estimated Year Value (2023)

US $2.75 BN

Projected Year Value (2030)

US $4.91 BN

CAGR (2023 - 2030)

8.6%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America


According to Stratistics MRC, the Global Sexual Health Supplement Market is accounted for $2.75 billion in 2023 and is expected to reach $4.91 billion by 2030 growing at a CAGR of 8.6% during the forecast period. Sexual health supplements are products designed to enhance various aspects of sexual function and performance. They typically contain a combination of vitamins, minerals, herbs, and other natural ingredients that are believed to support libido, stamina, and overall sexual well-being. These supplements are often marketed as aids for individuals experiencing issues such as erectile dysfunction, low libido, or reduced sexual satisfaction.

According to World Health Organization, in United States 17.1% of the total population are susceptible to sexual dysfunction.

Market Dynamics: 

Driver: 

Rising prevalence of sexual dysfunction disorders

As these conditions become more common due to factors such as aging populations, lifestyle shifts, and greater awareness, there is a growing need for solutions to tackle them. Sexual health supplements present a non-intrusive and frequently natural method for enhancing sexual performance, offering consumers accessible choices to relieve symptoms and boost sexual well-being. This rising demand drives market expansion, prompting manufacturers to develop new solutions to cater to the changing requirements of consumers searching for efficient treatments for sexual health issues.

Restraint:

Limited scientific evidence

Without robust scientific backing, consumers hesitate to trust the efficacy and safety of these products, leading to reduced demand. Moreover, regulatory bodies often impose strict guidelines on health supplement claims. The absence of conclusive research also hampers manufacturer’s ability to differentiate their products and develop innovative solutions. Consequently, the market struggles to reach its full potential, limiting market expansion.

Opportunity:

Rising innovative marketing strategies & product diversification

Companies increasingly employ creative marketing tactics, such as influencer partnerships and targeted advertising, to reach broader audiences and raise awareness about their products. Additionally, continuous product diversification, including the introduction of new formulations and delivery methods, caters to evolving consumer preferences and needs. These strategies not only attract new customers but also enhance brand loyalty, driving overall market growth and expanding the reach of sexual health supplements to a wider demographic.

Threat:

Lack of transparency and quality control

Consumers often face uncertainty regarding the ingredients, potency, and safety of these products due to inadequate labeling and inconsistent manufacturing standards. This lack of transparency erodes trust in the industry and raises concerns about potential health risks, deterring many potential customers from purchasing sexual health supplements. Without stringent quality control measures and transparent practices, the market struggles to establish credibility and foster consumer confidence, limiting its overall growth potential.

Covid-19 Impact

The covid-19 pandemic has had a mixed impact on the sexual health supplement market. While initial disruptions in supply chains and distribution channels occurred, there has been a subsequent increase in demand as people spend more time at home and prioritize their health and wellness. Factors such as stress, anxiety, and lifestyle changes during lockdowns have contributed to heightened interest in sexual health supplements. Additionally, the shift towards e-commerce platforms for purchasing such products has facilitated market growth, although economic uncertainties may have constrained spending for some consumers.

The herbal supplements segment is expected to be the largest during the forecast period

The herbal supplements segment is estimated to have a lucrative growth. Herbal sexual health supplements are formulations derived from natural ingredients, such as herbs, plants, and botanical extracts, known for their potential to support sexual well-being. These supplements offer advantages like minimal side effects, compared to synthetic alternatives, making them appealing to many users. Their popularity stems from the perception of safety, effectiveness, and alignment with preferences for natural remedies among consumers.

The fertility improvement segment is expected to have the highest CAGR during the forecast period

The fertility improvement segment is anticipated to witness the highest CAGR growth during the forecast period. Sexual health supplements targeted at fertility improvement aim to address factors that can impact reproductive health and conception. These supplements often contain a combination of vitamins, minerals, antioxidants, and herbal extracts known to support reproductive function and hormonal balance. Such supplements offer a holistic approach to improving fertility and increasing the likelihood of conception.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to increasing awareness and acceptance of sexual health issues, coupled with rising disposable incomes and changing lifestyles. Additionally, the availability of a wide range of products, including herbal and natural formulations, further fuels market growth. With a large population base and evolving consumer preferences, the Asia Pacific region presents substantial opportunities for companies operating in the sexual health supplement sector.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to growing awareness and openness about sexual health issues, increasing demand for natural and alternative remedies, and a shift toward proactive wellness approaches. With a well-established healthcare infrastructure, extensive research and development activities, and a large consumer base, North America offers a fertile ground for companies operating in the sexual health supplement sector to innovate, market, and expand their product offerings.

Key players in the market

Some of the key players profiled in the Sexual Health Supplement Market include Bayer AG, BioTech Life Sciences, Alliance Pharma PLC, GNC Holdings Limited, NutraMarks Limited, Church & Dwight Corporation, Setu Nutrition, Swiss Botany, Biotab Nutraceuticals, NutraMilk LLC, Herbalife Nutrition Limited, Vitamin Shoppe Inc., Metagenics Limited, Direct Digital LLC, Twinlab Consolidation Corporation, Olly Nutrition and LELO.

Key Developments:

In November 2023, Setu Nutrition, a nutraceutical brand in India, has forayed into sexual health through a partnership with MyMuse. The duo has launched Desire: Boost Gummies aimed at enhancing sexual wellness.

In September 2023, Olly launched Mighty Mojo, a supplement that aims to support men's health and sexual wellness, including testosterone production and sex drive. The capsule contains ingredients that may support healthy testosterone levels.

Forms Covered:
• Softgels
• Powders
• Syrups
• Gummies
• Tablets
• Other Forms

Ingredients Covered:
• Herbal Supplements
• Amino Acids
• Vitamins & Minerals
• Natural Extracts
• Synthetic Compounds
• Other Ingredients

Distribution Channels Covered:
• Pharmacies & Drugstores
• Direct Sales
• Convenience Stores
• Other Distribution Channels

Applications Covered:
• Libido Enhancement
• Treatment of Erectile Dysfunction
• Fertility Improvement
• Hormonal Balance
• Other Applications

End Users Covered:
• Age-specific
• Couples
• LGBTQ+ Community

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary           
             
2 Preface            
 2.1 Abstract           
 2.2 Stake Holders          
 2.3 Research Scope          
 2.4 Research Methodology         
  2.4.1 Data Mining         
  2.4.2 Data Analysis         
  2.4.3 Data Validation         
  2.4.4 Research Approach         
 2.5 Research Sources          
  2.5.1 Primary Research Sources        
  2.5.2 Secondary Research Sources        
  2.5.3 Assumptions         
             
3 Market Trend Analysis          
 3.1 Introduction          
 3.2 Drivers           
 3.3 Restraints          
 3.4 Opportunities          
 3.5 Threats           
 3.6 Application Analysis         
 3.7 End User Analysis          
 3.8 Emerging Markets          
 3.9 Impact of Covid-19          
             
4 Porters Five Force Analysis          
 4.1 Bargaining power of suppliers         
 4.2 Bargaining power of buyers         
 4.3 Threat of substitutes         
 4.4 Threat of new entrants         
 4.5 Competitive rivalry          
             
5 Global Sexual Health Supplement Market, By Form        
 5.1 Introduction          
 5.2 Softgels           
 5.3 Powders           
 5.4 Syrups           
 5.5 Gummies           
 5.5 Tablets           
 5.7 Other Forms          
             
6 Global Sexual Health Supplement Market, By Ingredient       
 6.1 Introduction          
 6.2 Herbal Supplements         
 6.3 Amino Acids          
 6.4 Vitamins & Minerals         
 6.5 Natural Extracts          
 6.6 Synthetic Compounds         
 6.6 Other Ingredients          
             
7 Global Sexual Health Supplement Market, By Distribution Channel      
 7.1 Introduction          
 7.2 Pharmacies & Drugstores         
 7.3 Direct Sales          
 7.4 Convenience Stores          
 7.5 Other Distribution Channels         
             
8 Global Sexual Health Supplement Market, By Application       
 8.1 Introduction          
 8.2 Libido Enhancement         
 8.3 Treatment of Erectile Dysfunction        
 8.4 Fertility Improvement         
 8.5 Hormonal Balance          
 8.6 Other Applications          
             
9 Global Sexual Health Supplement Market, By End User       
 9.1 Introduction          
 9.2 Age-specific          
 9.3 Couples           
 9.4 LGBTQ+ Community          
             
10 Global Sexual Health Supplement Market, By Geography       
 10.1 Introduction          
 10.2 North America          
  10.2.1 US          
  10.2.2 Canada          
  10.2.3 Mexico          
 10.3 Europe           
  10.3.1 Germany          
  10.3.2 UK          
  10.3.3 Italy          
  10.3.4 France          
  10.3.5 Spain          
  10.3.6 Rest of Europe         
 10.4 Asia Pacific          
  10.4.1 Japan          
  10.4.2 China          
  10.4.3 India          
  10.4.4 Australia          
  10.4.5 New Zealand         
  10.4.6 South Korea         
  10.4.7 Rest of Asia Pacific         
 10.5 South America          
  10.5.1 Argentina         
  10.5.2 Brazil          
  10.5.3 Chile          
  10.5.4 Rest of South America        
 10.6 Middle East & Africa         
  10.6.1 Saudi Arabia         
  10.6.2 UAE          
  10.6.3 Qatar          
  10.6.4 South Africa         
  10.6.5 Rest of Middle East & Africa        
             
11 Key Developments           
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures      
 11.2 Acquisitions & Mergers         
 11.3 New Product Launch         
 11.4 Expansions          
 11.5 Other Key Strategies         
             
12 Company Profiling           
 12.1 Bayer AG           
 12.2 BioTech Life Sciences         
 12.3 Alliance Pharma PLC         
 12.4 GNC Holdings Limited         
 12.5 NutraMarks Limited          
 12.6 Church & Dwight Corporation         
 12.7 Setu Nutrition          
 12.8 Swiss Botany          
 12.9 Biotab Nutraceuticals         
 12.10 NutraMilk LLC          
 12.11 Herbalife Nutrition Limited         
 12.12 Vitamin Shoppe Inc.         
 12.13 Metagenics Limited          
 12.14 Direct Digital LLC          
 12.15 Twinlab Consolidation Corporation        
 12.16 Olly Nutrition          
 12.17 LELO           
             
List of Tables            
1 Global Sexual Health Supplement Market Outlook, By Region (2021-2030) ($MN)     
2 Global Sexual Health Supplement Market Outlook, By Form (2021-2030) ($MN)     
3 Global Sexual Health Supplement Market Outlook, By Softgels (2021-2030) ($MN)     
4 Global Sexual Health Supplement Market Outlook, By Powders (2021-2030) ($MN)     
5 Global Sexual Health Supplement Market Outlook, By Syrups (2021-2030) ($MN)     
6 Global Sexual Health Supplement Market Outlook, By Gummies (2021-2030) ($MN)     
7 Global Sexual Health Supplement Market Outlook, By Tablets (2021-2030) ($MN)     
8 Global Sexual Health Supplement Market Outlook, By Other Forms (2021-2030) ($MN)    
9 Global Sexual Health Supplement Market Outlook, By Ingredient (2021-2030) ($MN)    
10 Global Sexual Health Supplement Market Outlook, By Herbal Supplements (2021-2030) ($MN)   
11 Global Sexual Health Supplement Market Outlook, By Amino Acids (2021-2030) ($MN)    
12 Global Sexual Health Supplement Market Outlook, By Vitamins & Minerals (2021-2030) ($MN)   
13 Global Sexual Health Supplement Market Outlook, By Natural Extracts (2021-2030) ($MN)    
14 Global Sexual Health Supplement Market Outlook, By Synthetic Compounds (2021-2030) ($MN)   
15 Global Sexual Health Supplement Market Outlook, By Other Ingredients (2021-2030) ($MN)    
16 Global Sexual Health Supplement Market Outlook, By Distribution Channel (2021-2030) ($MN)   
17 Global Sexual Health Supplement Market Outlook, By Pharmacies & Drugstores (2021-2030) ($MN)   
18 Global Sexual Health Supplement Market Outlook, By Direct Sales (2021-2030) ($MN)    
19 Global Sexual Health Supplement Market Outlook, By Convenience Stores (2021-2030) ($MN)    
20 Global Sexual Health Supplement Market Outlook, By Other Distribution Channels (2021-2030) ($MN)   
21 Global Sexual Health Supplement Market Outlook, By Application (2021-2030) ($MN)    
22 Global Sexual Health Supplement Market Outlook, By Libido Enhancement (2021-2030) ($MN)   
23 Global Sexual Health Supplement Market Outlook, By Treatment of Erectile Dysfunction (2021-2030) ($MN)  
24 Global Sexual Health Supplement Market Outlook, By Fertility Improvement (2021-2030) ($MN)   
25 Global Sexual Health Supplement Market Outlook, By Hormonal Balance (2021-2030) ($MN)    
26 Global Sexual Health Supplement Market Outlook, By Other Applications (2021-2030) ($MN)    
27 Global Sexual Health Supplement Market Outlook, By End User (2021-2030) ($MN)     
28 Global Sexual Health Supplement Market Outlook, By Age-specific (2021-2030) ($MN)    
29 Global Sexual Health Supplement Market Outlook, By Couples (2021-2030) ($MN)     
30 Global Sexual Health Supplement Market Outlook, By LGBTQ+ Community (2021-2030) ($MN)    
             
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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