Smartphone Market

Smartphone Market

Smartphone Market Forecasts to 2028 - Global Analysis By Operating Segment (Android, IOS, Windows), Distribution Channel (Retailer, Original Equipment Manufacturer (OEM), E-commerce), Display Technology, Type, Input Device and Others

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Published: 2022 ID: SMRC22091

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $520.3 BN

Projected Year Value (2028)

US $863.03 BN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market


According to Stratistics MRC, the Global Smartphone Market is accounted for $520.3 billion in 2022 and is expected to reach $863.03 billion by 2028 growing at a CAGR of 8.8% during the forecast period. A smartphone is a type of mobile device that enables increased access to online resources and other digital features. Numerous applications developed by third parties are supported by platforms like iOS, Android, Windows Phone, and others. Governmental assistance for the development of telecom infrastructure, product launches that prioritise cost, the emergence of 5G technology, Artificial Intelligence (AI), and other technologies, and most crucially, rising disposable income, all contribute to the market's expansion.

According to Stat Counter, Android remained the world's most popular mobile operating system in January 2022, with a market share of close to 70%, while iOS accounted for roughly 25% of the market. According to Air now PLC, the GarenaFree Fire- World series and PUBG Mobile-Kara kin that generated a revenue of USD 38.56 million and 37.76 million in April 2021.

Market Dynamics:


Increasing disposable income

Consumers' disposable income has increased globally, increasing the likelihood that they will spend money on media, entertainment, mobile technology, and networking. Electronics purchases, including those of smartphones, laptops, tablets, and gaming consoles, have significantly increased in recent years. A 2016 independent survey of electronic device suppliers found that demand for smartphones has significantly increased as a result of rising consumer disposable income, particularly in emerging markets. Therefore, it is anticipated that rising disposable income will fuel the expansion of the worldwide smartphone market throughout the forecast period.


Saturation in high-end markets

High-end smartphones are available from premium smartphone manufacturers like Apple Inc. and Samsung, and demand for these devices has increased recently, especially in industrialised nations. Customers demand smartphones with the same functionality as high-end smartphones, but at an accessible price, in price-sensitive markets. The expansion of the global smartphone market is anticipated to be hampered during the projected period by the saturation of mature markets in some regions.


Increasing investment by manufacturers in R&D

Manufacturers of smartphones are spending more money on R&D projects in order to create cutting-edge products that appeal to modern customer desires. Additionally, in order to maintain their market share and increase profit margins, manufacturers are spending money on the design and manufacturing of their own application processors (AP). As an illustration, Apple Inc., one of the most coveted brands in the global smartphone industry, creates its own AP. Therefore, over the course of the projected period, rising R&D activity expenditure is anticipated to benefit the global smartphone market.


Shift in trade activities coupled with semiconductor components

High production volumes and supply chain activities have a significant negative influence on large companies, but have less of an effect on small and medium businesses. The lack of semiconductor components is also negatively affecting the market because they are essential to overall product utilisation and innovation initiatives. Companies are setting up semiconductor manufacturing facilities in case there is a component shortage, which could reduce the scarcity. The market will be impacted by the scarcity, though, at least through the end of the period. The development of the global market is also expected to be hampered by applications that generate false fingerprints and facial recognition.

Covid-19 Impact

The appearance of COVID-19 has halted global activity. We are aware that businesses across industries have had an unprecedented effect as a result of the health crisis. Nevertheless, this too will pass. Increasing government and corporate assistance can aid in the battle against this extremely contagious disease. Some industries are doing well, while others are experiencing difficulties. The pandemic is expected to have an overall

The iOS segment is expected to be the largest during the forecast period

The iOS segment is estimated to have a lucrative growth, due to the increasing demand for Apple phones, the iOS segment is predicted to increase tremendously. The demand for Apple phones is also rising, particularly among young people in emerging nations. iOS generates less heat than other OSs and is more document-friendly.

The original equipment manufacturer (OEM) segment is expected to have the highest CAGR during the forecast period

The original equipment manufacturer (OEM) segment is anticipated to witness the fastest CAGR growth during the forecast period. They mostly develop their manufacturing outlets across the nations on their own, without assistance from outside sources. As a result, the number of outlets is increasing globally. For example, Vivo Mobile Communication Co., Ltd. said that it will open 150 exclusive stores in India to increase its share of the smartphone market.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to reasons including rising per capita income, a sizable population, rising disposable income, and a rising interest among the populace in utilising new technologies and services, the smartphone industry in the Asia Pacific area is expanding rapidly. Companies like Jio, Airtel, and others are slowly growing smartphone penetration in India while also raising demand by offering data at the lowest feasible cost.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period, owing to the increased demand for smart phones and expanding use of smartphones on digital platforms in the face of the COVID-19 epidemic. The majority of cell phones sold and produced worldwide are in this area. Asia-Pacific economies differ in terms of consumer preferences, smartphone adoption rates, brand market shares, and mobile subscription rates. Due to the rapid adoption of 3G in emerging nations and the accessibility of media tablets at lower prices, Asia-Pacific will continue to experience a surge in the popularity of media tablets.

Key players in the market

Some of the key players profiled in the Smartphone Market include Oppo, Huawei Device Co., Ltd., SAMSUNG, Apple Inc., Sony Group Corporation, One Plus, HTC Corporation, Xiaomi, Google LLC, ZTE Corporation, Lenovo Group Limited, Microsoft Corporation, Nokia Corporation and Vivo Communication Technology Co. Ltd.

Key Developments:

In August 2021, Samsung introduced the ‘Galaxy Z Flip3 5G’ and ‘Galaxy Z Fold3 5G’, the innovative foldable mobile phone. With iconic design, both the devices are built with flagship innovation, offering a unique user experience to work, play and watch.

In July 2021, Vivo Communication Technology Co. Ltd expanded its 5G portfolio in India with the launch of the powerful Vivo Y72. Priced at INR 20,990, Y72 delivers a superior smartphone experience through its robust features while sporting a clearly differentiated design in its category. The smartphone offers 8GB+4GB expandable RAM, which prevents the phone from choking while multi-tasking.

In July 2021, Samsung India launched a new smartphone, Galaxy A22 5G. It offers 11 bands’ support for 5G experience and two-year OS upgrades. It has a 6.6” FHD+ display with a 90Hz refresh rate, versatile 48MP triple camera, 5000mAh battery, and a host of other innovative features.

Operating Segments Covered:
• Android
• Windows
• Other Operating Types

Distribution Channels Covered:
• Retailer
• Original Equipment Manufacturer (OEM)
• E-commerce

Technologies Covered:
• LCD Technology
• OLED Technology
• Other Technologies

Types Covered:
• Media-Centric Smartphone
• Entry-Level Smartphone
• Performance Smartphone
• Other Types

Input Devices Covered:
• Touchscreen
• Keypad

Price Ranges Covered:
• Below US$ 100
• US$ 100-200
• US$ 200-500
• US$ 500 and above

RAM Sizes Covered:
• Below 2GB
• 2GB-4GB
• Up to 8GB

Sizes Covered:
• Below 4.0"
• 0"–5.0"
• Up to 6.0”

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Smartphone Market, By Operating Segment
5.1 Introduction
5.2 Android
5.3 IOS
5.4 Windows
5.5 Other Operating Types

6 Global Smartphone Market, By Distribution Channel
6.1 Introduction
6.2 Retailer
6.3 Original Equipment Manufacturer (OEM)
6.4 E-commerce

7 Global Smartphone Market, By Technology
7.1 Introduction
7.2 LCD Technology
7.3 OLED Technology
7.4 Other Technologies

8 Global Smartphone Market, By Type
8.1 Introduction
8.2 Media-Centric Smartphone
8.2.1 Camera Smartphone
8.2.2 Navigation Smartphone
8.2.3 Music Smartphone
8.2.4 Gaming Smartphone
8.3 Entry-Level Smartphone
8.4 Performance Smartphone
8.5 Other Types

9 Global Smartphone Market, By Input Device
9.1 Introduction
9.2 Touchscreen
9.3 Keypad

10 Global Smartphone Market, By Price Range
10.1 Introduction
10.2 Below US$ 100
10.3 US$ 100-200
10.4 US$ 200-500
10.5 US$ 500 and above

11 Global Smartphone Market, By RAM Size
11.1 Introduction
11.2 Below 2GB
11.3 2GB-4GB
11.4 Up to 8GB

12 Global Smartphone Market, By Size
12.1 Introduction
12.2 Below 4.0"
12.3 0"–5.0"
12.4 Up to 6.0”

13 Global Smartphone Market, By Geography
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 Germany
13.3.2 UK
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia Pacific
13.4.1 Japan
13.4.2 China
13.4.3 India
13.4.4 Australia
13.4.5 New Zealand
13.4.6 South Korea
13.4.7 Rest of Asia Pacific
13.5 South America
13.5.1 Argentina
13.5.2 Brazil
13.5.3 Chile
13.5.4 Rest of South America
13.6 Middle East & Africa
13.6.1 Saudi Arabia
13.6.2 UAE
13.6.3 Qatar
13.6.4 South Africa
13.6.5 Rest of Middle East & Africa

14 Key Developments
14.1 Agreements, Partnerships, Collaborations and Joint Ventures
14.2 Acquisitions & Mergers
14.3 New Product Launch
14.4 Expansions
14.5 Other Key Strategies

15 Company Profiling
15.1 Oppo
15.2 Huawei Device Co., Ltd.
15.4 Apple Inc.
15.5 Sony Group Corporation
15.6 OnePlus
15.7 HTC Corporation
15.8 Xiaomi
15.9 Google LLC
15.10 ZTE Corporation
15.11 Lenovo Group Limited
15.12 Microsoft Corporation
15.13 Nokia Corporation
15.14 Vivo Communication Technology Co. Ltd

List of Tables
1 Global Smartphone Market Outlook, By Region (2020-2028) ($MN)
2 Global Smartphone Market Outlook, By Operating Segment (2020-2028) ($MN)
3 Global Smartphone Market Outlook, By Android (2020-2028) ($MN)
4 Global Smartphone Market Outlook, By IOS (2020-2028) ($MN)
5 Global Smartphone Market Outlook, By Windows (2020-2028) ($MN)
6 Global Smartphone Market Outlook, By Other Operating Types (2020-2028) ($MN)
7 Global Smartphone Market Outlook, By Distribution Channel (2020-2028) ($MN)
8 Global Smartphone Market Outlook, By Retailer (2020-2028) ($MN)
9 Global Smartphone Market Outlook, By Original Equipment Manufacturer (OEM) (2020-2028) ($MN)
10 Global Smartphone Market Outlook, By E-commerce (2020-2028) ($MN)
11 Global Smartphone Market Outlook, By Technology (2020-2028) ($MN)
12 Global Smartphone Market Outlook, By LCD Technology (2020-2028) ($MN)
13 Global Smartphone Market Outlook, By OLED Technology (2020-2028) ($MN)
14 Global Smartphone Market Outlook, By Other Technologies (2020-2028) ($MN)
15 Global Smartphone Market Outlook, By Type (2020-2028) ($MN)
16 Global Smartphone Market Outlook, By Media-Centric Smartphone (2020-2028) ($MN)
17 Global Smartphone Market Outlook, By Camera Smartphone (2020-2028) ($MN)
18 Global Smartphone Market Outlook, By Navigation Smartphone (2020-2028) ($MN)
19 Global Smartphone Market Outlook, By Music Smartphone (2020-2028) ($MN)
20 Global Smartphone Market Outlook, By Gaming Smartphone (2020-2028) ($MN)
21 Global Smartphone Market Outlook, By Entry-Level Smartphone (2020-2028) ($MN)
22 Global Smartphone Market Outlook, By Performance Smartphone (2020-2028) ($MN)
23 Global Smartphone Market Outlook, By Other Types (2020-2028) ($MN)
24 Global Smartphone Market Outlook, By Input Device (2020-2028) ($MN)
25 Global Smartphone Market Outlook, By Touchscreen (2020-2028) ($MN)
26 Global Smartphone Market Outlook, By Keypad (2020-2028) ($MN)
27 Global Smartphone Market Outlook, By Price Range (2020-2028) ($MN)
28 Global Smartphone Market Outlook, By Below US$ 100 (2020-2028) ($MN)
29 Global Smartphone Market Outlook, By US$ 100-200 (2020-2028) ($MN)
30 Global Smartphone Market Outlook, By US$ 200-500 (2020-2028) ($MN)
31 Global Smartphone Market Outlook, By US$ 500 and above (2020-2028) ($MN)
32 Global Smartphone Market Outlook, By RAM Size (2020-2028) ($MN)
33 Global Smartphone Market Outlook, By Below 2GB (2020-2028) ($MN)
34 Global Smartphone Market Outlook, By 2GB-4GB (2020-2028) ($MN)
35 Global Smartphone Market Outlook, By Up to 8GB (2020-2028) ($MN)
36 Global Smartphone Market Outlook, By Size (2020-2028) ($MN)
37 Global Smartphone Market Outlook, By Below 4.0" (2020-2028) ($MN)
38 Global Smartphone Market Outlook, By 0"–5.0" (2020-2028) ($MN)
39 Global Smartphone Market Outlook, By Up to 6.0” (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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