Probiotics Market
Probiotics Market Forecasts to 2030 - Global Analysis By Product Type (Dietary Supplements, Functional Foods, Animal Feed and Other Product Types), Microorganism Type, Form, Distribution Channel, Application, End User and By Geography
According to Stratistics MRC, the Global Probiotics Market is accounted for $71.2 billion in 2024 and is expected to reach $127.5 billion by 2030 growing at a CAGR of 10.2% during the forecast period. Probiotics are live microorganisms, typically bacteria or yeast, that provides health benefits when consumed in adequate amounts. They contribute to the maintenance of a balanced gut microbiota by enhancing the growth of beneficial bacteria and inhibiting harmful ones. Probiotics are often found in fermented foods like yogurt and kefir, or as dietary supplements. Their consumption is associated with various health benefits, including improved digestion, enhanced immune function, and prevention of certain gastrointestinal disorders.
According to the World Health Organization (WHO) 2022 report, one of the major risk factors for several noncommunicable diseases (NCDs) in Europe is obesity, and over 60% of adults and 29% of boys, and 27% of girls who are children are overweight.
Market Dynamics:
Driver:
Rising consumer awareness of gut health
Rising consumer awareness of gut health is significantly driving the market. As people become more informed about the benefits of a balanced gut microbiome, demand for probiotic supplements and foods is increasing. This trend is fueled by growing interest in digestive health, immunity, and overall wellness. Health-conscious consumers are seeking products with proven benefits, propelling innovations and expanding product offerings in the market. The emphasis on natural and preventive healthcare further accelerates the adoption of probiotics across various demographics.
Restraint:
Lack of standardization
The market faces a significant challenge due to the lack of standardization. This issue arises from varying regulations and definitions of probiotics across different regions, leading to inconsistent quality and efficacy. The absence of standardized guidelines for strains, dosages, and health claims creates confusion among consumers and healthcare professionals. Moreover, the diversity in labeling practices further complicates the market, hindering the ability of consumers to make informed choices.
Opportunity:
Probiotics for Immunity Enhancement
The market is experiencing growth due to increasing consumer awareness of gut health's impact on immune function. These probiotics, including strains such as Lactobacillus and Bifidobacterium, are formulated to support and strengthen the immune system by promoting a healthy balance of gut microbiota. This balance is crucial for an effective immune response, potentially reducing the frequency and severity of infections. The growing emphasis on preventative health measures is driving demand for these specialized probiotic products.
Threat:
Stability and shelf-life challenges
Probiotics often face difficulties in maintaining potency and viability over time due to factors such as temperature fluctuations, humidity, and exposure to light. These conditions can lead to a decline in the number of viable microorganisms. Effective formulation and packaging are crucial to prolong shelf life and ensure product efficacy. Innovations in encapsulation and storage technology aim to address these challenges and enhance product stability. Thus, in the market, stability and shelf-life challenges are significant.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted the market, driving increased consumer awareness of gut health and immunity. During the pandemic, there was a notable surge in demand for probiotics as people sought to boost their immune systems and overall wellness. Disruptions in supply chains and manufacturing delays posed challenges, yet the heightened focus on health and wellness accelerated market growth. Post-pandemic, the trend towards preventive health measures continues to fuel the probiotics market's expansion.
The functional foods segment is expected to be the largest during the forecast period
The functional foods is expected to be the largest during the forecast period due to growing consumer awareness about gut health and wellness. Functional foods in the probiotics market are fortified with live beneficial bacteria that promote gut health and overall wellness. These products, including yogurt, kefir, and dietary supplements, offers specific health benefits beyond basic nutrition. They enhance digestion, support immune function, and can help manage conditions like irritable bowel syndrome.
The immune health segment is expected to have the highest CAGR during the forecast period
The immune health segment is expected to have the highest CAGR during the forecast period. Probiotic strains such as Lactobacillus are widely used to bolster gut health, which is crucial for a robust immune system. These probiotics help maintain a balanced gut microbiome, which can influence systemic immunity. Rising consumer awareness about preventive healthcare and increasing incidences of gastrointestinal disorders are driving the demand for probiotics that support immune function, reflecting a significant growth area in the market.
Region with largest share:
North America is projected to hold the largest market share during the forecast period driven by rising consumer awareness of gut health benefits and increased demand for functional foods and supplements. The market is characterized by a diverse range of products, including dietary supplements, dairy products, and functional beverages. Advances in probiotic strains and formulations are further fueling market expansion. Key players in the region are focusing on innovation and strategic partnerships to enhance product offerings and capture a larger market share.
Region with highest CAGR:
Asia Pacific is projected to hold the highest CAGR over the forecast period owing to increasing use of probiotics in preventive healthcare. An aging demographic is driving the need for health maintenance and disease prevention, leading to increased probiotic consumption. Rising investments in research and development by key players enhance product efficacy and reach. Governments in countries like Japan, China, and India are supporting the probiotics sector with favorable regulations and guidelines.
Key players in the market
Some of the key players in Probiotics market include Danone S.A., Nestle S.A., Yakult Honsha Co., Ltd., Archer Daniels Midland Company, Procter & Gamble Co., Kerry Group plc, General Mills, Inc., Lifeway Foods, Inc., BASF SE, Royal DSM N.V., PepsiCo, Inc., Groupe Danone, Symrise AG, Wacker Chemie AG, Merck KGaA and AB Biotics SA.
Key Developments:
In February 2024, AB Biotics SA expands its presence in Asia, partnering with Wonderlab for their globally marketed product, AB-LIFE . The collaboration introduces Shape100 , a probiotic blend focusing on cardiometabolic health, to the Chinese market. This strategic move aims to address cholesterol-related concerns through evidence-based solutions.
In November 2023, Nestlé launched N3 milk, a breakthrough in nutritional innovation. Incorporating prebiotic fibers and reduced lactose, it enriches gut health and boasts over 15% fewer calories. Tailored for diverse dietary needs, N3 supports bone health, muscle growth, and immunity.
Product Types Covered:
• Dietary Supplements
• Functional Foods
• Animal Feed
• Other Product Types
Microorganism Types Covered:
• Lactobacillus
• Bifidobacterium
• Streptococcus
• Saccharomyces Boulardii
• Other Microorganism Types
Forms Covered:
• Liquid
• Powder
• Capsule
• Tablet
Distribution Channels Covered:
• Online Retail
• Supermarkets/Hypermarkets
• Pharmacies
• Specialty Stores
Applications Covered:
• Digestive Health
• Immune Health
• Mental Health
• Weight Management
• Other Applications
End Users Covered:
• Pharmaceuticals
• Food & Beverages
• Healthcare Providers
• Consumers
• Pet Care Industry
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
" Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Probiotics Market, By Product Type
5.1 Introduction
5.2 Dietary Supplements
5.3 Functional Foods
5.4 Animal Feed
5.5 Other Product Types
6 Global Probiotics Market, By Microorganism Type
6.1 Introduction
6.2 Lactobacillus
6.3 Bifidobacterium
6.4 Streptococcus
6.5 Saccharomyces Boulardii
6.6 Other Microorganism Types
7 Global Probiotics Market, By Form
7.1 Introduction
7.2 Liquid
7.3 Powder
7.4 Capsule
7.5 Tablet
8 Global Probiotics Market, By Distribution Channel
8.1 Introduction
8.2 Online Retail
8.3 Supermarkets/Hypermarkets
8.4 Pharmacies
8.5 Specialty Stores
9 Global Probiotics Market, By Application
9.1 Introduction
9.2 Digestive Health
9.3 Immune Health
9.4 Mental Health
9.5 Weight Management
9.6 Other Applications
10 Global Probiotics Market, By End User
10.1 Introduction
10.2 Pharmaceuticals
10.3 Food & Beverages
10.4 Healthcare Providers
10.5 Consumers
10.6 Pet Care Industry
10.7 Other End Users
11 Global Probiotics Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Danone S.A.
13.2 Nestle S.A.
13.3 Yakult Honsha Co., Ltd.
13.4 Archer Daniels Midland Company
13.5 Procter & Gamble Co.
13.6 Kerry Group plc
13.7 General Mills, Inc.
13.8 Lifeway Foods, Inc.
13.9 BASF SE
13.10 Royal DSM N.V.
13.11 PepsiCo, Inc.
13.12 Groupe Danone
13.13 Symrise AG
13.14 Wacker Chemie AG
13.15 Merck KGaA
13.16 AB Biotics SA
List of Tables
1 Global Probiotics Market Outlook, By Region (2022-2030) ($MN)
2 Global Probiotics Market Outlook, By Product Type (2022-2030) ($MN)
3 Global Probiotics Market Outlook, By Dietary Supplements (2022-2030) ($MN)
4 Global Probiotics Market Outlook, By Functional Foods (2022-2030) ($MN)
5 Global Probiotics Market Outlook, By Animal Feed (2022-2030) ($MN)
6 Global Probiotics Market Outlook, By Other Product Types (2022-2030) ($MN)
7 Global Probiotics Market Outlook, By Microorganism Type (2022-2030) ($MN)
8 Global Probiotics Market Outlook, By Lactobacillus (2022-2030) ($MN)
9 Global Probiotics Market Outlook, By Bifidobacterium (2022-2030) ($MN)
10 Global Probiotics Market Outlook, By Streptococcus (2022-2030) ($MN)
11 Global Probiotics Market Outlook, By Saccharomyces Boulardii (2022-2030) ($MN)
12 Global Probiotics Market Outlook, By Other Microorganism Types (2022-2030) ($MN)
13 Global Probiotics Market Outlook, By Form (2022-2030) ($MN)
14 Global Probiotics Market Outlook, By Liquid (2022-2030) ($MN)
15 Global Probiotics Market Outlook, By Powder (2022-2030) ($MN)
16 Global Probiotics Market Outlook, By Capsule (2022-2030) ($MN)
17 Global Probiotics Market Outlook, By Tablet (2022-2030) ($MN)
18 Global Probiotics Market Outlook, By Distribution Channel (2022-2030) ($MN)
19 Global Probiotics Market Outlook, By Online Retail (2022-2030) ($MN)
20 Global Probiotics Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
21 Global Probiotics Market Outlook, By Pharmacies (2022-2030) ($MN)
22 Global Probiotics Market Outlook, By Specialty Stores (2022-2030) ($MN)
23 Global Probiotics Market Outlook, By Application (2022-2030) ($MN)
24 Global Probiotics Market Outlook, By Digestive Health (2022-2030) ($MN)
25 Global Probiotics Market Outlook, By Immune Health (2022-2030) ($MN)
26 Global Probiotics Market Outlook, By Mental Health (2022-2030) ($MN)
27 Global Probiotics Market Outlook, By Weight Management (2022-2030) ($MN)
28 Global Probiotics Market Outlook, By Other Applications (2022-2030) ($MN)
29 Global Probiotics Market Outlook, By End User (2022-2030) ($MN)
30 Global Probiotics Market Outlook, By Pharmaceuticals (2022-2030) ($MN)
31 Global Probiotics Market Outlook, By Food & Beverages (2022-2030) ($MN)
32 Global Probiotics Market Outlook, By Healthcare Providers (2022-2030) ($MN)
33 Global Probiotics Market Outlook, By Consumers (2022-2030) ($MN)
34 Global Probiotics Market Outlook, By Pet Care Industry (2022-2030) ($MN)
35 Global Probiotics Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
Frequently Asked Questions
In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.
Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.
All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
We have 3 different licensing options available in electronic format.
- Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
- 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
- Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.
All our reports are typically be emailed to you as an attachment.
To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.
We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.
Request Customization
We offer complimentary customization of up to 15% with every purchase. To share your customization requirements, feel free to email us at info@strategymrc.com or call us on +1-301-202-5929. .
Please Note: Customization within the 15% threshold is entirely free of charge. If your request exceeds this limit, we will conduct a feasibility assessment. Following that, a detailed quote and timeline will be provided.
WHY CHOOSE US ?
Assured Quality
Best in class reports with high standard of research integrity
24X7 Research Support
Continuous support to ensure the best customer experience.
Free Customization
Adding more values to your product of interest.
Safe & Secure Access
Providing a secured environment for all online transactions.
Trusted by 600+ Brands
Serving the most reputed brands across the world.
