Automotive infotainment is a combination of both entertainment and information systems. This system incorporates products, such as digital versatile disc (DVD) players with the video screen, software platforms, audio system including radio, navigation devices like Global Positioning System (GPS), rear seat entertainment, and its accessories. The adoption of these services is expanding daily, and they have become unavoidable because of the continuous innovative advancements taking place. Better network and improved user experience are some of the other features of entertainment, which are provided by automotive infotainment systems in cars. Infotainment technology is a rapidly growing technology in the entertainment industry. Built in infotainment systems in automobiles assist to provide entertainment and information. The innovation was developed so as to upgrade driver assistance systems in vehicles and light-duty trucks.
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The primary entertainment system in a vehicle was the radio system, developed in the year 1960. Currently, because of advances in innovation, infotainment systems in vehicles perform activities like managing and playing audio content, using navigation for driving, delivering rear seat entertainment. Besides, these systems additionally receive and make calls, send messages, access internet enabled or smartphone enabled content such as traffic conditions, sports scores, and weather forecasts. Smartphone network assists with using the advancement made in a rapidly growing smartphone based infotainment system. Auto infotainment systems have experienced a progressive development and numerous inventions and have metamorphosed from mere music only consoles to incorporate a whole scope of utilizations that help automobile drivers and passengers to remain connected with the environmental factors outside the vehicle and with entertainment inside the vehicle while on the move.With an increase in accidents and inherent security risks, automobile and auto infotainment manufacturers are introducing many technologies like self-dial emergency numbers during accidents, vehicle tracking systems, connected cars, and so on which are being incorporated into the dashboard of automobiles. Such technological revolution is pushing the global auto infotainment market towards a constant growth path. The “Global Automotive Infotainment Systems Market” is accounted for $14.92 billion in 2016 and is expected to reach $36.68 billion by 2023 growing at a CAGR of 13.7 % during the forecast period.
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High adoption of vehicles with advanced technological features such as navigation system due to safety concerns during driving and in-vehicle infotainment systems for its various features can provide opportunities for the players in the market. A majority of automobile vendors are emphasizing on adopting different advances and procedures for the change of ordinary cars into smart cars. These systems use Bluetooth technique for drivers to control the system with voice orders, touchscreen input, or physical controls. Several automotive component providers are coordinating existing vehicle navigation systems with cell phones. In the time of personal computers and cell phones, consumers demand more human-machine interface and low power usage from vehicles. So as to fulfill this need of buyers, infotainment innovation plays a primary role in assisting out with the best solutions for purchasers. Vendors are concentrating on many improvements such as the atom processor developed by Intel and the windows embedded automotive 7 platform developed by Microsoft so as to incorporate infotainment systems. In-vehicle infotainment systems offer better quality rear seat entertainment services such as audio, video, as well as technologies that can help the driver.
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Growing number of vehicle and rising adoption of luxury cars in countries in Asia Pacific are the main factors supporting growth of this market. In the global automotive infotainment market, Asia-Pacific has developed as the fastest growing region, supported by the rising economies and their developing GDP. In addition to this, the increasing per capita income has also created significant scope for growth of the automotive industry as well as for the infotainment market. Among Asia-Pacific countries, China occupied over half of the Asia-Pacific automotive industry, due to its highest vehicle deals over the previous decade.The country is foreseen to continue to see positive vehicle sales during the forecast period, because of the increasing focus on new energy vehicles (NEV), among automakers. The move from simple audio systems to touchscreen infotainment systems that support various features are driving the demand for infotainment systems in the country. Furthermore, the road infrastructure in China is developing, and thus, navigation has become an absolute necessity feature in almost all the vehicles.