According to Stratistics MRC, the “Global Active Grille Shutter market” is accounted for $3.29 billion in 2017 and is expected to reach $5.04 billion by 2026 growing at a CAGR of 4.9%. Significant factors which are influencing the market growth are increasing in consumer demand for fuel-efficient vehicles, stringent emission norms and emphasis of automakers on achieving aerodynamic vehicle body to reduce air drag. However, high cost of these shutters and strict safety rules related to their maintenance is hampering the market growth. Furthermore, increasing investment in R&D activities, rising product innovations such as intelligent and actively controllable air flap systems to improve vehicle fuel and engine efficiency is expected to provide ample opportunities for the market growth.
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Active Grille Shutter System is an important part of vehicle that open and close automatically to control the flow of air, it opens at the time when engine requires additional air flow otherwise it remains closed and it also depends on the speed of vehicle. It opens at lower speeds to help keep the engine cool and closes at higher speeds to help reduce drag, which improves the vehicle’s fuel efficiency. When the shutter is open air is allowed to flow through the engine compartments of the vehicle to cool down key mechanical systems. Whereas, the shutters are closed by engine control unit (ECU), to reduce turbulence during high speed of vehicle which in turn reduces the air drag that results in increased fuel efficiency and reduced carbon dioxide emissions in vehicles. It operates to control airflow through the radiator. They are mostly manufactured from lightweight reinforced thermoplastics, resulting in weight reduction and improved aerodynamic performance. It reduces the aerodynamic drag; owing to this, the engine can quickly reach to its optimum operating temperature.
Opportunity: The rising demand for shape memory alloys (SMA) may contribute to provide ample opportunities for the market growth.
The rise of SMA was in use for the automotive industry as an ordinary vehicle consists of more than 200 moving parts and substituting them with SMA will offer lower curb weight of the vehicle. This will give rise to better fuel efficiency and reduce emissions. The market comprises of few vendors. The adoption rate is probably going to increase over the forecast period due to the rising demand for better fuel efficiency and lower emissions. Stringent emission standards that will compel OEMs to equip their vehicles with these shutters to follow the standards, will offer growth opportunities to the vendors in market.
Driver: Rising use of AGS in the automotive industry is driving the market growth.
Significant automakers are incorporating this innovation in their major vehicle models. One side, major automakers are working intimately with the AGS providers so as to make their vehicle more eco-friendly, whereas another side, AGS providers are striving to rapidly meet automakers’ rising demand for a well-engineered, high-quality AGS system that assists to address fuel economy standards. AGS has a disruptive journey so far in the automotive industry and has evolved a lot with changing market needs and designs.
By Vane Type, Horizontal vane-based active grille shutter segment is expected to grow at the significant market share during the forecast period as they are easy to adopt, as they are directly mounted behind the grille and hence, are extensively adopted. On the basis of Type, polypropylene (PP) segment is expected to grow at the significant market share during the forecast period as it is produced via injection molding. This all-composite design, without metallic reinforcement, is the first active grille shutter (AGS) capable, injection-molded LFT-PP front-end module (FEM) bolster used on a heavy-duty pickup platform. Replacing steel and plastic-metal hybrids, the design offers part consolidations with locating features that aid fit and finish, improve airflow, while meeting structural requirements.
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Europe region is anticipated to hold considerable market share during the forecast period:
By geography, the Europe region is anticipated to hold considerable market share during the forecast period owing to high demand for fuel-efficient vehicles and stringent carbon dioxide emission regulations, coupled with high awareness among end users in countries such as France, Germany, and UK in the region. Stricter emission norms of European Commission have led to a faster adoption of active grille shutter into European vehicles.
Some of the key players in the Active Grille Shutter market include Valeo, HBPO GmbH, Magna International Inc., Batz, S.Coop., Rochling Group, Keboda, Aisin Seiki Co., Ltd., Shape Corp., SRG Global, STARLITE Co., Ltd. and Techniplas, LLC.
Valeo: In February 2017, Valeo signed an agreement with its long-standing South Korean partner Pyeong Hwa Group. Each partner will contribute to this Joint-Venture its respective Torque Converter business. Valeo-Kapec will capitalize on strong geographic, product and business complementarity to create purchasing, manufacturing and, above all, R&D synergies. It will have a global manufacturing footprint to become the world leader in torque converters for automatic and continuous variable transmissions.
Magna: In December 2018, Magna acquired VIZA Geca to Bolster Its Seating Capabilities. VIZA, with current customers including VW, PSA and Renault Nissan, brings seat-structure expertise and a portfolio of products including patented floor-latch systems and foldable seats. VIZA's 73 years of expertise will help Magna further develop reconfigurable seating solutions in the new mobility landscape. They have been strategic and deliberate in growing their seating business, especially with their structural products, which require higher levels of capital investment.
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