Functional Drinks - Introduction of new products and improvements in quality are the recent trends for global functional drinks market
According to a new market report published by Stratistics Market Research Consulting, the Global Functional Drinks Market is expected to grow at a CAGR of 8.06% during the study period 2015 to 2022. Increasing awareness about the health benefits of functional foods & drinks among consumers is the primary factor favouring the market growth. Furthermore, new product innovations and trend towards healthy life style and disease prevention, coupled with growing healthcare costs are the drivers for the Functional Drinks market. Introduction of new products and improvements in quality are the recent trends for global functional drinks market.
Global Functional Drinks market segmented by products into energy drinks, sports drinks, probiotic drinks, enhanced water drinks, nutraceutical drinks, juice & juice drinks, and other products. Among products segment, energy drinks segment is anticipated to dominate the market with a higher CAGR during the forecast period. The growth is attributed to increasing consciousness on health and fitness, raising adoption by sports persons, and changing lifestyle habits. However, nutraceutical drinks segment is expected to grow at the highest CAGR during the forecast period due to its characteristic in keeping good health and normal physiological function.
Browse the full report at “Global Functional Drinks Market Outlook”
Global Functional Drinks market segmented by health benefits into weight management drinks, hydration drinks, health & wellness drinks, and energy or rejuvenation drinks. Due to the presence of health beneficial ingredients which contains antioxidants, vitamins the functional drinks provides health benefits such as mental energy, healthier digestives system, and instant energy after exercise.
This report also covers trends driving each segment and offers analysis by geography, with key regions such as North America, Europe, Asia Pacific, and Rest of the World. North America dominated the global market for functional drinks followed by Europe. Asia Pacific is witnessing the higher growth rate due to upcoming major sports events like Olympics, increasing demand for functional drinks from emerging countries such as China and India. Manufacturers in the global functional drinks market are offering products that are in tune with the shifting consumer demands.
Some of the key players in the global market include Nestle S.A, Red Bull GmbH, PepsiCo, Coca Cola Enterprises, RushNet, Jivita LLC, Cadbury Schweppes, Old Orchard Brands, Kraft, Taut, Tata Tea, Glanbia Plc, Energy69 and Maxinutrition.
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