3d Display Market

According to Stratistics MRC, the Global 3D Display Market is accounted for $109.42 billion in 2022 and is expected to reach $320.26 billion by 2028 growing at a CAGR of 19.6% during the forecast period. A 3D display is used to display a three dimensional view of a picture or environment.3D display is an developing technology and adopted more and more for various applications such as gaming, video, education, photography and defence among others. 3D display is one of the latest developments in the electronic industry as it offers a very immersive 3D viewing experience.  

According to the report generated by Pew Research Center in 2018, 43% of adults in the U.S often play video games on Television, computer, and portable devices. Therefore, to enrich the advent of AR & VR technologies in online games, consumers are inclined to adopt 3D display devices, propelling the industry progression. According to Verizon Communications, a 5G service provider in the region, between March 5 to March 12, 2020, there was a 75% increase in gaming traffic and a 20% increase in web traffic. Furthermore, the penetration of 5G technology will further boost the usage of smart devices and gaming consoles, driving the industry value.



Market Dynamics:

Driver:

Growing introduction of VR in gaming

The popularity of VR gaming consoles is rising in developed economies. Using a VR headset people are excited to experience the 3D creatures in the computer-generated virtual environment. The growth in the gaming industry fuelled the demand for advanced gaming software and content under virtual reality technologies. These technological innovations in VR gaming are also expected to drive the growth of the global next generation market during the forecast period.

Restraint:

High cost

The high cost associated with the 3D displays is restraining the market growth. The costs of the associated products are also high. Moreover, the maintenance and repair cost is high owing to the use of more complex technology compared with standard ones. Hence, most consumers prefer standard gaming consoles. Such factors will limit the growth of the market focus during the forecast period.

Opportunity:

Increasing usage in medical industry

The rising adoption of augmented reality in numerous medical applications and surgeries is creating opportunities for the Market. The technology advances the vision capabilities of surgeons and decreases operation time and pre-operative planning. Stereoscopic 3D products are useful in numerous applications including TVs, smartphones, tablets, and computers. Key players in the market have introduced compatibility in HMD with minimum hardware requirements. Multinational conglomerates such as Sony and Samsung prominently operate in the business of HMD. Advancements in autostereoscopic technology are poised to trigger the growth of this segment The rising reception of increased reality in different clinical applications and medical procedures sets out open doors for the market.

Threat:

 Harm full effects

Consistent viewing can often cause headaches or eye infections, such as dry eyes in normal people as most of these displays are to be seen with glasses. The reported side effects include an increased heart rate, tired eyes, headaches, nausea, disorientation and dizziness. Based on the increasing number of complaints, 3D-technology companies have released warnings concerning which users are most at risk of suffering from the aforementioned side effects.

Covid-19 Impact

The outbreak created significant disruptions in primary industries such as automotive, retail, and consumer electronics. The sharp decline in the electronics and manufacturing industries is impacting the growth of the global 3D display market. The COVID-19 outbreak has halted several manufacturing plants worldwide, majorly the consumer electronics and automotive sectors. A decline in the buying power of consumers for luxury products has restrained the production activities of various major leaders, thereby hampering the demand for 3D displays. Furthermore, the pandemic has also restrained research & development initiatives in the industry owing to a lack of workforce and disruption in raw material supplies. Disruption in the supply chain has led the majority of market players to procure raw materials from local leaders and overcome raw material shortages.

The Head Mounted Displays (HMD) segment is expected to be the largest during the forecast period

The Head Mounted Displays (HMD) segment is expected to be the largest during the forecast period. The growth of the segment can be accredited to rapid technological advancements and declining prices of 3D displays. Moreover, growing popularity in sectors such as science, engineering, and medicine are contributing to the segment growth.

The consumer electronics segment is expected to have the highest CAGR during the forecast period

The consumer electronics segment is expected to have the highest CAGR during the forecast period, owing to the increasing implementation of 3D displays in TVs, smartphones, and monitors. A shift in consumer preference from watching movies at theatres to watching them at home on TVs or computers has encouraged TV manufacturers to focus on the 3D display as a value addition to their products. These TVs render a better impact on visualization, offering improved picture quality, and vibrant high-end devices with premium features. Consumer Electronics Manufacturers (CEMs) are trying to position 3D-based TVs as high-end devices with premium features.

Region with highest share:

North America is projected to hold the largest market share during the forecast period, owing to the rapid expansion of the gaming and entertainment industries is anticipated to positively influence the market in the U.S. and Canada. The rising number of cinema screens and the surging development of 3D movies in the U.S. are some of the other significant factors that are likely to bode well for the market. Moreover, favorable government policies boost innovation and purchasing power, and expand the industrial base, especially in developed countries such as the US and Canada. The US is a prominent market for 3D displays owing to the growing media and entertainment sector, and rising focus on designing 3D-enabled smartphones and TVs.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period strongly driven by the increasing demand for 3D display in advertising and broadcast sectors in the province, owing to changing customer preferences and rising disposable household income. The presence of major technology players such as LG Electronics, Sony Corporation, Samsung Electronics, Panasonic Corporation, and Fujifilm Holdings Corporation is also supporting the growth of the market.



Key players in the market:

Some of the key players profiled in the 3D Display Market include TOSHIBA Corporation, Sony Corporation, SHARP Corporation, Sharp Corp., Samsung Electronics Corp, Panasonic Corporation, Mitsubishi Electric Corporation, LG Electronics Inc, Fujifilm Holdings Corporation, Coretec Group, Inc., AU Optronics Corp., 3DFusion.

Key Developments:

In September 2021: LG Electronics USA (LG) launched an immersive 3D multimedia series to commemorate the start of the school year, which debuted the company’s giant high-definition digital billboard above New York City’s historic Times Square.

In April 2021: AUO launched stunning series of ALED Displays at Touch Taiwan 2021 with world-leading micro LED technology and applications on showcase.

Products Covered:
• Volumetric Displays         
• Swept Volume Displays      
• Stereoscopy          
• Static Volume Displays      
• Head Mounted Displays (HMD)      
• 3D Holographic Display      
 
Access Methods Covered:
• Micro Display       
• Conventional/Screen Based Display     

Applications Covered:
• Advertising          
• Automotive          
• Entertainment          
• Gaming        
• Helmet Mount Display      
• Medical           
• Military & Defense         
• Mobile Computing Devices        
• Monitor        
• Projectors         
• Retail            
• Consumer Electronics        

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances