
Ac Electric Motors Market
AC Electric Motors Market Forecasts to 2030 - Global Analysis By Type (Induction Motor and Synchronous Motor), Voltage, Application and By Geography

Years Covered |
2021-2030 |
Estimated Year Value (2023) |
US $17.8 BN |
Projected Year Value (2030) |
US $28.1 BN |
CAGR (2023 - 2030) |
6.7% |
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
Largest Market |
North America |
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global AC Electric Motors Market is accounted for $17.8 billion in 2023 and is expected to reach $28.1 billion by 2030 growing at a CAGR of 6.7% during the forecast period. A device that transforms electrical energy into mechanical energy is an electric motor. Motors come in a variety of forms, including as synchronous, induction, and single phase. There are many uses for these kinds of motors. Using the principles of electromagnetic induction, AC (alternating current) electric motors are machines that transform electrical energy into mechanical energy. Numerous products, including as industrial equipment, appliances, HVAC systems, and more, use these motors extensively.
According to the International Energy Agency (IEA), consumer spending on Electric Vehicles stood at USD 249 billion, while government spending stood at USD 28 billion. Moreover, consumer spending witnessed a significant rise in 2021, increasing from USD 125 billion in 2020.
Market Dynamics:
Driver:
Rising use in the industrial and automotive industries
The use of electrical motors as a power source enables it to broaden and enhance its position in the worldwide market. These applications include those in the transportation, electricity, and other sectors. The industrial sector has accelerated and new technologies like combined heat and power are being brought to the market as a result of the huge increase in global power consumption. Due to this, the industrial sector's use of electric machinery has expanded. Similar to how the advent of electric vehicles (EVs) and the increase in demand for cars have fueled this market's expansion.
Restraint:
Control complexity
Control systems for AC motors must be increasingly sophisticated. These motors may become increasingly complex and costly due to the requirement for control electronics to adjust the frequency and voltage of the AC power source. Additionally, compared to certain other motor types, these motors require more maintenance, especially in applications involving extreme climatic conditions or heavy operation. Over time, components such as bearings, brushes, and others deteriorate. These are the issues impeding market expansion.
Opportunity:
Various sizes and capacities
Small domestic gadgets to huge industrial gear may all use AC motors since they are available in a wide variety of sizes and capabilities. These are renowned for their great efficiency, which denotes the extent to which electrical energy is converted into mechanical energy. Efficiency like this lowers energy use and running expenses. For many applications, such as fans, pumps, and conveyors, smooth and continuous spinning is provided by AC motors. These are the elements driving the market's expansion.
Threat:
High maintenance cost
The high cost of motor maintenance is the main issue that might impede the growth of the key market. Its adoption by clients may be hampered in some situations by the operational expense, which is also sometimes quite expensive. However, unlike induction motors, certain motors do not have a self-starting torque. Auxiliaries may also be needed to start single-phase motors, in addition. As a result, due to these issues, market expansion may be hindered.
Covid-19 Impact:
Every business has been negatively impacted by the worldwide health catastrophe brought on by the unexpected outbreak of the new coronavirus pandemic. Due to the adoption of severe measures like nationwide lockdowns to limit the virus's spread, industries must lose a substantial amount of operating time. The lack of personnel and travel restrictions have halted production operations and brought the industry to a standstill because the market is huge and contains several businesses with broad sales networks dispersed over different nations.
The induction motor segment is expected to be the largest during the forecast period
The induction motor segment is expected to be the largest during the forecast period. In contrast to dc and synchronous motors, they don't require maintenance because they don't have brushes, commutators, or slip rings. In polluted and explosive environments, induction motors can be utilized since they don't have brushes that could produce sparks. Three-phase induction motors have self-starting torque, unlike synchronous motors, hence no beginning techniques are needed. Conversely, single-phase induction motors require the use of auxiliaries to induce rotation since they lack self-starting torque.
The industrial segment is expected to have the highest CAGR during the forecast period
The industrial segment is expected to have the highest CAGR during the forecast period. Motor manufacturers have a lot of opportunity in this market because most businesses rely on automated motors. Among other industries, utilities, oil & gas, cement & manufacturing, metal & mining, oil & gas, renewables, petrochemicals & chemicals, water & wastewater, and paper & pulp employ electric motors in pumps, boilers, compressors, and other applications.
Region with largest share:
North America is projected to hold the largest market share during the forecast period. The market's demand will benefit from the increased attention being paid to the use of electric motors in industrial and agricultural processes. Additionally, the area is a centre for automation and there is a huge demand for electric cars. The market will develop significantly in response to the rising demand for electric cars and the increased attention being paid to meeting renewable energy requirements.
Region with highest CAGR:
Asia Pacific is projected to hold the highest CAGR over the forecast period. Rising demand for electric motors in industrial industries and increased awareness of energy efficiency are driving the regional market. Additionally, it is anticipated that the increased cost of energy would hasten the adoption of synchronous electric motors across a range of sectors. The region is anticipated to hold onto a sizable market share over the projection period due to the abundance of electric motor manufacturers in the various nations.
Key players in the market
Some of the key players in AC Electric Motors Market include ABB Ltd, Nidec Corporation, Siemens AG, Rockwell Automation, Schneider Electric SE, Toshiba Corporation, Emerson Electric Co., Mitsubishi Electric Corporation, Yaskawa Electric Corporation, Fuji Electric Co., Ltd., Hitachi, Ltd., Johnson Electric Holdings Limited, Danfoss Group, Rockwell Automation, Inc., General Electric, AMETEK and Bosch Group.
Key Developments:
In July 2023, General Electric Vernova’ Solar & Storage Solutions partnered with Fortune Electric to develop Battery Energy Storage Solutions (BESS) in Taiwan. The purpose is to use electric motors in the storage system to keep a control on the energy flow, manage charging and discharging of batteries, and ensure smooth integration of the stored energy.
In May 2023, ABB Limited announced the acquisition of Siemens low voltage NEMA motor business. This acquisition will enable ABB to strengthen its position as NEMA motor manufacturer, and provide its offering in the NEMA motor sector.
In June 2022, Nidec and its subsidiary Nidec Sankyo have collaborated on developing an AC servo motor with Zignear, a position detection technology that can be used in industrial robots to replace encoders. The motor is designed for industrial robots and automated guided vehicles.
Types Covered:
• Induction Motor
• Synchronous Motor
Voltages Covered:
• Fractional
• Integral
Applications Covered:
• Automotive
• Power Industry
• Agriculture
• Construction
• Industrial
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.7 Application Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global AC Electric Motors Market, By Type
5.1 Introduction
5.2 Induction Motor
5.2.1 Three Phase Induction Motor
5.2.2 Single Phase Induction Motor
5.3 Synchronous Motor
6 Global AC Electric Motors Market, By Voltage
6.1 Introduction
6.2 Fractional
6.3 Integral
7 Global AC Electric Motors Market, By Application
7.1 Introduction
7.2 Automotive
7.3 Power Industry
7.4 Agriculture
7.5 Construction
7.6 Industrial
7.7 Other Applications
8 Global AC Electric Motors Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 ABB Ltd
10.2 Nidec Corporation
10.3 Siemens AG
10.4 Rockwell Automation
10.5 Schneider Electric SE
10.6 Toshiba Corporation
10.7 Emerson Electric Co.
10.8 Mitsubishi Electric Corporation
10.9 Yaskawa Electric Corporation
10.10 Fuji Electric Co., Ltd.
10.11 Hitachi, Ltd.
10.12 Johnson Electric Holdings Limited
10.13 Danfoss Group
10.14 Rockwell Automation, Inc.
10.15 General Electric
10.16 AMETEK
10.17 Bosch Group
List of Tables
1 Global AC Electric Motors Market Outlook, By Region (2021-2030) ($MN)
2 Global AC Electric Motors Market Outlook, By Type (2021-2030) ($MN)
3 Global AC Electric Motors Market Outlook, By Induction Motor (2021-2030) ($MN)
4 Global AC Electric Motors Market Outlook, By Three Phase Induction Motor (2021-2030) ($MN)
5 Global AC Electric Motors Market Outlook, By Single Phase Induction Motor (2021-2030) ($MN)
6 Global AC Electric Motors Market Outlook, By Synchronous Motor (2021-2030) ($MN)
7 Global AC Electric Motors Market Outlook, By Voltage (2021-2030) ($MN)
8 Global AC Electric Motors Market Outlook, By Fractional (2021-2030) ($MN)
9 Global AC Electric Motors Market Outlook, By Integral (2021-2030) ($MN)
10 Global AC Electric Motors Market Outlook, By Application (2021-2030) ($MN)
11 Global AC Electric Motors Market Outlook, By Automotive (2021-2030) ($MN)
12 Global AC Electric Motors Market Outlook, By Power Industry (2021-2030) ($MN)
13 Global AC Electric Motors Market Outlook, By Agriculture (2021-2030) ($MN)
14 Global AC Electric Motors Market Outlook, By Construction (2021-2030) ($MN)
15 Global AC Electric Motors Market Outlook, By Industrial (2021-2030) ($MN)
16 Global AC Electric Motors Market Outlook, By Other Applications (2021-2030) ($MN)
17 North America AC Electric Motors Market Outlook, By Country (2021-2030) ($MN)
18 North America AC Electric Motors Market Outlook, By Type (2021-2030) ($MN)
19 North America AC Electric Motors Market Outlook, By Induction Motor (2021-2030) ($MN)
20 North America AC Electric Motors Market Outlook, By Three Phase Induction Motor (2021-2030) ($MN)
21 North America AC Electric Motors Market Outlook, By Single Phase Induction Motor (2021-2030) ($MN)
22 North America AC Electric Motors Market Outlook, By Synchronous Motor (2021-2030) ($MN)
23 North America AC Electric Motors Market Outlook, By Voltage (2021-2030) ($MN)
24 North America AC Electric Motors Market Outlook, By Fractional (2021-2030) ($MN)
25 North America AC Electric Motors Market Outlook, By Integral (2021-2030) ($MN)
26 North America AC Electric Motors Market Outlook, By Application (2021-2030) ($MN)
27 North America AC Electric Motors Market Outlook, By Automotive (2021-2030) ($MN)
28 North America AC Electric Motors Market Outlook, By Power Industry (2021-2030) ($MN)
29 North America AC Electric Motors Market Outlook, By Agriculture (2021-2030) ($MN)
30 North America AC Electric Motors Market Outlook, By Construction (2021-2030) ($MN)
31 North America AC Electric Motors Market Outlook, By Industrial (2021-2030) ($MN)
32 North America AC Electric Motors Market Outlook, By Other Applications (2021-2030) ($MN)
33 Europe AC Electric Motors Market Outlook, By Country (2021-2030) ($MN)
34 Europe AC Electric Motors Market Outlook, By Type (2021-2030) ($MN)
35 Europe AC Electric Motors Market Outlook, By Induction Motor (2021-2030) ($MN)
36 Europe AC Electric Motors Market Outlook, By Three Phase Induction Motor (2021-2030) ($MN)
37 Europe AC Electric Motors Market Outlook, By Single Phase Induction Motor (2021-2030) ($MN)
38 Europe AC Electric Motors Market Outlook, By Synchronous Motor (2021-2030) ($MN)
39 Europe AC Electric Motors Market Outlook, By Voltage (2021-2030) ($MN)
40 Europe AC Electric Motors Market Outlook, By Fractional (2021-2030) ($MN)
41 Europe AC Electric Motors Market Outlook, By Integral (2021-2030) ($MN)
42 Europe AC Electric Motors Market Outlook, By Application (2021-2030) ($MN)
43 Europe AC Electric Motors Market Outlook, By Automotive (2021-2030) ($MN)
44 Europe AC Electric Motors Market Outlook, By Power Industry (2021-2030) ($MN)
45 Europe AC Electric Motors Market Outlook, By Agriculture (2021-2030) ($MN)
46 Europe AC Electric Motors Market Outlook, By Construction (2021-2030) ($MN)
47 Europe AC Electric Motors Market Outlook, By Industrial (2021-2030) ($MN)
48 Europe AC Electric Motors Market Outlook, By Other Applications (2021-2030) ($MN)
49 Asia Pacific AC Electric Motors Market Outlook, By Country (2021-2030) ($MN)
50 Asia Pacific AC Electric Motors Market Outlook, By Type (2021-2030) ($MN)
51 Asia Pacific AC Electric Motors Market Outlook, By Induction Motor (2021-2030) ($MN)
52 Asia Pacific AC Electric Motors Market Outlook, By Three Phase Induction Motor (2021-2030) ($MN)
53 Asia Pacific AC Electric Motors Market Outlook, By Single Phase Induction Motor (2021-2030) ($MN)
54 Asia Pacific AC Electric Motors Market Outlook, By Synchronous Motor (2021-2030) ($MN)
55 Asia Pacific AC Electric Motors Market Outlook, By Voltage (2021-2030) ($MN)
56 Asia Pacific AC Electric Motors Market Outlook, By Fractional (2021-2030) ($MN)
57 Asia Pacific AC Electric Motors Market Outlook, By Integral (2021-2030) ($MN)
58 Asia Pacific AC Electric Motors Market Outlook, By Application (2021-2030) ($MN)
59 Asia Pacific AC Electric Motors Market Outlook, By Automotive (2021-2030) ($MN)
60 Asia Pacific AC Electric Motors Market Outlook, By Power Industry (2021-2030) ($MN)
61 Asia Pacific AC Electric Motors Market Outlook, By Agriculture (2021-2030) ($MN)
62 Asia Pacific AC Electric Motors Market Outlook, By Construction (2021-2030) ($MN)
63 Asia Pacific AC Electric Motors Market Outlook, By Industrial (2021-2030) ($MN)
64 Asia Pacific AC Electric Motors Market Outlook, By Other Applications (2021-2030) ($MN)
65 South America AC Electric Motors Market Outlook, By Country (2021-2030) ($MN)
66 South America AC Electric Motors Market Outlook, By Type (2021-2030) ($MN)
67 South America AC Electric Motors Market Outlook, By Induction Motor (2021-2030) ($MN)
68 South America AC Electric Motors Market Outlook, By Three Phase Induction Motor (2021-2030) ($MN)
69 South America AC Electric Motors Market Outlook, By Single Phase Induction Motor (2021-2030) ($MN)
70 South America AC Electric Motors Market Outlook, By Synchronous Motor (2021-2030) ($MN)
71 South America AC Electric Motors Market Outlook, By Voltage (2021-2030) ($MN)
72 South America AC Electric Motors Market Outlook, By Fractional (2021-2030) ($MN)
73 South America AC Electric Motors Market Outlook, By Integral (2021-2030) ($MN)
74 South America AC Electric Motors Market Outlook, By Application (2021-2030) ($MN)
75 South America AC Electric Motors Market Outlook, By Automotive (2021-2030) ($MN)
76 South America AC Electric Motors Market Outlook, By Power Industry (2021-2030) ($MN)
77 South America AC Electric Motors Market Outlook, By Agriculture (2021-2030) ($MN)
78 South America AC Electric Motors Market Outlook, By Construction (2021-2030) ($MN)
79 South America AC Electric Motors Market Outlook, By Industrial (2021-2030) ($MN)
80 South America AC Electric Motors Market Outlook, By Other Applications (2021-2030) ($MN)
81 Middle East & Africa AC Electric Motors Market Outlook, By Country (2021-2030) ($MN)
82 Middle East & Africa AC Electric Motors Market Outlook, By Type (2021-2030) ($MN)
83 Middle East & Africa AC Electric Motors Market Outlook, By Induction Motor (2021-2030) ($MN)
84 Middle East & Africa AC Electric Motors Market Outlook, By Three Phase Induction Motor (2021-2030) ($MN)
85 Middle East & Africa AC Electric Motors Market Outlook, By Single Phase Induction Motor (2021-2030) ($MN)
86 Middle East & Africa AC Electric Motors Market Outlook, By Synchronous Motor (2021-2030) ($MN)
87 Middle East & Africa AC Electric Motors Market Outlook, By Voltage (2021-2030) ($MN)
88 Middle East & Africa AC Electric Motors Market Outlook, By Fractional (2021-2030) ($MN)
89 Middle East & Africa AC Electric Motors Market Outlook, By Integral (2021-2030) ($MN)
90 Middle East & Africa AC Electric Motors Market Outlook, By Application (2021-2030) ($MN)
91 Middle East & Africa AC Electric Motors Market Outlook, By Automotive (2021-2030) ($MN)
92 Middle East & Africa AC Electric Motors Market Outlook, By Power Industry (2021-2030) ($MN)
93 Middle East & Africa AC Electric Motors Market Outlook, By Agriculture (2021-2030) ($MN)
94 Middle East & Africa AC Electric Motors Market Outlook, By Construction (2021-2030) ($MN)
95 Middle East & Africa AC Electric Motors Market Outlook, By Industrial (2021-2030) ($MN)
96 Middle East & Africa AC Electric Motors Market Outlook, By Other Applications (2021-2030) ($MN)
List of Figures
List of Figures
Figure 1 Global AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 2 North America AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 3 US AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 4 Canada AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 5 Mexico AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 6 Europe AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 7 Germany AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 8 UK AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 9 Italy AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 10 France AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 11 Spain AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 12 Rest of Europe AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 13 Asia Pacific AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 14 Japan AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 15 China AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 16 India AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 17 Australia AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 18 New Zealand AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 19 South Korea AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 20 Rest of Asia Pacific AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 21 South America AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 22 Argentina AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 23 Brazil AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 24 Chile AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 25 Rest of South America AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 26 Middle East & Africa AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 27 Saudi Arabia AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 28 UAE AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 29 Qatar AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 30 South Africa AC Electric Motors Market Outlook (2021-2030) ($MN)
Figure 31 Rest of Middle East & Africa AC Electric Motors Market Outlook (2021-2030) ($MN)
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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