Active Protection Systems Market
PUBLISHED: 2023 ID: SMRC23093
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Active Protection Systems Market

Active Protection Systems Market Forecasts to 2028 - Global Analysis By Platform (Naval, Land-Based and Marine), Kill System Type, Application, End User and By Geography

4.8 (95 reviews)
4.8 (95 reviews)
Published: 2023 ID: SMRC23093

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $3.9 BN

Projected Year Value (2028)

US $6.1 BN

CAGR (2022 - 2028)

7.7%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia pacific

Highest Growing Market

Europe


According to Stratistics MRC, the Global Active Protection Systems Market is accounted for $3.9 billion in 2022 and is expected to reach $6.1 billion by 2028 growing at a CAGR of 7.7% during the forecast period. A combat vehicle that has an active protection system mounted on it or incorporated into it may automatically defend itself from intruders. The design of active protection systems incorporates an integrated radar system, sensors, launchers, and countermeasure ammunition to enable the system to fire down interfering missile threats. Additionally, the system has a high degree of accuracy, which reduces collateral damage. For armoured fighting vehicles (AFVs), primarily battle tanks, light tanks, armoured infantry fighting vehicles, and wheeled armoured vehicles, it offers high-performance anti-tank protection.

According to the Center for Strategic and International Studies, there have been more than 65 cyber-attacks on various government agencies across the globe between January 2022 and June 2022.



Market Dynamics:

Driver:

Increase in demand for advanced combat systems

To improve military capabilities and troops in several conflicts around the world, many nations have created autonomous weapon systems. The constant development of new sensor technologies, weapon firing systems, and auxiliary systems is intended to increase the precision and performance capabilities of the current generation. Additionally, the market expansion is being driven by the emphasis on enhancing the autonomy of weapon systems.

Restraint:

Weapon integration

Many countries have developed autonomous weapon systems to enhance military capabilities and troops in numerous battles across the world. To improve the accuracy and performance capabilities of the present generation, new sensor technologies, weapon firing systems, and auxiliary systems are constantly being developed. The emphasis on improving the autonomy of weapon systems is another factor driving the market expansion.

Opportunity:

Rising deployment of next-generation countermeasures and decoys

The requirements for next-generation self-protection systems among armed services worldwide are shifting towards a modular framework. The capacity to deliver future solutions specifically designed to address a wide range of platforms and easily upgradeable will be improved by the next-generation modular kits. The military place a strong emphasis on maximising vehicle survivability through the integration of cutting-edge, multi-layered protection systems.

Threat:

High development and maintenance costs

The protection system is important in the defence industry for shielding against air defence systems, situational radars, and platform detection. Due to its intricate installation and integration with current military assets, this active protection system consists of very expensive systems. The high cost of developing and deploying an active protection system is a major barrier to the market's expansion.

Covid-19 Impact

The COVID-19 epidemic had a substantial effect on the defence sector. The aerospace and defence supply chain business has been seriously impacted by the mandated shutdown. All of the major nations have also prioritised their health budgets while cutting back on their defence spending. A disturbance in the production of defense-related equipment also occurred. Additionally, the defence industry is a developing one that was hampered by the pandemic but is anticipated to rebound quickly afterward and support the expansion of the active protection system market.

The soft kill segment is expected to be the largest during the forecast period

The soft kill segment is estimated to have a lucrative growth, due to their cost-effectiveness and greater relevance to military capabilities such as intelligence, surveillance, and reconnaissance. Additionally, this defence system uses laser, infrared, and radar jammers to deflect the projectile's focus away from the combat vehicle and neutralise the attack, which has increased the use of this system by the armed forces and ultimately fuelled the market's expansion.

The defense segment is expected to have the highest CAGR during the forecast period

The defense segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the increasing adoption of the active protection system to protect platforms during combat situations. Additionally, the escalating border conflicts have considerably raised the military's need for this equipment. And, the demand for cutting-edge weaponry and technologies in the armed forces is fueling the increased emphasis on lowering deaths in battle zones, which is anticipated to boost the market.

Region with Largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the rising demand for innovative combat systems to improve military across emerging economies. Furthermore, it eliminates a range of platform-related antiarmor threats and lessens collateral damage. The demand for cutting-edge armaments and a new main battle tank with cutting-edge technology has also increased due to the rise in border conflicts, which is anticipated to speed up market expansion.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period, owing to the increasing demand from armed forces to replace old equipment with new and advanced versions. Additionally, it is anticipated that rising government spending on new defence systems will fuel market expansion.



Key players in the market

Some of the key players profiled in the Active Protection Systems Market include Raytheon Technologies Corporation, Rafael Advanced Defense Systems Ltd., Imi Systems Ltd., Artis, LLC., JSC RPC KBM, Rheinmetall AG, SAAB AB, Aselsan A.S., Safran Electronics & Defense, Hensoldt AG, Krauss-Maffei Wegmann GmbH & Co. KG, Lockheed Martin Corporation and Israel Military Industries Ltd.

Key Developments:

In October 2022, Raytheon Missiles & Defense partnered with Lockheed Martin to develop Javelin, a shoulder-fired and platform-employed missile that has fire and forger capability over 4kms.

In September 2022, Rheinmetall collaborated with Helsing to provide the armed force with the latest technologies and enable them to meet current and future challenges.

In April 2021, Raytheon Corporation (US) demonstrated its Quick Kill 2.0 system, which uses a vertical launch countermeasure against incoming threats, in the armored vehicle display area.

Platforms Covered:
• Naval
• Land-Based
• Marine

Kill System Types Covered:
• Hard Kill System
• Soft Kill System
• Reactive Armor

Applications Covered:
• Light Weapon Defense
• Directed Energy
• Electro-Optics Jammers
• Rocket/Missile-Based
• Radar Decoy
• Infrared Decoy
• Other Applications

End Users Covered:
• Homeland Security
• Defense
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Active Protection Systems Market, By Platform
5.1 Introduction
5.2 Naval
5.3 Land-Based
5.4 Marine

6 Global Active Protection Systems Market, By Kill System Type
6.1 Introduction
6.2 Hard Kill System
6.3 Soft Kill System
6.4 Reactive Armor

7 Global Active Protection Systems Market, By Application
7.1 Introduction
7.2 Light Weapon Defense
7.3 Directed Energy
7.4 Electro-Optics Jammers
7.5 Rocket/Missile-Based
7.6 Radar Decoy
7.7 Infrared Decoy
7.8 Other Applications

8 Global Active Protection Systems Market, By End User
8.1 Introduction
8.2 Homeland Security
8.3 Defense
8.4 Other End Users

9 Global Active Protection Systems Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa

10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling
11.1 Raytheon Technologies Corporation
11.2 Rafael Advanced Defense Systems Ltd.
11.3 Imi Systems Ltd.
11.4 Artis, LLC.
11.5 JSC RPC KBM
11.6 Rheinmetall AG
11.7 SAAB AB
11.8 Aselsan A.S.
11.9 Safran Electronics & Defense
11.10 Hensoldt AG
11.11 Krauss-Maffei Wegmann GmbH & Co. KG
11.12 Lockheed Martin Corporation
11.13 Israel Military Industries Ltd.

List of Tables
1 Global Active Protection Systems Market Outlook, By Region (2020-2028) ($MN)
2 Global Active Protection Systems Market Outlook, By Platform (2020-2028) ($MN)
3 Global Active Protection Systems Market Outlook, By Naval (2020-2028) ($MN)
4 Global Active Protection Systems Market Outlook, By Land-Based (2020-2028) ($MN)
5 Global Active Protection Systems Market Outlook, By Marine (2020-2028) ($MN)
6 Global Active Protection Systems Market Outlook, By Kill System Type (2020-2028) ($MN)
7 Global Active Protection Systems Market Outlook, By Hard Kill System (2020-2028) ($MN)
8 Global Active Protection Systems Market Outlook, By Soft Kill System (2020-2028) ($MN)
9 Global Active Protection Systems Market Outlook, By Reactive Armor (2020-2028) ($MN)
10 Global Active Protection Systems Market Outlook, By Application (2020-2028) ($MN)
11 Global Active Protection Systems Market Outlook, By Light Weapon Defense (2020-2028) ($MN)
12 Global Active Protection Systems Market Outlook, By Directed Energy (2020-2028) ($MN)
13 Global Active Protection Systems Market Outlook, By Electro-Optics Jammers (2020-2028) ($MN)
14 Global Active Protection Systems Market Outlook, By Rocket/Missile-Based (2020-2028) ($MN)
15 Global Active Protection Systems Market Outlook, By Radar Decoy (2020-2028) ($MN)
16 Global Active Protection Systems Market Outlook, By Infrared Decoy (2020-2028) ($MN)
17 Global Active Protection Systems Market Outlook, By Other Applications (2020-2028) ($MN)
18 Global Active Protection Systems Market Outlook, By End User (2020-2028) ($MN)
19 Global Active Protection Systems Market Outlook, By Homeland Security (2020-2028) ($MN)
20 Global Active Protection Systems Market Outlook, By Defense (2020-2028) ($MN)
21 Global Active Protection Systems Market Outlook, By Other End Users (2020-2028) ($MN)
22 North America Active Protection Systems Market Outlook, By Country (2020-2028) ($MN)
23 North America Active Protection Systems Market Outlook, By Platform (2020-2028) ($MN)
24 North America Active Protection Systems Market Outlook, By Naval (2020-2028) ($MN)
25 North America Active Protection Systems Market Outlook, By Land-Based (2020-2028) ($MN)
26 North America Active Protection Systems Market Outlook, By Marine (2020-2028) ($MN)
27 North America Active Protection Systems Market Outlook, By Kill System Type (2020-2028) ($MN)
28 North America Active Protection Systems Market Outlook, By Hard Kill System (2020-2028) ($MN)
29 North America Active Protection Systems Market Outlook, By Soft Kill System (2020-2028) ($MN)
30 North America Active Protection Systems Market Outlook, By Reactive Armor (2020-2028) ($MN)
31 North America Active Protection Systems Market Outlook, By Application (2020-2028) ($MN)
32 North America Active Protection Systems Market Outlook, By Light Weapon Defense (2020-2028) ($MN)
33 North America Active Protection Systems Market Outlook, By Directed Energy (2020-2028) ($MN)
34 North America Active Protection Systems Market Outlook, By Electro-Optics Jammers (2020-2028) ($MN)
35 North America Active Protection Systems Market Outlook, By Rocket/Missile-Based (2020-2028) ($MN)
36 North America Active Protection Systems Market Outlook, By Radar Decoy (2020-2028) ($MN)
37 North America Active Protection Systems Market Outlook, By Infrared Decoy (2020-2028) ($MN)
38 North America Active Protection Systems Market Outlook, By Other Applications (2020-2028) ($MN)
39 North America Active Protection Systems Market Outlook, By End User (2020-2028) ($MN)
40 North America Active Protection Systems Market Outlook, By Homeland Security (2020-2028) ($MN)
41 North America Active Protection Systems Market Outlook, By Defense (2020-2028) ($MN)
42 North America Active Protection Systems Market Outlook, By Other End Users (2020-2028) ($MN)
43 Europe Active Protection Systems Market Outlook, By Country (2020-2028) ($MN)
44 Europe Active Protection Systems Market Outlook, By Platform (2020-2028) ($MN)
45 Europe Active Protection Systems Market Outlook, By Naval (2020-2028) ($MN)
46 Europe Active Protection Systems Market Outlook, By Land-Based (2020-2028) ($MN)
47 Europe Active Protection Systems Market Outlook, By Marine (2020-2028) ($MN)
48 Europe Active Protection Systems Market Outlook, By Kill System Type (2020-2028) ($MN)
49 Europe Active Protection Systems Market Outlook, By Hard Kill System (2020-2028) ($MN)
50 Europe Active Protection Systems Market Outlook, By Soft Kill System (2020-2028) ($MN)
51 Europe Active Protection Systems Market Outlook, By Reactive Armor (2020-2028) ($MN)
52 Europe Active Protection Systems Market Outlook, By Application (2020-2028) ($MN)
53 Europe Active Protection Systems Market Outlook, By Light Weapon Defense (2020-2028) ($MN)
54 Europe Active Protection Systems Market Outlook, By Directed Energy (2020-2028) ($MN)
55 Europe Active Protection Systems Market Outlook, By Electro-Optics Jammers (2020-2028) ($MN)
56 Europe Active Protection Systems Market Outlook, By Rocket/Missile-Based (2020-2028) ($MN)
57 Europe Active Protection Systems Market Outlook, By Radar Decoy (2020-2028) ($MN)
58 Europe Active Protection Systems Market Outlook, By Infrared Decoy (2020-2028) ($MN)
59 Europe Active Protection Systems Market Outlook, By Other Applications (2020-2028) ($MN)
60 Europe Active Protection Systems Market Outlook, By End User (2020-2028) ($MN)
61 Europe Active Protection Systems Market Outlook, By Homeland Security (2020-2028) ($MN)
62 Europe Active Protection Systems Market Outlook, By Defense (2020-2028) ($MN)
63 Europe Active Protection Systems Market Outlook, By Other End Users (2020-2028) ($MN)
64 Asia Pacific Active Protection Systems Market Outlook, By Country (2020-2028) ($MN)
65 Asia Pacific Active Protection Systems Market Outlook, By Platform (2020-2028) ($MN)
66 Asia Pacific Active Protection Systems Market Outlook, By Naval (2020-2028) ($MN)
67 Asia Pacific Active Protection Systems Market Outlook, By Land-Based (2020-2028) ($MN)
68 Asia Pacific Active Protection Systems Market Outlook, By Marine (2020-2028) ($MN)
69 Asia Pacific Active Protection Systems Market Outlook, By Kill System Type (2020-2028) ($MN)
70 Asia Pacific Active Protection Systems Market Outlook, By Hard Kill System (2020-2028) ($MN)
71 Asia Pacific Active Protection Systems Market Outlook, By Soft Kill System (2020-2028) ($MN)
72 Asia Pacific Active Protection Systems Market Outlook, By Reactive Armor (2020-2028) ($MN)
73 Asia Pacific Active Protection Systems Market Outlook, By Application (2020-2028) ($MN)
74 Asia Pacific Active Protection Systems Market Outlook, By Light Weapon Defense (2020-2028) ($MN)
75 Asia Pacific Active Protection Systems Market Outlook, By Directed Energy (2020-2028) ($MN)
76 Asia Pacific Active Protection Systems Market Outlook, By Electro-Optics Jammers (2020-2028) ($MN)
77 Asia Pacific Active Protection Systems Market Outlook, By Rocket/Missile-Based (2020-2028) ($MN)
78 Asia Pacific Active Protection Systems Market Outlook, By Radar Decoy (2020-2028) ($MN)
79 Asia Pacific Active Protection Systems Market Outlook, By Infrared Decoy (2020-2028) ($MN)
80 Asia Pacific Active Protection Systems Market Outlook, By Other Applications (2020-2028) ($MN)
81 Asia Pacific Active Protection Systems Market Outlook, By End User (2020-2028) ($MN)
82 Asia Pacific Active Protection Systems Market Outlook, By Homeland Security (2020-2028) ($MN)
83 Asia Pacific Active Protection Systems Market Outlook, By Defense (2020-2028) ($MN)
84 Asia Pacific Active Protection Systems Market Outlook, By Other End Users (2020-2028) ($MN)
85 South America Active Protection Systems Market Outlook, By Country (2020-2028) ($MN)
86 South America Active Protection Systems Market Outlook, By Platform (2020-2028) ($MN)
87 South America Active Protection Systems Market Outlook, By Naval (2020-2028) ($MN)
88 South America Active Protection Systems Market Outlook, By Land-Based (2020-2028) ($MN)
89 South America Active Protection Systems Market Outlook, By Marine (2020-2028) ($MN)
90 South America Active Protection Systems Market Outlook, By Kill System Type (2020-2028) ($MN)
91 South America Active Protection Systems Market Outlook, By Hard Kill System (2020-2028) ($MN)
92 South America Active Protection Systems Market Outlook, By Soft Kill System (2020-2028) ($MN)
93 South America Active Protection Systems Market Outlook, By Reactive Armor (2020-2028) ($MN)
94 South America Active Protection Systems Market Outlook, By Application (2020-2028) ($MN)
95 South America Active Protection Systems Market Outlook, By Light Weapon Defense (2020-2028) ($MN)
96 South America Active Protection Systems Market Outlook, By Directed Energy (2020-2028) ($MN)
97 South America Active Protection Systems Market Outlook, By Electro-Optics Jammers (2020-2028) ($MN)
98 South America Active Protection Systems Market Outlook, By Rocket/Missile-Based (2020-2028) ($MN)
99 South America Active Protection Systems Market Outlook, By Radar Decoy (2020-2028) ($MN)
100 South America Active Protection Systems Market Outlook, By Infrared Decoy (2020-2028) ($MN)
101 South America Active Protection Systems Market Outlook, By Other Applications (2020-2028) ($MN)
102 South America Active Protection Systems Market Outlook, By End User (2020-2028) ($MN)
103 South America Active Protection Systems Market Outlook, By Homeland Security (2020-2028) ($MN)
104 South America Active Protection Systems Market Outlook, By Defense (2020-2028) ($MN)
105 South America Active Protection Systems Market Outlook, By Other End Users (2020-2028) ($MN)
106 Middle East & Africa Active Protection Systems Market Outlook, By Country (2020-2028) ($MN)
107 Middle East & Africa Active Protection Systems Market Outlook, By Platform (2020-2028) ($MN)
108 Middle East & Africa Active Protection Systems Market Outlook, By Naval (2020-2028) ($MN)
109 Middle East & Africa Active Protection Systems Market Outlook, By Land-Based (2020-2028) ($MN)
110 Middle East & Africa Active Protection Systems Market Outlook, By Marine (2020-2028) ($MN)
111 Middle East & Africa Active Protection Systems Market Outlook, By Kill System Type (2020-2028) ($MN)
112 Middle East & Africa Active Protection Systems Market Outlook, By Hard Kill System (2020-2028) ($MN)
113 Middle East & Africa Active Protection Systems Market Outlook, By Soft Kill System (2020-2028) ($MN)
114 Middle East & Africa Active Protection Systems Market Outlook, By Reactive Armor (2020-2028) ($MN)
115 Middle East & Africa Active Protection Systems Market Outlook, By Application (2020-2028) ($MN)
116 Middle East & Africa Active Protection Systems Market Outlook, By Light Weapon Defense (2020-2028) ($MN)
117 Middle East & Africa Active Protection Systems Market Outlook, By Directed Energy (2020-2028) ($MN)
118 Middle East & Africa Active Protection Systems Market Outlook, By Electro-Optics Jammers (2020-2028) ($MN)
119 Middle East & Africa Active Protection Systems Market Outlook, By Rocket/Missile-Based (2020-2028) ($MN)
120 Middle East & Africa Active Protection Systems Market Outlook, By Radar Decoy (2020-2028) ($MN)
121 Middle East & Africa Active Protection Systems Market Outlook, By Infrared Decoy (2020-2028) ($MN)
122 Middle East & Africa Active Protection Systems Market Outlook, By Other Applications (2020-2028) ($MN)
123 Middle East & Africa Active Protection Systems Market Outlook, By End User (2020-2028) ($MN)
124 Middle East & Africa Active Protection Systems Market Outlook, By Homeland Security (2020-2028) ($MN)
125 Middle East & Africa Active Protection Systems Market Outlook, By Defense (2020-2028) ($MN)
126 Middle East & Africa Active Protection Systems Market Outlook, By Other End Users (2020-2028) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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