Aircraft Leasing Market
Aircraft Leasing Market Forecasts to 2030 - Global Analysis by Aircraft Type (Narrow-Body Aircraft, Wide-Body Aircraft, Very Large Aircraft (VLA) and Regional Aircraft), Leasing Type, Security Type, End User and By Geography
According to Stratistics MRC, the Global Aircraft Leasing Market is accounted for $195.4 billion in 2024 and is expected to reach $409.05 billion by 2030 growing at a CAGR of 13.1% during the forecast period. Aircraft leasing is a financial arrangement in which an airline or other operator hires an aircraft from a leasing firm for a set amount of time instead of acquiring it outright. While the lessee pays regular rental costs, the leasing firm owns the aircraft and is in charge of its maintenance. Operating leases, in which the lessee rents the aircraft for a shorter period of time without eventual ownership, and finance leases, which are longer-term contracts that frequently include an option to buy the aircraft, are the two primary forms of aircraft leasing. Leasing an aircraft gives airlines flexibility, lowers capital costs, and aids in fleet management.
Market Dynamics:
Driver:
Short-Term and Flexible Leasing Options
Short-term and flexible leasing alternatives are a primary driver of growth in the aircraft leasing business, allowing airlines to adjust their fleets in response to changing demand, seasonal demands, or market conditions. Airlines are able to meet capacity requirements while minimizing long-term financial obligations thanks to these flexible terms, such operating leases. This flexibility is particularly helpful during times of fast expansion or in unpredictable economic conditions, which makes leasing an aircraft a more alluring choice for carriers looking to control costs and maintain operational flexibility, which propels market expansion.
Restraint:
Aircraft Depreciation & Residual Value Risks
Aircraft depreciation and residual value issues impose major constraints on the aircraft leasing market by causing financial uncertainty for lessees. Lessors may find it more difficult to recoup the whole investment at the conclusion of the lease period as aircraft age due to a potential drop in their resale or lease value. When demand for specific aircraft models declines or during economic downturns, this risk is particularly noticeable. In order to offset any losses, lessors can raise leasing rates, which would raise the cost of leases for airlines and change market dynamics. Thus, it hinders the growth of the market.
Opportunity:
Cost Efficiency & Financial Flexibility
Cost effectiveness and financial flexibility are primary drivers of the aircraft leasing, as leasing allows airlines to avoid the considerable capital investment required to purchase an aircraft. Airlines are able to better manage debt, allocate resources, and preserve liquidity as a result. By providing alternatives like operating leases, which often have lower upfront costs and shorter terms, leasing also gives airlines financial flexibility by enabling them to respond to changes in the market without being locked into long-term agreements. Leasing is therefore an affordable option for modernizing and growing a fleet, thus it drives the market expansion.
Threat:
Regulatory Challenges
Regulatory issues limit the aircraft leasing business by making compliance more difficult for both lessors and lessees. Cross-border leasing agreements may be complicated by the differing aviation safety, maintenance, and environmental rules in different nations. These regulatory discrepancies could result in higher expenses for certification, legal compliance, and aircraft modifications. These regulations, which airlines and leasing businesses must comply with, have the potential to slow down lease transactions, raise operating costs, and decrease the leasing process's overall effectiveness.
Covid-19 Impact:
The COVID-19 pandemic severely impacted the aircraft leasing market by causing a dramatic decline in air travel demand, leading to delayed or canceled lease agreements. Airlines faced financial difficulties, resulting in delayed payments and renegotiated lease terms. However, the crisis also accelerated the trend of leasing over purchasing, as airlines sought to minimize capital expenditure and adapt to fluctuating market conditions with more flexible fleet options.
The finance lease segment is expected to be the largest during the forecast period
The finance lease segment is expected to be the largest during the forecast period because in a finance lease, airlines can access modern, fuel-efficient aircraft with lower upfront costs compared to direct purchase. The ability to spread payments over a longer period, with an option to purchase at the lease's end, gives airlines greater financial flexibility and helps them manage cash flow. This makes finance leases particularly attractive for fleet expansion and modernization, contributing to the continued growth of the leasing market.
The cargo operators segment is expected to have the highest CAGR during the forecast period
The cargo operators segment is expected to have the highest CAGR during the forecast period as they require specialized fleets to meet rising global demand for air freight. The increasing need for efficient, flexible, and cost-effective transportation of goods, especially in e-commerce, has led cargo operators to rely more on leased aircraft. Leasing allows cargo carriers to scale their fleets quickly without high capital investment, providing the flexibility to respond to fluctuating demand. Additionally, long-term leasing options enable cargo operators to modernize their fleets with fuel-efficient models, further boosting market expansion.
Region with largest share:
North America is projected to hold the largest market share during the forecast period as the demand for leasing is increased by the region's developed aviation sector, which is marked by sizable fleets and high air travel volumes. This is because airlines aim to manage fleet modernization and development without incurring significant capital expenditures. In order to handle market swings, North American airlines are also favoring flexible leasing options more and more. The leasing business is further supported by the expanding e-commerce industry, which significantly increases demand for cargo planes.
Region with highest CAGR:
Asia Pacific is projected to witness the highest CAGR over the forecast period because air travel is expanding quickly, particularly in developing nations like China and India. Leasing provides a flexible, affordable option without requiring a sizable capital investment as airlines in the area grow their fleets to satisfy growing demand. Leasing also gives airlines access to new, fuel-efficient aircraft, which is crucial for maintaining their competitiveness. The demand for cargo aircraft is also fueled by the region's growing e-commerce, which in turn is driving the expansion of the Asia Pacific aircraft leasing market.
Key players in the market
Some of the key players in Aircraft Leasing Market include AerCap, Aerospace Industrial Development Corporation (AIDC), Air Lease Corporation (ALC), Airbus Financial Services, AviaAM Leasing, Avolon, Bank of Beijing Aircraft Management(BBAM), BOC Aviation, China Aircraft Leasing Group (CALC), DVB Bank SE, FALCON Aviation Services, GECAS (GE Capital Aviation Services), ICBC Leasing, Jetcraft, Magellan Aviation Group, Mitsubishi Corporation Aircraft Leasing, Nova Capital, Orion Aircraft Leasing, SMBC Aviation Capital and Vallair.
Key Developments:
In November 2024, Mitsubishi Corporation and Resottrust Group evaluated the establishment of a joint venture company to facilitate medical tourism to Japan and globally promote the country's advanced medical screening technologies and healthcare services.
In October 2024, Mitsubishi Corporation and Yoshimoto Kogyo Holdings Co., Ltd. have agreed to consider business co-creation, including solving consumers' health issues through “laughter”, overseas development of “comedy content”, and content production using digital transformation, and have concluded a business partnership agreement.
In September 2024, Mitsubishi Corporation, KDDI Corporation and Lawson launched an initiative to transform Lawson into ""Next-generation Convenience Store”
Aircraft Types Covered:
• Narrow-Body Aircraft
• Wide-Body Aircraft
• Very Large Aircraft (VLA)
• Regional Aircraft
Leasing Types Covered:
• Operating Lease
• Finance Lease
• Sale and Leaseback
Security Types Covered:
• Asset-Backed Security
• Non Asset-Backed Security
End Users Covered:
• Commercial Airlines
• Cargo Operators
• Government and Military
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Aircraft Leasing Market, By Aircraft Type
5.1 Introduction
5.2 Narrow-Body Aircraft
5.3 Wide-Body Aircraft
5.4 Very Large Aircraft (VLA)
5.5 Regional Aircraft
6 Global Aircraft Leasing Market, By Leasing Type
6.1 Introduction
6.2 Operating Lease
6.3 Finance Lease
6.4 Sale and Leaseback
7 Global Aircraft Leasing Market, By Security Type
7.1 Introduction
7.2 Asset-Backed Security
7.3 Non Asset-Backed Security
8 Global Aircraft Leasing Market, By End User
8.1 Introduction
8.2 Commercial Airlines
8.3 Cargo Operators
8.4 Government and Military
8.5 Other End Users
9 Global Aircraft Leasing Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 AerCap
11.2 Aerospace Industrial Development Corporation (AIDC)
11.3 Air Lease Corporation (ALC)
11.4 Airbus Financial Services
11.5 AviaAM Leasing
11.6 Avolon
11.7 Bank of Beijing Aircraft Management(BBAM)
11.8 BOC Aviation
11.9 China Aircraft Leasing Group (CALC)
11.10 DVB Bank SE
11.11 FALCON Aviation Services
11.12 GECAS (GE Capital Aviation Services)
11.13 ICBC Leasing
11.14 Jetcraft
11.15 Magellan Aviation Group
11.16 Mitsubishi Corporation Aircraft Leasing
11.17 Nova Capital
11.18 Orion Aircraft Leasing
11.19 SMBC Aviation Capital
11.20 Vallair
List of Tables
1 Global Aircraft Leasing Market Outlook, By Region (2022-2030) ($MN)
2 Global Aircraft Leasing Market Outlook, By Aircraft Type (2022-2030) ($MN)
3 Global Aircraft Leasing Market Outlook, By Narrow-Body Aircraft (2022-2030) ($MN)
4 Global Aircraft Leasing Market Outlook, By Wide-Body Aircraft (2022-2030) ($MN)
5 Global Aircraft Leasing Market Outlook, By Very Large Aircraft (VLA) (2022-2030) ($MN)
6 Global Aircraft Leasing Market Outlook, By Regional Aircraft (2022-2030) ($MN)
7 Global Aircraft Leasing Market Outlook, By Leasing Type (2022-2030) ($MN)
8 Global Aircraft Leasing Market Outlook, By Operating Lease (2022-2030) ($MN)
9 Global Aircraft Leasing Market Outlook, By Finance Lease (2022-2030) ($MN)
10 Global Aircraft Leasing Market Outlook, By Sale and Leaseback (2022-2030) ($MN)
11 Global Aircraft Leasing Market Outlook, By Security Type (2022-2030) ($MN)
12 Global Aircraft Leasing Market Outlook, By Asset-Backed Security (2022-2030) ($MN)
13 Global Aircraft Leasing Market Outlook, By Non Asset-Backed Security (2022-2030) ($MN)
14 Global Aircraft Leasing Market Outlook, By End User (2022-2030) ($MN)
15 Global Aircraft Leasing Market Outlook, By Commercial Airlines (2022-2030) ($MN)
16 Global Aircraft Leasing Market Outlook, By Cargo Operators (2022-2030) ($MN)
17 Global Aircraft Leasing Market Outlook, By Government and Military (2022-2030) ($MN)
18 Global Aircraft Leasing Market Outlook, By Other End Users (2022-2030) ($MN)
19 North America Aircraft Leasing Market Outlook, By Country (2022-2030) ($MN)
20 North America Aircraft Leasing Market Outlook, By Aircraft Type (2022-2030) ($MN)
21 North America Aircraft Leasing Market Outlook, By Narrow-Body Aircraft (2022-2030) ($MN)
22 North America Aircraft Leasing Market Outlook, By Wide-Body Aircraft (2022-2030) ($MN)
23 North America Aircraft Leasing Market Outlook, By Very Large Aircraft (VLA) (2022-2030) ($MN)
24 North America Aircraft Leasing Market Outlook, By Regional Aircraft (2022-2030) ($MN)
25 North America Aircraft Leasing Market Outlook, By Leasing Type (2022-2030) ($MN)
26 North America Aircraft Leasing Market Outlook, By Operating Lease (2022-2030) ($MN)
27 North America Aircraft Leasing Market Outlook, By Finance Lease (2022-2030) ($MN)
28 North America Aircraft Leasing Market Outlook, By Sale and Leaseback (2022-2030) ($MN)
29 North America Aircraft Leasing Market Outlook, By Security Type (2022-2030) ($MN)
30 North America Aircraft Leasing Market Outlook, By Asset-Backed Security (2022-2030) ($MN)
31 North America Aircraft Leasing Market Outlook, By Non Asset-Backed Security (2022-2030) ($MN)
32 North America Aircraft Leasing Market Outlook, By End User (2022-2030) ($MN)
33 North America Aircraft Leasing Market Outlook, By Commercial Airlines (2022-2030) ($MN)
34 North America Aircraft Leasing Market Outlook, By Cargo Operators (2022-2030) ($MN)
35 North America Aircraft Leasing Market Outlook, By Government and Military (2022-2030) ($MN)
36 North America Aircraft Leasing Market Outlook, By Other End Users (2022-2030) ($MN)
37 Europe Aircraft Leasing Market Outlook, By Country (2022-2030) ($MN)
38 Europe Aircraft Leasing Market Outlook, By Aircraft Type (2022-2030) ($MN)
39 Europe Aircraft Leasing Market Outlook, By Narrow-Body Aircraft (2022-2030) ($MN)
40 Europe Aircraft Leasing Market Outlook, By Wide-Body Aircraft (2022-2030) ($MN)
41 Europe Aircraft Leasing Market Outlook, By Very Large Aircraft (VLA) (2022-2030) ($MN)
42 Europe Aircraft Leasing Market Outlook, By Regional Aircraft (2022-2030) ($MN)
43 Europe Aircraft Leasing Market Outlook, By Leasing Type (2022-2030) ($MN)
44 Europe Aircraft Leasing Market Outlook, By Operating Lease (2022-2030) ($MN)
45 Europe Aircraft Leasing Market Outlook, By Finance Lease (2022-2030) ($MN)
46 Europe Aircraft Leasing Market Outlook, By Sale and Leaseback (2022-2030) ($MN)
47 Europe Aircraft Leasing Market Outlook, By Security Type (2022-2030) ($MN)
48 Europe Aircraft Leasing Market Outlook, By Asset-Backed Security (2022-2030) ($MN)
49 Europe Aircraft Leasing Market Outlook, By Non Asset-Backed Security (2022-2030) ($MN)
50 Europe Aircraft Leasing Market Outlook, By End User (2022-2030) ($MN)
51 Europe Aircraft Leasing Market Outlook, By Commercial Airlines (2022-2030) ($MN)
52 Europe Aircraft Leasing Market Outlook, By Cargo Operators (2022-2030) ($MN)
53 Europe Aircraft Leasing Market Outlook, By Government and Military (2022-2030) ($MN)
54 Europe Aircraft Leasing Market Outlook, By Other End Users (2022-2030) ($MN)
55 Asia Pacific Aircraft Leasing Market Outlook, By Country (2022-2030) ($MN)
56 Asia Pacific Aircraft Leasing Market Outlook, By Aircraft Type (2022-2030) ($MN)
57 Asia Pacific Aircraft Leasing Market Outlook, By Narrow-Body Aircraft (2022-2030) ($MN)
58 Asia Pacific Aircraft Leasing Market Outlook, By Wide-Body Aircraft (2022-2030) ($MN)
59 Asia Pacific Aircraft Leasing Market Outlook, By Very Large Aircraft (VLA) (2022-2030) ($MN)
60 Asia Pacific Aircraft Leasing Market Outlook, By Regional Aircraft (2022-2030) ($MN)
61 Asia Pacific Aircraft Leasing Market Outlook, By Leasing Type (2022-2030) ($MN)
62 Asia Pacific Aircraft Leasing Market Outlook, By Operating Lease (2022-2030) ($MN)
63 Asia Pacific Aircraft Leasing Market Outlook, By Finance Lease (2022-2030) ($MN)
64 Asia Pacific Aircraft Leasing Market Outlook, By Sale and Leaseback (2022-2030) ($MN)
65 Asia Pacific Aircraft Leasing Market Outlook, By Security Type (2022-2030) ($MN)
66 Asia Pacific Aircraft Leasing Market Outlook, By Asset-Backed Security (2022-2030) ($MN)
67 Asia Pacific Aircraft Leasing Market Outlook, By Non Asset-Backed Security (2022-2030) ($MN)
68 Asia Pacific Aircraft Leasing Market Outlook, By End User (2022-2030) ($MN)
69 Asia Pacific Aircraft Leasing Market Outlook, By Commercial Airlines (2022-2030) ($MN)
70 Asia Pacific Aircraft Leasing Market Outlook, By Cargo Operators (2022-2030) ($MN)
71 Asia Pacific Aircraft Leasing Market Outlook, By Government and Military (2022-2030) ($MN)
72 Asia Pacific Aircraft Leasing Market Outlook, By Other End Users (2022-2030) ($MN)
73 South America Aircraft Leasing Market Outlook, By Country (2022-2030) ($MN)
74 South America Aircraft Leasing Market Outlook, By Aircraft Type (2022-2030) ($MN)
75 South America Aircraft Leasing Market Outlook, By Narrow-Body Aircraft (2022-2030) ($MN)
76 South America Aircraft Leasing Market Outlook, By Wide-Body Aircraft (2022-2030) ($MN)
77 South America Aircraft Leasing Market Outlook, By Very Large Aircraft (VLA) (2022-2030) ($MN)
78 South America Aircraft Leasing Market Outlook, By Regional Aircraft (2022-2030) ($MN)
79 South America Aircraft Leasing Market Outlook, By Leasing Type (2022-2030) ($MN)
80 South America Aircraft Leasing Market Outlook, By Operating Lease (2022-2030) ($MN)
81 South America Aircraft Leasing Market Outlook, By Finance Lease (2022-2030) ($MN)
82 South America Aircraft Leasing Market Outlook, By Sale and Leaseback (2022-2030) ($MN)
83 South America Aircraft Leasing Market Outlook, By Security Type (2022-2030) ($MN)
84 South America Aircraft Leasing Market Outlook, By Asset-Backed Security (2022-2030) ($MN)
85 South America Aircraft Leasing Market Outlook, By Non Asset-Backed Security (2022-2030) ($MN)
86 South America Aircraft Leasing Market Outlook, By End User (2022-2030) ($MN)
87 South America Aircraft Leasing Market Outlook, By Commercial Airlines (2022-2030) ($MN)
88 South America Aircraft Leasing Market Outlook, By Cargo Operators (2022-2030) ($MN)
89 South America Aircraft Leasing Market Outlook, By Government and Military (2022-2030) ($MN)
90 South America Aircraft Leasing Market Outlook, By Other End Users (2022-2030) ($MN)
91 Middle East & Africa Aircraft Leasing Market Outlook, By Country (2022-2030) ($MN)
92 Middle East & Africa Aircraft Leasing Market Outlook, By Aircraft Type (2022-2030) ($MN)
93 Middle East & Africa Aircraft Leasing Market Outlook, By Narrow-Body Aircraft (2022-2030) ($MN)
94 Middle East & Africa Aircraft Leasing Market Outlook, By Wide-Body Aircraft (2022-2030) ($MN)
95 Middle East & Africa Aircraft Leasing Market Outlook, By Very Large Aircraft (VLA) (2022-2030) ($MN)
96 Middle East & Africa Aircraft Leasing Market Outlook, By Regional Aircraft (2022-2030) ($MN)
97 Middle East & Africa Aircraft Leasing Market Outlook, By Leasing Type (2022-2030) ($MN)
98 Middle East & Africa Aircraft Leasing Market Outlook, By Operating Lease (2022-2030) ($MN)
99 Middle East & Africa Aircraft Leasing Market Outlook, By Finance Lease (2022-2030) ($MN)
100 Middle East & Africa Aircraft Leasing Market Outlook, By Sale and Leaseback (2022-2030) ($MN)
101 Middle East & Africa Aircraft Leasing Market Outlook, By Security Type (2022-2030) ($MN)
102 Middle East & Africa Aircraft Leasing Market Outlook, By Asset-Backed Security (2022-2030) ($MN)
103 Middle East & Africa Aircraft Leasing Market Outlook, By Non Asset-Backed Security (2022-2030) ($MN)
104 Middle East & Africa Aircraft Leasing Market Outlook, By End User (2022-2030) ($MN)
105 Middle East & Africa Aircraft Leasing Market Outlook, By Commercial Airlines (2022-2030) ($MN)
106 Middle East & Africa Aircraft Leasing Market Outlook, By Cargo Operators (2022-2030) ($MN)
107 Middle East & Africa Aircraft Leasing Market Outlook, By Government and Military (2022-2030) ($MN)
108 Middle East & Africa Aircraft Leasing Market Outlook, By Other End Users (2022-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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