Ancient Grains
PUBLISHED: 2024 ID: SMRC26252
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Ancient Grains

Ancient Grains Market Forecasts to 2030 - Global Analysis By Grain Type (Gluten Free Ancient Grains and Gluten Containing Ancient Grains), Application (Bakery & Confectionary, Beverages, Cereals, Frozen Food, Sports Nutrition and Other Applications) and By Geography

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4.8 (28 reviews)
Published: 2024 ID: SMRC26252

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Ancient Grains Market is accounted for $4.03 billion in 2024 and is expected to reach $26.39 billion by 2030 growing at a CAGR of 36.8% during the forecast period. Ancient grains refer to a category of grains that have remained largely unchanged over centuries, tracing their origins back to ancient civilizations. Unlike modern grains that have undergone extensive breeding and modification, ancient grains retain their original genetic composition and often boast higher levels of vitamins, minerals, and antioxidants. Additionally, they are frequently praised for their unique flavors, textures, and diverse culinary applications, appealing to both health-conscious consumers and chefs seeking innovative ingredients.

Market Dynamics: 

Driver: 

Growing interest in diversifying food sources

Consumers are increasingly drawn to ancient grains due to their perceived health benefits, unique flavors, and environmental sustainability. These grains, such as quinoa, amaranth, and teff, are rich in nutrients, gluten-free, and often have a lower environmental impact compared to conventional grains. Additionally, their cultivation can promote biodiversity and support small-scale farmers. As people seek out alternatives to traditional staples like wheat and rice, the demand for ancient grains is on the rise.

Restraint:

High cost of labor

The high cost of labor poses a significant challenge to the Ancient Grains Market. Ancient grains often require more intensive cultivation and harvesting methods compared to conventional crops, demanding skilled labor. The niche market for ancient grains means that economies of scale are harder to achieve, further driving up labor costs per unit of production. This, coupled with the fact that ancient grains are often grown in specific regions with higher labor costs, exacerbates the issue. As a result, producers face pressure to increase prices, making ancient grains less competitive against cheaper alternatives.

Opportunity:

Expansion of distribution channels

With increased availability in supermarkets, health food stores, and online platforms, ancient grains have gained broader consumer accessibility. This expansion has facilitated convenience for consumers seeking healthier alternatives to conventional grains, catering to diverse dietary preferences including gluten-free, vegan, and organic. The integration of ancient grains into mainstream food products such as cereals, snacks, and baked goods has widened their consumer base, appealing to those seeking both nutrition and flavor. Additionally, the proliferation of distribution channels has enabled greater market penetration globally, fostering awareness and appreciation for these nutritious and sustainable grains.

Threat:

Unavailability of irrigation facilities

The unavailability of irrigation facilities poses a significant obstacle to the growth of the ancient grains market. Ancient grains, revered for their nutritional value and resilience, often thrive in specific environmental conditions. However, many regions where these grains traditionally grow lack adequate irrigation infrastructure. As a result, farmers face challenges in maintaining consistent yields and quality. Erratic rainfall patterns further exacerbate this issue, leading to crop failures and reduced production. Without reliable access to water for irrigation, farmers are unable to maximize their yields or expand cultivation efforts. This limitation not only hampers the supply of ancient grains but also affects market stability and accessibility for consumers.

Covid-19 Impact: 

The Covid-19 pandemic had a significant impact on the ancient grains market. Disruptions in supply chains and logistical challenges impeded the production and distribution of ancient grains, leading to fluctuating availability and increased prices. The closure of restaurants and food service industries reduced demand from these sectors, further affecting market dynamics. However, the economic downturn caused by the pandemic influenced consumer purchasing behaviors, with some opting for more affordable staple foods over specialty grains.

The Gluten Free Ancient Grains segment is expected to be the largest during the forecast period

Gluten Free Ancient Grains segment is expected to be the largest during the forecast period. Ancient grains, such as quinoa, amaranth, teff, and millet, have gained popularity due to their nutritional value and versatility in culinary applications. The rise in gluten sensitivity and celiac disease diagnoses has propelled the demand for gluten-free alternatives, driving the innovation and development of gluten-free ancient grain products. This segment caters to a growing consumer base seeking gluten-free options without compromising on the health benefits and taste associated with ancient grains. Moreover, gluten-free ancient grain products appeal not only to individuals with gluten intolerance but also to health-conscious consumers looking to diversify their diet with nutrient-rich alternatives.

The Cereals segment is expected to have the highest CAGR during the forecast period

Cereals segment is expected to have the highest CAGR during the forecast period by incorporating ancient grains into its products, thereby diversifying consumer choices and promoting healthier eating habits. The incorporation of these grains into cereals offers a unique flavor profile and texture, catering to the evolving preferences of modern consumers. Moreover, the Cereals segment's widespread distribution channels and marketing strategies expose ancient grains to a broader audience, fostering awareness and appreciation for their nutritional benefits.

Region with largest share:

Asia Pacific region commanded the largest share of the market over the projection period. As consumer awareness of health and wellness grows, there is a rising demand for nutritious and natural food options across the region. Ancient grains, known for their high nutritional value and heritage, are gaining popularity as a healthier alternative to refined grains. Food companies are capitalizing on this regional trend by promoting ancient grains through various marketing channels such as advertising, social media campaigns, and product endorsements by influencers. Additionally, partnerships with retailers and foodservice providers are expanding the availability of ancient grain products across the region.

Region with highest CAGR:

Asia Pacific region is estimated to witness substantial growth during the extrapolated period. With an increasing focus on food safety and nutrition, governments have implemented policies supporting the cultivation and consumption of ancient grains like quinoa, amaranth, and millet throughout the region. These regulations often include subsidies for farmers, research funding for crop improvement, and initiatives to raise consumer awareness about the nutritional benefits of ancient grains in the region. Additionally, labeling requirements and quality standards ensure transparency and trust in the regional market, further stimulating demand.

Key players in the market

Some of the key players in Ancient Grains market include General Mills, Glanbia plc, Archer Daniels Midland Company, Grupo Bimbo, Bunge Limited, Intersnack, Calbee, Kellogg, Cargill Inc, KP Snacks, Nestle, Pepsico, Premier Foods and Yamazaki Baking.

Key Developments:

In September 2023, ADM and Syngenta Group Sign MoU to Support Low-Carbon Next-Generation Oilseeds and Improved Varieties to Meet Growing Demand for Biofuels and Other Products. The MoU envisions a collaboration in which ADM and Syngenta would leverage their existing capabilities to accelerate the research, processing, and commercialization of new, low carbon-intensity oilseeds, such as Camelina, that are typically grown in the fallow period of a crop rotation.

In August 2022, LG Chem, a leading global diversified chemical company, and ADM, a global leader in nutrition and biosolutions, held a signing ceremony launching two joint ventures for U.S. production of lactic acid and polylactic acid to meet growing demand for a wide variety of plant-based products, including bioplastics. 

Grain Types Covered:
• Gluten Free Ancient Grains
• Gluten Containing Ancient Grains

Applications Covered:
• Bakery & Confectionary
• Beverages
• Cereals
• Frozen Food
• Sports Nutrition
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary    
     
2 Preface    
 2.1 Abstract   
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology   
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources  
  2.5.2 Secondary Research Sources  
  2.5.3 Assumptions  
     
3 Market Trend Analysis    
 3.1 Introduction   
 3.2 Drivers   
 3.3 Restraints   
 3.4 Opportunities   
 3.5 Threats   
 3.6 Application Analysis   
 3.7 Emerging Markets   
 3.8 Impact of Covid-19   
     
4 Porters Five Force Analysis    
 4.1 Bargaining power of suppliers   
 4.2 Bargaining power of buyers   
 4.3 Threat of substitutes   
 4.4 Threat of new entrants   
 4.5 Competitive rivalry   
     
5 Global Ancient Grains Market, By Grain Type    
 5.1 Introduction   
 5.2 Gluten Free Ancient Grains   
  5.2.1 Amaranth  
  5.2.2 Buckwheat  
  5.2.3 Chia  
  5.2.4 Kaniwa  
  5.2.5 Millet  
  5.2.6 Quinoa  
  5.2.7 Sorghum  
  5.2.8 Teff  
  5.2.9 Wild Rice  
  5.2.10 Other Gluten Free Ancient Grains  
 5.3 Gluten Containing Ancient Grains   
  5.3.1 Barley  
  5.3.2 Einkorn  
  5.3.3 Farro  
  5.3.4 Kamut  
  5.3.5 Spelt  
  5.3.6 Freekeh  
  5.3.7 Other Gluten Containing Ancient Grains  
     
6 Global Ancient Grains Market, By Application    
 6.1 Introduction   
 6.2 Bakery & Confectionary   
 6.3 Beverages   
 6.4 Cereals   
 6.5 Frozen Food   
 6.6 Sports Nutrition   
 6.7 Other Applications   
     
7 Global Ancient Grains Market, By Geography    
 7.1 Introduction   
 7.2 North America   
  7.2.1 US  
  7.2.2 Canada  
  7.2.3 Mexico  
 7.3 Europe   
  7.3.1 Germany  
  7.3.2 UK  
  7.3.3 Italy  
  7.3.4 France  
  7.3.5 Spain  
  7.3.6 Rest of Europe  
 7.4 Asia Pacific   
  7.4.1 Japan  
  7.4.2 China  
  7.4.3 India  
  7.4.4 Australia  
  7.4.5 New Zealand  
  7.4.6 South Korea  
  7.4.7 Rest of Asia Pacific  
 7.5 South America   
  7.5.1 Argentina  
  7.5.2 Brazil  
  7.5.3 Chile  
  7.5.4 Rest of South America  
 7.6 Middle East & Africa   
  7.6.1 Saudi Arabia  
  7.6.2 UAE  
  7.6.3 Qatar  
  7.6.4 South Africa  
  7.6.5 Rest of Middle East & Africa  
     
8 Key Developments    
 8.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 8.2 Acquisitions & Mergers   
 8.3 New Product Launch   
 8.4 Expansions   
 8.5 Other Key Strategies   
     
9 Company Profiling    
 9.1 General Mills   
 9.2 Glanbia plc   
 9.3 Archer Daniels Midland Company   
 9.4 Grupo Bimbo   
 9.5 Bunge Limited      
 9.6 Intersnack   
 9.7 Calbee   
 9.8 Kellogg   
 9.9 Cargill Inc   
 9.10 KP Snacks   
 9.11 Nestle   
 9.12 Pepsico   
 9.13 Premier Foods   
 9.14 Yamazaki Baking   
     
List of Tables     
1 Global Ancient Grains Market Outlook, By Region (2022-2030) ($MN)    
2 Global Ancient Grains Market Outlook, By Grain Type (2022-2030) ($MN)    
3 Global Ancient Grains Market Outlook, By Gluten Free Ancient Grains (2022-2030) ($MN)    
4 Global Ancient Grains Market Outlook, By Amaranth (2022-2030) ($MN)    
5 Global Ancient Grains Market Outlook, By Buckwheat (2022-2030) ($MN)    
6 Global Ancient Grains Market Outlook, By Chia (2022-2030) ($MN)    
7 Global Ancient Grains Market Outlook, By Kaniwa (2022-2030) ($MN)    
8 Global Ancient Grains Market Outlook, By Millet (2022-2030) ($MN)    
9 Global Ancient Grains Market Outlook, By Quinoa (2022-2030) ($MN)    
10 Global Ancient Grains Market Outlook, By Sorghum (2022-2030) ($MN)    
11 Global Ancient Grains Market Outlook, By Teff (2022-2030) ($MN)    
12 Global Ancient Grains Market Outlook, By Wild Rice (2022-2030) ($MN)    
13 Global Ancient Grains Market Outlook, By Other Gluten Free Ancient Grains (2022-2030) ($MN)    
14 Global Ancient Grains Market Outlook, By Gluten Containing Ancient Grains (2022-2030) ($MN)    
15 Global Ancient Grains Market Outlook, By Barley (2022-2030) ($MN)    
16 Global Ancient Grains Market Outlook, By Einkorn (2022-2030) ($MN)    
17 Global Ancient Grains Market Outlook, By Farro (2022-2030) ($MN)    
18 Global Ancient Grains Market Outlook, By Kamut (2022-2030) ($MN)    
19 Global Ancient Grains Market Outlook, By Spelt (2022-2030) ($MN)    
20 Global Ancient Grains Market Outlook, By Freekeh (2022-2030) ($MN)    
21 Global Ancient Grains Market Outlook, By Other Gluten Containing Ancient Grains (2022-2030) ($MN)    
22 Global Ancient Grains Market Outlook, By Application (2022-2030) ($MN)    
23 Global Ancient Grains Market Outlook, By Bakery & Confectionary (2022-2030) ($MN)    
24 Global Ancient Grains Market Outlook, By Beverages (2022-2030) ($MN)    
25 Global Ancient Grains Market Outlook, By Cereals (2022-2030) ($MN)    
26 Global Ancient Grains Market Outlook, By Frozen Food (2022-2030) ($MN)    
27 Global Ancient Grains Market Outlook, By Sports Nutrition (2022-2030) ($MN)    
28 Global Ancient Grains Market Outlook, By Other Applications (2022-2030) ($MN)    
     
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.     

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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