Application Release Automation Market

Application Release Automation Market

Application Release Automation Market Forecasts to 2030 - Global Analysis By Component (Services, Tool and Other Components), Deployment Type (On-premises and Cloud), Organization Size, Model, Application, End User and By Geography

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Published: 2023 ID: SMRC23321

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $4.85 BN

Projected Year Value (2030)

US $15.65 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Application Release Automation Market is accounted for $5.05 billion in 2023 and is expected to reach $17.67 billion by 2030 growing at a CAGR of 23.2% during the forecast period. Application release automation is a repeatable, audible, and consistent procedure for packaging and releasing applications or any updates to applications, beginning in development and moving through various environments to production. Additionally, it reduces configuration problems and downtime while dealing with the need to create, maintain, and deploy customized scripts for applications. In order to facilitate best practices in transferring artifacts, configuration, applications, and data together across the many application lifecycles, application release automation technologies are frequently employed.

According to recent data from the Ministry of Micro, Small, and Medium Enterprises, India has 50 million MSMEs, which makes it among the world's largest MSME markets.

Market Dynamics:


Adoption of cloud with application release automation

Application release automation can be transferred into the cloud for a number of reasons, including faster application delivery, low-cost scalable infrastructure, enhanced release processes, and speed. It is simple to release apps and tools for application release automation to the cloud since infrastructure as a service provides the computing environment, which results in continuous delivery of applications and a faster time to market. Only a small number of businesses currently use a release automation tool in the cloud, but it is predicted that this proportion will grow by 50% in the coming years, opening up a wide range of potential for the market for application release automation.


Inadequate understanding of ARA tasks

Many businesses throughout the world lack knowledge and are unaware of the advantages of ARA. Professionals with technical knowledge and practical experience are in high demand. Lack of expertise leads to poor product creation, which could be harmful. Companies need to hire qualified programmers and IT operations experts who can implement the most recent infrastructure automation and software development methodologies. Companies worldwide have initiated internal training programs to improve their own competency due to the lack of trained individuals available. Therefore, businesses can overcome this difficulty with the aid of ongoing education and training on ARA tools and their accompanying benefits.


Improved use of resources

Reduced CAPEX and OPEX are crucial mandates for IT managers. The adoption of cost-effective strategies to reorganize business models has accelerated due to intense competition and challenging global economic conditions. Businesses are switching from the difficult process of creating applications and controlling hardware to the reliable OPEX model. Due to the time it takes away from their essential duties, the majority of businesses find auditing and compliance boring. Enterprises can benefit from ARA by using it to manage their operations efficiently. When compared to organizing, running, designing, and creating enterprise applications, it offers the advantage of reduced costs.


Dependence on outdated procedures

Large businesses have been implementing a variety of cutting-edge solutions to manage their software development lifecycle. However, a lot of businesses continue to use time-consuming, difficult traditional procedures. The lack of necessary support and the loss of a competitive advantage offered by legacy procedures can be problematic. This is mostly caused by the financial limitations that SMEs experience while integrating cutting-edge technologies. As a result, a lot of SMEs rely on manual processes and other conventional methods to manage the software development life cycle.

Covid-19 Impact:

A majority of global industries have been severely impacted by the COVID-19 epidemic. The supply chain for electronic components and networking equipment has also been hampered by lockdown enforcement and restrictions on the transit of non-essential products and resources in several countries. This has caused a delay in the delivery of electronic components needed to make network equipment. Despite the pandemic, businesses kept growing their cloud computing and application development services. Numerous firms offered manual application releases to clients prior to the epidemic taking hold.

The cloud segment is expected to be the largest during the forecast period

Because businesses all over the world are moving their applications rapidly to the cloud, there is a surge in demand for cloud-based applications in the global market. As a result, the cloud sector is anticipated to hold the largest share over the projection period. In addition, Microsoft had a 13% market share as the leading vendor for cloud apps. Oracle and Salesforce were not far behind, with a market share of 7% and 11%, respectively. However, web servers and apps that are hosted in the cloud not only enable clients to access those programs quickly and easily from any location in the world, but they also lower the costs associated with business outages caused by outdated systems.

The services segment is expected to have the highest CAGR during the forecast period

The market is divided into tools and services based on components. The services category is anticipated to grow more rapidly than the tool segment during the projection period. Application release automation services have been integrated into business operations due to their usability and flexibility. However, the adoption of application release automation services is anticipated to grow in the upcoming years.

Region with largest share:

Owing to the rapid growth of cloud computing in this area, which is anticipated to be a significant driver for cloud-based application delivery controllers, Asia-Pacific is predicted to have the largest market share over the course of the projection period. The region is also anticipated to increase as a result of investments made by small and medium-sized businesses. Furthermore, SMEs are making investments in technologically cutting-edge and cost-effective cloud-based solutions for cloud-based applications. Significant growth potential is provided in the region by nations like China and India.

Region with highest CAGR:

Because Singapore is considered the Asia-Pacific's medical and healthcare center and has one of the strongest healthcare systems in the world, the region is expected to experience robust growth over the extrapolated period. In Singapore, more than 23 hospitals and medical facilities have received accreditation from the Joint Commission International (JCI). Singapore receives more than 350,000 patients annually for top-notch medical care. During the projected period, this potential would boost the utilization of cloud applications and propel market expansion.

Key players in the market

Some of the key players in Application Release Automation market include Datical, Inc. , BMC Software, Inc., CollabNet, Inc., Electric Cloud, Inc., Micro Focus International Plc, ARCAD Software, Flexagon LLC, Microsoft Corporation, Chef Software, Inc., CloudBees, Inc., IBM Corporation, Attunity Ltd. and Broadcom Inc..

Key Developments:

In March 2023, Applitools announced the launch of an Early Access Program for Centra, a new tool designed to connect teams across the product delivery lifecycle. It is now available for free access; Centra connects teams across the product delivery lifecycle to track, validate, and collaborate on user interfaces at every process stage, from design to implementation.

In February 2023, Software intelligence company Dynatrace announced the launch of the AutomationEngine. This new Dynatrace platform technology features an intuitive interface and no-code and low-code toolset and leverages Davis causal AI to empower teams to extend answer-driven automation across boundless BizDevSecOps workflows.

In February 2023, Red Hat, Inc., announced the availability of the Red Hat Ansible Automation Platform on Google Cloud, providing a common and flexible IT automation solution that extends from the cloud to the data center and out to the edge without additional complexity or required skills.

In December 2022, Salesforce announced the general availability of the DevOps Center to help teams release technology solutions faster. DevOps Center makes it easier to collaboratively build, test, and deploy custom solutions across Salesforce – including automation, applications, and experiences – that connect to real-time customer data.

In February 2018, UShareSoft, a Fujitsu subsidiary, has launched UForge AppCenter 3.8. The new version streamlines application delivery in hybrid IT systems by allowing developers to build and deploy apps from a single interface.

In January 2018, Red Hat has signed to acquire CoreOS in a binding agreement. Red Hat can speed the adoption and development of the hybrid cloud platform for modern application workloads by merging the companies’ capabilities, which include Cabernets and container-based portfolio offers. Due to the open-source nature of this agreement, Red Hat clients can build and deploy any application in any environment with complete flexibility.

In January 2018, BMC Software and Amazon Web Services (AWS) have a partnership to enable customers to transition their enterprise workloads to AWS’ Cloud in a secure, risk-free, and cost-effective manner.

Components Covered:
• Services
• Tool
• Other Components

Deployment Types Covered:
• On-premises
• Cloud

Organization Sizes Covered:
• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)

Models Covered:
• Spiral Model
• Waterfall Model
• Agile Model
• Incremental Model
• Software Prototyping
• Other Models

Applications Covered:
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare
• ITES And Telecommunications
• Manufacturing
• Other Applications

End Users Covered:
• Media and Entertainment
• Retail and Consumer Goods
• Government and Public Sector
• Travel and Hospitality
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026 and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Application Release Automation Market, By Component
5.1 Introduction
5.2 Services
5.2.1 Managed Services
5.2.2 Support and Maintenance
5.2.3 Training, Consulting, and Integration
5.3 Tool
5.4 Other Components

6 Global Application Release Automation Market, By Deployment Type
6.1 Introduction
6.2 On-premises
6.3 Cloud

7 Global Application Release Automation Market, By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.3 Small and Medium-sized Enterprises (SMEs)

8 Global Application Release Automation Market, By Model
8.1 Introduction
8.2 Spiral Model
8.3 Waterfall Model
8.4 Agile Model
8.5 Incremental Model
8.6 Software Prototyping
8.7 Other Models

9 Global Application Release Automation Market, By Application
9.1 Introduction
9.2 Banking, Financial Services, and Insurance (BFSI)
9.3 Healthcare
9.4 ITES And Telecommunications
9.5 Manufacturing
9.6 Other Applications

10 Global Application Release Automation Market, By End User
10.1 Introduction
10.2 Media and Entertainment
10.3 Retail and Consumer Goods
10.4 Government and Public Sector
10.5 Travel and Hospitality
10.6 Other End Users

11 Global Application Release Automation Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Datical, Inc.
13.2 BMC Software, Inc.
13.3 CollabNet, Inc.
13.4 Electric Cloud, Inc.
13.5 Micro Focus International Plc
13.6 ARCAD Software
13.7 Flexagon LLC
13.8 Microsoft Corporation
13.9 Chef Software, Inc.
13.10 CloudBees, Inc.
13.11 IBM Corporation
13.12 Attunity Ltd.
13.13 Broadcom Inc.

List of Tables
1 Global Application Release Automation Market Outlook, By Region (2021-2030) ($MN)
2 Global Application Release Automation Market Outlook, By Component (2021-2030) ($MN)
3 Global Application Release Automation Market Outlook, By Services (2021-2030) ($MN)
4 Global Application Release Automation Market Outlook, By Managed Services (2021-2030) ($MN)
5 Global Application Release Automation Market Outlook, By Support and Maintenance (2021-2030) ($MN)
6 Global Application Release Automation Market Outlook, By Training, Consulting, and Integration (2021-2030) ($MN)
7 Global Application Release Automation Market Outlook, By Tool (2021-2030) ($MN)
8 Global Application Release Automation Market Outlook, By Other Components (2021-2030) ($MN)
9 Global Application Release Automation Market Outlook, By Deployment Type (2021-2030) ($MN)
10 Global Application Release Automation Market Outlook, By On-premises (2021-2030) ($MN)
11 Global Application Release Automation Market Outlook, By Cloud (2021-2030) ($MN)
12 Global Application Release Automation Market Outlook, By Organization Size (2021-2030) ($MN)
13 Global Application Release Automation Market Outlook, By Large Enterprises (2021-2030) ($MN)
14 Global Application Release Automation Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2021-2030) ($MN)
15 Global Application Release Automation Market Outlook, By Model (2021-2030) ($MN)
16 Global Application Release Automation Market Outlook, By Spiral Model (2021-2030) ($MN)
17 Global Application Release Automation Market Outlook, By Waterfall Model (2021-2030) ($MN)
18 Global Application Release Automation Market Outlook, By Agile Model (2021-2030) ($MN)
19 Global Application Release Automation Market Outlook, By Incremental Model (2021-2030) ($MN)
20 Global Application Release Automation Market Outlook, By Software Prototyping (2021-2030) ($MN)
21 Global Application Release Automation Market Outlook, By Other Models (2021-2030) ($MN)
22 Global Application Release Automation Market Outlook, By Application (2021-2030) ($MN)
23 Global Application Release Automation Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2021-2030) ($MN)
24 Global Application Release Automation Market Outlook, By Healthcare (2021-2030) ($MN)
25 Global Application Release Automation Market Outlook, By ITES And Telecommunications (2021-2030) ($MN)
26 Global Application Release Automation Market Outlook, By Manufacturing (2021-2030) ($MN)
27 Global Application Release Automation Market Outlook, By Other Applications (2021-2030) ($MN)
28 Global Application Release Automation Market Outlook, By End User (2021-2030) ($MN)
29 Global Application Release Automation Market Outlook, By Media and Entertainment (2021-2030) ($MN)
30 Global Application Release Automation Market Outlook, By Retail and Consumer Goods (2021-2030) ($MN)
31 Global Application Release Automation Market Outlook, By Government and Public Sector (2021-2030) ($MN)
32 Global Application Release Automation Market Outlook, By Travel and Hospitality (2021-2030) ($MN)
33 Global Application Release Automation Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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