Armoured Vehicles Market
PUBLISHED: 2023 ID: SMRC24080
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Armoured Vehicles Market

Armoured Vehicles Market Forecasts to 2030 - Global Analysis By Type (Electric, Conventional and Other Types), System (Engines, Drive Systems, Turret Drives, Ammunition Handling Systems, Fire Control Systems (FCS) and Other Systems), Platform (Combat Vehicles, Combat Support Vehicles, Unmanned Armored Vehicles and Other Platforms), Mode of Operation, Mobility, Point of Sale, Application and By Geography

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Published: 2023 ID: SMRC24080

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Armoured Vehicles Market is accounted for $21.10 billion in 2023 and is expected to reach $36.63 billion by 2030 growing at a CAGR of 8.2% during the forecast period. An advanced vehicle with potential protection against rifles, bullets, and other dangerous projectiles is an armoured vehicle. These vehicles are made to withstand difficult circumstances for both commercial and military users. Police officers, soldiers, public figures, and even civilians in conflict zones can move with confidence thanks to armoured vehicles. Moreover, armoured plates, primary weapons, bulletproof goggles, a navigational system, an engine, a fire control system, an observation system, armaments, frames, and other ballistic materials are the standard components of an armoured vehicle.

According to the U.S. Army, the fortified force, masterminds, and scientists are developing technology prototypes manufactured as part of the Advanced Targeting and Lethality Back System (ATLAS) program.

Market Dynamics:

Driver:

Modernization of military

Numerous nations are allocating resources towards military modernization initiatives due to the deteriorating armored vehicle fleets and the imperative to remain ahead of progressive threats. Additionally, this includes equipping defense forces with cutting-edge armored vehicles that can adapt to new threats like electronic warfare and sophisticated anti-tank weaponry, so they can continue to be effective and well-equipped.

Restraint:

Budget and cost restraints

Armed vehicles come with high acquisition and maintenance costs. Budgetary restrictions impede the ability of many governments and organizations to invest in the purchase of new vehicles or the retrofitting of existing ones. However, financial resources may be strained by the high cost of skilled labor, spare parts, and maintenance.

Opportunity:

C4ISR and improved communication systems

Armoured vehicle operational effectiveness can be increased with the use of advanced communication and command, control, communications, computers, intelligence, surveillance, and reconnaissance (C4ISR) systems. Moreover, armored vehicles are at the forefront of technological innovation thanks to features like network-centric operations, real-time data sharing between vehicles and headquarters, and adaptability to hybrid warfare tactics. In an increasingly data-driven battlefield, manufacturers of integrated communication and C4ISR systems are improving the capabilities of their vehicles.

Threat:

Fiscal restraints and budget reductions

The impact of budget cuts or financial constraints faced by governments and organizations is a common threat in the armored vehicle market. Additionally, financial limitations, shifting budgetary priorities and economic downturns can all lower the amount of money available for armored vehicle acquisition and upkeep, which will lower demand.

Covid-19 Impact:

The COVID-19 pandemic affected the market for armoured vehicles in many ways. During the early stages of the epidemic, manufacturers experienced production delays and disrupted supply chains, which resulted in brief delays in vehicle deliveries. Moreover, armed vehicle procurement plans were delayed, and defense spending was temporarily reduced as governments around the world diverted budgetary resources to healthcare and pandemic response initiatives. On the other hand, demand for sophisticated armoured vehicles for crisis management, medical evacuations, and logistical support surged as the pandemic highlighted the necessity of safe transportation and emergency response capabilities.

The Fire Control Systems (FCS) segment is expected to be the largest during the forecast period

The market's largest revenue share belonged to the fire control systems (FCS) segment. Armed vehicles are more effective and lethal in combat situations when fire control systems are in place to help operators target and engage enemy targets with accuracy. In order to stay ahead of the curve, armored vehicle manufacturers also invest in the development of new FCS technology as the threat environment changes. Furthermore, to increase target identification, engagement accuracy, and speed, it integrates cutting-edge AI and machine learning algorithms.

The wheeled segment is expected to have the highest CAGR during the forecast period

During the forecast period, the wheeled segment is growing at the highest CAGR. Due to its usefulness in special operations, troop deployment, border patrol operations, combat support operations like command and control, and military medical support, it is projected to have a high adoption rate. The increase in demand for 4x4 LAVs is attributed to the military's use of them for transportation and intelligence, surveillance, and reconnaissance (ISR) purposes. Additionally, the increased acquisition of main battle tanks and vehicles used in difficult terrain will result in a significant expansion of the segment.

Region with largest share:

North America held the largest market share for armoured vehicles worldwide. Due to its large defense budget, sophisticated military equipment, and widespread use of armoured vehicles for military operations, law enforcement, and homeland security, the United States in particular maintained a commanding position. However, the strong defense industrial base in North America, which is made up of both government-owned and private sector companies, was crucial in maintaining this market share.

Region with highest CAGR:

In the global armoured vehicle market, the Middle East and North Africa is projected to have the highest CAGR. In order to meet security challenges and strengthen their defense capabilities, a number of Middle Eastern nations, such as Saudi Arabia, the United Arab Emirates, and Qatar, were aggressively adding to and updating their fleets of armoured vehicles. Moreover, a number of geopolitical and security concerns fuelled the MENA region's demand for armoured vehicles, resulting in notable growth.

Key players in the market

Some of the key players in Armoured Vehicles market include Northrop Grumman Corporation, Ford Motor Company, BAE Systems, Lockheed Martin Corporation, KOC Group Company, General Dynamics Corporation, IVECO DEFENCE VEHICLES, Daimler AG (Mercedes Benz), Krauss-Maffei Wegmann GmbH, Hanwha Defense, Rheinmetall AG, INKAS Armored Vehicle Manufacturing, L3harris Technologies, International Armored Group, Thales Group., BMW AG, Textron, Inc., Lenco Armored Vehicles and Oshkosh Corporation, Inc.

Key Developments:

In October 2023, Voyager Space announced they plan to enter a teaming agreement with Northrop Grumman to develop fully autonomous rendezvous and docking technology for Northrop Grumman's Cygnus spacecraft and provide cargo resupply services for the Starlab space station, which will be built and operated under a transatlantic joint venture between Voyager Space and Airbus Defence and Space (Airbus).

In October 2023, L3Harris Technologies has signed a multi-year strategic agreement with Creation Technologies to support critical defense and aerospace programs. The agreement involves streamlining manufacturing and design processes with the aim of improving the capability of the defense industrial supply base, L3Harris said Monday.

In September 2023, BAE Systems Inc has signed an agreement with Larsen & Toubro (L&T) to offer its articulated all-terrain vehicle (AATV), the BvS10, for an Indian Army acquisition programme. An articulated vehicle consists of two or more separate frames connected by suitable couplings. It has a permanent or semi-permanent pivot joint, which allows it to turn more sharply. There are many kinds of articulated vehicles, including buses, trams and trains.

Types Covered:
• Electric
• Conventional
• Other Types

Systems Covered:
• Engines
• Drive Systems
• Turret Drives
• Ammunition Handling Systems
• Fire Control Systems (FCS)
• Armaments
• Ballistic Armor
• Countermeasure Systems
• Command & Control (C2) Systems
• Power Systems
• Navigation Systems
• Observation & Display Systems
• Hulls/Frames
• Other Systems

Platforms Covered:
• Combat Vehicles
• Combat Support Vehicles
• Unmanned Armored Vehicles
• Other Platforms

Mode of Operations Covered:
• Manned
• Unmanned

Mobility’s Covered:
• Wheeled
• Tracked

Point of Sales Covered:
• OEM
• Retrofit

Applications Covered:
• Defense
• Commercial
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Armoured Vehicles Market, By Type
5.1 Introduction
5.2 Electric
5.3 Conventional
5.4 Other Types

6 Global Armoured Vehicles Market, By System
6.1 Introduction
6.2 Engines
6.3 Drive Systems
6.4 Turret Drives
6.5 Ammunition Handling Systems
6.6 Fire Control Systems (FCS)
6.7 Armaments
6.8 Ballistic Armor
6.9 Countermeasure Systems
6.10 Command & Control (C2) Systems
6.11 Power Systems
6.12 Navigation Systems
6.13 Observation & Display Systems
6.14 Hulls/Frames
6.15 Other Systems

7 Global Armoured Vehicles Market, By Platform
7.1 Introduction
7.2 Combat Vehicles
7.2.1 Main Battle Tanks (MBTs)
7.2.2 Infantry Fighting Vehicles (IFVs)
7.2.3 Armored Personnel Carriers (APCs)
7.2.4 Armored Amphibious Vehicles (AAVs)
7.2.5 Mine-resistant Ambush Protected (MRAP)
7.2.6 Light Protected Vehicles (LPVs)
7.2.7 Self-propelled Howitzers (SPHs)
7.2.8 Air Defense Vehicles
7.3 Combat Support Vehicles
7.3.1 Armored Supply Trucks
7.3.2 Armored Command & Control Vehicles
7.3.3 Repair and Recovery Vehicles
7.3.4 Bridge-laying Tanks
7.3.5 Mine Clearance Vehicles
7.4 Unmanned Armored Vehicles
7.4.1 Combat UAGV
7.4.2 Combat Support UAGV
7.4.3 Reconnaissance UAGV
7.4.4 ISR UAGV
7.4.5 Explosive Ordnance Disposal UAGV
7.5 Other Platforms

8 Global Armoured Vehicles Market, By Mode of Operation
8.1 Introduction
8.2 Manned
8.3 Unmanned

9 Global Armoured Vehicles Market, By Mobility
9.1 Introduction
9.2 Wheeled
9.2.1 4x4
9.2.2 6x6
9.2.3 8x8
9.2.4 10x10
9.2.5 12x12
9.3 Tracked

10 Global Armoured Vehicles Market, By Point of Sale
10.1 Introduction
10.2 OEM
10.3 Retrofit

11 Global Armoured Vehicles Market, By Application
11.1 Introduction
11.2 Defense
11.3 Commercial
11.4 Other Applications

12 Global Armoured Vehicles Market, By Geography
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia Pacific
12.4.1 Japan
12.4.2 China
12.4.3 India
12.4.4 Australia
12.4.5 New Zealand
12.4.6 South Korea
12.4.7 Rest of Asia Pacific
12.5 South America
12.5.1 Argentina
12.5.2 Brazil
12.5.3 Chile
12.5.4 Rest of South America
12.6 Middle East & Africa
12.6.1 Saudi Arabia
12.6.2 UAE
12.6.3 Qatar
12.6.4 South Africa
12.6.5 Rest of Middle East & Africa

13 Key Developments
13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies

14 Company Profiling
14.1 Northrop Grumman Corporation
14.2 Ford Motor Company
14.3 BAE Systems
14.4 Lockheed Martin Corporation
14.5 KOC Group Company
14.6 General Dynamics Corporation
14.7 IVECO DEFENCE VEHICLES
14.8 Daimler AG (Mercedes Benz)
14.9 Krauss-Maffei Wegmann GmbH
14.10 Hanwha Defense
14.11 Rheinmetall AG
14.12 INKAS Armored Vehicle Manufacturing
14.13 L3harris Technologies
14.14 International Armored Group
14.15 Thales Group.
14.16 BMW AG
14.17 Textron, Inc.
14.18 Lenco Armored Vehicles
14.19 Oshkosh Corporation, Inc.

List of Tables
1 Global Armoured Vehicles Market Outlook, By Region (2021-2030) ($MN)
2 Global Armoured Vehicles Market Outlook, By Type (2021-2030) ($MN)
3 Global Armoured Vehicles Market Outlook, By Electric (2021-2030) ($MN)
4 Global Armoured Vehicles Market Outlook, By Conventional (2021-2030) ($MN)
5 Global Armoured Vehicles Market Outlook, By Other Types (2021-2030) ($MN)
6 Global Armoured Vehicles Market Outlook, By System (2021-2030) ($MN)
7 Global Armoured Vehicles Market Outlook, By Engines (2021-2030) ($MN)
8 Global Armoured Vehicles Market Outlook, By Drive Systems (2021-2030) ($MN)
9 Global Armoured Vehicles Market Outlook, By Turret Drives (2021-2030) ($MN)
10 Global Armoured Vehicles Market Outlook, By Ammunition Handling Systems (2021-2030) ($MN)
11 Global Armoured Vehicles Market Outlook, By Fire Control Systems (FCS) (2021-2030) ($MN)
12 Global Armoured Vehicles Market Outlook, By Armaments (2021-2030) ($MN)
13 Global Armoured Vehicles Market Outlook, By Ballistic Armor (2021-2030) ($MN)
14 Global Armoured Vehicles Market Outlook, By Countermeasure Systems (2021-2030) ($MN)
15 Global Armoured Vehicles Market Outlook, By Command & Control (C2) Systems (2021-2030) ($MN)
16 Global Armoured Vehicles Market Outlook, By Power Systems (2021-2030) ($MN)
17 Global Armoured Vehicles Market Outlook, By Navigation Systems (2021-2030) ($MN)
18 Global Armoured Vehicles Market Outlook, By Observation & Display Systems (2021-2030) ($MN)
19 Global Armoured Vehicles Market Outlook, By Hulls/Frames (2021-2030) ($MN)
20 Global Armoured Vehicles Market Outlook, By Other Systems (2021-2030) ($MN)
21 Global Armoured Vehicles Market Outlook, By Platform (2021-2030) ($MN)
22 Global Armoured Vehicles Market Outlook, By Combat Vehicles (2021-2030) ($MN)
23 Global Armoured Vehicles Market Outlook, By Main Battle Tanks (MBTs) (2021-2030) ($MN)
24 Global Armoured Vehicles Market Outlook, By Infantry Fighting Vehicles (IFVs) (2021-2030) ($MN)
25 Global Armoured Vehicles Market Outlook, By Armored Personnel Carriers (APCs) (2021-2030) ($MN)
26 Global Armoured Vehicles Market Outlook, By Armored Amphibious Vehicles (AAVs) (2021-2030) ($MN)
27 Global Armoured Vehicles Market Outlook, By Mine-resistant Ambush Protected (MRAP) (2021-2030) ($MN)
28 Global Armoured Vehicles Market Outlook, By Light Protected Vehicles (LPVs) (2021-2030) ($MN)
29 Global Armoured Vehicles Market Outlook, By Self-propelled Howitzers (SPHs) (2021-2030) ($MN)
30 Global Armoured Vehicles Market Outlook, By Air Defense Vehicles (2021-2030) ($MN)
31 Global Armoured Vehicles Market Outlook, By Combat Support Vehicles (2021-2030) ($MN)
32 Global Armoured Vehicles Market Outlook, By Armored Supply Trucks (2021-2030) ($MN)
33 Global Armoured Vehicles Market Outlook, By Armored Command & Control Vehicles (2021-2030) ($MN)
34 Global Armoured Vehicles Market Outlook, By Repair and Recovery Vehicles (2021-2030) ($MN)
35 Global Armoured Vehicles Market Outlook, By Bridge-laying Tanks (2021-2030) ($MN)
36 Global Armoured Vehicles Market Outlook, By Mine Clearance Vehicles (2021-2030) ($MN)
37 Global Armoured Vehicles Market Outlook, By Unmanned Armored Vehicles (2021-2030) ($MN)
38 Global Armoured Vehicles Market Outlook, By Combat UAGV (2021-2030) ($MN)
39 Global Armoured Vehicles Market Outlook, By Combat Support UAGV (2021-2030) ($MN)
40 Global Armoured Vehicles Market Outlook, By Reconnaissance UAGV (2021-2030) ($MN)
41 Global Armoured Vehicles Market Outlook, By ISR UAGV (2021-2030) ($MN)
42 Global Armoured Vehicles Market Outlook, By Explosive Ordnance Disposal UAGV (2021-2030) ($MN)
43 Global Armoured Vehicles Market Outlook, By Other Platforms (2021-2030) ($MN)
44 Global Armoured Vehicles Market Outlook, By Mode of Operation (2021-2030) ($MN)
45 Global Armoured Vehicles Market Outlook, By Manned (2021-2030) ($MN)
46 Global Armoured Vehicles Market Outlook, By Unmanned (2021-2030) ($MN)
47 Global Armoured Vehicles Market Outlook, By Mobility (2021-2030) ($MN)
48 Global Armoured Vehicles Market Outlook, By Wheeled (2021-2030) ($MN)
49 Global Armoured Vehicles Market Outlook, By 4x4 (2021-2030) ($MN)
50 Global Armoured Vehicles Market Outlook, By 6x6 (2021-2030) ($MN)
51 Global Armoured Vehicles Market Outlook, By 8x8 (2021-2030) ($MN)
52 Global Armoured Vehicles Market Outlook, By 10x10 (2021-2030) ($MN)
53 Global Armoured Vehicles Market Outlook, By 12x12 (2021-2030) ($MN)
54 Global Armoured Vehicles Market Outlook, By Tracked (2021-2030) ($MN)
55 Global Armoured Vehicles Market Outlook, By Point of Sale (2021-2030) ($MN)
56 Global Armoured Vehicles Market Outlook, By OEM (2021-2030) ($MN)
57 Global Armoured Vehicles Market Outlook, By Retrofit (2021-2030) ($MN)
58 Global Armoured Vehicles Market Outlook, By Application (2021-2030) ($MN)
59 Global Armoured Vehicles Market Outlook, By Defense (2021-2030) ($MN)
60 Global Armoured Vehicles Market Outlook, By Commercial (2021-2030) ($MN)
61 Global Armoured Vehicles Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

List of Figures
Figure 1 Global Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 2 North America Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 3 US Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 4 Canada Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 5 Mexico Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 6 Europe Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 7 Germany Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 8 UK Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 9 Italy Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 10 France Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 11 Spain Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 12 Rest of Europe Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 13 Asia Pacific Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 14 Japan Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 15 China Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 16 India Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 17 Australia Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 18 New Zealand Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 19 South Korea Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 20 Rest of Asia Pacific Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 21 South America Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 22 Argentina Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 23 Brazil Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 24 Chile Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 25 Rest of South America Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 26 Middle East & Africa Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 27 Saudi Arabia Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 28 UAE Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 29 Qatar Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 30 South Africa Armoured Vehicles Market Outlook (2021-2030) ($MN)
Figure 31 Rest of Middle East & Africa Armoured Vehicles Market Outlook (2021-2030) ($MN)

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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