Automotive Active Grille Shutter System Market
PUBLISHED: 2023 ID: SMRC22908
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Automotive Active Grille Shutter System Market

Automotive Active Grille Shutter System Market Forecasts to 2028 - Global Analysis By Vehicle Type (Passenger Cars and Commercial Vehicles), Vane (Horizontal Vanes and Vertical Vanes), Shutter (Visible Active Grille Shutters and Non-Visible Active Grille Shutters) and By Geography

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4.8 (63 reviews)
Published: 2023 ID: SMRC22908

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $1.96 BN

Projected Year Value (2028)

US $2.80 BN

CAGR (2022 - 2028)

6.16%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Automotive Active Grille Shutter System Market is accounted for $1.96 billion in 2022 and is expected to reach $2.80 billion by 2028 growing at a CAGR of 6.16% during the forecast period. An advanced mechatronic device known as an active grille shutter automatically opens and closes shutters to allow or restrict airflow based on current conditions. The active grill shutter reduces aerodynamic drag, increasing fuel efficiency and lowering CO2 emissions. Technologies that improve fuel efficiency and reduce harmful emissions are being adopted by the automotive industry. Active Grille Shutter (AGS) has been taken into consideration as a possible solution to improve fuel economy by lowering vehicle drag resistance in response to the growing demand for better fuel economy and a decrease in CO2 emissions. This has had a favorable effect on the market for automotive active grille shutters (AGS).

According to OICA, in 2020, global light vehicle production fell by 17%, with declines of 20% and 23% in the two major markets that is North America and Europe, respectively. Despite a small drop in sales at the onset of the global COVID-19 outbreak, EV demand remains high, and sales are rising.



Market Dynamics:

Driver:

Rising automotive production

The increasing production and sales of automobiles around the world are the main factors fueling the growth of the global automotive active grille shutter industry. This demand will be further amplified by rising disposable incomes and a rising vehicle ownership rate. The demand for more fuel-efficient vehicles is on the rise, and automakers are putting more emphasis on creating aerodynamic vehicle bodies to reduce air drag and meet increasingly stringent vehicle emissions regulations. These factors are all contributing to the growth of the automotive active grille shutter (AGS) industry.

Restraint:

High cost and affordability in developing nations

The primary issue affecting the market is the cost of an active grille shutter system for automobiles. Customers in underdeveloped countries do not favor cars with such an AGS system. Low-segment vehicles also use the diffuser, underbody panels, and spoilers as cost-effective ways to lower air drag. Due to the AGS system's high cost and lack of popularity among buyers of low-segment cars, the market for automotive active grille shutter systems is slowing down as a result of these factors.

Opportunity:

Growing demand for fuel-efficient vehicles

The market for automotive active grille shutter systems is anticipated by the rising demand for fuel-efficient vehicles. The aerodynamic coefficient can be raised by using AGS systems, which can decrease CO2 emissions by up to 3 grams per km and reduce air drag by an average of 9%, or 25 aerodynamic points. Government-imposed restrictions on emissions encourage automakers to use technologies that reduce air resistance and emissions. For instance, the governments of the U.S. and a number of EU nations had set a goal for 2020 to reduce passenger vehicle emissions to 121 g/km and 95 g/km, respectively. In the upcoming years, technology adoption will boost by such regulations.

Threat:

Regulatory barriers and lack of public awareness

Before AGS is widely used, a number of regulatory obstacles must be cleared. Authorities who oversee crash tests, for instance, must approve the system. AGS also needs support from the general public to succeed. Due to the system's lack of widespread knowledge, this will probably be difficult. These are only a few of the obstacles that must be overcome before the automotive industry adopts AGS widely. AGS has the potential to be a real game-changer for the automotive industry, though, if these difficulties can be overcome.

Covid-19 Impact

The global automotive industry was significantly impacted by the COVID-19 pandemic. Players in the value and supply chains have been severely disrupted by COVID-19's rapid spread. Suppliers all over the world completely shut down production lines, starting in China. In addition, there were numerous obstacles, including limitations on international trade and widening supply-demand gaps. Previous orders were substantially delayed as a result of this. Due to a lack of components and just-in-time manufacturing techniques that involve quarantine and reduced staff, OEMs are stopping their production. However, the market is anticipated to grow significantly in the future, though, as a result of rising vehicle sales, improved features, and the development of cutting-edge technology by automakers.

The passenger cars segment is expected to be the largest during the forecast period

The passenger cars segment currently has the largest market share globally and will maintain its dominance over the forecasted timeframe. The increased production and sales of passenger cars in developing nations will propel this market segment's growth because of rising personal disposable income. In 2020, the passenger cars accounted for more than 70.60% of the market. Additionally, the demand for AGS in the passenger car segment is likely to increase as passenger car production and AGS adoption rates in those models rise.

The retail segment is expected to have the highest CAGR during the forecast period

The vertical vanes segment had the highest growth rate in 2020 and is estimated to dominate over the predicted timeframe. The vertical vane accounted for 33.42% of the market in 2020. Due to improved performance and styling capability and increased preference for high-end automobiles due to their high aesthetic value, the segment will grow during the forecast timeframe.

Region with largest share:

Due to its strict emission regulations, quick adoption of new technologies, rising consumer spending, and significant investment in product innovation, North America is likely to register the largest market share in the market throughout the forecast period. The United States is likely to continue to be among the most lucrative markets for automobile active grille shutters. The primary drivers of the market expansion are increased sales of vehicles with active grille shutters, including various RAM 1500 models, Ford vehicles, and high-end premium vehicles from Cadillac and General Motors, among others. The presence of significant radiator shutter assembly producers and their efforts to create aesthetically pleasing vehicle models contribute to the growth of the region.

Region with highest CAGR:

During the forecast period, Asia-Pacific is anticipated to grow the most, with China serving as the main driver of growth. The annual growth in regional vehicle production is exponential. In the post-COVID-19 period, this growth is responsible for rising consumer preference for independent travel, which will increase demand for cars and safety features like active grille shutters. Additionally, the regional outlook will also be improved by the launch of encouraging government initiatives and the growing use of EVs and autonomous vehicles.



Key players in the market

Some of the key players profiled in the Automotive Active Grille Shutter System Market include Aisin Seiki Co., Ltd, BATZ, Brose Fahrzeugteile GmbH & Co. K, Coburg, HBPO GmbH, Johnson Electric, Magna International Inc., Mirror Controls International, Rochling Group, S.Coop, Shape Corporation, Sonceboz, SRG Global, Techniplas LLC., Tong Yang Group, Toyoda Gosei and Valeo SA.

Key Developments:

In April 2023, AISIN will release the road maintenance and management service Michi-log 2.0, which is equipped with new functions that utilize AI. It will be introduced in Okazaki City and Kariya City, where demonstration tests have already been conducted, and full-scale operation will begin. The comprehensive road maintenance and management support service "Michi-log" is designed to detect road abnormalities, such as pot holes, from data collected from vehicles during driving and images taken by in-vehicle cameras, offer planning support for road repairs, and implement the necessary measures.

In October 2022, the automotive supplier Brose has started the second building phase at its location in Bamberg. The construction of several buildings will increase the capacity from 600 to over 1,200 workplaces. The additional approximately 13,000 square meters of a new administration building are needed for the future expansion of the globally active family-owned company. In addition, the current shortage of space at Brose locations in Coburg and Hallstadt will be eliminated.

In June 2022, Toyota Boshoku, Aisin and Shiroki have signed a production transfer contract that agreed to transfer Shiroki's Nagoya Plant, which is the main domestic production base for Aisin group’s automotive seat frame mechanism parts, to Toyota Boshoku and transfer its production. ?Regarding this production transfer, Shiroki spun off its Nagoya Plant as a new company and will be a subsidiary of Toyota Boshoku. This production transfer will be carried out on the condition that necessary procedures and measures are completed based on the competition laws of each country.

Vehicle Types Covered:
• Passenger Cars
• Commercial Vehicles

Vanes Covered:
• Horizontal Vanes
• Vertical Vanes

Shutters Covered:
• Visible Active Grille Shutters
• Non-Visible Active Grille Shutters

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Automotive Active Grille Shutter System Market, By Vehicle Type
5.1 Introduction
5.2 Passenger Cars
5.3 Commercial Vehicles
5.3.1 Light Commercial Vehicles
5.3.2 Heavy Commercial Vehicles

6 Global Automotive Active Grille Shutter System Market, By Vane
6.1 Introduction
6.2 Horizontal Vanes
6.3 Vertical Vanes

7 Global Automotive Active Grille Shutter System Market, By Shutter
7.1 Introduction
7.2 Visible Active Grille Shutters
7.3 Non-Visible Active Grille Shutters

8 Global Automotive Active Grille Shutter System Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 Aisin Seiki Co., Ltd
10.2 BATZ
10.3 Brose Fahrzeugteile GmbH & Co. KG
10.4 Coburg
10.5 HBPO GmbH
10.6 Johnson Electric
10.7 Magna International Inc.
10.8 Mirror Controls International
10.9 Rochling Group
10.10 S.Coop
10.11 Shape Corporation
10.12 Sonceboz
10.13 SRG Global
10.14 Techniplas LLC.,
10.15 Tong Yang Group
10.16 Toyoda Gosei
10.17 Valeo SA

List of Tables
1 Global Automotive Active Grille Shutter System Market Outlook, By Region (2020-2028) ($MN)
2 Global Automotive Active Grille Shutter System Market Outlook, By Vehicle Type (2020-2028) ($MN)
3 Global Automotive Active Grille Shutter System Market Outlook, By Passenger Cars (2020-2028) ($MN)
4 Global Automotive Active Grille Shutter System Market Outlook, By Commercial Vehicles (2020-2028) ($MN)
5 Global Automotive Active Grille Shutter System Market Outlook, By Light Commercial Vehicles (2020-2028) ($MN)
6 Global Automotive Active Grille Shutter System Market Outlook, By Heavy Commercial Vehicles (2020-2028) ($MN)
7 Global Automotive Active Grille Shutter System Market Outlook, By Vane (2020-2028) ($MN)
8 Global Automotive Active Grille Shutter System Market Outlook, By Horizontal Vanes (2020-2028) ($MN)
9 Global Automotive Active Grille Shutter System Market Outlook, By Vertical Vanes (2020-2028) ($MN)
10 Global Automotive Active Grille Shutter System Market Outlook, By Shutter (2020-2028) ($MN)
11 Global Automotive Active Grille Shutter System Market Outlook, By Visible Active Grille Shutters (2020-2028) ($MN)
12 Global Automotive Active Grille Shutter System Market Outlook, By Non-Visible Active Grille Shutters (2020-2028) ($MN)
13 North America Automotive Active Grille Shutter System Market Outlook, By Country (2020-2028) ($MN)
14 North America Automotive Active Grille Shutter System Market Outlook, By Vehicle Type (2020-2028) ($MN)
15 North America Automotive Active Grille Shutter System Market Outlook, By Passenger Cars (2020-2028) ($MN)
16 North America Automotive Active Grille Shutter System Market Outlook, By Commercial Vehicles (2020-2028) ($MN)
17 North America Automotive Active Grille Shutter System Market Outlook, By Light Commercial Vehicles (2020-2028) ($MN)
18 North America Automotive Active Grille Shutter System Market Outlook, By Heavy Commercial Vehicles (2020-2028) ($MN)
19 North America Automotive Active Grille Shutter System Market Outlook, By Vane (2020-2028) ($MN)
20 North America Automotive Active Grille Shutter System Market Outlook, By Horizontal Vanes (2020-2028) ($MN)
21 North America Automotive Active Grille Shutter System Market Outlook, By Vertical Vanes (2020-2028) ($MN)
22 North America Automotive Active Grille Shutter System Market Outlook, By Shutter (2020-2028) ($MN)
23 North America Automotive Active Grille Shutter System Market Outlook, By Visible Active Grille Shutters (2020-2028) ($MN)
24 North America Automotive Active Grille Shutter System Market Outlook, By Non-Visible Active Grille Shutters (2020-2028) ($MN)
25 Europe Automotive Active Grille Shutter System Market Outlook, By Country (2020-2028) ($MN)
26 Europe Automotive Active Grille Shutter System Market Outlook, By Vehicle Type (2020-2028) ($MN)
27 Europe Automotive Active Grille Shutter System Market Outlook, By Passenger Cars (2020-2028) ($MN)
28 Europe Automotive Active Grille Shutter System Market Outlook, By Commercial Vehicles (2020-2028) ($MN)
29 Europe Automotive Active Grille Shutter System Market Outlook, By Light Commercial Vehicles (2020-2028) ($MN)
30 Europe Automotive Active Grille Shutter System Market Outlook, By Heavy Commercial Vehicles (2020-2028) ($MN)
31 Europe Automotive Active Grille Shutter System Market Outlook, By Vane (2020-2028) ($MN)
32 Europe Automotive Active Grille Shutter System Market Outlook, By Horizontal Vanes (2020-2028) ($MN)
33 Europe Automotive Active Grille Shutter System Market Outlook, By Vertical Vanes (2020-2028) ($MN)
34 Europe Automotive Active Grille Shutter System Market Outlook, By Shutter (2020-2028) ($MN)
35 Europe Automotive Active Grille Shutter System Market Outlook, By Visible Active Grille Shutters (2020-2028) ($MN)
36 Europe Automotive Active Grille Shutter System Market Outlook, By Non-Visible Active Grille Shutters (2020-2028) ($MN)
37 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Country (2020-2028) ($MN)
38 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Vehicle Type (2020-2028) ($MN)
39 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Passenger Cars (2020-2028) ($MN)
40 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Commercial Vehicles (2020-2028) ($MN)
41 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Light Commercial Vehicles (2020-2028) ($MN)
42 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Heavy Commercial Vehicles (2020-2028) ($MN)
43 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Vane (2020-2028) ($MN)
44 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Horizontal Vanes (2020-2028) ($MN)
45 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Vertical Vanes (2020-2028) ($MN)
46 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Shutter (2020-2028) ($MN)
47 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Visible Active Grille Shutters (2020-2028) ($MN)
48 Asia Pacific Automotive Active Grille Shutter System Market Outlook, By Non-Visible Active Grille Shutters (2020-2028) ($MN)
49 South America Automotive Active Grille Shutter System Market Outlook, By Country (2020-2028) ($MN)
50 South America Automotive Active Grille Shutter System Market Outlook, By Vehicle Type (2020-2028) ($MN)
51 South America Automotive Active Grille Shutter System Market Outlook, By Passenger Cars (2020-2028) ($MN)
52 South America Automotive Active Grille Shutter System Market Outlook, By Commercial Vehicles (2020-2028) ($MN)
53 South America Automotive Active Grille Shutter System Market Outlook, By Light Commercial Vehicles (2020-2028) ($MN)
54 South America Automotive Active Grille Shutter System Market Outlook, By Heavy Commercial Vehicles (2020-2028) ($MN)
55 South America Automotive Active Grille Shutter System Market Outlook, By Vane (2020-2028) ($MN)
56 South America Automotive Active Grille Shutter System Market Outlook, By Horizontal Vanes (2020-2028) ($MN)
57 South America Automotive Active Grille Shutter System Market Outlook, By Vertical Vanes (2020-2028) ($MN)
58 South America Automotive Active Grille Shutter System Market Outlook, By Shutter (2020-2028) ($MN)
59 South America Automotive Active Grille Shutter System Market Outlook, By Visible Active Grille Shutters (2020-2028) ($MN)
60 South America Automotive Active Grille Shutter System Market Outlook, By Non-Visible Active Grille Shutters (2020-2028) ($MN)
61 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Country (2020-2028) ($MN)
62 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Vehicle Type (2020-2028) ($MN)
63 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Passenger Cars (2020-2028) ($MN)
64 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Commercial Vehicles (2020-2028) ($MN)
65 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Light Commercial Vehicles (2020-2028) ($MN)
66 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Heavy Commercial Vehicles (2020-2028) ($MN)
67 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Vane (2020-2028) ($MN)
68 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Horizontal Vanes (2020-2028) ($MN)
69 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Vertical Vanes (2020-2028) ($MN)
70 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Shutter (2020-2028) ($MN)
71 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Visible Active Grille Shutters (2020-2028) ($MN)
72 Middle East & Africa Automotive Active Grille Shutter System Market Outlook, By Non-Visible Active Grille Shutters (2020-2028) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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