Automotive Interior Materials Market
PUBLISHED: 2022 ID: SMRC21509
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Automotive Interior Materials Market

Automotive Interior Materials Market Forecasts to 2028 – Global Analysis By Material Type (Plastics, Fabrics, Composites, Leather), Class (Mediocre, Luxury, Economy), Product Type (Ceramic Glass, Coated Glass, Tempered Glass), Application (Seats, Floor Carpets, Upholstery, Air Ducts), and By Geography

5.0 (28 reviews)
5.0 (28 reviews)
Published: 2022 ID: SMRC21509

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2021)

US $60.68 BN

Projected Year Value (2028)

US $90.63 BN

CAGR (2021 - 2028)

5.9%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Fastest Growing Market

Europe


According to Stratistics MRC, the Global Automotive Interior Materials Market is accounted for $60.68 billion in 2021 and is expected to reach $90.63 billion by 2028 growing at a CAGR of 5.9% during the forecast period. The automotive interior materials are the materials used in the interior of the automotive, which offer an alluring look, enhanced consistency to automobiles, and improved sustainability, leading to an improved and upgraded automotive cabin design. Thus, it is essential to make lightweight interior materials to conserve emission levels. The materials can only be used once they meet specific industry standards, such as fire safety standards for interior materials. These materials increase the interior esthetics of the vehicle and influence the buying behaviour of the customer.



Market Dynamics:

Driver:

Increased demand for customization and comfort


The availability of affordable vehicles has grown significantly in the recent years owing to increased traveling among people. The increased technological advancements and demand for customization of automotive interior materials are driving the market. Therefore, companies are offering customizations to create innovative interiors in accordance with the demand of the customer. Furthermore, the increasing health awareness among consumers is encouraging companies to introduce eco-friendly automotive interior materials, which will help enhance comfortable driving.

Restraint:

Improper disposal of effluents from the tanning industry affecting the genuine leather market


Genuine leather is the most costly material presently used as automotive upholstery. Though, its use in urbanized markets is stagnant owing to the adverse effects of leather processing on the environment. The leather processing industry is affected in most of the developed markets due to the strict environmental regulations that have made it difficult for local manufacturers in these regions to remain profitable. Following this, an increase in the import of leather from the African countries (heavy leather) and Asia Pacific (India – light leather) was observed. Though, a high import price, availability of alternatives (synthetic leather), and the changing perception of consumers toward genuine leather has compelled most manufacturers to switch to eco- friendly alternatives.

Opportunity:

Espousal of green technology in automotive leather manufacturing


The tanning process in leather manufacturing is the most polluting stage of leather processing. It includes the use of metals such as chromium, aluminum chlorides, sulfates of potassium and aluminum, and zirconium sulfates. Hence, manufacturers with the help of green chemistry have developed methods for the use of safer chemicals that can be disposed of easily. The wastewater generated contains no hazardous chemicals, as toxic tanning agents are not used during the described process, and hence wastewater treatment plants benefit from proper handling and final disposal of waste.

Threat:

Long production cycle time 


In the automotive industry, the conceptualization of an average vehicle begins 5 years prior to its fabrication on the assemblage line. The automotive interior components need to be integrated during the conceptualization phase or 1–2 years later to ensure that the vehicle is equipped with the required features. The advanced automotive interior components are equipped with many safety and security features that make product development a time-consuming process. However, customers expect similar features in a car too, which is exceedingly difficult to provide by an automotive OEM. Therefore, OEMs always face challenges such as coping with the introduction of new navigation systems in the market every year.

The passenger vehicles segment is expected to be the largest during the forecast period

The passenger vehicles segment is estimated to have a lucrative growth, due to the increase in the sale of passenger vehicles, growing need for comfortable & safe travel, and increase in consumer willingness to spend on high-quality and long-lasting products. Passenger vehicles consist of all the vehicles which are used for the transportation of passengers. These vehicles can carry one to eight people depending on their type. Personal cars, wagons, hatchbacks, sedans, SUV, MUV, estate cars, vans, pickups, and other personal-use vehicles are considered under this segment. The technologies used in this type of vehicle are frequently changing due to the high demand from consumers for luxurious and convenience features.

The plastics segment is expected to have the highest CAGR during the forecast period

The plastics segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its favorable capabilities, optimum durability, ruggedness, and the vast chemical know-how of the material. Plastic is amongst the most researched materials and has gained mutual adoption in the automotive industry due to its good mechanical properties combined with excellent aesthetical appearance. Due to technological advancements in blended polymers and design and processing techniques, modern plastic interiors look and feel like premium materials. Demand for aesthetically appealing interiors in cars has risen, which will increase demand for plastics in automotive interiors over the forecast period.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the strong automotive industries in countries such as China, Japan, India, South Korea, and Thailand, rising sales and adoption of e-vehicles in the region, and fast expansion of middle-class people in emerging economies. For instance, a rising middle class, will continue driving the steady growth of the Chinese auto market, with the demand for new purchases and rapidly growing replacements of vehicles are adding to the overall market of the region's automotive industry.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period due to the improved innovation, rising e-vehicles market, and growing market for various applications for interior materials in the automotive industry. The European region occupies the next major share and most of the European countries are developed so their major concentration is on the safety of the passengers. So, most of the European countries will target on the appropriate selection of materials which provide safety for the passengers during the times of accidents or crashes.



Key players in the market

Some of the key players profiled in the Automotive Interior Materials Market include Lear Corporation, Asahi Kasei Corporation, Johnson Controls, Faurecia S.A., Continental AG, Sage Automotive Interiors (Sage), Adient Plc, BASF SE, Saudi Basic Industries Corporation (SABIC), Evonik Industries AG, Hyundai Motor, Hexcel Corporation, Toyota Boshoku Corporation, Stahl Holdings B.V., Toray Industries, Inc., Huntsman International, Honda, and Aisin Seiki Co., Ltd.

Key Developments:

In March 2020, Sage Automotive Interiors entered an agreement to acquire the automotive fabric business of Adient. Sage Automotive Interiors will be paying around USD 175 million for Adient’s automotive fabric business.

In January 2020, FAURECIA, a manufacturer of a wide range of automotive system and components headquartered in France, successfully completed the acquisition of SAS, a key player in the complex assembly and logistics of interior modules.

In October 2018, Asahi Kasei, a manufacturer of a wide range of chemicals & materials headquartered in Japan, successfully completed the acquisition of Sage Automotive Interiors, a US-based manufacturer of automotive interiors.

In May, 2018, Adient announced the opening of a new fabric plant in Kenitra, Morocco. This plant is designed for high-grade manufacturing materials for automotive seating and other interior applications. With this expansion, the company plans to grow its business in North America and southern Europe, thus serving major customers such as Opel, BMW, Nissan, and others.

Vehicle Types Covered:
• Light Commercial Vehicles
• Passenger Vehicles
• Off-Road Vehicles
• Medium Commercial Vehicles
• Heavy Commercial Vehicles
• Buses & Coaches

Material Types Covered:
• Plastics
• Fabrics
• Composites
• Metals
• Leather
• Vinyl
• Glass
• Polymer
• Other Material Types

Classes Covered:
• Mediocre
• Luxury
• Economy

Application Covered:
• Door Panel & Door Trims
• Seats
• Consoles & Dashboards
• Floor Carpets
• Airbags & Seat Belts
• Roof Paddings
• Bumpers
• Upholstery
• Reservoirs
• Seat Covers
• Light Covers
• Air Ducts
• Scuff Plates
• Doors
• Steering Wheels
• Floor Mats
• Interior Roofing
• Other Applications

End Users Covered:
• Aftermarket
• Original Equipment Manufacturers (OEMs)

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary      
       
2 Preface      

 2.1 Abstract     
 2.2 Stake Holders     
 2.3 Research Scope     
 2.4 Research Methodology     
  2.4.1 Data Mining    
  2.4.2 Data Analysis    
  2.4.3 Data Validation    
  2.4.4 Research Approach    
 2.5 Research Sources     
  2.5.1 Primary Research Sources    
  2.5.2 Secondary Research Sources    
  2.5.3 Assumptions    
       
3 Market Trend Analysis      
 3.1 Introduction     
 3.2 Drivers     
 3.3 Restraints     
 3.4 Opportunities     
 3.5 Threats     
 3.6 Application Analysis     
 3.7 End User Analysis     
 3.8 Emerging Markets     
 3.9 Impact of Covid-19     
       
4 Porters Five Force Analysis      
 4.1 Bargaining power of suppliers     
 4.2 Bargaining power of buyers     
 4.3 Threat of substitutes     
 4.4 Threat of new entrants     
 4.5 Competitive rivalry     
       
5 Global Automotive Interior Materials Market, By Vehicle Type      
 5.1 Introduction     
 5.2 Light Commercial Vehicles     
 5.3 Passenger Vehicles     
  5.3.1 Compact    
  5.3.2 Mid-Size    
  5.3.3 Sub-Compact    
  5.3.4 Sedan    
  5.3.5 Vans    
  5.3.6 Sports Utility Vehicles (SUV)    
  5.3.7 Multi Utility    
  5.3.8 Luxury Cars    
 5.4 Off-Road Vehicles     
 5.5 Medium Commercial Vehicles     
 5.6 Heavy Commercial Vehicles     
 5.7 Buses & Coaches     
       
6 Global Automotive Interior Materials Market, By Material Type      
 6.1 Introduction     
 6.2 Plastics      
  6.2.1 Thermoplastics    
  6.2.2 Thermosetting    
  6.2.3 Acrylonitrile Butadiene Styrene (ABS)    
  6.2.4 Polypropylene (PP)    
  6.2.5 Polycarbonate (PC)    
 6.3 Fabrics     
 6.4 Composites     
  6.4.1 Carbon Fiber Reinforced Polymer (CFRP)    
  6.4.2 Glass Fiber Reinforced Polymer (GFRP)    
  6.4.3 Natural Fiber Composites    
 6.5 Metals     
  6.5.1 Steel    
  6.5.2 Aluminum    
 6.6 Leather     
  6.6.1 Genuine Leather    
  6.6.2 Synthetic/Artificial Leather    
   6.6.2.1 Polyvinyl Chloride (PVC)   
   6.6.2.2 Polyurethane (PU)   
  6.6.3 Natural Leather    
 6.7 Vinyl     
 6.8 Glass     
 6.9 Polymer     
 6.10 Other Material Types     
  6.10.1 Wood    
  6.10.2 Rubber    
       
7 Global Automotive Interior Materials Market, By Class      
 7.1 Introduction     
 7.2 Mediocre     
 7.3 Luxury     
 7.4 Economy     
       
8 Global Automotive Interior Materials Market, By Application      
 8.1 Introduction     
 8.2 Door Panel & Door Trims     
 8.3 Seats     
 8.4 Consoles & Dashboards     
 8.5 Floor Carpets     
 8.6 Airbags & Seat Belts     
 8.7 Roof Paddings     
 8.8 Bumpers     
 8.9 Upholstery     
 8.10 Reservoirs     
 8.11 Seat Covers     
 8.12 Light Covers     
 8.13 Air Ducts     
 8.14 Scuff Plates     
 8.15 Doors     
 8.16 Steering Wheels     
 8.17 Floor Mats     
 8.18 Interior Roofing     
 8.19 Other Applications     
  8.19.1 Sun Visor    
  8.19.2 Headliners    
  8.19.3 Rear Seat Entertainment    
  8.19.4 Interior Lighting    
       
9 Global Automotive Interior Materials Market, By End User      
 9.1 Introduction     
 9.2 Aftermarket     
 9.3 Original Equipment Manufacturers (OEMs)     
       
10 Global Automotive Interior Materials Market, By Geography      
 10.1 Introduction     
 10.2 North America     
  10.2.1 US    
  10.2.2 Canada    
  10.2.3 Mexico    
 10.3 Europe     
  10.3.1 Germany    
  10.3.2 UK    
  10.3.3 Italy    
  10.3.4 France    
  10.3.5 Spain    
  10.3.6 Rest of Europe    
 10.4 Asia Pacific     
  10.4.1 Japan    
  10.4.2 China    
  10.4.3 India    
  10.4.4 Australia    
  10.4.5 New Zealand    
  10.4.6 South Korea    
  10.4.7 Rest of Asia Pacific    
 10.5 South America     
  10.5.1 Argentina    
  10.5.2 Brazil    
  10.5.3 Chile     
  10.5.4 Rest of South America    
 10.6 Middle East & Africa     
  10.6.1 Saudi Arabia    
  10.6.2 UAE    
  10.6.3 Qatar    
  10.6.4 South Africa    
  10.6.5 Rest of Middle East & Africa    
       
11 Key Developments      
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures     
 11.2 Acquisitions & Mergers     
 11.3 New Product Launch     
 11.4 Expansions     
 11.5 Other Key Strategies     
       
12 Company Profiling      
 12.1 Lear Corporation     
 12.2 Asahi Kasei Corporation     
 12.3 Johnson Controls     
 12.4 Faurecia S.A.     
 12.5 Continental AG     
 12.6 Sage Automotive Interiors (Sage)     
 12.7 Adient Plc     
 12.8 BASF SE     
 12.9 Saudi Basic Industries Corporation (SABIC)     
 12.10 Evonik Industries AG     
 12.11 Hyundai Motor     
 12.12 Hexcel Corporation     
 12.13 Toyota Boshoku Corporation     
 12.14 Stahl Holdings B.V.     
 12.15 Toray Industries, Inc.     
 12.16 Huntsman International     
 12.17 Honda      
 12.18 Aisin Seiki Co., Ltd.     


List of Tables       
1 Global Automotive Interior Materials Market Outlook, By Region (2020-2028) ($MN)      
2 Global Automotive Interior Materials Market Outlook, By Vehicle Type (2020-2028) ($MN)      
3 Global Automotive Interior Materials Market Outlook, By Light Commercial Vehicles (2020-2028) ($MN)      
4 Global Automotive Interior Materials Market Outlook, By Passenger Vehicles (2020-2028) ($MN)      
5 Global Automotive Interior Materials Market Outlook, By Compact (2020-2028) ($MN)      
6 Global Automotive Interior Materials Market Outlook, By Mid-Size (2020-2028) ($MN)      
7 Global Automotive Interior Materials Market Outlook, By Sub-Compact (2020-2028) ($MN)      
8 Global Automotive Interior Materials Market Outlook, By Sedan (2020-2028) ($MN)      
9 Global Automotive Interior Materials Market Outlook, By Vans (2020-2028) ($MN)      
10 Global Automotive Interior Materials Market Outlook, By Sports Vtility Vehicles (SUV) (2020-2028) ($MN)       
11 Global Automotive Interior Materials Market Outlook, By Multi Utility (2020-2028) ($MN)      
12 Global Automotive Interior Materials Market Outlook, By Luxury Cars (2020-2028) ($MN)      
13 Global Automotive Interior Materials Market Outlook, By Off-Road Vehicles (2020-2028) ($MN)      
14 Global Automotive Interior Materials Market Outlook, By Medium Commercial Vehicles (2020-2028) ($MN)      
15 Global Automotive Interior Materials Market Outlook, By Heavy Commercial Vehicles (2020-2028) ($MN)      
16 Global Automotive Interior Materials Market Outlook, By Buses & Coaches (2020-2028) ($MN)      
17 Global Automotive Interior Materials Market Outlook, By Material Type (2020-2028) ($MN)      
18 Global Automotive Interior Materials Market Outlook, By Plastics (2020-2028) ($MN)      
19 Global Automotive Interior Materials Market Outlook, By Thermoplastics (2020-2028) ($MN)      
20 Global Automotive Interior Materials Market Outlook, By Thermosetting (2020-2028) ($MN)      
21 Global Automotive Interior Materials Market Outlook, By Acrylonitrile Butadiene Styrene (ABS) (2020-2028) ($MN)      
22 Global Automotive Interior Materials Market Outlook, By Polypropylene (PP) (2020-2028) ($MN)      
23 Global Automotive Interior Materials Market Outlook, By Polycarbonate (PC) (2020-2028) ($MN)      
24 Global Automotive Interior Materials Market Outlook, By Fabrics (2020-2028) ($MN)      
25 Global Automotive Interior Materials Market Outlook, By Composites (2020-2028) ($MN)      
26 Global Automotive Interior Materials Market Outlook, By Carbon Fiber Reinforced Polymer (CFRP) (2020-2028) ($MN)      
27 Global Automotive Interior Materials Market Outlook, By Glass Fiber Reinforced Polymer (GFRP) (2020-2028) ($MN)      
28 Global Automotive Interior Materials Market Outlook, By Natural Fiber Composites (2020-2028) ($MN)      
29 Global Automotive Interior Materials Market Outlook, By Metals (2020-2028) ($MN)      
30 Global Automotive Interior Materials Market Outlook, By Steel (2020-2028) ($MN)      
31 Global Automotive Interior Materials Market Outlook, By Aluminum (2020-2028) ($MN)      
32 Global Automotive Interior Materials Market Outlook, By Leather (2020-2028) ($MN)      
33 Global Automotive Interior Materials Market Outlook, By Genuine Leather (2020-2028) ($MN)      
34 Global Automotive Interior Materials Market Outlook, By Synthetic/Artificial Leather (2020-2028) ($MN)      
35 Global Automotive Interior Materials Market Outlook, By Natural Leather (2020-2028) ($MN)      
36 Global Automotive Interior Materials Market Outlook, By Vinyl (2020-2028) ($MN)      
37 Global Automotive Interior Materials Market Outlook, By Glass (2020-2028) ($MN)      
38 Global Automotive Interior Materials Market Outlook, By Polymer (2020-2028) ($MN)      
39 Global Automotive Interior Materials Market Outlook, By Other Material Types (2020-2028) ($MN)      
40 Global Automotive Interior Materials Market Outlook, By Wood (2020-2028) ($MN)      
41 Global Automotive Interior Materials Market Outlook, By Rubber (2020-2028) ($MN)      
42 Global Automotive Interior Materials Market Outlook, By Class (2020-2028) ($MN)      
43 Global Automotive Interior Materials Market Outlook, By Mediocre (2020-2028) ($MN)      
44 Global Automotive Interior Materials Market Outlook, By Luxury (2020-2028) ($MN)      
45 Global Automotive Interior Materials Market Outlook, By Economy (2020-2028) ($MN)      
46 Global Automotive Interior Materials Market Outlook, By Application (2020-2028) ($MN)      
47 Global Automotive Interior Materials Market Outlook, By Door Panel & Door Trims (2020-2028) ($MN)      
48 Global Automotive Interior Materials Market Outlook, By Seats (2020-2028) ($MN)      
49 Global Automotive Interior Materials Market Outlook, By Consoles & Dashboards (2020-2028) ($MN)      
50 Global Automotive Interior Materials Market Outlook, By Floor Carpets (2020-2028) ($MN)      
51 Global Automotive Interior Materials Market Outlook, By Airbags & Seat Belts (2020-2028) ($MN)      
52 Global Automotive Interior Materials Market Outlook, By Roof Paddings (2020-2028) ($MN)      
53 Global Automotive Interior Materials Market Outlook, By Bumpers (2020-2028) ($MN)      
54 Global Automotive Interior Materials Market Outlook, By Upholstery (2020-2028) ($MN)      
55 Global Automotive Interior Materials Market Outlook, By Reservoirs (2020-2028) ($MN)      
56 Global Automotive Interior Materials Market Outlook, By Seat Covers (2020-2028) ($MN)      
57 Global Automotive Interior Materials Market Outlook, By Light Covers (2020-2028) ($MN)      
58 Global Automotive Interior Materials Market Outlook, By Air Ducts (2020-2028) ($MN)      
59 Global Automotive Interior Materials Market Outlook, By Scuff Plates (2020-2028) ($MN)      
60 Global Automotive Interior Materials Market Outlook, By Doors (2020-2028) ($MN)      
61 Global Automotive Interior Materials Market Outlook, By Steering Wheels (2020-2028) ($MN)      
62 Global Automotive Interior Materials Market Outlook, By Floor Mats (2020-2028) ($MN)      
63 Global Automotive Interior Materials Market Outlook, By Interior Roofing (2020-2028) ($MN)      
64 Global Automotive Interior Materials Market Outlook, By Other Applications (2020-2028) ($MN)      
65 Global Automotive Interior Materials Market Outlook, By Sun Visor (2020-2028) ($MN)      
66 Global Automotive Interior Materials Market Outlook, By Headliners (2020-2028) ($MN)      
67 Global Automotive Interior Materials Market Outlook, By Rear Seat Entertainment (2020-2028) ($MN)       
68 Global Automotive Interior Materials Market Outlook, By Interior Lighting (2020-2028) ($MN)      
69 Global Automotive Interior Materials Market Outlook, By End User (2020-2028) ($MN)      
70 Global Automotive Interior Materials Market Outlook, By Aftermarket (2020-2028) ($MN)      
71 Global Automotive Interior Materials Market Outlook, By Original Equipment Manufacturers (OEMs) (2020-2028) ($MN)      
       
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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