Automotive Seats Market

Automotive Seats Market

Automotive Seats Market Forecasts to 2030 - Global Analysis By Material (Aluminium, Steel and Carbon-Amide-Metal), Trim Material (Fabrics, Synthetic Leather, Polyurethane Foam and Genuine Leather), Component, Seat Type, Vehicle Type, Technology and By Geography

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Published: 2023 ID: SMRC23645

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $53.74 BN

Projected Year Value (2030)

US $66.98 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

According to Stratistics MRC, the Global Automotive Seats Market is accounted for $53.74 billion in 2023 and is expected to reach $66.98 billion by 2030 growing at a CAGR of 3.2% during the forecast period. Automotive seat is an important part of a vehicle as it provides comfort to the person who is driving. As they include numerous interior components and different types of fabric materials, these seats can provide a fashionable appearance. The fact that automotive seats are made to support the thighs, buttocks, lower and upper back, and head support makes them one of the most important automotive parts. They are often built of steel, aluminum, or a combination of both.

According to Automotive World magazine observations, the fabrics required to upholster a standard car's interior, including the seat coverings, weigh roughly 30 kg (651 lbs).

Market Dynamics:


An upsurge preference for powered seats

Power seats are frequently seen as a luxury feature and can increase the allure of a mid-segment vehicle. This feature has a greater reach with a wider spectrum of clients as technology develops and becomes more cost-effective. They make it simpler for both the driver to select the ideal driving posture and for the passengers to settle into a comfortable position throughout the journey. Additionally, powered seats can make it simpler for individuals with impairments or restricted mobility to enter and exit a vehicle, which is another reason why car-sharing firms are starting to favour them more and more. These factors are accelerating market expansion.


Modular seats are very expensive

The cost of modular seats is increased by the necessity for the assembly of their multiple components. Modern materials are frequently employed to make these modular chairs, and the production process is expensive. OEMs are challenged by the high price of modular automobile seats because they must balance this price with the advantages of these seats, such as enhanced flexibility, personalization, and weight savings. The high cost of modular seats is impeding the market expansion.


Growing requests for climate-controlled seating

The growing global warming at high temperatures makes driving and riding an automobile more difficult. The automobile seat industry is anticipated to adapt new technology because of the escalating environmental and climatic issues. Climate-controlled seating technology for automotive seats has been developed as a consequence of technical improvements, enabling users to quickly chill them. These seats include perforated inserts with built-in chillers and vents. Hence, the rising demand for these climate controlled seats is fuelling the market growth.


Easily stained and odorous

Fabric seats rapidly become dirty because they readily absorb mud and grime. This indicates that consumers should clean them more frequently. Commonly they get stinky - when it comes to fabric seats, strong scents are hard to eliminate. While the majority of spills and mishaps may be cleaned up, certain liquids harm surfaces permanently and cannot be removed. Stains will always exist. Since cloth seats are permeable and collect scents, certain odours might become permanent and lower the resale value of the item. This factor is hampering the market growth.

Covid-19 Impact

The COVID-19 pandemic restricted the growth of the automotive seat business because of continual lockdowns and travel restrictions throughout the world to combat the virus. Additionally, the supply chain of the market was impacted by the closure of manufacturing operations. However, since the outbreak, things have gotten better as a result of increased vehicle sales.

The synthetic leather segment is expected to be the largest during the forecast period

The synthetic leather segment is estimated to have a lucrative growth. For the seats, synthetic leather offers very good abrasion and tear resistance. They provide soothing touch, good haptics, and stretchability and are simple to cut and sew. The automotive parts manufacturers have begun using various synthetic leathers instead of actual ones, due to the rising trend of the population around the world going vegan and the growth in awareness among them about the animal cruelty done in the leather industry. These factors are driving the segment demand.

The powered seats segment is expected to have the highest CAGR during the forecast period

The powered seats segment is anticipated to witness the fastest CAGR growth during the forecast period. A power seat in an automobile is a seat that can be moved with the use of a button, switch, joystick, and a number of tiny electric motors. Although virtually all premium automobiles also include power controls for the front passenger seat, the majority of vehicles with this feature only have controls for the driver's seat. With a motorized driver seat, the driver may push buttons to change the seat's height, degree of recline, fore and aft position, and even lumbar support. A power-adjustable seat gives the driver the same flexibility to access the controls and establish a comfortable driving position as a manually adjusted seat does. These several elements are promoting the segment's expansion.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period. To benefit from the affordable labor, makers of automotive seats are rapidly establishing bases in developing nations like China and India. The increased need for inexpensive cars in Asian nations like China, Japan, South Korea, and India might be ascribed to alterations in consumer behaviour brought on by pandemics because the region is home to top automotive seat manufacturers. Due to rising consumer demand for technologically sophisticated amenities, motorized and heated chairs are projected to become more popular in this region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to its constant technological advancements. Because of its large capacity for producing commercial and passenger cars, demand for installing seats with cutting-edge technology is flourishing. Hybrid and electric automobiles are greatly increasing in popularity in this region. Increasing vehicle production and new trends in automotive seating systems, along with government funds for R&D, will help economies grow even more in the region.

Key players in the market

Some of the key players profiled in the Automotive Seats Market include Toyota Boshoku Corporation, Grupo Antolin, Adient PLC, TS Tec Corporation Ltd, Lear Corporation, Recaro Holding, Faurecia SE, Aisin Corporation, NHK SPRING Co. Ltd, Fisher and Company, Magna International Inc., TM Automotive Seating Systems Private Limited, Johnson Controls, Tata Autocomp Systems Limited, Marter Automotive Seating Systems, Grammar Seating Systems, Guelph Manufacturing Group, Uno Minda Limited, Tachi-S Co. Limited and Futuris Group.

Key Developments:

In December 2022, Faurecia SE announced that it has signed a development agreement with Indorama Ventures, a leader in the production and recycling of PET (polyethylene terephthalate), to create a new line of cushioning solutions called "Auraloop" for the mobility market that is constructed from a structure of 100% recyclable polyester-based fibers.

In November 2022, Lear Corporation made the strategic announcement of acquiring InTouch Automation, a supplier of complex automated testing equipment and Industry 4.0 technologies that are essential to the production of automotive seats. Lear's just-in-time (JIT) seating production process is enhanced by the InTouch product portfolio's standardization of testing procedures and increased capacity for real-time data collection and analysis.

In October, 2022, NHK Spring Co. Ltd concentrated on creating automobile seats that reduce motion sickness. In order to lessen motion sickness in vehicles, the business has created a headrest with an innovative structure and hand support for using a smartphone.

In October, 2022, Magna announced a joint venture with Guangdong Huatie Tongda High-Speed Railway Equipment Corporation in Qingdao, Shandong, to provide seating system solutions for designated clients' New Energy Vehicles.

In January 2022, Toyota Boshaku Corporation developed seats and interior components featured in the new LEXUS NX. The seats have features including an electric retraction mechanism and improved cushioning by distributing body pressure across the buttocks area.

Materials Covered:
• Aluminium
• Steel
• Carbon-Amide-Metal

Trim Materials Covered:
• Fabrics
• Synthetic Leather
• Polyurethane Foam
• Genuine Leather

Components Covered:
• Seat Belts
• Armrests
• Seat Frames & Structures
• Seat Headrests
• Pneumatic Systems
• Seat Height Adjusters
• Side Curtain Airbags
• Seat Recliners
• Seat Tracks

Seat Types Covered:
• Folding
• Bench
• Split Bench
• Bucket

Vehicle Types Covered:
• Buses
• Heavy Trucks
• Passenger Cars
• Light Commercial Vehicles

Technologies Covered:
• Heated Seats
• Standard Seats
• Memory Seats
• Powered Seats
• Massage Seats
• Ventilated Seats

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Automotive Seats Market, By Material
5.1 Introduction
5.2 Aluminium
5.3 Steel
5.4 Carbon-Amide-Metal

6 Global Automotive Seats Market, By Trim Material
6.1 Introduction
6.2 Fabrics
6.3 Synthetic Leather
6.4 Polyurethane Foam
6.5 Genuine Leather

7 Global Automotive Seats Market, By Component
7.1 Introduction
7.2 Seat Belts
7.3 Armrests
7.4 Seat Frames & Structures
7.5 Seat Headrests
7.6 Pneumatic Systems
7.7 Seat Height Adjusters
7.8 Side Curtain Airbags
7.9 Seat Recliners
7.10 Seat Tracks

8 Global Automotive Seats Market, By Seat Type
8.1 Introduction
8.2 Folding
8.3 Bench
8.4 Split Bench
8.5 Bucket

9 Global Automotive Seats Market, By Vehicle Type
9.1 Introduction
9.2 Buses
9.3 Heavy Trucks
9.4 Passenger Cars
9.5 Light Commercial Vehicles

10 Global Automotive Seats Market, By Technology
10.1 Introduction
10.2 Heated Seats
10.3 Standard Seats
10.4 Memory Seats
10.5 Powered Seats
10.6 Massage Seats
10.7 Ventilated Seats

11 Global Automotive Seats Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Toyota Boshoku Corporation
13.2 Grupo Antolin
13.3 Adient PLC
13.4 TS Tec Corporation Ltd
13.5 Lear Corporation
13.6 Recaro Holding
13.7 Faurecia SE
13.8 Aisin Corporation
13.9 NHK SPRING Co. Ltd
13.10 Fisher and Company
13.11 Magna International Inc.
13.12 TM Automotive Seating Systems Private Limited
13.13 Johnson Controls
13.14 Tata Autocomp Systems Limited
13.15 Marter Automotive Seating Systems
13.16 Grammar Seating Systems
13.17 Guelph Manufacturing Group
13.18 Uno Minda Limited
13.19 Tachi-S Co. Limited
13.20 Futuris Group

List of Tables
1 Global Automotive Seats Market Outlook, By Region (2021-2030) ($MN)
2 Global Automotive Seats Market Outlook, By Material (2021-2030) ($MN)
3 Global Automotive Seats Market Outlook, By Aluminium (2021-2030) ($MN)
4 Global Automotive Seats Market Outlook, By Steel (2021-2030) ($MN)
5 Global Automotive Seats Market Outlook, By Carbon-Amide-Metal (2021-2030) ($MN)
6 Global Automotive Seats Market Outlook, By Trim Material (2021-2030) ($MN)
7 Global Automotive Seats Market Outlook, By Fabrics (2021-2030) ($MN)
8 Global Automotive Seats Market Outlook, By Synthetic Leather (2021-2030) ($MN)
9 Global Automotive Seats Market Outlook, By Polyurethane Foam (2021-2030) ($MN)
10 Global Automotive Seats Market Outlook, By Genuine Leather (2021-2030) ($MN)
11 Global Automotive Seats Market Outlook, By Component (2021-2030) ($MN)
12 Global Automotive Seats Market Outlook, By Seat Belts (2021-2030) ($MN)
13 Global Automotive Seats Market Outlook, By Armrests (2021-2030) ($MN)
14 Global Automotive Seats Market Outlook, By Seat Frames & Structures (2021-2030) ($MN)
15 Global Automotive Seats Market Outlook, By Seat Headrests (2021-2030) ($MN)
16 Global Automotive Seats Market Outlook, By Pneumatic Systems (2021-2030) ($MN)
17 Global Automotive Seats Market Outlook, By Seat Height Adjusters (2021-2030) ($MN)
18 Global Automotive Seats Market Outlook, By Side Curtain Airbags (2021-2030) ($MN)
19 Global Automotive Seats Market Outlook, By Seat Recliners (2021-2030) ($MN)
20 Global Automotive Seats Market Outlook, By Seat Tracks (2021-2030) ($MN)
21 Global Automotive Seats Market Outlook, By Seat Type (2021-2030) ($MN)
22 Global Automotive Seats Market Outlook, By Folding (2021-2030) ($MN)
23 Global Automotive Seats Market Outlook, By Bench (2021-2030) ($MN)
24 Global Automotive Seats Market Outlook, By Split Bench (2021-2030) ($MN)
25 Global Automotive Seats Market Outlook, By Bucket (2021-2030) ($MN)
26 Global Automotive Seats Market Outlook, By Vehicle Type (2021-2030) ($MN)
27 Global Automotive Seats Market Outlook, By Buses (2021-2030) ($MN)
28 Global Automotive Seats Market Outlook, By Heavy Trucks (2021-2030) ($MN)
29 Global Automotive Seats Market Outlook, By Passenger Cars (2021-2030) ($MN)
30 Global Automotive Seats Market Outlook, By Light Commercial Vehicles (2021-2030) ($MN)
31 Global Automotive Seats Market Outlook, By Technology (2021-2030) ($MN)
32 Global Automotive Seats Market Outlook, By Heated Seats (2021-2030) ($MN)
33 Global Automotive Seats Market Outlook, By Standard Seats (2021-2030) ($MN)
34 Global Automotive Seats Market Outlook, By Memory Seats (2021-2030) ($MN)
35 Global Automotive Seats Market Outlook, By Powered Seats (2021-2030) ($MN)
36 Global Automotive Seats Market Outlook, By Massage Seats (2021-2030) ($MN)
37 Global Automotive Seats Market Outlook, By Ventilated Seats (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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