Automotive Selective Catalytic Reduction Scr Market
Automotive Selective Catalytic Reduction (SCR) Market Forecasts to 2030 - Global Analysis By Component (Urea Pump, Urea Tank, Injector and Engine Control Unit), Vehicle Type (Passenger Vehicle and Commercial Vehicle), Catalyst Type (Copper Zeolite and Iron Zeolite) and By Geography
According to Stratistics MRC, the Global Automotive Selective Catalytic Reduction (SCR) Market is accounted for $15.4 billion in 2024 and is expected to reach $24.9 billion by 2030 growing at a CAGR of 8.3% during the forecast period. Automotive Selective Catalytic Reduction (SCR) is a technology used in modern vehicles to reduce harmful nitrogen oxide (NOx) emissions, which are a major contributor to air pollution. SCR works by injecting a urea-based solution, commonly known as Diesel Exhaust Fluid (DEF), into the exhaust stream. This fluid reacts with the NOx gases in the presence of a catalyst, typically made from a combination of precious metals like platinum, to convert the harmful NOx into nitrogen (N2) and water vapor (H2O), both of which are harmless.
Market Dynamics:
Driver:
Adoption of electrification and hybridization
The adoption of electrification and hybridization in the automotive sector is playing a crucial role in enhancing Selective Catalytic Reduction (SCR) systems, which are used to reduce nitrogen oxide (NOx) emissions from internal combustion engines. Electrified and hybrid vehicles typically have more advanced powertrains, which allow for better optimization of engine operating conditions. These vehicles can switch between electric and internal combustion modes, providing the flexibility to maintain lower engine loads and more consistent exhaust temperatures, which are critical for SCR efficiency.
Restraint:
High initial cost of SCR systems
The high initial cost of Selective Catalytic Reduction (SCR) systems is a significant barrier to their widespread adoption in the automotive industry. SCR technology, designed to reduce nitrogen oxide (NOx) emissions from diesel engines, requires complex components, including the catalytic converter, urea injection system, and associated sensors and controls. These components are expensive to manufacture, especially in small volumes, and require advanced materials to withstand high temperatures and harsh operating conditions. The system demands regular maintenance, such as replenishing the urea solution, which further adds to the cost over the vehicle's lifespan. The high upfront investment is particularly challenging for automakers, especially when considering the price sensitivity of consumers and the ongoing push for cost-effective solutions in the face of stricter environmental regulations.
Opportunity:
Increasing focus on fuel efficiency
SCR is an essential aftertreatment process used to reduce nitrogen oxide (NOx) emissions from diesel engines, ensuring compliance with stringent environmental regulations. By injecting a urea-based solution, known as Diesel Exhaust Fluid (DEF), into the exhaust stream, SCR systems break down harmful NOx gases into nitrogen and water vapor, significantly lowering emissions. As automakers strive for better fuel efficiency, SCR systems are being optimized to function more effectively at lower temperatures, reduce DEF consumption, and minimize the impact on engine performance. These improvements are crucial for achieving higher fuel economy without compromising on emission control.
Threat:
Scrapping and disposal challenges
The Automotive Selective Catalytic Reduction (SCR) system, which is crucial for reducing nitrogen oxide (NOx) emissions in diesel engines, faces several challenges related to scrapping and disposal. As vehicles with SCR systems reach the end of their lifecycle, proper disposal of these components becomes increasingly complex. The catalysts used in SCR systems often contain precious metals like platinum, palladium, and rhodium, which are expensive and require careful recycling to recover their value. However, the extraction and processing of these metals pose environmental and logistical difficulties. The disposal of SCR systems involves handling toxic substances, such as urea-based fluids, which are used in the reduction process, and the environmental risks associated with improper disposal are significant.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted the automotive industry's production and supply chains, with cascading effects on technologies like Selective Catalytic Reduction (SCR), used to reduce nitrogen oxide (NOx) emissions in diesel engines. With factory shutdowns, labor shortages, and disruptions to global supply chains, the production of SCR components, including urea tanks and catalysts, faced delays. Reduced vehicle demand during the pandemic led to slower adoption of newer emission control technologies, as automakers focused on adjusting to the immediate market conditions.
The Injector segment is expected to be the largest during the forecast period
Injector segment is expected to dominate the largest share over the estimated period, which are used to reduce nitrogen oxide (NOx) emissions from diesel engines. The injector is responsible for precisely injecting a urea-based solution, often referred to as Diesel Exhaust Fluid (DEF), into the exhaust stream. This solution reacts with NOx gases in the SCR catalyst, converting them into harmless nitrogen and water vapor. Advances in injector technology, including improved atomization, better spray patterns, and enhanced flow control, ensure that the urea is effectively distributed across the exhaust gas stream.
The Commercial Vehicle segment is expected to have the highest CAGR during the forecast period
Commercial Vehicle segment is estimated to grow at a rapid pace during the forecast period as it meets stricter emissions regulations and improve fuel efficiency. SCR is a key technology used to reduce nitrogen oxide (NOx) emissions from diesel engines by injecting a urea-based solution (DEF – Diesel Exhaust Fluid) into the exhaust stream. This chemical reaction converts NOx into harmless nitrogen and water. As environmental standards become more stringent globally, manufacturers are optimizing SCR systems for better performance, durability, and integration with engine management systems.
Region with largest share:
North America region is poised to hold the largest share of the market throughout the extrapolated period. As countries in Asia, Latin America, and Africa urbanize, vehicle ownership and industrial activities are rising, leading to increased emissions that necessitate stricter environmental regulations. In response, automakers and industrial operators are adopting SCR technology, which reduces nitrogen oxide (NOx) emissions from diesel engines. North America, with its advanced regulatory framework and automotive industry, is experiencing a surge in demand for SCR systems as automakers comply with stringent environmental standards like Euro 6 and EPA regulations. The region's focus on sustainability, coupled with the increasing number of diesel vehicles and industrial activities, is propelling the growth of SCR technologies.
Region with highest CAGR:
Europe region is estimated to witness the highest CAGR during the projected time frame. SCR is a crucial emissions-control system used in diesel engines to reduce nitrogen oxide (NOx) emissions, helping vehicles meet stringent European Union (EU) environmental standards. With the EU's commitment to reducing carbon emissions and achieving climate neutrality by 2050, there has been an increased focus on improving the environmental performance of internal combustion engine (ICE) vehicles. SCR systems are vital in this shift, as they enable automakers to meet Euro 6d-TEMP and Euro 7 standards, which are some of the most demanding in the world.
Key players in the market
Some of the key players in Automotive Selective Catalytic Reduction (SCR) market include BorgWarner Inc, Caterpillar Inc, Continental AG, Daimler AG, Delphi Technologies, Eaton Corporation, Ford Motor Company, Magna International Inc, Sanden Corporation, Schaeffler AG, Tenneco Inc, Toyota Motor Corporation and Volkswagen Group.
Key Developments:
In November 2022, Walker® replacement selective catalytic reduction (SCR) systems announced the availability of over 1400,000 passenger cars operating in Europe, according to Tenneco's DRiVTM Motorparts division. Tenneco is a top provider of clean air technology, including SCR systems, to international producers of light- and commercial vehicles as well as machinery for rail, marine, and industrial uses.
In January 2022, Large trucks and modern diesels, cars and four-wheelers won't be stuck after a USD 30 million federal grant to a Brisbane company ensures an uninterrupted supply of Ad Blue emissions treatment fluid.
Components Covered:
• Urea Pump
• Urea Tank
• Injector
• Engine Control Unit
Vehicle Types Covered:
• Passenger Vehicle
• Commercial Vehicle
Catalyst Types Covered:
• Copper Zeolite
• Iron Zeolite
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Automotive Selective Catalytic Reduction (SCR) Market, By Component
5.1 Introduction
5.2 Urea Pump
5.3 Urea Tank
5.4 Injector
5.5 Engine Control Unit
6 Global Automotive Selective Catalytic Reduction (SCR) Market, By Vehicle Type
6.1 Introduction
6.2 Passenger Vehicle
6.3 Commercial Vehicle
6.3.1 Heavy Commercial Vehicle
6.3.2 Light Commercial Vehicle
7 Global Automotive Selective Catalytic Reduction (SCR) Market, By Catalyst Type
7.1 Introduction
7.2 Copper Zeolite
7.3 Iron Zeolite
8 Global Automotive Selective Catalytic Reduction (SCR) Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 BorgWarner Inc
10.2 Caterpillar Inc
10.3 Continental AG
10.4 Daimler AG
10.5 Delphi Technologies
10.6 Eaton Corporation
10.7 Ford Motor Company
10.8 Magna International Inc
10.9 Sanden Corporation
10.10 Schaeffler AG
10.11 Tenneco Inc
10.12 Toyota Motor Corporation
10.13 Volkswagen Group
List of Tables
1 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Region (2022-2030) ($MN)
2 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Component (2022-2030) ($MN)
3 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Pump (2022-2030) ($MN)
4 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Tank (2022-2030) ($MN)
5 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Injector (2022-2030) ($MN)
6 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Engine Control Unit (2022-2030) ($MN)
7 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Vehicle Type (2022-2030) ($MN)
8 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Passenger Vehicle (2022-2030) ($MN)
9 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Commercial Vehicle (2022-2030) ($MN)
10 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Heavy Commercial Vehicle (2022-2030) ($MN)
11 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Light Commercial Vehicle (2022-2030) ($MN)
12 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Catalyst Type (2022-2030) ($MN)
13 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Copper Zeolite (2022-2030) ($MN)
14 Global Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Iron Zeolite (2022-2030) ($MN)
15 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Country (2022-2030) ($MN)
16 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Component (2022-2030) ($MN)
17 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Pump (2022-2030) ($MN)
18 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Tank (2022-2030) ($MN)
19 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Injector (2022-2030) ($MN)
20 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Engine Control Unit (2022-2030) ($MN)
21 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Vehicle Type (2022-2030) ($MN)
22 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Passenger Vehicle (2022-2030) ($MN)
23 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Commercial Vehicle (2022-2030) ($MN)
24 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Heavy Commercial Vehicle (2022-2030) ($MN)
25 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Light Commercial Vehicle (2022-2030) ($MN)
26 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Catalyst Type (2022-2030) ($MN)
27 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Copper Zeolite (2022-2030) ($MN)
28 North America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Iron Zeolite (2022-2030) ($MN)
29 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Country (2022-2030) ($MN)
30 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Component (2022-2030) ($MN)
31 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Pump (2022-2030) ($MN)
32 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Tank (2022-2030) ($MN)
33 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Injector (2022-2030) ($MN)
34 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Engine Control Unit (2022-2030) ($MN)
35 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Vehicle Type (2022-2030) ($MN)
36 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Passenger Vehicle (2022-2030) ($MN)
37 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Commercial Vehicle (2022-2030) ($MN)
38 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Heavy Commercial Vehicle (2022-2030) ($MN)
39 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Light Commercial Vehicle (2022-2030) ($MN)
40 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Catalyst Type (2022-2030) ($MN)
41 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Copper Zeolite (2022-2030) ($MN)
42 Europe Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Iron Zeolite (2022-2030) ($MN)
43 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Country (2022-2030) ($MN)
44 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Component (2022-2030) ($MN)
45 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Pump (2022-2030) ($MN)
46 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Tank (2022-2030) ($MN)
47 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Injector (2022-2030) ($MN)
48 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Engine Control Unit (2022-2030) ($MN)
49 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Vehicle Type (2022-2030) ($MN)
50 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Passenger Vehicle (2022-2030) ($MN)
51 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Commercial Vehicle (2022-2030) ($MN)
52 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Heavy Commercial Vehicle (2022-2030) ($MN)
53 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Light Commercial Vehicle (2022-2030) ($MN)
54 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Catalyst Type (2022-2030) ($MN)
55 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Copper Zeolite (2022-2030) ($MN)
56 Asia Pacific Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Iron Zeolite (2022-2030) ($MN)
57 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Country (2022-2030) ($MN)
58 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Component (2022-2030) ($MN)
59 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Pump (2022-2030) ($MN)
60 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Tank (2022-2030) ($MN)
61 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Injector (2022-2030) ($MN)
62 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Engine Control Unit (2022-2030) ($MN)
63 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Vehicle Type (2022-2030) ($MN)
64 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Passenger Vehicle (2022-2030) ($MN)
65 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Commercial Vehicle (2022-2030) ($MN)
66 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Heavy Commercial Vehicle (2022-2030) ($MN)
67 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Light Commercial Vehicle (2022-2030) ($MN)
68 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Catalyst Type (2022-2030) ($MN)
69 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Copper Zeolite (2022-2030) ($MN)
70 South America Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Iron Zeolite (2022-2030) ($MN)
71 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Country (2022-2030) ($MN)
72 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Component (2022-2030) ($MN)
73 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Pump (2022-2030) ($MN)
74 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Urea Tank (2022-2030) ($MN)
75 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Injector (2022-2030) ($MN)
76 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Engine Control Unit (2022-2030) ($MN)
77 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Vehicle Type (2022-2030) ($MN)
78 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Passenger Vehicle (2022-2030) ($MN)
79 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Commercial Vehicle (2022-2030) ($MN)
80 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Heavy Commercial Vehicle (2022-2030) ($MN)
81 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Light Commercial Vehicle (2022-2030) ($MN)
82 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Catalyst Type (2022-2030) ($MN)
83 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Copper Zeolite (2022-2030) ($MN)
84 Middle East & Africa Automotive Selective Catalytic Reduction (SCR) Market Outlook, By Iron Zeolite (2022-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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