
Automotive Side Window Sunshades Market
Automotive Side Window Sunshades Market Forecasts to 2030 - Global Analysis By Product (Roller/Retractable, Suction-Cup, Magnetic, Static Cling and Other Products), Vehicle Type (Passenger Vehicles, Light Commercial Vehicles and Heavy Commercial Vehicles), Material, Installation Type, Vehicle Class, Sales Channel and By Geography

According to Stratistics MRC, the Global Automotive Side Window Sunshades Market is accounted for $4.40 billion in 2024 and is expected to reach $12.36 billion by 2030 growing at a CAGR of 18.8% during the forecast period. Automobile side window sunshades are necessary add-ons made to improve passenger comfort and safeguard car interiors. High-quality materials, like mesh or reflective textiles, are commonly used to make these sunshades, which efficiently block damaging UV rays and lessen heat accumulation inside cars. They reduce sun glare, making driving safer and more enjoyable, particularly on lengthy trips or in hotter climates. Automotive side window sunshades are simple to install and remove and come in a variety of designs, such as retractable, magnetic, and clip-on styles.
According to the European Automobile Manufacturers Association (ACEA) notes that the European Union's automotive industry contributes significantly to the economy, with vehicle production valued at €1.5 trillion in 2022.
Market Dynamics:
Driver:
Enhanced knowledge of UV protection
Consumer awareness of the negative effects of prolonged exposure to UV rays has increased significantly. Long-term exposure to sunlight while driving can cause skin damage, accelerate skin aging, and increase the risk of skin cancer. Additionally, UV rays can cause interior materials like leather and plastics to fade and crack, which lowers the vehicle's aesthetic appeal and resale value. Side window sunshades serve as a protective barrier, effectively filtering UV rays and protecting both passengers and interiors. As a result, their adoption has increased, particularly among health-conscious consumers and families with children.
Restraint:
Challenges with advanced vehicle designs compatibility
Advanced features like integrated sunshades or pre-installed window tinting are becoming more common in modern cars, especially in high-end models. The market for aftermarket sunshades is constrained by these factory-fitted alternatives, which lessen the need for them. Moreover, manufacturers may find it difficult to create universal sunshades that fit perfectly due to the intricate window shapes and designs of modern cars. Although they solve this problem, custom-fit sunshades are frequently more expensive, which further limits their appeal to consumers on a tight budget.
Opportunity:
Growing interest in electric vehicles (EVs)
There is a significant opportunity for the sunshade market due to the growing global adoption of electric vehicles. Energy efficiency is a top priority for EV manufacturers and users, and by keeping cabin temperatures lower, sunshades can significantly lessen the energy load on climate control systems. Additionally, manufacturers have the chance to create sunshades especially for EV models, with custom-fit options or cutting-edge materials that complement EV manufacturers' sustainability objectives, as the EV market expands, especially in regions like Europe, North America, and China.
Threat:
Intensive competition in the market
The market for side window sunshades for cars is very fragmented, with many regional and international companies selling a variety of goods. Manufacturers' profit margins are impacted by the aggressive pricing tactics and frequent product discounts brought on by this fierce competition. The dominance of well-known brands and the existence of inexpensive local manufacturers make it extremely difficult for smaller or new players to gain traction in the market. Furthermore, operating costs and market risks are raised by the ongoing need to innovate and differentiate products in order to remain competitive.
Covid-19 Impact:
The COVID-19 pandemic affected the market for side window sunshades for cars in different ways. In the beginning, the market was severely disrupted by the suspension of vehicle production, disruptions in the supply chain, and a decline in consumer expenditure on nonessential automotive accessories. Lockdowns and economic uncertainty also reduced demand, especially in areas where the pandemic had a significant impact. But as events unfolded, the market recovered, propelled by a greater emphasis on using private vehicles to avoid public transit and heightened awareness of comfort and hygiene in cars.
The Roller/Retractable segment is expected to be the largest during the forecast period
The market for car side window sunshades is expected to be largest share by the roller/retractable segment. This dominance is ascribed to its user-friendliness, elegant appearance, and capacity for adjustable shading, all of which make it a consumer favorite. Retractable or roller sunshades combine functionality and convenience, providing the option to partially or completely block sunlight as needed. From sedans to SUVs, these sunshades fit a wide range of car models, and their premium look and longevity add to their allure. Furthermore, the growing demand from consumers for fashionable and multipurpose car accessories fuels this market's expansion.
The Mesh segment is expected to have the highest CAGR during the forecast period
In the market for car side window sunshades, the mesh segment is anticipated to grow at the highest CAGR. The growing demand for long-lasting, lightweight, and breathable materials that efficiently block UV rays while maintaining airflow and visibility is what is causing this growth. Because they create a comfortable environment in cars, especially in hotter climates, mesh sunshades are very popular. Their attractiveness is further increased by the fact that they work with a variety of attachment systems, including suction cups and static cling. Moreover, the demand for mesh-based sunshades is also being driven by growing consumer awareness of the safety and comfort of car interiors, setting up this market for strong growth in the years to come.
Region with largest share:
Due to its enormous volume of automobile production and sales, especially in nations like China, India, and Japan, the Asia Pacific region is anticipated to hold the largest share of the market for side window sunshades for automobiles. The region's dominance has been largely attributed to its high population density, rising disposable income, and expanding demand for passenger cars. Furthermore, many parts of the region have hot, sunny weather, which makes sunshades necessary to protect car interiors and improve passenger comfort. Asia Pacific's dominant position in the market is further cemented by the existence of a robust manufacturing base, the availability of reasonably priced goods, and an increasing emphasis on vehicle customization.
Region with highest CAGR:
The North American region in the automotive side window sunshades market is anticipated to hold the highest CAGR during the forecast period. High demand for luxury and high-end cars, which frequently have cutting-edge comfort features like side window sunshades, is driving the market in this area. Moreover, market expansion is supported by consumers' growing desire for vehicle customization and sun protection. North America's high growth rate in this market is a result of the presence of significant automakers and suppliers in the United States and Canada, as well as a growing emphasis on interior comfort and vehicle aesthetics.
Key players in the market
Some of the key players in Automotive Side Window Sunshades market include Honda Motor Co. Ltd., Macauto Industrial Co. Ltd., BOS GmbH and Co. KG, Volvo AB, Toyota Motor Corporation, Inalfa Roof Systems Group B.V., Covercraft Industries, LLC, Volkswagen, Hubei Shuanghuan Science And Technology Co. Ltd., Daimler AG, Car Shades, LLC, Inteva Products LLC, Autofurnish Trading Pvt Ltd, Hauck GmbH & Co. KG and Webasto Group.
Key Developments:
In October 2024, Volvo Group and Daimler Truck have entered into a binding agreement to establish a 50/50 joint venture aimed at developing a software-defined vehicle platform for heavy-duty commercial vehicles. This collaboration aims to propel the industry’s transformation by setting a new standard in software-defined capabilities.
In September 2024, Toyota Motor Corporation (Toyota) and the BMW Group (BMW) signed an agreement to strengthen collaboration in the hydrogen sector, with a view to creating a hydrogen society and achieving overall carbon neutrality. Both companies will work together on the development of fuel cells system and the improvement of infrastructure.
In April 2024, Honda Motor Co., Ltd. announced that the company has reached a basic agreement with Asahi Kasei Corporation on collaboration for the production of battery separators for automotive batteries in Canada. The two companies will begin detailed discussions with the goal to establish a joint venture company before the end of 2024.
Products Covered:
• Roller/Retractable
• Suction-Cup
• Magnetic
• Static Cling
• Other Products
Vehicle Types Covered:
• Passenger Vehicles
• Light Commercial Vehicles
• Heavy Commercial Vehicles
Materials Covered:
• Fabric
• Mesh
• Plastic
• Other Materials
Installation Types Covered:
• Clip-On
• Adhesive
• Magnetic
• Static Cling
Vehicle Classes Covered:
• Entry-Level
• Mid-Range
• Luxury/ Premium
Sales Channels Covered:
• OEM
• Aftermarket
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Automotive Side Window Sunshades Market, By Product
5.1 Introduction
5.2 Roller/Retractable
5.3 Suction-Cup
5.4 Magnetic
5.5 Static Cling
5.6 Other Products
6 Global Automotive Side Window Sunshades Market, By Vehicle Type
6.1 Introduction
6.2 Passenger Vehicles
6.3 Light Commercial Vehicles
6.4 Heavy Commercial Vehicles
7 Global Automotive Side Window Sunshades Market, By Material
7.1 Introduction
7.2 Fabric
7.3 Mesh
7.4 Plastic
7.5 Other Materials
8 Global Automotive Side Window Sunshades Market, By Installation Type
8.1 Introduction
8.2 Clip-On
8.3 Adhesive
8.4 Magnetic
8.5 Static Cling
9 Global Automotive Side Window Sunshades Market, By Vehicle Class
9.1 Introduction
9.2 Entry-Level
9.3 Mid-Range
9.4 Luxury/ Premium
10 Global Automotive Side Window Sunshades Market, By Sales Channel
10.1 Introduction
10.2 OEM
10.3 Aftermarket
11 Global Automotive Side Window Sunshades Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Honda Motor Co. Ltd.
13.2 Macauto Industrial Co. Ltd.
13.3 BOS GmbH and Co. KG
13.4 Volvo AB
13.5 Toyota Motor Corporation
13.6 Inalfa Roof Systems Group B.V.
13.7 Covercraft Industries, LLC
13.8 Volkswagen
13.9 Hubei Shuanghuan Science And Technology Co. Ltd.
13.10 Daimler AG
13.11 Car Shades, LLC
13.12 Inteva Products LLC
13.13 Autofurnish Trading Pvt Ltd
13.14 Hauck GmbH & Co. KG
13.15 Webasto Group
List of Tables
1 Global Automotive Side Window Sunshades Market Outlook, By Region (2022-2030) ($MN)
2 Global Automotive Side Window Sunshades Market Outlook, By Product (2022-2030) ($MN)
3 Global Automotive Side Window Sunshades Market Outlook, By Roller/Retractable (2022-2030) ($MN)
4 Global Automotive Side Window Sunshades Market Outlook, By Suction-Cup (2022-2030) ($MN)
5 Global Automotive Side Window Sunshades Market Outlook, By Magnetic (2022-2030) ($MN)
6 Global Automotive Side Window Sunshades Market Outlook, By Static Cling (2022-2030) ($MN)
7 Global Automotive Side Window Sunshades Market Outlook, By Other Products (2022-2030) ($MN)
8 Global Automotive Side Window Sunshades Market Outlook, By Vehicle Type (2022-2030) ($MN)
9 Global Automotive Side Window Sunshades Market Outlook, By Passenger Vehicles (2022-2030) ($MN)
10 Global Automotive Side Window Sunshades Market Outlook, By Light Commercial Vehicles (2022-2030) ($MN)
11 Global Automotive Side Window Sunshades Market Outlook, By Heavy Commercial Vehicles (2022-2030) ($MN)
12 Global Automotive Side Window Sunshades Market Outlook, By Material (2022-2030) ($MN)
13 Global Automotive Side Window Sunshades Market Outlook, By Fabric (2022-2030) ($MN)
14 Global Automotive Side Window Sunshades Market Outlook, By Mesh (2022-2030) ($MN)
15 Global Automotive Side Window Sunshades Market Outlook, By Plastic (2022-2030) ($MN)
16 Global Automotive Side Window Sunshades Market Outlook, By Other Materials (2022-2030) ($MN)
17 Global Automotive Side Window Sunshades Market Outlook, By Installation Type (2022-2030) ($MN)
18 Global Automotive Side Window Sunshades Market Outlook, By Clip-On (2022-2030) ($MN)
19 Global Automotive Side Window Sunshades Market Outlook, By Adhesive (2022-2030) ($MN)
20 Global Automotive Side Window Sunshades Market Outlook, By Magnetic (2022-2030) ($MN)
21 Global Automotive Side Window Sunshades Market Outlook, By Static Cling (2022-2030) ($MN)
22 Global Automotive Side Window Sunshades Market Outlook, By Vehicle Class (2022-2030) ($MN)
23 Global Automotive Side Window Sunshades Market Outlook, By Entry-Level (2022-2030) ($MN)
24 Global Automotive Side Window Sunshades Market Outlook, By Mid-Range (2022-2030) ($MN)
25 Global Automotive Side Window Sunshades Market Outlook, By Luxury/ Premium (2022-2030) ($MN)
26 Global Automotive Side Window Sunshades Market Outlook, By Sales Channel (2022-2030) ($MN)
27 Global Automotive Side Window Sunshades Market Outlook, By OEM (2022-2030) ($MN)
28 Global Automotive Side Window Sunshades Market Outlook, By Aftermarket (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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