Automotive Smart Display Market

Automotive Smart Display Market Forecasts to 2028 - Global Analysis By Display Size (>10, >5, 5''-10'', Other Display Sizes), Vehicle Type (Premium Passenger Cars, Mid-sized Passenger Cars, Light Commercial Vehicles, Luxury Passenger Cars, Compact Passenger Cars, Heavy Commercial Vehicles, Other Vehicle Types), Display Technology (LCD, TFT-LCD, OLED, Other Display Technologies) and Others

4.5 (88 reviews)
4.5 (88 reviews)
Published: 2023 ID: SMRC22752

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $8.8 BN

Projected Year Value (2028)

US $16.35 BN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

According to Stratistics MRC, the Global Automotive Smart Display Market is accounted for $8.8 billion in 2022 and is expected to reach $16.35 billion by 2028 growing at a CAGR of 10.8% during the forecast period. The automobile smart display is a wifi touch screen display that offers driver protection features, navigation, entertainment capabilities, and real-time diagnostic of the car, such as tyre pressure and engine heat indicators. In order to improve the user experience, smart connected display systems also feature vehicle-to-vehicle and vehicle-to-infrastructure communication. Manufacturers of smart displays offer cutting-edge smart display solutions that also improve safety and the driving experience.

According to the German Association of the Automotive Industry (VDA), in Europe, 5.1 million passenger cars were registered in the first half of 2020, 39% less compared to 2019. Moreover, the sales of passenger vehicles in the U.S. reduced by around 26% in 2020 compared to the previous year.

Market Dynamics:


Integration of smartphone connectivity in cars

The need for smart screens in cars will rise as more smartphones are connected to infotainment systems through services like Android Auto, Spotify, and Apple CarPlay. Both Apple CarPlay and Android Auto use Smartphones to run specially designed operating systems for use on the road, which is a similarity between both. The solutions make it possible to navigate with ease, integrate cutting-edge capabilities with cockpit electronics, easily access music, and manage phone calls, etc. without the driver being distracted. For a hands-free experience, both operating systems even have voice assistants like Apple Siri and Google Assistant. Many automakers are embracing these operating systems, frequently enabling a characteristics related as a standard feature on their navigation systems or at the very least as an option. Vehicles must have the proper equipment to run these operating systems.


Integration of multiple assistance systems

Driver assistance technologies and intelligent display systems working together greatly aid in vehicle manoeuvrability. Numerous automakers are considering this combination since it helps to improve safety. Yet, it is not as simple as it seems to integrate driver aid systems and smart display systems.


Focus on 5G and wireless technology

The introduction of 5G technology is anticipated to expand market potential for vehicle smart displays along with the growing use of wireless technologies. High-speed internet provided by 5G enables the integration of cutting-edge applications like AR / VR, cloud gaming, and video streaming with car smart display systems. Better display screens will be needed for these applications, which will increase demand for vehicle smart displays. The combination of automotive industries with smart display systems is made possible by 5G. As a result, big integrated display panels rather than traditional dashboards will be needed in cars. 5G is used by AR and VR devices to improve the user experience. Higher resolution panels are necessary for both AR and VR for a display to operate well. 5G technology offers up to 5 times quicker speed and 10 times reduced latency than 4G LTE technology.


Cyber-Attacks and High Costs

Internationally, the majority of contemporary automobiles are outfitted with the newer versions, which typically use wireless technology, increasing the risk of cyber attacks as a result of the rapid adoption of innovative technologies. Also, the potential of network breaches in automobiles is enhanced by greater vehicle connectivity via numerous devices like cell phones, navigational systems, tablets, and music players. By using the vehicle's information terminal or entertainment system, viruses and malicious software may target the electronic systems when these portable devices are attached to the car. The risk of being hacked also increases with numerous and weak connections. As security and privacy are really the pillars of telematics solutions, the current state of the world economy demonstrates a movement in public preference for cutting-edge technologies.

Covid-19 Impact

The COVID-19 pandemic has had a devastating impact on the global economy, which has a detrimental effect on auto production. The COVID-19 pandemic's aftermath has caused supply chain problems and the shutdown of many production sites. The outbreak has had a detrimental effect on the sales of both commercial and passenger vehicles, which has then affected the market for smart displays. In the past, the EU market has been the leader in the sales of smart displays, but subsequently, the increasing adoption has decreased as a result of a reduction in car sales. Due to municipal constraints and economic stimulus packages, Europe is predicted to see a variety of recovery cycles.

The TFT-LCD segment is expected to be the largest during the forecast period

The TFT-LCD segment is estimated to have a lucrative growth. The majority of smart displays in automobiles are TFT-LCDs, which are widely employed because of their many advantages, including their high definition, high brightness, dependability, and low price in the competitive automotive industry. TFT-LCD panels are capable of providing a multi-character display while integrating data from other sources, and they can display monochromatic or full-color videos from a DVD, camera, or any other video input. Microcontrollers enable TFT-LCDs to process a variety of signals and receive commands from the automobile electronic control unit (ECU). Together with the video, the TFT-LCD screens can also be combined into the side and rear view mirrors. TFT displays are also used in a number of electric and hybrid vehicles to show battery life and fuel levels. Also, as display sizes have increased, manufacturers have improved the TFT LCD technologies that are used in televisions and computer monitors.

The centre stack touchscreen display segment is expected to have the highest CAGR during the forecast period

The centre stack touchscreen display segment is anticipated to witness the fastest CAGR growth during the forecast period. Infotainment systems with centre stack displays provide a wide variety of interactive material, including controls for the cabin's temperature, directions, audio, and other entertainment features. The need for this market is being propelled by elements including the removal of several screens, increased use of technology, and the addition of cutting-edge features like infotainment and telematics.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the rising demand for automobiles, the rising number of traffic accidents, and the requirement to include safety features in cars to protect passengers and pedestrians. India, China, Japan, and South Korea are just a few of the developing and developed nations that have helped this region's vehicle production and growth so dramatically. The presence of international producers like BHTC and Faurecia SA as well as the growing preference for additional automotive smart displays throughout India are fostering market expansion in this area.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period; owing to high level of consumer spending power in both Canada and the US has raised the demand for passenger automobiles in these nations. Also, the rising requirement for improved safety and comfort in automobiles as well as the rising need for sophisticated electronic and vehicle communication systems like infotainment, telecommunications, and V2V and V2I features are propelling market expansion in this area.

Key players in the market

Some of the key players profiled in the Automotive Smart Display Market include Continental AG, LG Display Co. Ltd., Kyocera International, Yazaki Corporation, SAMSUNG, Pioneer Corporation, Hyundai Mobis, Denso Corporation, Robert Bosch GmbH, Pioneer Corporation, Valeo SA, Magna International and Panasonic Corporation.

Key Developments:

In June 2021, Pioneer Corporation and Cerence Inc. announced that they have committed to establish a strategic partnership to develop scalable, secure, AI-powered mobility products and services.

In January 2021, Panasonic Automotive Systems Company, a tier one global automotive supplier, has announced the launch of the world's first fully wireless Wi-Fi camera that offers convenience, durability, and increased ease of use for recreational hauling.

In November 2020, Denso Corporation, a leading mobility supplier, invested in Lambda:4, a German company that develops wireless technologies for short-range applications using Bluetooth Low Energy. This will help DENSO enhance the location accuracy and user authentication capabilities of its passive digital key.

In May 2020, Pioneer Corporation has signed a strategic cooperation agreement with Continental AG. The aim of this agreement is to integrate Continental and Pioneer’s entire infotainment subdomain in order to deliver high-performance computers for vehicle cockpits.

Display Sizes Covered:
• >10
• >5
• 5''-10''
• Other Display Sizes

Vehicle Types Covered:
• Premium Passenger Cars
• Mid-sized Passenger Cars
• Light Commercial Vehicles
• Luxury Passenger Cars
• Compact Passenger Cars
• Heavy Commercial Vehicles
• Other Vehicle Types

Display Technologies Covered:
• Other Display Technologies

Electric Vehicles Covered:
• Other Electric Vehicles

Autonomous Driving Covered:
• Autonomous
• Semi-Autonomous

End Users Covered:
• Rear Seat Entertainment Touchscreen Display
• Advanced Instrument Cluster Display
• Centre Stack Touchscreen Display
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Automotive Smart Display Market, By Display Size
5.1 Introduction
5.2 >10
5.3 >5
5.4 5''-10''
5.5 Other Display Sizes

6 Global Automotive Smart Display Market, By Vehicle Type
6.1 Introduction
6.2 Premium Passenger Cars
6.3 Mid-sized Passenger Cars
6.4 Light Commercial Vehicles
6.5 Luxury Passenger Cars
6.6 Compact Passenger Cars
6.7 Heavy Commercial Vehicles
6.8 Other Vehicle Types

7 Global Automotive Smart Display Market, By Display Technology
7.1 Introduction
7.2 LCD
7.4 OLED
7.5 Other Display Technologies

8 Global Automotive Smart Display Market, By Electric Vehicle
8.1 Introduction
8.2 PHEV
8.3 BEV
8.4 HEV
8.5 FCEV
8.6 Other Electric Vehicles

9 Global Automotive Smart Display Market, By Autonomous Driving
9.1 Introduction
9.2 Autonomous
9.3 Semi-Autonomous

10 Global Automotive Smart Display Market, By End User
10.1 Introduction
10.2 Rear Seat Entertainment Touchscreen Display
10.3 Advanced Instrument Cluster Display
10.4 Centre Stack Touchscreen Display
10.5 Other End Users

11 Global Automotive Smart Display Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Continental AG
13.2 LG Display Co. Ltd.
13.3 Kyocera International
13.4 Yazaki Corporation
13.6 Pioneer Corporation
13.7 Hyundai Mobis
13.8 Denso Corporation
13.9 Robert Bosch GmbH
13.10 Pioneer Corporation
13.11 Valeo SA
13.12 Magna International
13.13 Panasonic Corporation

List of Tables
1 Global Automotive Smart Display Market Outlook, By Region (2020-2028) ($MN)
2 Global Automotive Smart Display Market Outlook, By Display Size (2020-2028) ($MN)
3 Global Automotive Smart Display Market Outlook, By >10 (2020-2028) ($MN)
4 Global Automotive Smart Display Market Outlook, By >5 (2020-2028) ($MN)
5 Global Automotive Smart Display Market Outlook, By 5''-10'' (2020-2028) ($MN)
6 Global Automotive Smart Display Market Outlook, By Other Display Sizes (2020-2028) ($MN)
7 Global Automotive Smart Display Market Outlook, By Vehicle Type (2020-2028) ($MN)
8 Global Automotive Smart Display Market Outlook, By Premium Passenger Cars (2020-2028) ($MN)
9 Global Automotive Smart Display Market Outlook, By Mid-sized Passenger Cars (2020-2028) ($MN)
10 Global Automotive Smart Display Market Outlook, By Light Commercial Vehicles (2020-2028) ($MN)
11 Global Automotive Smart Display Market Outlook, By Luxury Passenger Cars (2020-2028) ($MN)
12 Global Automotive Smart Display Market Outlook, By Compact Passenger Cars (2020-2028) ($MN)
13 Global Automotive Smart Display Market Outlook, By Heavy Commercial Vehicles (2020-2028) ($MN)
14 Global Automotive Smart Display Market Outlook, By Other Vehicle Types (2020-2028) ($MN)
15 Global Automotive Smart Display Market Outlook, By Display Technology (2020-2028) ($MN)
16 Global Automotive Smart Display Market Outlook, By LCD (2020-2028) ($MN)
17 Global Automotive Smart Display Market Outlook, By TFT-LCD (2020-2028) ($MN)
18 Global Automotive Smart Display Market Outlook, By OLED (2020-2028) ($MN)
19 Global Automotive Smart Display Market Outlook, By Other Display Technologies (2020-2028) ($MN)
20 Global Automotive Smart Display Market Outlook, By Electric Vehicle (2020-2028) ($MN)
21 Global Automotive Smart Display Market Outlook, By PHEV (2020-2028) ($MN)
22 Global Automotive Smart Display Market Outlook, By BEV (2020-2028) ($MN)
23 Global Automotive Smart Display Market Outlook, By HEV (2020-2028) ($MN)
24 Global Automotive Smart Display Market Outlook, By FCEV (2020-2028) ($MN)
25 Global Automotive Smart Display Market Outlook, By Other Electric Vehicles (2020-2028) ($MN)
26 Global Automotive Smart Display Market Outlook, By Autonomous Driving (2020-2028) ($MN)
27 Global Automotive Smart Display Market Outlook, By Autonomous (2020-2028) ($MN)
28 Global Automotive Smart Display Market Outlook, By Semi-Autonomous (2020-2028) ($MN)
29 Global Automotive Smart Display Market Outlook, By End User (2020-2028) ($MN)
30 Global Automotive Smart Display Market Outlook, By Rear Seat Entertainment Touchscreen Display (2020-2028) ($MN)
31 Global Automotive Smart Display Market Outlook, By Advanced Instrument Cluster Display (2020-2028) ($MN)
32 Global Automotive Smart Display Market Outlook, By Centre Stack Touchscreen Display (2020-2028) ($MN)
33 Global Automotive Smart Display Market Outlook, By Other End Users (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

Frequently Asked Questions

In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: or phone: +1-301-202-5929

Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.

Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.

All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: or phone: +1-301-202-5929

We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at or call us on +1-301-202-5929.

We have 3 different licensing options available in electronic format.

  • Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
  • 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
  • Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.

All our reports are typically be emailed to you as an attachment.

To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.

We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.

Request Customization

We provide a free 15% customization on every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at or call us on +1-301-202-5929.

Note: This customization is absolutely free until it falls under the 15% bracket. If your requirement exceeds this a feasibility check will be performed. Post that, a quote will be provided along with the timelines.


Assured Quality

Assured Quality

Best in class reports with high standard of research integrity

24X7 Research Support

24X7 Research Support

Continuous support to ensure the best customer experience.

Free Customization

Free Customization

Adding more values to your product of interest.

Safe and Secure Access

Safe & Secure Access

Providing a secured environment for all online transactions.

Trusted by 600+ Brands

Trusted by 600+ Brands

Serving the most reputed brands across the world.