Automotive Upholstery Market

Automotive Upholstery Market

Automotive Upholstery Market Forecasts to 2030 - Global Analysis By Type (2-Ethylhexy Acrylate, Butyl Acrylate, Methyl Acrylate, Ethyl Acrylate, Super Absorbent Polymer, Elastomers and Other Types), Application and By Geography

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Published: 2023 ID: SMRC23764

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $6.4 BN

Projected Year Value (2030)

US $13.2 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Automotive Upholstery Market is accounted for $6.4 billion in 2023 and is expected to reach $13.2 billion by 2030 growing at a CAGR of 11.0% during the forecast period. The material covering the seats, dashboards, liners, and other parts of an automobile is known as automotive upholstery. The product materials, which are in demand due to their impact on consumers' purchasing decisions, cover a variety of car interior components. These products are used on a car's interior and involve recovering, upholstering, and renovating the seats and other areas. Protecting a vehicle's interior against deterioration, abrasion, and damage brought on by repeated use is the main necessity for the product.

According to the India Brand Equity Foundation (IBEF), in 2019-20, the total passenger vehicles sales reached approximately 2.8 million, while approximately 2.7 million units were sold in FY21. According to the automotive association, it is estimated that an average family car contains about 12-14kg of upholstery materials like textiles.

Market Dynamics:


Increasing need for upholstery in the automobile industry

The simple customization choices that are accessible and respond to changing consumer needs are the cause of the increased demand for automobile upholstery. The improvement of the vehicles endurance and resistance to deterioration is blamed for the rising demand for the products in commercial vehicles. The primary factor projected to accelerate this industry's growth is the growing awareness of the advantages of auto upholstery.


Strict government guidelines

Specific qualities of fabric are needed for the auto industry, which has some of the strictest regulations. Regarding quality, sustainability, safety, and durability, the requirements for vehicle upholstery parts are always rising. According to the law, the product must meet requirements for a number of features, including abrasion resistance, tensile strength, tensile elongation, stretch and recovery, seam strength, dimensional stability, snagging, and flammability, among many others. One of the major elements that can impede the growth of this industry's revenue is strict government regulations.


Increasing number of passenger vehicle sales

The demand for passenger automobiles is projected to increase as personal mobility becomes more popular. The preference of consumers is for personal mobility as opposed to using public transit. Due to a large rise in income, consumers are choosing to acquire vehicles. Globally, there is a steady increase in demand for passenger cars. This is promoting the growth of the vehicle leather upholstery market.


Fluctuating costs for raw materials

Another barrier to the market is fluctuating raw material prices. The market demand is constrained by the expenses related to these modifications. Lack of raw materials has also contributed to these pricing changes. The market for vehicle upholstery would experience limited yield growth during the time period mentioned by the factors.

Covid-19 Impact:

The COVID-19 pandemic slowed the market's expansion since lockdowns and travel bans were implemented globally, which reduced the creation of new cars. Due to stringent regulations and government directives, some manufacturing industries were temporarily closed and forced to stop operations during the epidemic. This market decline was brought on by lower demand, a lack of raw material supply, a labor deficit, and a broken production process chain.

The non woven services segment is expected to be the largest during the forecast period

The non woven services segment is expected to be the largest during the forecast period. Non-woven upholstery is widely accessible and very inexpensive, which is anticipated to boost market expansion. These cushions are more durable, require less upkeep, and are cost-effective. Compared to woven material, these fabrics may be used for a larger variety of purposes, which is anticipated to propel market expansion.

The seat covers segment is expected to have the highest CAGR during the forecast period

The seat covers segment is expected to have the highest CAGR during the forecast period. This application's expansion is directly related to the expansion of car production. The most upholstery material is used in an automotive application for seat covers. Additionally, as the comfort of drivers in vehicles becomes more important, seats have developed into a crucial aspect in influencing a buyer's decision that spends a lot of time traveling by road.

Region with largest share:

North America is projected to hold the largest market share during the forecast period, owing to the increase in sales of electric vehicles and luxury vehicles. Growth prospects for market players are anticipated as automobile owners' awareness of the advantages of upholstery increases. A few of the main variables propelling the market's expansion are the simplicity with which raw materials are available and the rising need for modifications in the aftermarket.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period, due to the loosened restrictions on the second-hand automobile market are expected to boost the rural sales of the vehicle. The selling of luxury cars with improved features, plush interiors, premium upholstery, and greater safety features is being driven in large part by the rapid urbanization and rise in personal discretionary income levels. Additionally, the countries' rising need for vehicles is anticipated to fuel the market's expansion.

Key players in the market

Some of the key players in Automotive Upholstery market include IMS Nonwoven, Adient, Martur Automotive Seating Systems, The Woodbridge Group, Grammer AG, Seiren Co., Haartz Corporation, Lear Corporation, Borgers Se & Co. KGaA, Sage Automotive Interiors, Toyota Boshoku Corporation, Grupo Antolin Irausa, Faurecia S.A., CMI Enterprises, Eagle Ottawa LLC, FORVIA Faurecia, Acme Mills Company and Alcantara.

Key Developments:

In May 2022, Toyota Boshoku Corporation (Toyota Boshoku) announced that it would exhibit at the JSAE's Automotive Engineering Exposition 2022. Its Fatigue Estimation and Drowsiness Suppression System is a seat cover equipped with a system that estimates the driver's drowsiness and fatigue while driving and suppresses drowsiness.

In May 2022, Alcantara confirmed that the vehicle interior of the Maserati MC20 is the outcome of a joint venture between designers at Centre Stile Maserati and a designer and technical experts at Alcantara Complex Manufacturing.

Material Types Covered:
• Plastic
• Synthetic Leather
• Leather
• Thermoplastic Polymers
• Smart Fabric
• Automotive Textiles
• Other Material Types

Vehicle Types Covered:
• Commercial Vehicles
• Passenger Cars

Integrated Technologies Covered:
• Smart Seats
• Ventilated Seats
• Conventional Seats

Fabric Types Covered:
• Woven
• Non Woven
• Other Fabric Types

Applications Covered:
• Dashboards
• Trunk liners
• Sun visors
• Roof Liners
• Carpets
• Seat Covers
• Door Trim
• Steering Wheel
• Door Panel
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Automotive Upholstery Market, By Material Type
5.1 Introduction
5.2 Plastic
5.3 Synthetic Leather
5.4 Leather
5.5 Thermoplastic Polymers
5.6 Smart Fabric
5.7 Automotive Textiles
5.8 Other Material Types

6 Global Automotive Upholstery Market, By Vehicle Type
6.1 Introduction
6.2 Commercial Vehicles
6.3 Passenger Cars

7 Global Automotive Upholstery Market, By Integrated Technology
7.1 Introduction
7.2 Smart Seats
7.3 Ventilated Seats
7.4 Conventional Seats

8 Global Automotive Upholstery Market, By Fabric Type
8.1 Introduction
8.2 Woven
8.3 Non Woven
8.4 Other Fabric Types

9 Global Automotive Upholstery Market, By Application
9.1 Introduction
9.2 Dashboards
9.3 Trunk liners
9.4 Sun visors
9.5 Roof Liners
9.6 Carpets
9.7 Seat Covers
9.8 Door Trim
9.9 Steering Wheel
9.10 Door Panel
9.11 Other Applications

10 Global Automotive Upholstery Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa

11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling
12.1 IMS Nonwoven
12.2 Adient
12.3 Martur Automotive Seating Systems
12.4 The Woodbridge Group
12.5 Grammer AG
12.6 Seiren Co.
12.7 Haartz Corporation
12.8 Lear Corporation
12.9 Borgers Se & Co. KGaA
12.10 Sage Automotive Interiors
12.11 Toyota Boshoku Corporation
12.12 Grupo Antolin Irausa
12.13 Faurecia S.A.
12.14 CMI Enterprises
12.15 Eagle Ottawa LLC
12.16 FORVIA Faurecia
12.17 Acme Mills Company
12.18 Alcantara

List of Tables
1 Global Automotive Upholstery Market Outlook, By Region (2021-2030) ($MN)
2 Global Automotive Upholstery Market Outlook, By Material Type (2021-2030) ($MN)
3 Global Automotive Upholstery Market Outlook, By Plastic (2021-2030) ($MN)
4 Global Automotive Upholstery Market Outlook, By Synthetic Leather (2021-2030) ($MN)
5 Global Automotive Upholstery Market Outlook, By Leather (2021-2030) ($MN)
6 Global Automotive Upholstery Market Outlook, By Thermoplastic Polymers (2021-2030) ($MN)
7 Global Automotive Upholstery Market Outlook, By Smart Fabric (2021-2030) ($MN)
8 Global Automotive Upholstery Market Outlook, By Automotive Textiles (2021-2030) ($MN)
9 Global Automotive Upholstery Market Outlook, By Other Material Types (2021-2030) ($MN)
10 Global Automotive Upholstery Market Outlook, By Vehicle Type (2021-2030) ($MN)
11 Global Automotive Upholstery Market Outlook, By Commercial Vehicles (2021-2030) ($MN)
12 Global Automotive Upholstery Market Outlook, By Passenger Cars (2021-2030) ($MN)
13 Global Automotive Upholstery Market Outlook, By Integrated Technology (2021-2030) ($MN)
14 Global Automotive Upholstery Market Outlook, By Smart Seats (2021-2030) ($MN)
15 Global Automotive Upholstery Market Outlook, By Ventilated Seats (2021-2030) ($MN)
16 Global Automotive Upholstery Market Outlook, By Conventional Seats (2021-2030) ($MN)
17 Global Automotive Upholstery Market Outlook, By Fabric Type (2021-2030) ($MN)
18 Global Automotive Upholstery Market Outlook, By Woven (2021-2030) ($MN)
19 Global Automotive Upholstery Market Outlook, By Non Woven (2021-2030) ($MN)
20 Global Automotive Upholstery Market Outlook, By Other Fabric Types (2021-2030) ($MN)
21 Global Automotive Upholstery Market Outlook, By Application (2021-2030) ($MN)
22 Global Automotive Upholstery Market Outlook, By Dashboards (2021-2030) ($MN)
23 Global Automotive Upholstery Market Outlook, By Trunk liners (2021-2030) ($MN)
24 Global Automotive Upholstery Market Outlook, By Sun visors (2021-2030) ($MN)
25 Global Automotive Upholstery Market Outlook, By Roof Liners (2021-2030) ($MN)
26 Global Automotive Upholstery Market Outlook, By Carpets (2021-2030) ($MN)
27 Global Automotive Upholstery Market Outlook, By Seat Covers (2021-2030) ($MN)
28 Global Automotive Upholstery Market Outlook, By Door Trim (2021-2030) ($MN)
29 Global Automotive Upholstery Market Outlook, By Steering Wheel (2021-2030) ($MN)
30 Global Automotive Upholstery Market Outlook, By Door Panel (2021-2030) ($MN)
31 Global Automotive Upholstery Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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