Away From Home Tissue And Hygiene Market
PUBLISHED: 2024 ID: SMRC25547
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Away From Home Tissue And Hygiene Market

Away From Home Tissue And Hygiene Market Forecasts to 2030 - Global Analysis By Product Type (Wipes, Paper Napkins, Toilet Papers, Incontinence Products, Paper Towels, Incontinence Products and Other Product Types), End User, and By Geography

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4.5 (21 reviews)
Published: 2024 ID: SMRC25547

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Away From Home Tissue And Hygiene Market is accounted for $36.6 billion in 2023 and is expected to reach $59.3 billion by 2030 growing at a CAGR of 7.1% during the forecast period. Away From Home Tissue and Hygiene refers to products designed for use outside of one's residence, typically in public or commercial settings such as restaurants, hotels, offices, and institutions. These products include toilet paper, paper towels, hand sanitizers, soap dispensers, and other sanitary items intended for public use. Away From Home Tissue and Hygiene products prioritize convenience, hygiene, and durability to meet the demands of high-traffic environments. 

Market Dynamics: 

Driver: 

Increasing awareness of hygiene

Heightened consciousness about cleanliness and sanitation, particularly in public and commercial settings, has become a priority globally. This awareness compels businesses, institutions, and individuals to adopt stringent hygiene practices and invest in appropriate hygiene solutions that meet regulatory requirements and ensure optimal cleanliness and sanitation levels. Moreover, this has led to the implementation of stricter regulations and guidelines governing hygiene standards in various industries, boosting this market gradually.

Restraint:

Environmental impacts

The excessive use of resources, particularly paper and water, is one of the significant environmental impacts. Additionally, the manufacturing process consumes large quantities of water, which can strain local water sources and exacerbate water scarcity issues. The packaging used for these products can contribute to plastic waste and end up in landfills or pollute natural environments, leading to long-term environmental damage that is impeding market growth.

Opportunity:

Rapid urbanization and industrialization

As more people migrate to urban centers and industries expand, there is a corresponding increase in the establishment of public and commercial spaces and healthcare facilities, resulting in greater foot traffic and usage of public facilities. Consequently, there is a heightened demand for these products to cater to the needs of these densely populated areas. Moreover, industrialization drives the growth of commercial sectors to ensure safety and well-being, which significantly propels market growth.

Threat:

High cost

The manufacturing of these products requires various raw materials these inputs can significantly impact the overall production costs and, in turn, the prices charged to customers. The economies of scale in production and distribution are relatively limited compared to the retail consumer market. In addition, manufacturers and suppliers may find it challenging to achieve the same cost efficiencies as in the retail sector, resulting in higher prices per unit, thereby hampering this market further.

Covid-19 Impact

The COVID-19 pandemic has had several detrimental impacts on the away-from-home tissue and hygiene market. Widespread lockdowns, travel restrictions, and closures of public spaces such as offices, schools, and entertainment venues significantly reduced foot traffic and utilization of these products. This decline in demand led to decreased sales and revenue for manufacturers and suppliers. Furthermore, many organizations scaled back their operations or temporarily closed, further dampening the demand for away-from-home tissue and hygiene solutions.

The wipes segment is expected to be the largest during the forecast period

The wipes segment is estimated to hold the largest share due to a range of disposable cleaning and hygiene products designed for convenient use in public or commercial settings. These wipes serve various purposes, including surface cleaning, disinfection, personal hygiene, and hand sanitization, commonly found in restaurants, hospitals, schools, gyms, offices, and other high-traffic locations. Moreover, they offer quick and efficient cleaning solutions without the need for additional water or cleaning agents, which is driving this segment’s expansion.

The hospitals and healthcare segment is expected to have the highest CAGR during the forecast period

The hospitals and healthcare segment is anticipated to have highest CAGR during the forecast period due to a wide range of products tailored to meet stringent cleanliness standards and infection control protocols essential for patient care and safety. Products such as disposable gloves, medical wipes, surgical masks, hand sanitizers, and disinfectant cleaners play a critical role in preventing the spread of infections. Furthermore, manufacturers continually innovate advanced products that offer superior antimicrobial properties and compatibility with medical procedures, thereby boosting this segment’s growth.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period owing to rapid urbanization, expanding commercial sectors, and growing awareness of hygiene standards across various industries. This region encompasses diverse economies, including emerging markets like China, India, and Southeast Asian countries. Moreover, the region's robust manufacturing capabilities also contribute to the availability of a wide range of cost-effective hygiene solutions tailored to meet the needs of different end-users, which gradually propels this region.

Region with highest CAGR:

Europe is expected to witness highest CAGR over the projection period, owing to a strong emphasis on sustainability and advanced infrastructure. With a well-established hospitality sector, a thriving tourism industry, and robust healthcare systems, Europe continues to drive innovation and the adoption of cutting-edge hygiene solutions in public and commercial spaces. Furthermore, partnerships between industry players and research institutions drive continuous R&D efforts that enhance product performance and sustainability, thereby driving this region further.

Key players in the market

Some of the key players in the Away From Home Tissue And Hygiene Market include Georgia Pacific LLC, Procter & Gamble, Wausau Paper Corp., Kimberly-Clark Corporation, Sofidel Group, Kruger Products, Clearwater Paper Corporation, SCA (Svenska Cellulosa Aktiebolaget) and Cascades Tissue Group Inc.

Key Developments:

In December 2023, the key strata management body has released the industry’s first Strata Insurance Disclosure Best Practice Guideline to improve strata insurance practices and outcomes for its members as well as strata insurance consumers.

In November 2023, Procter & Gamble is launching its biggest change to its Pampers diapers in years, part of the company’s bid to drive sales in select brands by leveraging innovative research.

In September 2023, The Aspen Group announced Procter and Gamble (P&G) as its latest Titanium Sponsor to help expand access to oral health care for underserved populations through the TAG Oral Care Center for Excellence (OCC) – a state-of-the-art clinical facility designed to provide comprehensive dental care at no cost to underserved Illinois residents.

In December 2022, SCA has acquired its first wind farm with the purchase of 36 wind turbines in Markbygden in Piteå municipality, northern Sweden. 

Product Types Covered:
• Wipes 
• Paper Napkins 
• Toilet Papers 
• Incontinence Products 
• Other Product Types 

End Users Covered:
• Commercial 
• Food and Beverages Industry 
• Hospitals and Healthcare 
• Other End Users 

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary           
            
2 Preface           
 2.1 Abstract          
 2.2 Stake Holders          
 2.3 Research Scope          
 2.4 Research Methodology          
  2.4.1 Data Mining         
  2.4.2 Data Analysis         
  2.4.3 Data Validation         
  2.4.4 Research Approach         
 2.5 Research Sources          
  2.5.1 Primary Research Sources         
  2.5.2 Secondary Research Sources         
  2.5.3 Assumptions         
            
3 Market Trend Analysis           
 3.1 Introduction          
 3.2 Drivers          
 3.3 Restraints          
 3.4 Opportunities          
 3.5 Threats          
 3.6 Product Analysis          
 3.7 End User Analysis          
 3.8 Emerging Markets          
 3.9 Impact of Covid-19          
            
4 Porters Five Force Analysis           
 4.1 Bargaining power of suppliers          
 4.2 Bargaining power of buyers          
 4.3 Threat of substitutes          
 4.4 Threat of new entrants          
 4.5 Competitive rivalry          
            
5 Global Away From Home Tissue And Hygiene Market, By Product Type           
 5.1 Introduction          
 5.2 Wipes          
 5.3 Paper Napkins          
 5.4 Toilet Papers          
 5.5 Incontinence Products          
 5.6 Other Product Types          
            
6 Global Away From Home Tissue And Hygiene Market, By End User           
 6.1 Introduction          
 6.2 Commercial          
 6.3 Food and Beverages Industry          
 6.4 Hospitals and Healthcare          
 6.5 Other End Users          
            
7 Global Away From Home Tissue And Hygiene Market, By Geography           
 7.1 Introduction          
 7.2 North America          
  7.2.1 US         
  7.2.2 Canada         
  7.2.3 Mexico         
 7.3 Europe          
  7.3.1 Germany         
  7.3.2 UK         
  7.3.3 Italy         
  7.3.4 France         
  7.3.5 Spain         
  7.3.6 Rest of Europe         
 7.4 Asia Pacific          
  7.4.1 Japan         
  7.4.2 China         
  7.4.3 India         
  7.4.4 Australia         
  7.4.5 New Zealand         
  7.4.6 South Korea         
  7.4.7 Rest of Asia Pacific         
 7.5 South America          
  7.5.1 Argentina         
  7.5.2 Brazil         
  7.5.3 Chile         
  7.5.4 Rest of South America         
 7.6 Middle East & Africa          
  7.6.1 Saudi Arabia         
  7.6.2 UAE         
  7.6.3 Qatar         
  7.6.4 South Africa         
  7.6.5 Rest of Middle East & Africa         
            
8 Key Developments           
 8.1 Agreements, Partnerships, Collaborations and Joint Ventures          
 8.2 Acquisitions & Mergers          
 8.3 New Product Launch          
 8.4 Expansions          
 8.5 Other Key Strategies          
            
9 Company Profiling           
 9.1 Georgia Pacific LLC          
 9.2 Procter & Gamble          
 9.3 Wausau Paper Corp.          
 9.4 Kimberly-Clark Corporation          
 9.5 Sofidel Group          
 9.6 Kruger Products          
 9.7 Clearwater Paper Corporation          
 9.8 SCA (Svenska Cellulosa Aktiebolaget)          
 9.9 Cascades Tissue Group Inc.          
            
List of Tables            
1 Global Away From Home Tissue And Hygiene Market Outlook, By Region (2021-2030) ($MN)           
2 Global Away From Home Tissue And Hygiene Market Outlook, By Product Type (2021-2030) ($MN)           
3 Global Away From Home Tissue And Hygiene Market Outlook, By Wipes (2021-2030) ($MN)           
4 Global Away From Home Tissue And Hygiene Market Outlook, By Paper Napkins (2021-2030) ($MN)           
5 Global Away From Home Tissue And Hygiene Market Outlook, By Toilet Papers (2021-2030) ($MN)           
6 Global Away From Home Tissue And Hygiene Market Outlook, By Incontinence Products (2021-2030) ($MN)           
7 Global Away From Home Tissue And Hygiene Market Outlook, By Other Product Types (2021-2030) ($MN)           
8 Global Away From Home Tissue And Hygiene Market Outlook, By End User (2021-2030) ($MN)           
9 Global Away From Home Tissue And Hygiene Market Outlook, By Commercial (2021-2030) ($MN)           
10 Global Away From Home Tissue And Hygiene Market Outlook, By Food and Beverages Industry (2021-2030) ($MN)           
11 Global Away From Home Tissue And Hygiene Market Outlook, By Hospitals and Healthcare (2021-2030) ($MN)           
12 Global Away From Home Tissue And Hygiene Market Outlook, By Other End Users (2021-2030) ($MN)           
13 North America Away From Home Tissue And Hygiene Market Outlook, By Country (2021-2030) ($MN)           
14 North America Away From Home Tissue And Hygiene Market Outlook, By Product Type (2021-2030) ($MN)           
15 North America Away From Home Tissue And Hygiene Market Outlook, By Wipes (2021-2030) ($MN)           
16 North America Away From Home Tissue And Hygiene Market Outlook, By Paper Napkins (2021-2030) ($MN)           
17 North America Away From Home Tissue And Hygiene Market Outlook, By Toilet Papers (2021-2030) ($MN)           
18 North America Away From Home Tissue And Hygiene Market Outlook, By Incontinence Products (2021-2030) ($MN)           
19 North America Away From Home Tissue And Hygiene Market Outlook, By Other Product Types (2021-2030) ($MN)           
20 North America Away From Home Tissue And Hygiene Market Outlook, By End User (2021-2030) ($MN)           
21 North America Away From Home Tissue And Hygiene Market Outlook, By Commercial (2021-2030) ($MN)           
22 North America Away From Home Tissue And Hygiene Market Outlook, By Food and Beverages Industry (2021-2030) ($MN)           
23 North America Away From Home Tissue And Hygiene Market Outlook, By Hospitals and Healthcare (2021-2030) ($MN)           
24 North America Away From Home Tissue And Hygiene Market Outlook, By Other End Users (2021-2030) ($MN)           
25 Europe Away From Home Tissue And Hygiene Market Outlook, By Country (2021-2030) ($MN)           
26 Europe Away From Home Tissue And Hygiene Market Outlook, By Product Type (2021-2030) ($MN)           
27 Europe Away From Home Tissue And Hygiene Market Outlook, By Wipes (2021-2030) ($MN)           
28 Europe Away From Home Tissue And Hygiene Market Outlook, By Paper Napkins (2021-2030) ($MN)           
29 Europe Away From Home Tissue And Hygiene Market Outlook, By Toilet Papers (2021-2030) ($MN)           
30 Europe Away From Home Tissue And Hygiene Market Outlook, By Incontinence Products (2021-2030) ($MN)           
31 Europe Away From Home Tissue And Hygiene Market Outlook, By Other Product Types (2021-2030) ($MN)           
32 Europe Away From Home Tissue And Hygiene Market Outlook, By End User (2021-2030) ($MN)           
33 Europe Away From Home Tissue And Hygiene Market Outlook, By Commercial (2021-2030) ($MN)           
34 Europe Away From Home Tissue And Hygiene Market Outlook, By Food and Beverages Industry (2021-2030) ($MN)           
35 Europe Away From Home Tissue And Hygiene Market Outlook, By Hospitals and Healthcare (2021-2030) ($MN)           
36 Europe Away From Home Tissue And Hygiene Market Outlook, By Other End Users (2021-2030) ($MN)           
37 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By Country (2021-2030) ($MN)           
38 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By Product Type (2021-2030) ($MN)           
39 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By Wipes (2021-2030) ($MN)           
40 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By Paper Napkins (2021-2030) ($MN)           
41 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By Toilet Papers (2021-2030) ($MN)           
42 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By Incontinence Products (2021-2030) ($MN)           
43 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By Other Product Types (2021-2030) ($MN)           
44 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By End User (2021-2030) ($MN)           
45 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By Commercial (2021-2030) ($MN)           
46 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By Food and Beverages Industry (2021-2030) ($MN)           
47 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By Hospitals and Healthcare (2021-2030) ($MN)           
48 Asia Pacific Away From Home Tissue And Hygiene Market Outlook, By Other End Users (2021-2030) ($MN)           
49 South America Away From Home Tissue And Hygiene Market Outlook, By Country (2021-2030) ($MN)           
50 South America Away From Home Tissue And Hygiene Market Outlook, By Product Type (2021-2030) ($MN)           
51 South America Away From Home Tissue And Hygiene Market Outlook, By Wipes (2021-2030) ($MN)           
52 South America Away From Home Tissue And Hygiene Market Outlook, By Paper Napkins (2021-2030) ($MN)           
53 South America Away From Home Tissue And Hygiene Market Outlook, By Toilet Papers (2021-2030) ($MN)           
54 South America Away From Home Tissue And Hygiene Market Outlook, By Incontinence Products (2021-2030) ($MN)           
55 South America Away From Home Tissue And Hygiene Market Outlook, By Other Product Types (2021-2030) ($MN)           
56 South America Away From Home Tissue And Hygiene Market Outlook, By End User (2021-2030) ($MN)           
57 South America Away From Home Tissue And Hygiene Market Outlook, By Commercial (2021-2030) ($MN)           
58 South America Away From Home Tissue And Hygiene Market Outlook, By Food and Beverages Industry (2021-2030) ($MN)           
59 South America Away From Home Tissue And Hygiene Market Outlook, By Hospitals and Healthcare (2021-2030) ($MN)           
60 South America Away From Home Tissue And Hygiene Market Outlook, By Other End Users (2021-2030) ($MN)           
61 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By Country (2021-2030) ($MN)           
62 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By Product Type (2021-2030) ($MN)           
63 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By Wipes (2021-2030) ($MN)           
64 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By Paper Napkins (2021-2030) ($MN)           
65 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By Toilet Papers (2021-2030) ($MN)           
66 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By Incontinence Products (2021-2030) ($MN)           
67 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By Other Product Types (2021-2030) ($MN)           
68 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By End User (2021-2030) ($MN)           
69 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By Commercial (2021-2030) ($MN)           
70 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By Food and Beverages Industry (2021-2030) ($MN)           
71 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By Hospitals and Healthcare (2021-2030) ($MN)           
72 Middle East & Africa Away From Home Tissue And Hygiene Market Outlook, By Other End Users (2021-2030) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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