Baby Care Packaging Market

Baby Care Packaging Market

Baby Care Packaging Market Forecasts to 2028 - Global Analysis By Material (Plastic, Paper, Glass, Paperboard, Metal and Other Materials), Product (Apparel, Feeding Products, Hair Care, Skin Care, Body Care, Personal Care, Play Products, Safety & Convenience and Other Products), Packaging, Distribution Channel and By Geography

4.9 (28 reviews)
4.9 (28 reviews)
Published: 2023 ID: SMRC22481

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $2.6 BN

Projected Year Value (2028)

US $4.1 BN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Baby Care Packaging Market is accounted for $2.6 billion in 2022 and is expected to reach $4.1 billion by 2028 growing at a CAGR of 7.8% during the forecast period. The packaging component of items connected to infant care is referred to as the "baby care packaging". These goods cover a wide range of categories and include everything geared at infants, such as food, cosmetics, clothing, etc. Here, packaging is crucial since appealing packaging attracts more customers because it is enticing. Plastic is the material most frequently used in packaging because of its low weight. The goods should be protected from damage by the packaging, which should also appear nice and draw buyers. Glass, metal, and paper are other materials utilized in the packaging of infant care goods.

According to the US Census, birth rates dropped by 7.6% in the US in December 2020 year-on-year.

Market Dynamics:


Increase in demand for luxury baby care goods

Parents now a days are willing to spend more money on infant care supplies. Due to the surge in discretionary money and the widespread accessibility of prominent brands, they are more likely than ever to buy high-end infant care goods. The market for luxury infant care packaging is expected to propel as a result of paperboard and flexible packaging outlooks.


Safety and wellness concerns

Parents are more focused on baby safety and wellness. They are looking for clean, moisture-based solutions like wipes and creams. Major Key players are demanding huge costs and the low quality baby products are causing skin allergies, discomfort, rashes and other similar skin-related issues. All these aspects are hampering the market growth.


Growing awareness regarding hygiene

Newborn’s have delicate skin. As a result, people are spending a lot on natural and organic goods. To sustain the shelf life of infant items, producers are concentrating more on raw materials free of hazardous chemicals for packaging. There is a distinct line of infant care products on the market, including soft tissues, towels, and napkins. These factors are anticipating to a lucrative growth in the market.


Environmental concerns

One of the main obstacles is the increase of plastic packaging. Due to its low weight and ease of handling, plastic is the most often utilized material. Due of their inability to degrade, they contaminate the soil and therefore affects the environment. All these aspects are hindering the growth of the market.

Covid-19 Impact

Due to the suspension of important industrial operations and markets, the pandemic contributed to a drop in worldwide economic activity. The birth rate fell during the pandemic due to rising infection rates and enforced social isolation laws. The market is reportedly rebounding, nevertheless, as a result of loosened COVID-19 guidelines. In addition, it is anticipated that the market demand would be driven by the restoration of former birth rates throughout the anticipated timeframe.

The skin care segment is expected to be the largest during the forecast period

The skin care segment is estimated to have a lucrative growth, due to wide range of products. Numerous varieties of moisturisers, face creams, powders, and massage oils are included in the skin care category. Many parents who are well-informed want to choose products with anti-inflammatory, antibacterial, and antifungal ingredients that are good for sensitive skin and therefore they are fuelling the segments growth.

The online market segment is expected to have the highest CAGR during the forecast period

The online market segment is anticipated to witness the fastest CAGR growth during the forecast period, due to wide range of products. Infant care goods are readily available in online in a variety of package styles. Additionally, owing to their hectic schedules, millennial parents prefer internet shopping for their children without sacrificing the quality of the products. These factors drive the segment growth.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the elevated birth rates. Parents in this region are eager to provide their children the finest possible upbringing. A variety of infant care products are available because of the presence of major key players in the market. E-commerce segment is offering numerous varieties to customers with ease and thus driving the market share in this region.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the disposable income of the consumers. The rising trend of organic infant care products with eye-catching product packaging are attracting customers at large pace. Government measures emphasizing the need of infant cleanliness, together with a rise in the number of newborns in this region, are propelling market expansion.

Key players in the market

Some of the key players profiled in the Baby Care Packaging Market include Sonoco Products Company, Smurfit Kappa Group, WestRock Company, Berry Global Group, Inc, DS Smith Plc, Amcor plc, Johnson and Johnson, Constantia Flexibles Group GmbH, Uflex Ltd, ProAmpac LLC, Ameri-Pac Inc (Wilbur-Ellis Holdings Inc.), Glenroy, Inc, Winpak Ltd, CHEMCO Group, Mondi Group, American Packaging Corporation, Tetra Laval Pvt Ltd, Huhtamaki Oyj, Bo International and Benison & Co., Ltd

Key Developments:

In November 2022, Sonoco, a global leader in diversified packaging, plans to further expand Sonopost® cornerpost manufacturing in Europe. A new protective packaging production facility is set to open in Bursa, Turkey in November, one year after Sonoco established the first Sonopost® operation in Sochaczew, Poland.

In July 2022, Johnson & Johnson has launched a new skin and hair care brand for babies and toddlers named Vivvi & Bloom with three initial products, a 2-In-1 Wash & Shampoo Cleansing Gel, a 2-in-1 Face & Body Whip Lotion and a 2-In-1 Scalp & Body Massage Oil.

In December 2020, Mondi, a global leader in packaging and paper, has launched a new paper EcoWicketBag for Drylock Technologies’ baby diaper ranges, bringing sustainable paper-based packaging to the hygiene market globally.

Materials Covered:
• Plastic
• Paper
• Glass
• Paperboard
• Metal
• Other Materials

Products Covered:
• Apparel
• Feeding Products
• Hair Care
• Skin Care
• Body Care
• Personal Care
• Play Products
• Safety & Convenience
• Other Products

Packagings Covered:
• Bottles
• Bags
• Sachets
• Cans
• Pouches
• Tubes
• Other Packagings

Distribution Channels Covered:
• Pharmacy
• Supermarket
• Convenience Stores
• Online Market
• Specialty Stores
• Other Distribution Channels

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Baby Care Packaging Market, By Material
5.1 Introduction
5.2 Plastic
5.3 Paper
5.4 Glass
5.5 Paperboard
5.6 Metal
5.7 Other Materials

6 Global Baby Care Packaging Market, By Product
6.1 Introduction
6.2 Apparel
6.3 Feeding Products
6.4 Hair Care
6.5 Skin Care
6.6 Body Care
6.7 Personal Care
6.8 Play Products
6.9 Safety & Convenience
6.10 Other Products

7 Global Baby Care Packaging Market, By Packaging
7.1 Introduction
7.2 Bottles
7.3 Bags
7.4 Sachets
7.5 Cans
7.6 Pouches
7.7 Tubes
7.8 Other Packagings

8 Global Baby Care Packaging Market, By Distribution Channel
8.1 Introduction
8.2 Pharmacy
8.3 Supermarket
8.4 Convenience Stores
8.5 Online Market
8.6 Specialty Stores
8.7 Other Distribution Channels

9 Global Baby Care Packaging Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa

10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling
11.1 Sonoco Products Company
11.2 Smurfit Kappa Group
11.3 WestRock Company
11.4 Berry Global Group, Inc
11.5 DS Smith Plc
11.6 Amcor plc
11.7 Johnson and Johnson
11.8 Constantia Flexibles Group GmbH
11.9 Uflex Ltd
11.10 ProAmpac LLC
11.11 Ameri-Pac Inc (Wilbur-Ellis Holdings Inc.)
11.12 Glenroy, Inc
11.13 Winpak Ltd
11.14 CHEMCO Group
11.15 Mondi Group
11.16 American Packaging Corporation
11.17 Tetra Laval Pvt Ltd
11.18 Huhtamaki Oyj
11.19 Bo International
11.20 Benison & Co., Ltd

List of Tables
1 Global Baby Care Packaging Market Outlook, By Region (2020-2028) ($MN)
2 Global Baby Care Packaging Market Outlook, By Material (2020-2028) ($MN)
3 Global Baby Care Packaging Market Outlook, By Plastic (2020-2028) ($MN)
4 Global Baby Care Packaging Market Outlook, By Paper (2020-2028) ($MN)
5 Global Baby Care Packaging Market Outlook, By Glass (2020-2028) ($MN)
6 Global Baby Care Packaging Market Outlook, By Paperboard (2020-2028) ($MN)
7 Global Baby Care Packaging Market Outlook, By Metal (2020-2028) ($MN)
8 Global Baby Care Packaging Market Outlook, By Other Materials (2020-2028) ($MN)
9 Global Baby Care Packaging Market Outlook, By Product (2020-2028) ($MN)
10 Global Baby Care Packaging Market Outlook, By Apparel (2020-2028) ($MN)
11 Global Baby Care Packaging Market Outlook, By Feeding Products (2020-2028) ($MN)
12 Global Baby Care Packaging Market Outlook, By Hair Care (2020-2028) ($MN)
13 Global Baby Care Packaging Market Outlook, By Skin Care (2020-2028) ($MN)
14 Global Baby Care Packaging Market Outlook, By Body Care (2020-2028) ($MN)
15 Global Baby Care Packaging Market Outlook, By Personal Care (2020-2028) ($MN)
16 Global Baby Care Packaging Market Outlook, By Play Products (2020-2028) ($MN)
17 Global Baby Care Packaging Market Outlook, By Safety & Convenience (2020-2028) ($MN)
18 Global Baby Care Packaging Market Outlook, By Other Products (2020-2028) ($MN)
19 Global Baby Care Packaging Market Outlook, By Packaging (2020-2028) ($MN)
20 Global Baby Care Packaging Market Outlook, By Bottles (2020-2028) ($MN)
21 Global Baby Care Packaging Market Outlook, By Bags (2020-2028) ($MN)
22 Global Baby Care Packaging Market Outlook, By Sachets (2020-2028) ($MN)
23 Global Baby Care Packaging Market Outlook, By Cans (2020-2028) ($MN)
24 Global Baby Care Packaging Market Outlook, By Pouches (2020-2028) ($MN)
25 Global Baby Care Packaging Market Outlook, By Tubes (2020-2028) ($MN)
26 Global Baby Care Packaging Market Outlook, By Other Packagings (2020-2028) ($MN)
27 Global Baby Care Packaging Market Outlook, By Distribution Channel (2020-2028) ($MN)
28 Global Baby Care Packaging Market Outlook, By Pharmacy (2020-2028) ($MN)
29 Global Baby Care Packaging Market Outlook, By Supermarket (2020-2028) ($MN)
30 Global Baby Care Packaging Market Outlook, By Convenience Stores (2020-2028) ($MN)
31 Global Baby Care Packaging Market Outlook, By Online Market (2020-2028) ($MN)
32 Global Baby Care Packaging Market Outlook, By Specialty Stores (2020-2028) ($MN)
33 Global Baby Care Packaging Market Outlook, By Other Distribution Channels (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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