Baby Food Market

Baby Food Market

Baby Food Market Forecasts to 2030 - Global Analysis By Product Type (Cereal Based Foods, Dried Baby Food, Infant Formula and Other Product Types), Type (Organic, Conventional and Other Types), Distribution Channel (Supermarkets/ Hypermarkets, Online Stores, Grocery Stores & Pharmacy Stores and Other Distribution Channels), Formulation Type (Powder, Liquid, Semi-Solid, Solid and Other Formulation Types), Age Group, Ingredient, Health Benefit and By Geography

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Published: 2023 ID: SMRC23481

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Baby Food Market is accounted for $105.28 billion in 2023 and is expected to reach $182.79 billion by 2030 growing at a CAGR of 8.2% during the forecast period. For infants between the ages of four months and two years, baby food is made out of a soft mixture of fruits, vegetables, and grains. Given that it contains vital nutrients that support newborn growth, it is regarded as the optimal breast milk alternative. Baby food is their major source of nutrition because they lack the teeth and muscles to chew food correctly. Over time, parents have turned to packaged foods due to their convenience and superior nutrition.

According to the “National Centre for Health Statistics,” 2021, the number of birth rate rose by 1% in the U.S., with 3,659,289 in the year 2021.

Market Dynamics:


Increasing number of working women and demand for ready-to-eat foods

As the number of working women rises and there is a quick trend towards convenience meals, the demand for baby food is rising, driving the baby food industry. Modern houses are becoming more disorganised, with most people having less time for domestic chores, especially cooking and food preparation. As a result, there is a higher demand for packaged or ready-to-eat goods. Furthermore, ready-to-eat meal alternatives are preferred by working women, particularly new moms. Because it saves them time and enables them to maintain a work-life balance while simultaneously taking care of domestic duties, many working mothers select packaged meals for their kids.


Parents preferences changing in favour of homemade food

Several interconnected variables, including socioeconomic and cultural ones, have an impact on complementary feeding practises and adherence to health recommendations. Parents are selecting the option of homemade food since it is the most natural and hygienic way to provide their infants fresh, savoury, and nutritious ingredients. The transition from breast milk to solid meals is often advised at 6 months of age. The sudden preference for homemade meals among parents might have a detrimental effect on the expansion of the worldwide market. Furthermore, the development of packaged baby food is being hampered by the probable inclusion of heavy metals in the infant food made by several well-known corporations.


Rising infant population combined with innovative infant food products

The rise of the baby food category is thought to be significantly influenced by the rising newborn mortality rate. As toddlers require the most energy for their general physical and cognitive development, the demand for infant food is anticipated to increase over the forecast period, which will in turn lead to the growth of the worldwide market. The momentum of the baby food industry is also further boosted by increased disposable income, rising parental concern for their children's wellbeing, and rising demand for convenience meals. Infant meals and milk formulas continue to be popular due to new product improvements in terms of flavours and packaging, despite the fact that releases are fast increasing across all categories.


Quick transition to organic ingredients

As baby food is necessary for an infant's healthy development, it's critical to restrict a baby's exposure to any dangerous substances throughout the first few years of life. So, there is less likelihood of absorbing pesticides or harmful chemicals when organic infant food is consumed. The demand for organic baby food is anticipated to increase since it is comprised of fresh fruits, vegetables, and meat from animals that have not been given antibiotics or growth hormones. Additionally, top businesses make sure that these foods are free of any artificial flavours, colours, or preservatives.

Covid-19 Impact

The rapid spread of the COVID-19 virus around the world caused a dramatic disruption in the expansion of the worldwide market. In terms of the manufacturing and sales of baby meals in the year 2020, the worldwide lockdown and strict regulatory controls created a considerable imbalance. For instance, Gerber, a Nestle S.A. subsidiary, had a slow 1-percent gain in infant food demand in April 2020, followed by its organic line and healthy eating. Additionally, the countries had a severe shortage of infant formula because of difficulties with the labour, supply chain management, and worries about contamination. Thus, these metals are to blame for impeding behavioural and neurologic development. The COVID-19 phase saw a continued strong demand for infant food items, but the pandemic crisis negatively impacted import and export facilities as well as transportation, which in turn constrained growth.

The infant formula segment is expected to be the largest during the forecast period

The infant formula segment is estimated to have a lucrative growth, due to its extensive use in multiple applications, baby formula takes the lead among all other categories. When only breast milk is no longer adequate to meet the nutritional needs of toddlers at the age of six months, infant formula, including powdered formula and ready-to-eat formula, is a crucial source of energy. Infant formulae can make eating easier and are accepted as an alternate method of feeding a baby if nursing is not possible. Infant formula is very simple for infants to digest, making it a great option for newborns.

The conventional segment is expected to have the highest CAGR during the forecast period

The conventional segment is anticipated to witness the highest CAGR growth during the forecast period, due to their widespread availability and low cost, consumers are using conventional goods more frequently, which are accelerating the expansion of the inorganic market. Additionally, inorganic products demand less investment in manufacture than organic ones, which increases the capacity of production. Due to escalating worries about artificial additives, the effects of pesticides, and antibiotics, customers who are health-conscious are turning more and more towards organic products than conventional ones, which is driving up demand for organic products across the board.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to due to its expanding population, busy lives, and increased consumer spending. The biggest market in the area is China. In addition, growing nations like Indonesia and India are anticipated to propel market expansion in the Asia-Pacific region. Growing levels of modern retail penetration, consumer product knowledge, disposable income growth, and purchasing power are all factors driving the regional infant food market's growth. Consumers choose non-grocery specialty merchants like pharmacies and drugstores, while internet channels are the fastest-growing distribution method.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period, owing to factors including escalating worries over food safety, an increase in the percentage of working women, an increase in new product releases, and corporate development will all contribute to the region's growth throughout the projection period. For instance, the Berlin-based firm I Love You Veggie Much officially debuted its vegan baby food items in its organic baby food category in August 2021. Thus, it is anticipated that such releases would spur market expansion among the nation's vegetarian and vegan households.

Key players in the market

Some of the key players profiled in the Baby Food Market include Bellamys Organic Pty Ltd, Nestle SA, Reckitt Benckiser Group PLC, Feihe International Inc., Ausnutria Dairy Corporation Ltd, Yili Group, Danone SA, The Kraft Heinz Company, Abbott Laboratories, Royal FrieslandCampina NV, Shijiazhuang Junlebao Dairy Co. Ltd, Hero Group, Ausnutria Dairy Corporation Ltd, Kewpie Corporation, Mead Johnson & Company, LLC., Perrigo Company plc, Sun-Maid Growers of California, PZ Cussons, Alter S.L and HiPP GmbH & Co. Vertrieb KG

Key Developments:

In June 2022, the Abbott Nutrition company restarted baby formula production in its reopened Michigan plant. There is an increase in baby formula production at Abbott Nutrition's facility in Sturgis, Michigan, as the company seeks to address a nationwide shortage of the product.

In April 2022, the Nestlé-owned Gerber Company announced the launch of Plant-tastic, a line of baby food that is carbon-neutral and high in plant protein. Using plant-based, nutrient-dense ingredients, Plant-tastic offers a variety of organic pouches, snacks, and meals.

Product Types Covered:
• Cereal Based Foods
• Dried Baby Food
• Infant Formula
• Juice & Smoothies
• Milk Formula
• Mother Milk Substitute
• Purees
• Ready to Feed Baby Food
• Snacks
• Other Product Types

Types Covered:
• Organic
• Conventional
• Other Types

Distribution Channels Covered:
• Supermarkets/ Hypermarkets
• Online Stores
• Grocery Stores & Pharmacy Stores
• Convenience Stores
• Health and Beauty Retailers
• Drugstores/ Pharmacies
• Other Distribution Channels

Formulation Types Covered:
• Powder
• Liquid
• Semi-Solid
• Solid
• Other Formulation Types

Age Groups Covered:
• Infant
• Toddler
• Pre-School

Ingredients Covered:
• Infant
• Fats & Oils
• Flavour Enhancer
• Flour
• Lactose
• Protein
• Vitamins & Minerals
• Other Ingredients

Health Benefits Covered:
• Blood Enhancement
• Body Energy
• Bones & Teeth Development
• Brain & Eye Development
• Muscular Growth
• Nervous System
• Vascular System
• Other Health Benefits

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Baby Food Market, By Product Type
5.1 Introduction
5.2 Cereal Based Foods
5.3 Dried Baby Food
5.4 Infant Formula
5.5 Juice & Smoothies
5.6 Milk Formula
5.7 Mother Milk Substitute
5.8 Purees
5.9 Ready to Feed Baby Food
5.10 Snacks
5.11 Other Product Types

6 Global Baby Food Market, By Type
6.1 Introduction
6.2 Organic
6.3 Conventional
6.4 Other Types

7 Global Baby Food Market, By Distribution Channel
7.1 Introduction
7.2 Supermarkets/ Hypermarkets
7.3 Online Stores
7.4 Grocery Stores & Pharmacy Stores
7.5 Convenience Stores
7.6 Health and Beauty Retailers
7.7 Drugstores/ Pharmacies
7.8 Other Distribution Channels

8 Global Baby Food Market, By Formulation Type
8.1 Introduction
8.2 Powder
8.3 Liquid
8.4 Semi-Solid
8.5 Solid
8.6 Other Formulation Types

9 Global Baby Food Market, By Age Group
9.1 Introduction
9.2 Infant
9.3 Toddler
9.4 Pre-School

10 Global Baby Food Market, By Ingredient
10.1 Introduction
10.2 Fats & Oils
10.3 Flavour Enhancer
10.4 Flour
10.5 Lactose
10.6 Protein
10.7 Vitamins & Minerals
10.8 Other Ingredients

11 Global Baby Food Market, By Health Benefit
11.1 Introduction
11.2 Blood Enhancement
11.3 Body Energy
11.4 Bones & Teeth Development
11.5 Brain & Eye Development
11.6 Muscular Growth
11.7 Nervous System
11.8 Vascular System
11.9 Other Health Benefits

12 Global Baby Food Market, By Geography
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia Pacific
12.4.1 Japan
12.4.2 China
12.4.3 India
12.4.4 Australia
12.4.5 New Zealand
12.4.6 South Korea
12.4.7 Rest of Asia Pacific
12.5 South America
12.5.1 Argentina
12.5.2 Brazil
12.5.3 Chile
12.5.4 Rest of South America
12.6 Middle East & Africa
12.6.1 Saudi Arabia
12.6.2 UAE
12.6.3 Qatar
12.6.4 South Africa
12.6.5 Rest of Middle East & Africa

13 Key Developments
13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies

14 Company Profiling
14.1 Bellamys Organic Pty Ltd
14.2 Nestle SA
14.3 Reckitt Benckiser Group PLC
14.4 Feihe International Inc.
14.5 Ausnutria Dairy Corporation Ltd
14.6 Yili Group
14.7 Danone SA
14.8 The Kraft Heinz Company
14.9 Abbott Laboratories
14.10 Royal FrieslandCampina NV
14.11 Shijiazhuang Junlebao Dairy Co. Ltd
14.12 Hero Group
14.13 Ausnutria Dairy Corporation Ltd
14.14 Kewpie Corporation
14.15 Mead Johnson & Company, LLC.
14.16 Perrigo Company plc
14.17 Sun-Maid Growers of California
14.18 PZ Cussons
14.19 Alter S.L
14.20 HiPP GmbH & Co. Vertrieb KG

List of Tables
1 Global Baby Food Market Outlook, By Region (2021-2030) ($MN)
2 Global Baby Food Market Outlook, By Product Type (2021-2030) ($MN)
3 Global Baby Food Market Outlook, By Cereal Based Foods (2021-2030) ($MN)
4 Global Baby Food Market Outlook, By Dried Baby Food (2021-2030) ($MN)
5 Global Baby Food Market Outlook, By Infant Formula (2021-2030) ($MN)
6 Global Baby Food Market Outlook, By Juice & Smoothies (2021-2030) ($MN)
7 Global Baby Food Market Outlook, By Milk Formula (2021-2030) ($MN)
8 Global Baby Food Market Outlook, By Mother Milk Substitute (2021-2030) ($MN)
9 Global Baby Food Market Outlook, By Purees (2021-2030) ($MN)
10 Global Baby Food Market Outlook, By Ready to Feed Baby Food (2021-2030) ($MN)
11 Global Baby Food Market Outlook, By Snacks (2021-2030) ($MN)
12 Global Baby Food Market Outlook, By Other Product Types (2021-2030) ($MN)
13 Global Baby Food Market Outlook, By Type (2021-2030) ($MN)
14 Global Baby Food Market Outlook, By Organic (2021-2030) ($MN)
15 Global Baby Food Market Outlook, By Conventional (2021-2030) ($MN)
16 Global Baby Food Market Outlook, By Other Types (2021-2030) ($MN)
17 Global Baby Food Market Outlook, By Distribution Channel (2021-2030) ($MN)
18 Global Baby Food Market Outlook, By Supermarkets/ Hypermarkets (2021-2030) ($MN)
19 Global Baby Food Market Outlook, By Online Stores (2021-2030) ($MN)
20 Global Baby Food Market Outlook, By Grocery Stores & Pharmacy Stores (2021-2030) ($MN)
21 Global Baby Food Market Outlook, By Convenience Stores (2021-2030) ($MN)
22 Global Baby Food Market Outlook, By Health and Beauty Retailers (2021-2030) ($MN)
23 Global Baby Food Market Outlook, By Drugstores/ Pharmacies (2021-2030) ($MN)
24 Global Baby Food Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
25 Global Baby Food Market Outlook, By Formulation Type (2021-2030) ($MN)
26 Global Baby Food Market Outlook, By Powder (2021-2030) ($MN)
27 Global Baby Food Market Outlook, By Liquid (2021-2030) ($MN)
28 Global Baby Food Market Outlook, By Semi-Solid (2021-2030) ($MN)
29 Global Baby Food Market Outlook, By Solid (2021-2030) ($MN)
30 Global Baby Food Market Outlook, By Other Formulation Types (2021-2030) ($MN)
31 Global Baby Food Market Outlook, By Age Group (2021-2030) ($MN)
32 Global Baby Food Market Outlook, By Infant (2021-2030) ($MN)
33 Global Baby Food Market Outlook, By Toddler (2021-2030) ($MN)
34 Global Baby Food Market Outlook, By Pre-School (2021-2030) ($MN)
35 Global Baby Food Market Outlook, By Ingredient (2021-2030) ($MN)
36 Global Baby Food Market Outlook, By Fats & Oils (2021-2030) ($MN)
37 Global Baby Food Market Outlook, By Flavour Enhancer (2021-2030) ($MN)
38 Global Baby Food Market Outlook, By Flour (2021-2030) ($MN)
39 Global Baby Food Market Outlook, By Lactose (2021-2030) ($MN)
40 Global Baby Food Market Outlook, By Protein (2021-2030) ($MN)
41 Global Baby Food Market Outlook, By Vitamins & Minerals (2021-2030) ($MN)
42 Global Baby Food Market Outlook, By Other Ingredients (2021-2030) ($MN)
43 Global Baby Food Market Outlook, By Health Benefit (2021-2030) ($MN)
44 Global Baby Food Market Outlook, By Blood Enhancement (2021-2030) ($MN)
45 Global Baby Food Market Outlook, By Body Energy (2021-2030) ($MN)
46 Global Baby Food Market Outlook, By Bones & Teeth Development (2021-2030) ($MN)
47 Global Baby Food Market Outlook, By Brain & Eye Development (2021-2030) ($MN)
48 Global Baby Food Market Outlook, By Muscular Growth (2021-2030) ($MN)
49 Global Baby Food Market Outlook, By Nervous System (2021-2030) ($MN)
50 Global Baby Food Market Outlook, By Vascular System (2021-2030) ($MN)
51 Global Baby Food Market Outlook, By Other Health Benefits (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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