Baby Fruit Puree Market

Baby Fruit Puree Market

Baby Fruit Puree Market Forecasts to 2030 - Global Analysis By Raw Material (Pomegranate, Banana, Raspberry, Apple, Pears, Mango, Strawberry, Mixed fruit blends and Other Raw Materials), Age Group, Packaging, Distribution Channel, and By Geography

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Published: 2024 ID: SMRC25453

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Baby Fruit Puree Market is growing at a CAGR of 5.5% during the forecast period. Baby fruit puree is a nutritious food made by blending or mashing fruits into a smooth, soft consistency suitable for infants who are transitioning to solid foods. It is typically made from fresh fruits that are peeled, cooked, and then pureed to remove any chunks or fibers that could pose a choking hazard to babies. Baby fruit puree provides essential vitamins, minerals, and fiber to support a baby's growth and development. It is often introduced to babies around 4-6 months of age as a first food and can be homemade or store-bought, with options including single fruit purees or blends of different fruits.

Market Dynamics: 


Product innovation

Manufacturers are continually exploring and experimenting with different fruit blends to offer a diverse range of taste experiences for babies. This helps expand by catering to the varying preferences of parents and capturing their interest in trying new and exciting flavors for their little ones. Furthermore, with the increasing demand for healthier and cleaner food choices, manufacturers are focusing on using organic ingredients and avoiding artificial additives or preservatives, which is propelling market growth.


High cost

The higher cost of baby fruit puree can deter price-sensitive consumers, particularly those from low-income households or regions with lower purchasing power. Retailers may perceive the higher price point as a barrier to consumer adoption and may prioritize other lower-priced baby food options. Therefore, this can hinder the growth of the baby fruit puree market, especially in price-sensitive markets.


Health awareness

As parents become more conscious of their children's nutrition, there is a growing inclination towards providing healthy and nutritious food options, including fruit puree, to their babies. They perceive these products as a convenient and healthy option for introducing fruits to their infants' diets, promoting early exposure to a variety of flavors and nutrients. Furthermore, this heightened health consciousness also extends to an emphasis on organic and non-GMO (genetically modified organism) options, leading to an increasing demand for organic baby fruit puree products.


Lack of education

Parents may be unaware of the appropriate age to introduce purees, the proper food consistency, or the variety of fruits that can be included. This can result in delayed or incorrect feeding practices. They may rely on traditional feeding practices or opt for less nutritious alternatives. Additionally, a lack of education can lead to misconceptions and misinformation about baby fruit puree, which gradually hinders market growth.

Covid-19 Impact

The COVID-19 pandemic has had significant negative impacts on the baby fruit puree market, affecting various aspects of the industry. The pandemic led to disruptions in the supply chain, causing challenges in obtaining infant formula and other necessary infant supplies. This resulted in families having to travel to multiple stores, encountering sold-out products, and facing increased expenses. Additionally, some families did not receive the lactation support they needed, which thereby hampered this market size.

The tetra packs segment is expected to be the largest during the forecast period

The tetra packs segment is estimated to hold the largest share. Tetra Pak is a popular brand of packaging known for its carton-based containers, widely used for preserving liquids and semi-liquids such as juices, milk, and purees. They provide a convenient and portable option for parents to feed their infants and resealable features that maintain freshness and prevent spillage. Additionally, they are often designed with safety in mind, ensuring that the purees inside remain free from contamination and maintain their nutritional value, thereby boosting this segment’s expansion.

The convenience stores segment is expected to have the highest CAGR during the forecast period

The convenience stores segment is anticipated to have highest CAGR during the forecast period due to the fact that they provide easy access to baby fruit puree products, allowing busy parents to conveniently purchase these products while on the go. These stores typically offer a variety of baby fruit puree options, catering to different age groups and flavor preferences. Moreover, they often stock baby fruit purees tailored to different age groups, ensuring that parents can find suitable products for infants, which significantly drives this segment’s growth.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period, owing to the growing awareness among parents about the importance of providing nutritious and healthy food options to their babies. The market is witnessing various product innovations and introductions of new flavors and combinations to cater to the evolving taste preferences of babies and toddlers. Moreover, this region is witnessing a rise in the number of working parents, leading to a higher demand for convenient and time-saving baby food options, thereby propelling this region's expansion.

Region with highest CAGR:

Europe is expected to witness highest CAGR over the projection period, owing to the fact that consumers are becoming more conscious of the ingredients present in the products they consume and are seeking healthier alternatives. This region is home to some of the key players, including Amara Baby Food, Danone, and Nestle. Furthermore, the European region has a well-established retail infrastructure, including supermarkets, hypermarkets, and specialized baby stores. These distribution channels make baby fruit puree easily accessible to consumers, further fueling market growth in this region.

Key players in the market

Some of the key players in the Baby Fruit Puree Market include Nestle, Gerber, Abbott Laboratories, Danone, Rhodes Food Group, Amara Baby Food, Rafferty's Garden, Plum Organics, Hain Celestial and Simple Truth.

Key Developments:

In January 2024, Abbott announced that it received approval from the U.S. Food and Drug Administration (FDA) to launch the Liberta RC™ DBS system, the world's smallest rechargeable deep brain stimulation (DBS) device with remote programming, to treat people living with movement disorders.

In September 2023, Nestlé has announced an agreement with Advent International to acquire a majority stake in Grupo CRM, a premium chocolate player in Brazil.

In March 2023, Nestlé and UNESCO have announced a new partnership to provide young people with the resources and the skills they need to develop and carry forward innovative solutions to achieve positive social impact in their communities.

Raw Materials Covered:
• Pomegranate 
• Banana 
• Raspberry 
• Apple 
• Pears 
• Mango 
• Strawberry 
• Mixed fruit blends 
• Other Raw Materials 

Age Groups Covered:
• Infant (6-10 months)
• Toddler (10-36 months)

Packagings Covered:
• Jars 
• Squeeze packs 
• Pouches 
• Tubs 
• Tetra packs 
• Cups 
• Other Packagings 

Distribution Channels Covered:
• Supermarkets/Hypermarkets 
• Pharmacies/Drugstores 
• Convenience Stores 
• Baby Stores 
• Online Retail 
• Other Distribution Channels 

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary           
2 Preface           
 2.1 Abstract          
 2.2 Stake Holders          
 2.3 Research Scope          
 2.4 Research Methodology          
  2.4.1 Data Mining         
  2.4.2 Data Analysis         
  2.4.3 Data Validation         
  2.4.4 Research Approach         
 2.5 Research Sources          
  2.5.1 Primary Research Sources         
  2.5.2 Secondary Research Sources         
  2.5.3 Assumptions         
3 Market Trend Analysis           
 3.1 Introduction          
 3.2 Drivers          
 3.3 Restraints          
 3.4 Opportunities          
 3.5 Threats          
 3.6 Emerging Markets          
 3.7 Impact of Covid-19          
4 Porters Five Force Analysis           
 4.1 Bargaining power of suppliers          
 4.2 Bargaining power of buyers          
 4.3 Threat of substitutes          
 4.4 Threat of new entrants          
 4.5 Competitive rivalry          
5 Global Baby Fruit Puree Market, By Raw Material           
 5.1 Introduction          
 5.2 Pomegranate          
 5.3 Banana          
 5.4 Raspberry          
 5.5 Apple          
 5.6 Pears          
 5.7 Mango          
 5.8 Strawberry          
 5.9 Mixed fruit blends          
 5.10 Other Raw Materials          
6 Global Baby Fruit Puree Market, By Age Group           
 6.1 Introduction          
 6.2 Infant (6-10 months)          
 6.3 Toddler (10-36 months)          
7 Global Baby Fruit Puree Market, By Packaging           
 7.1 Introduction          
 7.2 Jars          
 7.3 Squeeze packs          
 7.4 Pouches          
 7.5 Tubs          
 7.6 Tetra packs          
 7.7 Cups          
 7.8 Other Packagings          
8 Global Baby Fruit Puree Market, By Distribution Channel           
 8.1 Introduction          
 8.2 Supermarkets/Hypermarkets          
 8.3 Pharmacies/Drugstores          
 8.4 Convenience Stores          
 8.5 Baby Stores          
 8.6 Online Retail          
 8.7 Other Distribution Channels          
9 Global Baby Fruit Puree Market, By Geography           
 9.1 Introduction          
 9.2 North America          
  9.2.1 US         
  9.2.2 Canada         
  9.2.3 Mexico         
 9.3 Europe          
  9.3.1 Germany         
  9.3.2 UK         
  9.3.3 Italy         
  9.3.4 France         
  9.3.5 Spain         
  9.3.6 Rest of Europe         
 9.4 Asia Pacific          
  9.4.1 Japan         
  9.4.2 China         
  9.4.3 India         
  9.4.4 Australia         
  9.4.5 New Zealand         
  9.4.6 South Korea         
  9.4.7 Rest of Asia Pacific         
 9.5 South America          
  9.5.1 Argentina         
  9.5.2 Brazil         
  9.5.3 Chile         
  9.5.4 Rest of South America         
 9.6 Middle East & Africa          
  9.6.1 Saudi Arabia         
  9.6.2 UAE         
  9.6.3 Qatar         
  9.6.4 South Africa         
  9.6.5 Rest of Middle East & Africa         
10 Key Developments           
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures          
 10.2 Acquisitions & Mergers          
 10.3 New Product Launch          
 10.4 Expansions          
 10.5 Other Key Strategies          
11 Company Profiling           
 11.1 Nestle          
 11.2 Gerber          
 11.3 Abbott Laboratories          
 11.4 Danone          
 11.5 Rhodes Food Group          
 11.6 Amara Baby Food          
 11.7 Rafferty's Garden          
 11.8 Plum Organics          
 11.9 Hain Celestial          
 11.10 Simple Truth          
List of Tables            
1 Global Baby Fruit Puree Market Outlook, By Region (2021-2030) ($MN)           
2 Global Baby Fruit Puree Market Outlook, By Raw Material (2021-2030) ($MN)           
3 Global Baby Fruit Puree Market Outlook, By Pomegranate (2021-2030) ($MN)           
4 Global Baby Fruit Puree Market Outlook, By Banana (2021-2030) ($MN)           
5 Global Baby Fruit Puree Market Outlook, By Raspberry (2021-2030) ($MN)           
6 Global Baby Fruit Puree Market Outlook, By Apple (2021-2030) ($MN)           
7 Global Baby Fruit Puree Market Outlook, By Pears (2021-2030) ($MN)           
8 Global Baby Fruit Puree Market Outlook, By Mango (2021-2030) ($MN)           
9 Global Baby Fruit Puree Market Outlook, By Strawberry (2021-2030) ($MN)           
10 Global Baby Fruit Puree Market Outlook, By Mixed fruit blends (2021-2030) ($MN)           
11 Global Baby Fruit Puree Market Outlook, By Other Raw Materials (2021-2030) ($MN)           
12 Global Baby Fruit Puree Market Outlook, By Age Group (2021-2030) ($MN)           
13 Global Baby Fruit Puree Market Outlook, By Infant (6-10 months) (2021-2030) ($MN)           
14 Global Baby Fruit Puree Market Outlook, By Toddler (10-36 months) (2021-2030) ($MN)           
15 Global Baby Fruit Puree Market Outlook, By Packaging (2021-2030) ($MN)           
16 Global Baby Fruit Puree Market Outlook, By Jars (2021-2030) ($MN)           
17 Global Baby Fruit Puree Market Outlook, By Squeeze packs (2021-2030) ($MN)           
18 Global Baby Fruit Puree Market Outlook, By Pouches (2021-2030) ($MN)           
19 Global Baby Fruit Puree Market Outlook, By Tubs (2021-2030) ($MN)           
20 Global Baby Fruit Puree Market Outlook, By Tetra packs (2021-2030) ($MN)           
21 Global Baby Fruit Puree Market Outlook, By Cups (2021-2030) ($MN)           
22 Global Baby Fruit Puree Market Outlook, By Other Packagings (2021-2030) ($MN)           
23 Global Baby Fruit Puree Market Outlook, By Distribution Channel (2021-2030) ($MN)           
24 Global Baby Fruit Puree Market Outlook, By Baby Stores (2021-2030) ($MN)           
25 Global Baby Fruit Puree Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)           
26 Global Baby Fruit Puree Market Outlook, By Pharmacies/Drugstores (2021-2030) ($MN)           
27 Global Baby Fruit Puree Market Outlook, By Convenience Stores (2021-2030) ($MN)           
28 Global Baby Fruit Puree Market Outlook, By Online Retail (2021-2030) ($MN)           
29 Global Baby Fruit Puree Market Outlook, By Other Distribution Channels (2021-2030) ($MN)           
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

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