Beer Market

Beer Market

Beer Market Forecasts to 2030 - Global Analysis By Product (Lager, Ale, Stout, Pilsner and Other Products), Alcohol Content (Non-Alcoholic Beer (0.5%), Low-Alcohol Beer (3%) and Regular Beer (4-6%)), Production, Packaging, Distribution Channel and By Geography

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Published: 2024 ID: SMRC25113

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $792.51 BN

Projected Year Value (2030)

US $1,534.57 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

According to Stratistics MRC, the Global Beer Market is accounted for $792.51 billion in 2023 and is expected to reach $1,534.57 billion by 2030 growing at a CAGR of 9.9% during the forecast period. Beer is one of the world's oldest and most widely consumed alcoholic beverages. Crafted through the fermentation of malted barley, water, hops, and yeast, it boasts a rich cultural history dating back thousands of years. Offering a diverse range of styles, from light lagers to robust stouts, beer plays a significant role in social gatherings and culinary experiences worldwide. Beyond its recreational aspects, beer has been an integral part of various traditions and celebrations, with breweries constantly innovating to meet evolving tastes.

According to the national bureau of statistics data, Chinese beer companies earned total profits of USD 2.74 billion in 2021, with a 38% increase from 2020.

Market Dynamics: 


Escalating international trade

The globalization of the beer industry facilitates the exchange of diverse brewing techniques, ingredients, and regional flavours. This cross-border flow enhances the availability and accessibility of various beer styles, fostering a dynamic market with a rich assortment of options for consumers worldwide. Increased trade also allows breweries to reach new markets and introduces consumers to unique and culturally influenced beer experiences. The interplay of international trade not only broadens the choices for beer enthusiasts but also contributes to the industry's growth and resilience in an interconnected global economy.


Health concerns

Health concerns associated with beer consumption include the risk of alcohol-related issues such as liver disease, cardiovascular problems, and obesity. Increased awareness of these health risks has led some consumers to reduce alcohol intake or opt for healthier alternatives. Additionally, stringent regulations promoting responsible drinking contribute to a decline in overall beer consumption. As health-conscious trends continue, the beer market faces challenges in appealing to a more health-aware demographic, impacting growth.


Changing consumer preferences

Drinkers are gradually seeking unique and diverse experiences. The shift towards craft and specialty beers, motivated by a desire for distinct flavours and local authenticity, encourages innovation within the industry. Consumers are exploring a broader range of styles, including IPAs, stouts, and sours. The rising demand for low-alcohol and non-alcoholic options reflects a health-conscious trend. Breweries adapting to these evolving tastes and preferences are well-positioned for success. This dynamic response to consumer demands enhances market competitiveness and fosters sustained growth in the ever-changing landscape of the beer industry.


Competition from other beverages

The beer market experiences intense competition due to its global popularity, diverse consumer preferences, and the proliferation of craft breweries. The competition is fuelled by the constant pursuit of innovation, unique flavours, and cultural influences within the industry. However, beer faces challenges from the growing popularity of alternative beverages like craft spirits, wine, and non-alcoholic options. Changing consumer lifestyles and health-conscious trends contribute to this diversification, hampering the market expansion.

Covid-19 Impact

The covid-19 pandemic significantly impacted the beer market, causing disruptions in production, distribution, and consumption. Lockdowns, restrictions on social gatherings, and closures of bars and restaurants led to a decline in on-premise sales. Supply chain disruptions affected raw material availability, impacting production. The pandemic accelerated e-commerce trends and highlighted the importance of adaptability and resilience for breweries. As the world gradually recovers, the beer market is navigating a changed landscape with shifting consumer behaviours and a continued focus on online sales and home consumption.

The regular beer (4-6%) segment is expected to be the largest during the forecast period

The regular beer (4-6%) segment is estimated to have a lucrative growth. Regular beer, typically containing alcohol levels between 4-6%, represents a widely consumed and versatile category within the beer market. This range encompasses a variety of styles, from lagers to ales, appealing to a broad spectrum of beer enthusiasts. Known for its moderate alcohol content, regular beer is often chosen for social occasions and everyday consumption. The balance between flavor profiles and drinkability makes it a popular choice for those seeking a refreshing beverage. 

The bottles segment is expected to have the highest CAGR during the forecast period

The bottles segment is anticipated to witness the highest CAGR growth during the forecast period. Bottled beer remains a popular and convenient form of packaging in the beverage industry. The use of bottles preserves beer quality, protecting it from light and oxidation. It allows for a wide range of beer styles, from traditional ales to craft brews, to be easily stored and transported. Bottled beer caters to diverse consumer preferences, offering various sizes and formats. The packaging also provides opportunities for branding and marketing.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period. The beer market in the Asia-Pacific region is dynamic and robust, driven by diverse consumer preferences and cultural influences. With a rich tradition of beer consumption, countries like China, Japan, and India are key players. The market is characterized by a growing demand for premium and craft beers, alongside traditional favorites. Rapid urbanization, changing lifestyles, and a burgeoning middle class contribute to the industry's expansion. Despite regulatory challenges and occasional economic fluctuations, the Asia-Pacific beer market continues to thrive, reflecting a blend of traditional brewing heritage and a penchant for innovation and experimentation.

Region with highest CAGR:

North America's beer market is marked by a vibrant and evolving landscape. The region boasts a robust craft beer movement, with the United States at the forefront of innovation and diverse beer styles. Consumer preferences lean towards premium and specialty brews, driving the market's expansion. The popularity of local breweries and a focus on quality ingredients contribute to the market's dynamism. The North American beer market remains resilient, adapting to shifting preferences and maintaining a strong presence in the beverage industry.

Key players in the market

Some of the key players profiled in the Beer Market include Tsingtao Brewery, Heineken N.V., Carlsberg Group, Anheuser-Busch InBev, Molson Coors Beverage Company, Kirin Holdings Company, China Resources Snow Breweries, Asahi Group Holdings, Lone Wolf, Boston Beer Company, Sierra Nevada Brewing Company, Stone Brewing, Dogfish Head Craft Brewery and Diageo.

Key Developments:

In November 2023, Heineken has introduced draught beer in the Indian market, aiming to provide consumers with a premium, smooth-tasting beverage tailored for social occasions. The initial launch will see Heineken Silver Draught Beer available in premium bars and pubs across Mumbai, Thane and Pune in Maharashtra.

In August 2023, Indian liquor brand, Lone Wolf, unveiled its highly anticipated beer variants, Alpha and Mavrick, in a captivating launch event at Ambience Mall. The launch marked a significant expansion of the brand's portfolio, aiming to provide consumers with an even broader range of choices to tantalise their taste buds.

Products Covered:
• Lager
• Ale
• Stout
• Pilsner
• Other Products

Alcohol Contents Covered:
• Non-Alcoholic Beer (0.5%)
• Low-Alcohol Beer (3%)
• Regular Beer (4-6%)

Productions Covered:
• Macrobreweries
• Microbreweries
• Nanobreweries
• Homebrewing
• Other Productions

Packagings Covered:
• Bottles
• Cans
• Kegs
• Growlers
• Tetra Packs
• Barrels
• Other Packagings

Distribution Channels Covered:
• On-Trade
• Off-Trade
• Wholesale & Distributors
• Duty-Free Shops
• Other Distribution Channels

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary         
2 Preface          
 2.1 Abstract         
 2.2 Stake Holders        
 2.3 Research Scope        
 2.4 Research Methodology       
  2.4.1 Data Mining       
  2.4.2 Data Analysis       
  2.4.3 Data Validation       
  2.4.4 Research Approach       
 2.5 Research Sources        
  2.5.1 Primary Research Sources      
  2.5.2 Secondary Research Sources      
  2.5.3 Assumptions       
3 Market Trend Analysis        
 3.1 Introduction        
 3.2 Drivers         
 3.3 Restraints        
 3.4 Opportunities        
 3.5 Threats         
 3.6 Product Analysis        
 3.7 Emerging Markets        
 3.8 Impact of Covid-19        
4 Porters Five Force Analysis        
 4.1 Bargaining power of suppliers       
 4.2 Bargaining power of buyers       
 4.3 Threat of substitutes       
 4.4 Threat of new entrants       
 4.5 Competitive rivalry        
5 Global Beer Market, By Product       
 5.1 Introduction        
 5.2 Lager         
  5.2.1 Standard Lager       
  5.2.2 Light Lager       
  5.2.3 Premium Lager       
  5.2.4 Amber Lager       
 5.3 Ale         
  5.3.1 Brown Ale       
  5.3.2 Blonde Ale       
  5.3.3 Belgian Ale       
 5.4 Stout         
  5.4.1 Dry Stout        
  5.4.2 Sweet Stout       
  5.4.3 Oatmeal Stout       
  5.4.4 Imperial Stout       
 5.5 Pilsner         
  5.5.1 German Pilsner       
  5.5.2 Czech Pilsner       
  5.5.3 American Pilsner       
 5.6 Other Products        
6 Global Beer Market, By Alcohol Content       
 6.1 Introduction        
 6.2 Non-Alcoholic Beer (0.5%)       
 6.3 Low-Alcohol Beer (3%)       
 6.4 Regular Beer (4-6%)        
7 Global Beer Market, By Production       
 7.1 Introduction        
 7.2 Macrobreweries        
 7.3 Microbreweries        
 7.4 Nanobreweries        
 7.5 Homebrewing        
 7.6 Other Productions        
8 Global Beer Market, By Packaging       
 8.1 Introduction        
 8.2 Bottles         
 8.3 Cans         
 8.4 Kegs         
 8.5 Growlers         
 8.6 Tetra Packs        
 8.7 Barrels         
 8.8 Other Packagings        
9 Global Beer Market, By Distribution Channel      
 9.1 Introduction        
 9.2 On-Trade         
  9.2.1 Bars & Restaurants       
  9.2.2 Pubs        
 9.3 Off-Trade        
  9.3.1 Supermarkets       
  9.3.2 Liquor Stores       
  9.3.3 Convenience Stores       
 9.4 Wholesale & Distributors       
 9.5 Duty-Free Shops        
 9.6 Other Distribution Channels       
10 Global Beer Market, By Geography       
 10.1 Introduction        
 10.2 North America        
  10.2.1 US        
  10.2.2 Canada        
  10.2.3 Mexico        
 10.3 Europe         
  10.3.1 Germany        
  10.3.2 UK        
  10.3.3 Italy        
  10.3.4 France        
  10.3.5 Spain        
  10.3.6 Rest of Europe       
 10.4 Asia Pacific        
  10.4.1 Japan        
  10.4.2 China        
  10.4.3 India        
  10.4.4 Australia        
  10.4.5 New Zealand       
  10.4.6 South Korea       
  10.4.7 Rest of Asia Pacific       
 10.5 South America        
  10.5.1 Argentina       
  10.5.2 Brazil        
  10.5.3 Chile        
  10.5.4 Rest of South America      
 10.6 Middle East & Africa       
  10.6.1 Saudi Arabia       
  10.6.2 UAE        
  10.6.3 Qatar        
  10.6.4 South Africa       
  10.6.5 Rest of Middle East & Africa      
11 Key Developments         
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 11.2 Acquisitions & Mergers       
 11.3 New Product Launch       
 11.4 Expansions        
 11.5 Other Key Strategies       
12 Company Profiling         
 12.1 Tsingtao Brewery        
 12.2 Heineken N.V.         
 12.3 Carlsberg Group        
 12.4 Anheuser-Busch InBev       
 12.5 Molson Coors Beverage Company      
 12.6 Kirin Holdings Company       
 12.7 China Resources Snow Breweries      
 12.8 Asahi Group Holdings       
 12.9 Lone Wolf        
 12.10 Boston Beer Company       
 12.11 Sierra Nevada Brewing Company      
 12.12 Stone Brewing        
 12.13 Dogfish Head Craft Brewery       
 12.14 Diageo         
List of Tables          
1 Global Beer Market Outlook, By Region (2021-2030) ($MN)     
2 Global Beer Market Outlook, By Product (2021-2030) ($MN)     
3 Global Beer Market Outlook, By Lager (2021-2030) ($MN)     
4 Global Beer Market Outlook, By Standard Lager (2021-2030) ($MN)    
5 Global Beer Market Outlook, By Light Lager (2021-2030) ($MN)     
6 Global Beer Market Outlook, By Premium Lager (2021-2030) ($MN)    
7 Global Beer Market Outlook, By Amber Lager (2021-2030) ($MN)    
8 Global Beer Market Outlook, By Ale (2021-2030) ($MN)     
9 Global Beer Market Outlook, By Brown Ale (2021-2030) ($MN)     
10 Global Beer Market Outlook, By Blonde Ale (2021-2030) ($MN)    
11 Global Beer Market Outlook, By Belgian Ale (2021-2030) ($MN)    
12 Global Beer Market Outlook, By Stout (2021-2030) ($MN)     
13 Global Beer Market Outlook, By Dry Stout (2021-2030) ($MN)     
14 Global Beer Market Outlook, By Sweet Stout (2021-2030) ($MN)    
15 Global Beer Market Outlook, By Oatmeal Stout (2021-2030) ($MN)    
16 Global Beer Market Outlook, By Imperial Stout (2021-2030) ($MN)    
17 Global Beer Market Outlook, By Pilsner (2021-2030) ($MN)     
18 Global Beer Market Outlook, By German Pilsner (2021-2030) ($MN)    
19 Global Beer Market Outlook, By Czech Pilsner (2021-2030) ($MN)    
20 Global Beer Market Outlook, By American Pilsner (2021-2030) ($MN)    
21 Global Beer Market Outlook, By Other Products (2021-2030) ($MN)    
22 Global Beer Market Outlook, By Alcohol Content (2021-2030) ($MN)    
23 Global Beer Market Outlook, By Non-Alcoholic Beer (0.5%) (2021-2030) ($MN)   
24 Global Beer Market Outlook, By Low-Alcohol Beer (3%) (2021-2030) ($MN)   
25 Global Beer Market Outlook, By Regular Beer (4-6%) (2021-2030) ($MN)    
26 Global Beer Market Outlook, By Production (2021-2030) ($MN)    
27 Global Beer Market Outlook, By Macrobreweries (2021-2030) ($MN)    
28 Global Beer Market Outlook, By Microbreweries (2021-2030) ($MN)    
29 Global Beer Market Outlook, By Nanobreweries (2021-2030) ($MN)    
30 Global Beer Market Outlook, By Homebrewing (2021-2030) ($MN)    
31 Global Beer Market Outlook, By Other Productions (2021-2030) ($MN)    
32 Global Beer Market Outlook, By Packaging (2021-2030) ($MN)     
33 Global Beer Market Outlook, By Bottles (2021-2030) ($MN)     
34 Global Beer Market Outlook, By Cans (2021-2030) ($MN)     
35 Global Beer Market Outlook, By Kegs (2021-2030) ($MN)     
36 Global Beer Market Outlook, By Growlers (2021-2030) ($MN)     
37 Global Beer Market Outlook, By Tetra Packs (2021-2030) ($MN)    
38 Global Beer Market Outlook, By Barrels (2021-2030) ($MN)     
39 Global Beer Market Outlook, By Other Packagings (2021-2030) ($MN)    
40 Global Beer Market Outlook, By Distribution Channel (2021-2030) ($MN)    
41 Global Beer Market Outlook, By On-Trade (2021-2030) ($MN)     
42 Global Beer Market Outlook, By Bars & Restaurants (2021-2030) ($MN)    
43 Global Beer Market Outlook, By Pubs (2021-2030) ($MN)     
44 Global Beer Market Outlook, By Off-Trade (2021-2030) ($MN)     
45 Global Beer Market Outlook, By Supermarkets (2021-2030) ($MN)    
46 Global Beer Market Outlook, By Liquor Stores (2021-2030) ($MN)    
47 Global Beer Market Outlook, By Convenience Stores (2021-2030) ($MN)    
48 Global Beer Market Outlook, By Wholesale & Distributors (2021-2030) ($MN)   
49 Global Beer Market Outlook, By Duty-Free Shops (2021-2030) ($MN)    
50 Global Beer Market Outlook, By Other Distribution Channels (2021-2030) ($MN)   
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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