Big Data Market

Big Data Market

Big Data Market Forecasts to 2028 - Global Analysis By Deployment Model (On-Demand, On-Premises), Type (Semi-Structured Data, Unstructured Data, Structured Data), Component (Services, Software), End User, and By Geography

4.2 (64 reviews)
4.2 (64 reviews)
Published: 2022 ID: SMRC21946

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $97.18 BN

Projected Year Value (2028)

US $224.79 BN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Fastest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Big Data Market is accounted for $97.18 billion in 2022 and is expected to reach $224.79 billion by 2028 growing at a CAGR of 15.0% during the forecast period. Big data not only refers to the data itself but also a set of technologies that capture, store, manage and analyze large and variable collections of data, to solve complex problems. Big data solutions enable organizations to effectively manage large data volumes thereby reducing cost. It is initially emerged as a term to describe datasets whose size is beyond the ability of usual databases to capture, store, manage and analyze.

In 2021, Apache Hadoop led the global big data processing industry as the top technology with a market share of 18.79 percent. Other noteworthy technologies in the big data processing sector included Apache Kafka and Apache Apex with 12.78 and 7.36 percent of the market, respectively. According to a recent survey, around 19 percent of respondents indicated having established a data culture in their organization. On the other hand, there are approximately 56 percent of respondents that reported driving business innovation with data.

Market Dynamics:


Rising Internet Penetration

The implementation of cloud computing has eased the storage space of data, making it more cost effective, flexible, and secure. Reasonable storage services and rapid technological services have improved the ease of access of the internet and data has increased the demand for big data. The emergence and adoption of Internet of Things are also approaching the market forward. Managing vast volumes of data and extracting value and business insights from the same is pushing business in unprecedented ways. Investing in research and development such as Face book is boosting the demand for big data. The market for big data is expected to grow at a fast rate in rising economies in the forecast period.


Shortage of skilled professionals

The shortage of skilled professionals is a major aspect hindering the market. Developing hardware, software and system addition need trained and specialized resources to handle data preparation, create predictive models, and integrate these into applications. The resources are either unavailable or too luxurious to take into service, which stifle the growth of the big data market. However, the lack of a skilled workforce to occupy the job vacancies restrains market growth.


Exponential Growth in Data Availability

Due to the increase in the attractiveness of social media, the Internet of Things (IoT), that have been produced in an excessive flow of data, the volume of data gathered by enterprises is continuously increasing. The expansion of data creation has been exponential in the past few years, especially after the wide proliferation of smart phones and social media. Machine data is growing at a much quicker rate than human data. Big data is predominantly consumer-driven and oriented; most of the data in the world is created by customers. Typically, people spend a enormous section of each day using a range of gadgets and social applications to consume and generate data.


Concerns Regarding Data Privacy

The biggest threat with Big Data is the susceptible issue of data privacy and security, which most of the organizations are facing. Privacy concerns are cropping up as companies nourish more and more consumer and vendor data into advanced, to affected consumers and employees. This is especially prevalent in smart city sector where an important amount of consumer data is present and where consumer data collection has been at the forefront in terms of big data challenges. These data privacy concerns threaten the adoption of Big Data in Smart Cities solutions.

Covid-19 Impact

The COVID-19 pandemic displayed a major impact on this market. Artificial Intelligence technology is being executed in asset management, inventory management, predictive maintenance, network manufacturing, real-time alerts, and more to magnify the growth of the production sector during challenging business conditions. In healthcare, the adoption of AI-driven advanced reporting, healthcare business intelligence, electronic medical records, and others drives the growth of the market. Similarly, organizations of a variety of sectors shifted to remote work and implemented advanced analytics to understand the new trends during the pandemic.

The software segment is expected to be the largest during the forecast period

The software segment holds the largest share, owing to its huge explanation offerings such as credit risk management, business intelligence solutions, CRM analytics, compliance analytics, workforce analytics etc. Organizations shifting to digital platforms are adopting business intelligence solutions, customer relationship management, and workforce analytics. These solutions hold up businesses with real-time insights, foresight, and visualization that provide advanced decision-making capabilities. Organizations are increasingly adopting these solutions owing to the growing need to make fact-based strategic business decisions in an attempt to reduce the risk of failure and excel in this highly competitive environment.

The BFSI segment is expected to have the highest CAGR during the forecast period.

The BFSI segment holds the highest share, owing to its huge implementation of big data analytics is serving the Banking industry to get hold of, and retain customers efficiently. Predictive analytics, relationship management, and brand reputation are the major emerging application areas. Companies invest heavily in these solutions for effective data traffic management and operational optimization.

Region with highest share:

North America holds a highest share of the market and will go on to do so, among regional markets for big data. North America experiences quick developments in the big data market, mainly due to the increasing adoption of allied services by major industrial sectors. Companies and organizations have started exploiting big data to produce strategies and business decisions to remain aggressive. This trend is increasingly being adopted by major players in the developing regions as well.

Region with highest CAGR:

Asia Pacific witnessed extraordinary CAGR throughout the forecast period due to the expansion of BFSI, retail, healthcare, automotive, and other industries. With crashing countries, the market's expansion potential is widespread in this region. The mounting social media platform, contact to the internet and smart phone, advancement in communication technologies, and digitalization are probable to boost the big data analytics market share in this region.

Key players in the market

Some of the key players profiled in the Big Data Market include International Business Machines (IBM) Corporation, Oracle Corporation, Microsoft Corporation, Hewlett-Packard Enterprise, SAP SE, Amazon Web Services, SAS Institute, Dell, Inc., Teradata Corporation, Splunk, Palantir Technologies, Inc, Guavus, Inc., Hitachi, Ltd, Cloudera, Inc., Hortonworks, Inc., Google Inc., Accenture plc, Fujitsu, Datameer, Inc., Actian.

Key Developments:

In May 2018, IBM announced that the company has launched new cloud service called Cloud Private Data that was designed for helping organizations to use machine learning and data science techniques.

In January 2020, SAS Institute’s Intelligent Planning Suite solution infused Artificial Intelligence (AI) and cloud agility capabilities for enhancing customer experience. The multi-cloud solution would help retail IT executives to anticipate customer demand and enhance customer experience.

In August 2019, IBM announced the expansion of its global cloud footprint with the launch of IBM Cloud Multizone Region (MZR) in Latin America in 2020. This expansion will help clients to quickly deploy mission-critical workloads across hybrid cloud environments.

On 29 March 2022, Oracle announced that Oracle MySQL HeatWave now supports in-database machine learning in addition to the previously available transaction processing and analytics. MySQL HeatWave fully automates the machine learning lifecycle and stores all trained models inside the MySQL database, eliminating the need to move data or the model to a machine learning tool or service. Eliminating Extract, Transform, and Load (ETL) reduces application complexity, lowers cost, and improves security of both the data and the model.

In March 2022, SAP SE announced the availability of a new concept within the SAP signavio software that aggregates experience data obtained from end-user surveys (customer, supplier, or employee) with core IT systems. This will enable enterprises to enhance their end-to-end business processes and boost operational efficiency and customer experience.

Deployment Models Covered:
• On-Demand
• Cloud

Types Covered:
• Semi-Structured Data
• Unstructured Data
• Structured Data

Components Covered:
• Solution
• Services

End User Covered:
• Academia and Research
• IT and Telecommunication
• Transportation
• Energy and Utility
• Media and Entertainment
• Retail and Consumer Goods
• Manufacturing
• Healthcare and Life Sciences
• Government and Defense
• Banking, Financial Services and Insurance (BFSI)
• Other End Users
Business Function Covered:
• Marketing And Sales
• Operations
• Human Resources
• Finance

Organization Size Covered:
• Small And Medium-Sized Enterprises
• Large Enterprises

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Big Data Market, By Deployment Model
5.1 Introduction
5.2 On-Premises
5.3 Cloud
5.3.1 Public Cloud
5.3.2 Private Cloud
5.3.3 Hybrid Cloud

6 Global Big Data Market, By Type
6.1 Introduction
6.2 Semi-Structured Data
6.3 Unstructured Data
6.4 Structured Data

7 Global Big Data Market, By Component
7.1 Introduction
7.2 Solution
7.2.1 Big Data Analytics
7.2.2 Data Discovery
7.2.3 Data Visualization
7.2.4 Data Management
7.3 Services
7.3.1 Managed Services
7.3.2 Professional Services Consulting Deployment and Integration Support and maintenance

8 Global Big Data Market, By End User
8.1 Introduction
8.2 Academia and Research
8.3 IT and Telecommunication
8.4 Transportation
8.5 Energy and Utility
8.6 Media and Entertainment
8.7 Retail and Consumer Goods
8.8 Manufacturing
8.9 Healthcare and Life Sciences
8.10 Government and Defense
8.11 Banking, Financial Services and Insurance (BFSI)
8.12 Other End Users

9 Global Big Data Market, By Business Function
9.1 Introduction
9.2 Marketing And Sales
9.3 Operations
9.4 Human Resources
9.5 Finance

10 Global Big Data Market, By Organization Size
10.1 Introduction
10.2 Small And Medium-Sized Enterprises
10.3 Large Enterprises

11 Global Big Data Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 International Business Machines (IBM) Corporation
13.2 Oracle Corporation
13.3 Microsoft Corporation
13.4 Hewlett-Packard Enterprise
13.5 SAP SE
13.6 Amazon Web Services
13.7 SAS Institute
13.8 Dell, Inc.
13.9 Teradata Corporation
13.10 Splunk
13.11 Palantir Technologies, Inc
13.12 Guavus, Inc.
13.13 Hitachi, Ltd
13.14 Cloudera, Inc.
13.15 Hortonworks, Inc. (USA)
13.16 Google Inc. (USA)
13.17 Accenture plc
13.18 Fujitsu (Japan)
13.19 Datameer, Inc. (USA)
13.20 Actian

List of Tables
1 Global Big Data Market Outlook, By Region (2020-2028) ($MN)
2 Global Big Data Market Outlook, By Deployment Model (2020-2028) ($MN)
3 Global Big Data Market Outlook, By On-Premises (2020-2028) ($MN)
4 Global Big Data Market Outlook, By Cloud (2020-2028) ($MN)
5 Global Big Data Market Outlook, By Public Cloud (2020-2028) ($MN)
6 Global Big Data Market Outlook, By Private Cloud (2020-2028) ($MN)
7 Global Big Data Market Outlook, By Hybrid Cloud (2020-2028) ($MN)
8 Global Big Data Market Outlook, By Type (2020-2028) ($MN)
9 Global Big Data Market Outlook, By Semi-Structured Data (2020-2028) ($MN)
10 Global Big Data Market Outlook, By Unstructured Data (2020-2028) ($MN)
11 Global Big Data Market Outlook, By Structured Data (2020-2028) ($MN)
12 Global Big Data Market Outlook, By Component (2020-2028) ($MN)
13 Global Big Data Market Outlook, By Solution (2020-2028) ($MN)
14 Global Big Data Market Outlook, By Big Data Analytics (2020-2028) ($MN)
15 Global Big Data Market Outlook, By Data Discovery (2020-2028) ($MN)
16 Global Big Data Market Outlook, By Data Visualization (2020-2028) ($MN)
17 Global Big Data Market Outlook, By Data Management (2020-2028) ($MN)
18 Global Big Data Market Outlook, By Services (2020-2028) ($MN)
19 Global Big Data Market Outlook, By Managed Services (2020-2028) ($MN)
20 Global Big Data Market Outlook, By Professional Services (2020-2028) ($MN)
21 Global Big Data Market Outlook, By End User (2020-2028) ($MN)
22 Global Big Data Market Outlook, By Academia and Research (2020-2028) ($MN)
23 Global Big Data Market Outlook, By IT and Telecommunication (2020-2028) ($MN)
24 Global Big Data Market Outlook, By Transportation (2020-2028) ($MN)
25 Global Big Data Market Outlook, By Energy and Utility (2020-2028) ($MN)
26 Global Big Data Market Outlook, By Media and Entertainment (2020-2028) ($MN)
27 Global Big Data Market Outlook, By Retail and Consumer Goods (2020-2028) ($MN)
28 Global Big Data Market Outlook, By Manufacturing (2020-2028) ($MN)
29 Global Big Data Market Outlook, By Healthcare and Life Sciences (2020-2028) ($MN)
30 Global Big Data Market Outlook, By Government and Defense (2020-2028) ($MN)
31 Global Big Data Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2020-2028) ($MN)
32 Global Big Data Market Outlook, By Other End Users (2020-2028) ($MN)
33 Global Big Data Market Outlook, By Business Function (2020-2028) ($MN)
34 Global Big Data Market Outlook, By Marketing And Sales (2020-2028) ($MN)
35 Global Big Data Market Outlook, By Operations (2020-2028) ($MN)
36 Global Big Data Market Outlook, By Human Resources (2020-2028) ($MN)
37 Global Big Data Market Outlook, By Finance (2020-2028) ($MN)
38 Global Big Data Market Outlook, By Organization Size (2020-2028) ($MN)
39 Global Big Data Market Outlook, By Small And Medium-Sized Enterprises (2020-2028) ($MN)
40 Global Big Data Market Outlook, By Large Enterprises (2020-2028) ($MN)

NOTE: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are represented in the same manner above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

Frequently Asked Questions

In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: or phone: +1-301-202-5929

Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.

Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.

All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: or phone: +1-301-202-5929

We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at or call us on +1-301-202-5929.

We have 3 different licensing options available in electronic format.

  • Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
  • 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
  • Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.

All our reports are typically be emailed to you as an attachment.

To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.

We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.

Request Customization

We provide a free 15% customization on every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at or call us on +1-301-202-5929.

Note: This customization is absolutely free until it falls under the 15% bracket. If your requirement exceeds this a feasibility check will be performed. Post that, a quote will be provided along with the timelines.


Assured Quality

Assured Quality

Best in class reports with high standard of research integrity

24X7 Research Support

24X7 Research Support

Continuous support to ensure the best customer experience.

Free Customization

Free Customization

Adding more values to your product of interest.

Safe and Secure Access

Safe & Secure Access

Providing a secured environment for all online transactions.

Trusted by 600+ Brands

Trusted by 600+ Brands

Serving the most reputed brands across the world.