Blueberries Market

According to Stratistics MRC, the Global Blueberries Market is accounted for $9.8 billion in 2024 and is expected to reach $13.4 billion by 2030, growing at a CAGR of 5.4% during the forecast period. The small, round, nutrient-rich blueberries are distinguished by their sweet-tart flavor and deep blue to purple color. They are typically eaten fresh, dried, or in products like juices, jams, and baked goods. They are native to North America and members of the genus Vaccinium. Anthocyanins, the powerful antioxidants found in blueberries, are highly prized for their many health advantages, including their ability to support cognitive and cardiovascular health. They are also widely used as an ingredient in a variety of dietary and culinary applications around the world.  

According to data from the U.S. Highbush Blueberry Council (USHBC), US domestic blueberry production is forecast to be just over 700 million pounds in the 2024 season, an increase compared to the 2023 season.

Market Dynamics:

Driver: 

Rising health consciousness

Growing awareness of blueberries' health benefits, including their high antioxidant content and potential to improve heart health, brain function, and blood sugar control, is driving increased consumption. Consumers are increasingly seeking out nutrient-dense foods, and blueberries fit this profile perfectly. Their versatility in various dishes and snacks further enhances their appeal. This health-conscious trend is expected to continue fueling market growth as more people incorporate blueberries into their diets for their nutritional value.

Restraint:

Limited shelf life

Fresh blueberries typically last only 1-2 weeks under optimal storage conditions, which can lead to substantial waste and economic losses for producers and retailers. This limitation affects supply chain logistics, especially for long-distance transportation and distribution. It also impacts consumer purchasing behavior, as buyers may hesitate to buy large quantities due to spoilage concerns.

Opportunity:

Expansion of organic farming practices

Organic blueberries are perceived as healthier and more environmentally friendly, commanding premium prices. As consumers become more conscious of pesticide use and sustainable farming practices, the demand for organic blueberries is expected to rise. This trend encourages farmers to transition to organic cultivation methods, potentially increasing overall production and market share. The expansion of organic farming practices could also lead to innovations in pest management and soil health, benefiting the entire blueberry industry.

Threat:

High cost of organic blueberries

Organic farming practices often result in lower yields and higher production costs, which are reflected in the final product price. This price difference can deter price-sensitive consumers from choosing organic options, potentially limiting market expansion in this segment. Additionally, economic downturns or reduced consumer spending power could further impact demand for premium-priced organic blueberries, challenging producers and retailers in the organic blueberry market.

Covid-19 Impact: 

The COVID-19 pandemic initially disrupted supply chains and labor availability in the blueberry industry. However, increased focus on health and immunity boosted blueberry demand as consumers sought nutritious foods. Online sales and home delivery of blueberries surged during lockdowns. The pandemic accelerated trends towards convenience and health-conscious eating, potentially having a lasting positive impact on the blueberry market.

The supermarkets and hypermarkets segment is expected to be the largest during the forecast period

Over the forecasted timeframe, the supermarkets and hypermarkets segment is anticipated to dominate the market share. Supermarkets and hypermarkets offer a wide variety of blueberry products, including fresh, frozen, and processed options, catering to diverse consumer preferences. These retail outlets provide convenience through one-stop shopping experiences and often have better cold storage facilities, ensuring product freshness. Additionally, they frequently run promotions and discounts on blueberries, attracting price-conscious consumers. The ability to showcase blueberries alongside complementary products also enhances their visibility and sales potential in these large-format stores.

The frozen blueberries segment is expected to have the highest CAGR during the forecast period

The frozen blueberries segment is expected to register lucrative growth during the estimation period. This segment's rapid growth can be attributed to their extended shelf life, reducing waste and allowing for year-round availability. They retain most of their nutritional value, appealing to health-conscious consumers. The convenience factor of frozen blueberries, which can be easily stored and used in various recipes, aligns with modern busy lifestyles. Additionally, advancements in freezing technologies have improved the quality and taste of frozen blueberries, making them a more attractive option for both consumers and food manufacturers.

Region with largest share:

Over the forecast period, the North America region is anticipated to hold the largest market share. This dominance can be attributed to high consumer awareness of blueberries' health benefits, well-established cultivation practices, and strong distribution networks. The region's large-scale commercial blueberry farms, particularly in the United States and Canada, contribute significantly to global production. Additionally, North American consumers have a long-standing cultural familiarity with blueberries, incorporating them into various dishes and snacks. The region's robust food processing industry also drives demand for blueberries in products like juices, baked goods, and dairy items.

Region with highest CAGR:

Over the forecasted timeframe, the Asia Pacific region is anticipated to exhibit the highest CAGR in the global blueberry market. This growth can be attributed to increasing health consciousness among consumers, rising disposable incomes, and growing awareness of Western dietary habits. Countries like China and India are seeing a surge in blueberry consumption as part of a broader trend towards healthier eating. The expansion of organized retail and cold chain infrastructure in the region is facilitating better distribution of fresh and frozen blueberries. Additionally, local cultivation efforts are increasing, reducing reliance on imports and making blueberries more accessible to a wider consumer base in the Asia Pacific region.

Key players in the market

Some of the key players in Blueberries Market include Driscoll's, Hortifrut, Naturipe Farms, Camposol, Berry Fresh, Wish Farms, Fall Creek Farm & Nursery, BerryWorld, Costa Group, Alpine Fresh, California Giant Berry Farms, Munger Farms, and OZblu.

Key Developments:

In October 2024, Driscoll's announced the return of Sweetest Batch Blueberries to Woolworth’s stores in Australia.

In February 2024, Fall Creek Inc. made a strategic minority investment in FineField, a Dutch blueberry tech solution company, focusing on advancing mechanical blueberry harvesting technology.

In October 2021, Hortifrut acquired 100% of Atlantic Blue, increasing operational capacity by 20%.

Product Types Covered:
• Fresh Blueberries
• Frozen Blueberries
• Dried Blueberries
• Canned Blueberries
• Blueberry Juice
• Blueberry Jam/Preserves

Forms Covered:
• Whole
• Powder
• Extract

Natures Covered:
• Organic
• Conventional

Applications Covered:
• Food and Beverages
• Nutraceuticals and Pharmaceuticals
• Personal Care and Cosmetics
• Other Applications

Distribution Channels Covered:
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Direct Sales/B2B

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances