Blueberry Extract Market
Blueberry Extract Market Forecasts to 2028 - Global Analysis By Form (Pills, Powder and Liquid), Product (Blueberry Juice Concentrate, Dried Blueberry, Frozen Blueberry and Other Products), Application, Distribution Channel and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2022) |
US $1.81 BN |
|
Projected Year Value (2028) |
US $3.15 BN |
|
CAGR (2022 - 2028) |
9.6% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Blueberry Extract Market is accounted for $1.81 billion in 2022 and is expected to reach $3.15 billion by 2028 growing at a CAGR of 9.6% during the forecast period. Blueberry extracts is created by the blueberry juice concentrate. It is recognized as a healthy and natural food. The vitamins and minerals included in blueberries have a number of health advantages which make them a good source of micronutrients. The blueberry extract is prized for its robust nutritional content, which comprises a significant amount of antioxidants, advantageous plant chemicals including flavanol and anthocyanins, and other essential elements. Due to its high levels of antioxidants, blueberry extract is frequently utilized in the food and beverage sector as well as the cosmetics business.
According to the reports of Food and Agriculture Organization, blueberries are certified as one of the five healthiest foods for humans. It has the presence of up to 15 different anthocyanins and high amount of bioactive compounds in both the pulp and peel.
Market Dynamics:
Driver:
Raising awareness of its health benefits
Blueberry extract is a healthy and natural food. The anthocyanins, polyphenols, and other components of blueberries are responsible for many of its health benefits. The benefits of blueberries, such as their capacity to enhance vision, lower the risk of cancer and heart disease, and strengthen the immune system, have increased consumer demand for them. Increased health awareness among people all over the world and customer preference for nutrient-dense meals that enhance general health are propelling the market demand.
Restraint:
Chances of genetic disorders
Glucose-6-phosphate dehydrogenase (G6PD) deficiency is a genetic disorder. Some substances in food and medications are difficult for those with this disease to digest. The fruit blueberries contain one or more of these compounds. For those who can't tolerate salicylates, blueberries might cause a rash, headaches or a host of gastrointestinal symptoms, including nausea, vomiting, reflux, bloating, gas, diarrhea and constipation which are hindering its demand.
Opportunity:
Growing demand for organic blueberry extract
Consumers usually overlook their nutrition due to hectic lifestyles, but due to modern consumer behaviour changes, consumers are beginning to add dietary foods and functional foods to their meals to balance them. Due to the fact that organic blueberry extract is used to increase immunity, demand for it is growing with the need for nutritional supplements, which is anticipated to drive the growth of the worldwide blueberry extract market.
Threat:
Risk of hypoglycaemia
Combining blueberry extract with anti-diabetic drugs may make consumers more susceptible to hypoglycemia. It is a condition in which your blood sugar (glucose) level is lower than the standard range. This may result in hazy vision, trouble focusing, fuzzy thinking, slurred speech, numbness, and sleepiness. If the brain is starved of glucose for an extended period of time, this can cause seizures, coma, and extremely infrequently death. The market demand is being hampered by these factors.
Covid-19 Impact
Blueberry consumption soared throughout the COVID 19 emergency. Since the blueberry may enhance heart health, bone density, skin health, blood pressure, and other conditions, the COVID-19 epidemic has motivated the majority of health-conscious consumers. In order to raise consumer knowledge of health issues during the epidemic, several dieticians have emphasized the advantages of blueberries. The merchants got benefited for long-term from the rise in demand for blueberries that were more solid.
The liquid segment is expected to be the largest during the forecast period
The liquid segment is estimated to have a lucrative growth. Concentrated blueberry juice is used to make blueberry liquid extract. It is a pure nutritional supplement. Since it is rich in antioxidants and vitamins C and K, it helps speed up the healing process. Since blueberries can only be found in fresh form during specific seasons, the food and beverage sector turns them into juice or puree. The bioactive components in blueberry by-products are preserved as a result. Liquid blueberry extract improves product stability and lowers the price of storage and delivery.
The food & beverage segment is expected to have the highest CAGR during the forecast period
The food & beverage segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its significant health advantages. Blueberries are low in calories, high in fiber, and loaded with vitamins and minerals that boost the body's defense against allergies and illnesses. Increasing need for functional meals is also projected to drive this segment’s demand.
Region with largest share:
North America is projected to hold the largest market share during the forecast period. U.S is one of the major producers due to significant demand from several end-use sectors such as cosmetics and skincare products, pharmaceuticals, food and beverages among others. The availability of products in the area has risen due to rising customer awareness of health and wellbeing. The expansion of the market is being fuelled by elements like the increasing popularity of cosmetics and nutritional supplements in the area.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period. This region has several nutraceutical industries. There are several nutraceutical enterprises in this area. These sectors brought cutting-edge technology, which further expanded the market for blueberry extract with new prospects. The market has grown as a result of rising consumer awareness of healthy and natural goods as well as research and development activity in this area.
Key players in the market
Some of the key players profiled in the Blueberry Extract Market include JF Natural, Bio-Botanica Inc, Mazza Innovation Ltd, FutureCeuticals, Nutra Green Biotechnology Co.,Ltd, Berrico Food Company, Shaanxi Guanjie Bio-technology Co. Ltd, Carrubba Inc, Life Extension, HerboNutra, Naturalin Bio-Resources Co Ltd, Shaanxi Guanjie Technology Co Ltd, Healthy Berries Ltd., LOOV Organic OU, HW Wellness Solutions Pvt Ltd (True Elements), The Berry Juice Company LTD, Nature's Way Products, LLC, NOW Health Group Inc and DPL Trading Inc.
Key Developments:
In January 2023, Healthy Berries Ltd launched two flavours in new 250 ml squeeze bottle. The Superfruit Purée Solos are single serve stick tubes filled with berry purée. All products are shelf stable with up to two years shelf life and are produced with no added ingredients or preservatives.
In August 2022, The Berry Juice Company has announced the launch of its new Green Tea and Blueberry juice blend with Aronia and Juniper extract. The latest variety will add to the brand’s rapidly growing portfolio of unique, exotic and flavourful juices, including the likes of white tea peach with moringa and lemon; acai berry with raspberry and yerba mate; and pomegranate with aronia and rosehip.
Forms Covered:
• Pills
• Powder
• Liquid
Products Covered:
• Blueberry Juice Concentrate
• Dried Blueberry
• Frozen Blueberry
• Other Products
Applications Covered:
• Food & Beverages
• Nutraceutical
• Pharmaceutical
• Cosmetics & Skin Care
• Other Applications
Distribution Channels Covered:
• Direct Sale
• Indirect Sale
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Blueberry Extract Market, By Form
5.1 Introduction
5.2 Pills
5.3 Powder
5.4 Liquid
6 Global Blueberry Extract Market, By Product
6.1 Introduction
6.2 Blueberry Juice Concentrate
6.3 Dried Blueberry
6.4 Frozen Blueberry
6.5 Other Products
7 Global Blueberry Extract Market, By Application
7.1 Introduction
7.2 Food & Beverages
7.3 Nutraceutical
7.4 Pharmaceutical
7.5 Cosmetics & Skin Care
7.6 Other Applications
8 Global Blueberry Extract Market, By Distribution Channel
8.1 Introduction
8.2 Direct Sale
8.3 Indirect Sale
9 Global Blueberry Extract Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 JF Natural
11.2 Bio-Botanica Inc
11.3 Mazza Innovation Ltd
11.4 FutureCeuticals
11.5 Nutra Green Biotechnology Co.,Ltd
11.6 Berrico Food Company
11.7 Shaanxi Guanjie Bio-technology Co. Ltd
11.8 Carrubba Inc
11.9 Life Extension
11.10 HerboNutra
11.11 Naturalin Bio-Resources Co Ltd
11.12 Shaanxi Guanjie Technology Co Ltd
11.13 Healthy Berries Ltd.
11.14 LOOV Organic OU
11.15 HW Wellness Solutions Pvt Ltd (True Elements)
11.16 The Berry Juice Company LTD
11.17 Nature's Way Products, LLC
11.18 NOW Health Group Inc
11.19 DPL Trading Inc
List of Tables
1 Global Blueberry Extract Market Outlook, By Region (2020-2028) ($MN)
2 Global Blueberry Extract Market Outlook, By Form (2020-2028) ($MN)
3 Global Blueberry Extract Market Outlook, By Pills (2020-2028) ($MN)
4 Global Blueberry Extract Market Outlook, By Powder (2020-2028) ($MN)
5 Global Blueberry Extract Market Outlook, By Liquid (2020-2028) ($MN)
6 Global Blueberry Extract Market Outlook, By Product (2020-2028) ($MN)
7 Global Blueberry Extract Market Outlook, By Blueberry Juice Concentrate (2020-2028) ($MN)
8 Global Blueberry Extract Market Outlook, By Dried Blueberry (2020-2028) ($MN)
9 Global Blueberry Extract Market Outlook, By Frozen Blueberry (2020-2028) ($MN)
10 Global Blueberry Extract Market Outlook, By Other Products (2020-2028) ($MN)
11 Global Blueberry Extract Market Outlook, By Application (2020-2028) ($MN)
12 Global Blueberry Extract Market Outlook, By Food & Beverages (2020-2028) ($MN)
13 Global Blueberry Extract Market Outlook, By Nutraceutical (2020-2028) ($MN)
14 Global Blueberry Extract Market Outlook, By Pharmaceutical (2020-2028) ($MN)
15 Global Blueberry Extract Market Outlook, By Cosmetics & Skin Care (2020-2028) ($MN)
16 Global Blueberry Extract Market Outlook, By Other Applications (2020-2028) ($MN)
17 Global Blueberry Extract Market Outlook, By Distribution Channel (2020-2028) ($MN)
18 Global Blueberry Extract Market Outlook, By Direct Sale (2020-2028) ($MN)
19 Global Blueberry Extract Market Outlook, By Indirect Sale (2020-2028) ($MN)
20 North America Blueberry Extract Market Outlook, By Country (2020-2028) ($MN)
21 North America Blueberry Extract Market Outlook, By Form (2020-2028) ($MN)
22 North America Blueberry Extract Market Outlook, By Pills (2020-2028) ($MN)
23 North America Blueberry Extract Market Outlook, By Powder (2020-2028) ($MN)
24 North America Blueberry Extract Market Outlook, By Liquid (2020-2028) ($MN)
25 North America Blueberry Extract Market Outlook, By Product (2020-2028) ($MN)
26 North America Blueberry Extract Market Outlook, By Blueberry Juice Concentrate (2020-2028) ($MN)
27 North America Blueberry Extract Market Outlook, By Dried Blueberry (2020-2028) ($MN)
28 North America Blueberry Extract Market Outlook, By Frozen Blueberry (2020-2028) ($MN)
29 North America Blueberry Extract Market Outlook, By Other Products (2020-2028) ($MN)
30 North America Blueberry Extract Market Outlook, By Application (2020-2028) ($MN)
31 North America Blueberry Extract Market Outlook, By Food & Beverages (2020-2028) ($MN)
32 North America Blueberry Extract Market Outlook, By Nutraceutical (2020-2028) ($MN)
33 North America Blueberry Extract Market Outlook, By Pharmaceutical (2020-2028) ($MN)
34 North America Blueberry Extract Market Outlook, By Cosmetics & Skin Care (2020-2028) ($MN)
35 North America Blueberry Extract Market Outlook, By Other Applications (2020-2028) ($MN)
36 North America Blueberry Extract Market Outlook, By Distribution Channel (2020-2028) ($MN)
37 North America Blueberry Extract Market Outlook, By Direct Sale (2020-2028) ($MN)
38 North America Blueberry Extract Market Outlook, By Indirect Sale (2020-2028) ($MN)
39 Europe Blueberry Extract Market Outlook, By Country (2020-2028) ($MN)
40 Europe Blueberry Extract Market Outlook, By Form (2020-2028) ($MN)
41 Europe Blueberry Extract Market Outlook, By Pills (2020-2028) ($MN)
42 Europe Blueberry Extract Market Outlook, By Powder (2020-2028) ($MN)
43 Europe Blueberry Extract Market Outlook, By Liquid (2020-2028) ($MN)
44 Europe Blueberry Extract Market Outlook, By Product (2020-2028) ($MN)
45 Europe Blueberry Extract Market Outlook, By Blueberry Juice Concentrate (2020-2028) ($MN)
46 Europe Blueberry Extract Market Outlook, By Dried Blueberry (2020-2028) ($MN)
47 Europe Blueberry Extract Market Outlook, By Frozen Blueberry (2020-2028) ($MN)
48 Europe Blueberry Extract Market Outlook, By Other Products (2020-2028) ($MN)
49 Europe Blueberry Extract Market Outlook, By Application (2020-2028) ($MN)
50 Europe Blueberry Extract Market Outlook, By Food & Beverages (2020-2028) ($MN)
51 Europe Blueberry Extract Market Outlook, By Nutraceutical (2020-2028) ($MN)
52 Europe Blueberry Extract Market Outlook, By Pharmaceutical (2020-2028) ($MN)
53 Europe Blueberry Extract Market Outlook, By Cosmetics & Skin Care (2020-2028) ($MN)
54 Europe Blueberry Extract Market Outlook, By Other Applications (2020-2028) ($MN)
55 Europe Blueberry Extract Market Outlook, By Distribution Channel (2020-2028) ($MN)
56 Europe Blueberry Extract Market Outlook, By Direct Sale (2020-2028) ($MN)
57 Europe Blueberry Extract Market Outlook, By Indirect Sale (2020-2028) ($MN)
58 Asia Pacific Blueberry Extract Market Outlook, By Country (2020-2028) ($MN)
59 Asia Pacific Blueberry Extract Market Outlook, By Form (2020-2028) ($MN)
60 Asia Pacific Blueberry Extract Market Outlook, By Pills (2020-2028) ($MN)
61 Asia Pacific Blueberry Extract Market Outlook, By Powder (2020-2028) ($MN)
62 Asia Pacific Blueberry Extract Market Outlook, By Liquid (2020-2028) ($MN)
63 Asia Pacific Blueberry Extract Market Outlook, By Product (2020-2028) ($MN)
64 Asia Pacific Blueberry Extract Market Outlook, By Blueberry Juice Concentrate (2020-2028) ($MN)
65 Asia Pacific Blueberry Extract Market Outlook, By Dried Blueberry (2020-2028) ($MN)
66 Asia Pacific Blueberry Extract Market Outlook, By Frozen Blueberry (2020-2028) ($MN)
67 Asia Pacific Blueberry Extract Market Outlook, By Other Products (2020-2028) ($MN)
68 Asia Pacific Blueberry Extract Market Outlook, By Application (2020-2028) ($MN)
69 Asia Pacific Blueberry Extract Market Outlook, By Food & Beverages (2020-2028) ($MN)
70 Asia Pacific Blueberry Extract Market Outlook, By Nutraceutical (2020-2028) ($MN)
71 Asia Pacific Blueberry Extract Market Outlook, By Pharmaceutical (2020-2028) ($MN)
72 Asia Pacific Blueberry Extract Market Outlook, By Cosmetics & Skin Care (2020-2028) ($MN)
73 Asia Pacific Blueberry Extract Market Outlook, By Other Applications (2020-2028) ($MN)
74 Asia Pacific Blueberry Extract Market Outlook, By Distribution Channel (2020-2028) ($MN)
75 Asia Pacific Blueberry Extract Market Outlook, By Direct Sale (2020-2028) ($MN)
76 Asia Pacific Blueberry Extract Market Outlook, By Indirect Sale (2020-2028) ($MN)
77 South America Blueberry Extract Market Outlook, By Country (2020-2028) ($MN)
78 South America Blueberry Extract Market Outlook, By Form (2020-2028) ($MN)
79 South America Blueberry Extract Market Outlook, By Pills (2020-2028) ($MN)
80 South America Blueberry Extract Market Outlook, By Powder (2020-2028) ($MN)
81 South America Blueberry Extract Market Outlook, By Liquid (2020-2028) ($MN)
82 South America Blueberry Extract Market Outlook, By Product (2020-2028) ($MN)
83 South America Blueberry Extract Market Outlook, By Blueberry Juice Concentrate (2020-2028) ($MN)
84 South America Blueberry Extract Market Outlook, By Dried Blueberry (2020-2028) ($MN)
85 South America Blueberry Extract Market Outlook, By Frozen Blueberry (2020-2028) ($MN)
86 South America Blueberry Extract Market Outlook, By Other Products (2020-2028) ($MN)
87 South America Blueberry Extract Market Outlook, By Application (2020-2028) ($MN)
88 South America Blueberry Extract Market Outlook, By Food & Beverages (2020-2028) ($MN)
89 South America Blueberry Extract Market Outlook, By Nutraceutical (2020-2028) ($MN)
90 South America Blueberry Extract Market Outlook, By Pharmaceutical (2020-2028) ($MN)
91 South America Blueberry Extract Market Outlook, By Cosmetics & Skin Care (2020-2028) ($MN)
92 South America Blueberry Extract Market Outlook, By Other Applications (2020-2028) ($MN)
93 South America Blueberry Extract Market Outlook, By Distribution Channel (2020-2028) ($MN)
94 South America Blueberry Extract Market Outlook, By Direct Sale (2020-2028) ($MN)
95 South America Blueberry Extract Market Outlook, By Indirect Sale (2020-2028) ($MN)
96 Middle East & Africa Blueberry Extract Market Outlook, By Country (2020-2028) ($MN)
97 Middle East & Africa Blueberry Extract Market Outlook, By Form (2020-2028) ($MN)
98 Middle East & Africa Blueberry Extract Market Outlook, By Pills (2020-2028) ($MN)
99 Middle East & Africa Blueberry Extract Market Outlook, By Powder (2020-2028) ($MN)
100 Middle East & Africa Blueberry Extract Market Outlook, By Liquid (2020-2028) ($MN)
101 Middle East & Africa Blueberry Extract Market Outlook, By Product (2020-2028) ($MN)
102 Middle East & Africa Blueberry Extract Market Outlook, By Blueberry Juice Concentrate (2020-2028) ($MN)
103 Middle East & Africa Blueberry Extract Market Outlook, By Dried Blueberry (2020-2028) ($MN)
104 Middle East & Africa Blueberry Extract Market Outlook, By Frozen Blueberry (2020-2028) ($MN)
105 Middle East & Africa Blueberry Extract Market Outlook, By Other Products (2020-2028) ($MN)
106 Middle East & Africa Blueberry Extract Market Outlook, By Application (2020-2028) ($MN)
107 Middle East & Africa Blueberry Extract Market Outlook, By Food & Beverages (2020-2028) ($MN)
108 Middle East & Africa Blueberry Extract Market Outlook, By Nutraceutical (2020-2028) ($MN)
109 Middle East & Africa Blueberry Extract Market Outlook, By Pharmaceutical (2020-2028) ($MN)
110 Middle East & Africa Blueberry Extract Market Outlook, By Cosmetics & Skin Care (2020-2028) ($MN)
111 Middle East & Africa Blueberry Extract Market Outlook, By Other Applications (2020-2028) ($MN)
112 Middle East & Africa Blueberry Extract Market Outlook, By Distribution Channel (2020-2028) ($MN)
113 Middle East & Africa Blueberry Extract Market Outlook, By Direct Sale (2020-2028) ($MN)
114 Middle East & Africa Blueberry Extract Market Outlook, By Indirect Sale (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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