Bottled Water Market
Bottled Water Market Forecasts to 2030 - Global Analysis By Product Type (Still Water, Sparkling Water and Other Product Types), Packaging Type (Cans, Polyethylene terephthalate (PET) Bottle and Other Packaging Types), Distribution Channel and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $327.9 BN |
|
Projected Year Value (2030) |
US $558.4 BN |
|
CAGR (2023 - 2030) |
7.9% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Bottled Water Market is accounted for $327.9 billion in 2023 and is expected to reach $558.4 billion by 2030 growing at a CAGR of 7.9% during the forecast period. Purified, contaminant-free drinking water that is packed in bottles is known as bottled water. It is readily accessible in adjacent retail stores and supermarkets in both plastic and glass water bottles, and is the most practical means for the body to meet its demands for hydration. The EPA guidelines for tap water serve as the foundation for the Food and Drug Administration's (FDA's) safety regulations for bottled water. When these requirements are satisfied, water is regarded as safe for the majority of healthy people. The bottled water sector is likewise required to process and bottle drinking water in accordance with FDA good manufacturing procedures.
According to the International Bottled Water Association (IBWA), bottled water has continued to be the most lucrative segment of the beverage consumption industry.
Market Dynamics:
Driver:
Growing preference for functional water
Functional water is vitamin-enriched water that has grown in popularity among consumers due to its convenience, alleged health advantages, and superior flavour over tap water. Due to rising worries about a variety of health issues, including heartburn, weight gain, and digestive difficulties, consumers are choosing healthier alternatives including functional water and flavoured water. The incorporation of vital components like protein, amino acids, vitamins, and minerals in different functional beverages is blamed for the spike in demand for fortified beverages. The market is projected to increase as a result of the launch of new and inventive functional water kinds from beverage manufacturing firms that produce water using altered protein and mineral mixes.
Restraint:
Spreading environmental pollution
One of the key elements that is projected to restrict the expansion of the Bottled Water Bottle throughout the course of the analysis is the rise in environmental pollution from plastic bottles. The plastic used to make the bottles may also contain hazardous materials. Even though many bottled water companies no longer use BPA-containing plastic, which may be toxic to humans, the bottled water business is still significantly constrained by the possibility of these plastic bottles still carrying potentially harmful chemicals.
Opportunity:
Increasing disposable income and urban population
The demand for bottled water among health conscious customers has been spurred by the expanding urban population, rising disposable income, increased consumer health consciousness, and greater knowledge of waterborne illnesses. Additionally, producers are increasingly switching to PET and plant-based water bottles to achieve sustainability due to rising worries about the plastic waste produced by the bottled water business. In developed economies like Europe and North America, the demand for bottled water is anticipated to increase as a result of these eco-friendly bottles. In the near future, market expansion is anticipated to be significantly aided by the creative packaging. The use of environmentally friendly materials in the manufacture of bottles greatly aids in fostering a favorable brand perception among consumers.
Threat:
Growing disapproval of manufacturing companies
Due to the high energy requirements for water extraction, processing, and bottling, the manufacturers of bottled water are coming under growing pressure from environmentalists for their production practices. Another factor acting as a brake on the market for bottled water throughout the projection period is a lack of awareness about health problems caused by inexpensive tap water.
Covid-19 Impact
Due to supply chain problems brought on by the pandemic epidemic, the market for bottled water has benefited. Moreover, during COVID-19, packaged water consumption surged as a result of consumers' growing worries about contamination and their greater understanding of good hygiene and health practices. In the approaching years, it's anticipated that bottled water consumption would increase further.
The sparkling water segment is expected to be the largest during the forecast period
The sparkling water segment is estimated to have a lucrative growth. Sparkling water, commonly referred to as "seltzer water" or "carbonated water," is water that contains carbon dioxide bubbles. This gas might be naturally occurring or could be added to motionless water. Sparkling water is a tasty, low-calorie beverage option. Both still water and sparkling water are hydrating. If the bubbles encourageto have enough water each day, then that is good. Unsweetened sparkling water can also replace soda and other sugary beverages as a delightful alternative that doesn't add extra calories or increase the risk of diseases like obesity and type 2 diabetes.
The polyethylene terephthalate (PET) bottle segment is expected to have the highest CAGR during the forecast period
The polyethylene terephthalate (PET) bottle segment is anticipated to witness the highest CAGR growth during the forecast period. PET packaging stands out in the bottled water industry because it is more affordable than alternatives like glass or aluminum. PET bottles are made at a very low cost, and their light weight greatly lowers shipping expenses. Due to its lower cost, PET has become the standard for water packaging, allowing producers to provide a variety of customer’s cheap bottled water options which is driving the market.
Region with largest share:
North America is projected to hold the largest market share during the forecast period owing to the steadily becoming a significant commercial and popular beverage category in developed countries like the United States and Canada because it appeals to customers who are health-conscious. As a result, the demand for bottled water is growing. The nation's top producers and marketers have begun to promote functional water as an alternative to fruit juices and fizzy beverages. The participants assert that functional water is an enhanced product that is not just for hydration but also has functional properties through product description, interactive and current labelling, support from reputable businesses, and hosting programs and seminar thereby inflating the market growth in this region.
Region with highest CAGR:
Due to the increase in demand for bottled water in countries like China, India, Japan, Australia, and others, the Asia Pacific region is anticipated to have the highest CAGR over the projection period. Following China in terms of bottled water use are nations like India and Japan. Asia-Pacific is also a desirable market for manufacturers worldwide because of low labor costs, low startup costs for production facilities, and inexpensive prices for bottled water. These elements fuel the demand for bottled water in this area.
Key players in the market
Some of the key players profiled in the Bottled Water Market include PepsiCo, Nestlé, Primo Water Corporation, The Coca-Cola Company, FIJI Water Company LLC, VOSS WATER, Gerolsteiner Brunnen GmbH & Co. KG, National Beverage Corp., DANONE, Keurig Dr Pepper Inc., Nongfu Spring, Icelandic Glacial Inc, Norland International, Niagara Bottling, LLC, HANGZHOU WAHAHA GROUP CO., LTD., Binzomah Group, National Beverage Corp.
Key Developments:
In August 2023, Brisk® Announces Dragon Paradise™ Sparkling Iced Tea TikTok Challenge with $50,000 Up for Grabs, The brand is challenging fans to do the most and unleash their creativity in a post for a shot at a cool $50,000 for their efforts.
In August 2023, PepsiCo Announces it will eliminate plastic rings on beverage multipacks across U.S. & Canada by introducing recyclable paper-based designs, This builds upon PepsiCo’s progress in Canada where the transition to paperboard is beginning to roll out.
In June 2023, Nestlé announces partnership with The Yield Lab Latam to support startups transforming agriculture, the Yield Lab Latam invests in technology-based startups that operate in the agri-food industry to bring through innovative technology solutions from food production to agricultural methods.
Product Types Covered:
• Still Water
• Sparkling Water
• Functional Water
• Carbonated Bottled Water
• Flavored Bottled Water
• Other Product Types
Packaging Types Covered:
• Cans
• Polyethylene terephthalate (PET) Bottle
• Plastic Bottles
• Other Packaging Types
Distribution Channels Covered:
• Off-trade
• On-trade
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Bottled Water Market, By Product Type
5.1 Introduction
5.2 Still Water
5.3 Sparkling Water
5.4 Functional Water
5.5 Carbonated Bottled Water
5.6 Flavored Bottled Water
5.7 Other Product Types
6 Global Bottled Water Market, By Packaging Type
6.1 Introduction
6.2 Cans
6.3 Polyethylene terephthalate (PET) Bottle
6.4 Plastic Bottles
6.5 Other Packaging Types
7 Global Bottled Water Market, By Distribution Channel
7.1 Introduction
7.2 Off-trade
7.2.1 Convenience Stores
7.2.2 Grocery Stores
7.2.3 Supermarkets & Hypermarkets
7.2.4 Online Retail Stores
7.2.5 Other Off-trades
7.3 On-trade
8 Global Bottled Water Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 PepsiCo
10.2 Nestlé
10.3 Primo Water Corporation
10.4 The Coca-Cola Company
10.5 FIJI Water Company LLC
10.6 VOSS WATER
10.7 Gerolsteiner Brunnen GmbH & Co. KG
10.8 National Beverage Corp.
10.9 DANONE
10.10 Keurig Dr Pepper Inc.
10.11 Nongfu Spring
10.12 Icelandic Glacial Inc
10.13 Norland International
10.14 Niagara Bottling, LLC
10.15 HANGZHOU WAHAHA GROUP CO., LTD.
10.16 Binzomah Group
10.17 National Beverage Corp.
List of Tables
1 Global Bottled Water Market Outlook, By Region (2021-2030) ($MN)
2 Global Bottled Water Market Outlook, By Product Type (2021-2030) ($MN)
3 Global Bottled Water Market Outlook, By Still Water (2021-2030) ($MN)
4 Global Bottled Water Market Outlook, By Sparkling Water (2021-2030) ($MN)
5 Global Bottled Water Market Outlook, By Functional Water (2021-2030) ($MN)
6 Global Bottled Water Market Outlook, By Carbonated Bottled Water (2021-2030) ($MN)
7 Global Bottled Water Market Outlook, By Flavored Bottled Water (2021-2030) ($MN)
8 Global Bottled Water Market Outlook, By Other Product Types (2021-2030) ($MN)
9 Global Bottled Water Market Outlook, By Packaging Type (2021-2030) ($MN)
10 Global Bottled Water Market Outlook, By Cans (2021-2030) ($MN)
11 Global Bottled Water Market Outlook, By Polyethylene terephthalate (PET) Bottle (2021-2030) ($MN)
12 Global Bottled Water Market Outlook, By Plastic Bottles (2021-2030) ($MN)
13 Global Bottled Water Market Outlook, By Other Packaging Types (2021-2030) ($MN)
14 Global Bottled Water Market Outlook, By Distribution Channel (2021-2030) ($MN)
15 Global Bottled Water Market Outlook, By Off-trade (2021-2030) ($MN)
16 Global Bottled Water Market Outlook, By Convenience Stores (2021-2030) ($MN)
17 Global Bottled Water Market Outlook, By Grocery Stores (2021-2030) ($MN)
18 Global Bottled Water Market Outlook, By Supermarkets & Hypermarkets (2021-2030) ($MN)
19 Global Bottled Water Market Outlook, By Online Retail Stores (2021-2030) ($MN)
20 Global Bottled Water Market Outlook, By Other Off-trades (2021-2030) ($MN)
21 Global Bottled Water Market Outlook, By On-trade (2021-2030) ($MN)
22 North America Bottled Water Market Outlook, By Country (2021-2030) ($MN)
23 North America Bottled Water Market Outlook, By Product Type (2021-2030) ($MN)
24 North America Bottled Water Market Outlook, By Still Water (2021-2030) ($MN)
25 North America Bottled Water Market Outlook, By Sparkling Water (2021-2030) ($MN)
26 North America Bottled Water Market Outlook, By Functional Water (2021-2030) ($MN)
27 North America Bottled Water Market Outlook, By Carbonated Bottled Water (2021-2030) ($MN)
28 North America Bottled Water Market Outlook, By Flavored Bottled Water (2021-2030) ($MN)
29 North America Bottled Water Market Outlook, By Other Product Types (2021-2030) ($MN)
30 North America Bottled Water Market Outlook, By Packaging Type (2021-2030) ($MN)
31 North America Bottled Water Market Outlook, By Cans (2021-2030) ($MN)
32 North America Bottled Water Market Outlook, By Polyethylene terephthalate (PET) Bottle (2021-2030) ($MN)
33 North America Bottled Water Market Outlook, By Plastic Bottles (2021-2030) ($MN)
34 North America Bottled Water Market Outlook, By Other Packaging Types (2021-2030) ($MN)
35 North America Bottled Water Market Outlook, By Distribution Channel (2021-2030) ($MN)
36 North America Bottled Water Market Outlook, By Off-trade (2021-2030) ($MN)
37 North America Bottled Water Market Outlook, By Convenience Stores (2021-2030) ($MN)
38 North America Bottled Water Market Outlook, By Grocery Stores (2021-2030) ($MN)
39 North America Bottled Water Market Outlook, By Supermarkets & Hypermarkets (2021-2030) ($MN)
40 North America Bottled Water Market Outlook, By Online Retail Stores (2021-2030) ($MN)
41 North America Bottled Water Market Outlook, By Other Off-trades (2021-2030) ($MN)
42 North America Bottled Water Market Outlook, By On-trade (2021-2030) ($MN)
43 Europe Bottled Water Market Outlook, By Country (2021-2030) ($MN)
44 Europe Bottled Water Market Outlook, By Product Type (2021-2030) ($MN)
45 Europe Bottled Water Market Outlook, By Still Water (2021-2030) ($MN)
46 Europe Bottled Water Market Outlook, By Sparkling Water (2021-2030) ($MN)
47 Europe Bottled Water Market Outlook, By Functional Water (2021-2030) ($MN)
48 Europe Bottled Water Market Outlook, By Carbonated Bottled Water (2021-2030) ($MN)
49 Europe Bottled Water Market Outlook, By Flavored Bottled Water (2021-2030) ($MN)
50 Europe Bottled Water Market Outlook, By Other Product Types (2021-2030) ($MN)
51 Europe Bottled Water Market Outlook, By Packaging Type (2021-2030) ($MN)
52 Europe Bottled Water Market Outlook, By Cans (2021-2030) ($MN)
53 Europe Bottled Water Market Outlook, By Polyethylene terephthalate (PET) Bottle (2021-2030) ($MN)
54 Europe Bottled Water Market Outlook, By Plastic Bottles (2021-2030) ($MN)
55 Europe Bottled Water Market Outlook, By Other Packaging Types (2021-2030) ($MN)
56 Europe Bottled Water Market Outlook, By Distribution Channel (2021-2030) ($MN)
57 Europe Bottled Water Market Outlook, By Off-trade (2021-2030) ($MN)
58 Europe Bottled Water Market Outlook, By Convenience Stores (2021-2030) ($MN)
59 Europe Bottled Water Market Outlook, By Grocery Stores (2021-2030) ($MN)
60 Europe Bottled Water Market Outlook, By Supermarkets & Hypermarkets (2021-2030) ($MN)
61 Europe Bottled Water Market Outlook, By Online Retail Stores (2021-2030) ($MN)
62 Europe Bottled Water Market Outlook, By Other Off-trades (2021-2030) ($MN)
63 Europe Bottled Water Market Outlook, By On-trade (2021-2030) ($MN)
64 Asia Pacific Bottled Water Market Outlook, By Country (2021-2030) ($MN)
65 Asia Pacific Bottled Water Market Outlook, By Product Type (2021-2030) ($MN)
66 Asia Pacific Bottled Water Market Outlook, By Still Water (2021-2030) ($MN)
67 Asia Pacific Bottled Water Market Outlook, By Sparkling Water (2021-2030) ($MN)
68 Asia Pacific Bottled Water Market Outlook, By Functional Water (2021-2030) ($MN)
69 Asia Pacific Bottled Water Market Outlook, By Carbonated Bottled Water (2021-2030) ($MN)
70 Asia Pacific Bottled Water Market Outlook, By Flavored Bottled Water (2021-2030) ($MN)
71 Asia Pacific Bottled Water Market Outlook, By Other Product Types (2021-2030) ($MN)
72 Asia Pacific Bottled Water Market Outlook, By Packaging Type (2021-2030) ($MN)
73 Asia Pacific Bottled Water Market Outlook, By Cans (2021-2030) ($MN)
74 Asia Pacific Bottled Water Market Outlook, By Polyethylene terephthalate (PET) Bottle (2021-2030) ($MN)
75 Asia Pacific Bottled Water Market Outlook, By Plastic Bottles (2021-2030) ($MN)
76 Asia Pacific Bottled Water Market Outlook, By Other Packaging Types (2021-2030) ($MN)
77 Asia Pacific Bottled Water Market Outlook, By Distribution Channel (2021-2030) ($MN)
78 Asia Pacific Bottled Water Market Outlook, By Off-trade (2021-2030) ($MN)
79 Asia Pacific Bottled Water Market Outlook, By Convenience Stores (2021-2030) ($MN)
80 Asia Pacific Bottled Water Market Outlook, By Grocery Stores (2021-2030) ($MN)
81 Asia Pacific Bottled Water Market Outlook, By Supermarkets & Hypermarkets (2021-2030) ($MN)
82 Asia Pacific Bottled Water Market Outlook, By Online Retail Stores (2021-2030) ($MN)
83 Asia Pacific Bottled Water Market Outlook, By Other Off-trades (2021-2030) ($MN)
84 Asia Pacific Bottled Water Market Outlook, By On-trade (2021-2030) ($MN)
85 South America Bottled Water Market Outlook, By Country (2021-2030) ($MN)
86 South America Bottled Water Market Outlook, By Product Type (2021-2030) ($MN)
87 South America Bottled Water Market Outlook, By Still Water (2021-2030) ($MN)
88 South America Bottled Water Market Outlook, By Sparkling Water (2021-2030) ($MN)
89 South America Bottled Water Market Outlook, By Functional Water (2021-2030) ($MN)
90 South America Bottled Water Market Outlook, By Carbonated Bottled Water (2021-2030) ($MN)
91 South America Bottled Water Market Outlook, By Flavored Bottled Water (2021-2030) ($MN)
92 South America Bottled Water Market Outlook, By Other Product Types (2021-2030) ($MN)
93 South America Bottled Water Market Outlook, By Packaging Type (2021-2030) ($MN)
94 South America Bottled Water Market Outlook, By Cans (2021-2030) ($MN)
95 South America Bottled Water Market Outlook, By Polyethylene terephthalate (PET) Bottle (2021-2030) ($MN)
96 South America Bottled Water Market Outlook, By Plastic Bottles (2021-2030) ($MN)
97 South America Bottled Water Market Outlook, By Other Packaging Types (2021-2030) ($MN)
98 South America Bottled Water Market Outlook, By Distribution Channel (2021-2030) ($MN)
99 South America Bottled Water Market Outlook, By Off-trade (2021-2030) ($MN)
100 South America Bottled Water Market Outlook, By Convenience Stores (2021-2030) ($MN)
101 South America Bottled Water Market Outlook, By Grocery Stores (2021-2030) ($MN)
102 South America Bottled Water Market Outlook, By Supermarkets & Hypermarkets (2021-2030) ($MN)
103 South America Bottled Water Market Outlook, By Online Retail Stores (2021-2030) ($MN)
104 South America Bottled Water Market Outlook, By Other Off-trades (2021-2030) ($MN)
105 South America Bottled Water Market Outlook, By On-trade (2021-2030) ($MN)
106 Middle East & Africa Bottled Water Market Outlook, By Country (2021-2030) ($MN)
107 Middle East & Africa Bottled Water Market Outlook, By Product Type (2021-2030) ($MN)
108 Middle East & Africa Bottled Water Market Outlook, By Still Water (2021-2030) ($MN)
109 Middle East & Africa Bottled Water Market Outlook, By Sparkling Water (2021-2030) ($MN)
110 Middle East & Africa Bottled Water Market Outlook, By Functional Water (2021-2030) ($MN)
111 Middle East & Africa Bottled Water Market Outlook, By Carbonated Bottled Water (2021-2030) ($MN)
112 Middle East & Africa Bottled Water Market Outlook, By Flavored Bottled Water (2021-2030) ($MN)
113 Middle East & Africa Bottled Water Market Outlook, By Other Product Types (2021-2030) ($MN)
114 Middle East & Africa Bottled Water Market Outlook, By Packaging Type (2021-2030) ($MN)
115 Middle East & Africa Bottled Water Market Outlook, By Cans (2021-2030) ($MN)
116 Middle East & Africa Bottled Water Market Outlook, By Polyethylene terephthalate (PET) Bottle (2021-2030) ($MN)
117 Middle East & Africa Bottled Water Market Outlook, By Plastic Bottles (2021-2030) ($MN)
118 Middle East & Africa Bottled Water Market Outlook, By Other Packaging Types (2021-2030) ($MN)
119 Middle East & Africa Bottled Water Market Outlook, By Distribution Channel (2021-2030) ($MN)
120 Middle East & Africa Bottled Water Market Outlook, By Off-trade (2021-2030) ($MN)
121 Middle East & Africa Bottled Water Market Outlook, By Convenience Stores (2021-2030) ($MN)
122 Middle East & Africa Bottled Water Market Outlook, By Grocery Stores (2021-2030) ($MN)
123 Middle East & Africa Bottled Water Market Outlook, By Supermarkets & Hypermarkets (2021-2030) ($MN)
124 Middle East & Africa Bottled Water Market Outlook, By Online Retail Stores (2021-2030) ($MN)
125 Middle East & Africa Bottled Water Market Outlook, By Other Off-trades (2021-2030) ($MN)
126 Middle East & Africa Bottled Water Market Outlook, By On-trade (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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