Bourbon Market
Bourbon Market Forecasts to 2030 - Global Analysis By Type (Barrel Finished, Barrel Select, Wheated, Rye and Other Types), Flavor, Age, Consumption Frequency, Distribution Channel, Application and By Geography
|
Years Covered |
2022-2030 |
|
Estimated Year Value (2024) |
US $9.5 BN |
|
Projected Year Value (2030) |
US $15.94 BN |
|
CAGR (2024 - 2030) |
9% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Bourbon Market is accounted for $9.5 billion in 2024 and is expected to reach $15.94 billion by 2030 growing at a CAGR of 9% during the forecast period. American whisky known as ""bourbon"" is matured in brand-new, charred oak barrels and is mostly composed of at least 51% maize. Its flavour is full-bodied, sweet, and rich, with hints of oak, vanilla, and caramel. Bourbon, which comes from Kentucky, must to be distilled in the United States and adhere to stringent guidelines, including as barreling at a maximum proof of 125 and a maximum distillation proof of 160. It cannot have colouring or additives. Bourbon has a rich cultural history, is a mainstay of American whisky production, and is still a preferred option all over the world.
Market Dynamics:
Driver:
Rising consumer demand for premium spirits
Premium Bourbon brands are becoming more popular as consumers want for premium, handcrafted spirits with distinctive flavours and lengthy histories. Millennials and wealthy consumers in particular are increasing their disposable incomes, which is driving up demand for premium Bourbon. In response, distillers are introducing aged, small-batch, and limited-edition products to satisfy consumers' increasing need for exclusivity. Furthermore, the growth of Bourbon-related activities like tours and tastings enhances customer interaction with the brand. All things considered, the premium Bourbon market is expanding and innovating due to this shift in consumer demand.
Restraint:
High production costs & aging process
Production costs are further increased by the requirement for specialised machinery and trained labour. Furthermore, the ageing process itself might take years, which lowers turnover and delays product availability. This extended waiting time restricts supply and raises distilleries' operating expenses. These financial limitations may make it difficult for smaller enterprises to compete with larger businesses. Because of this, the bourbon industry has trouble keeping prices low without sacrificing quality.
Opportunity:
Sustainable & organic bourbon production
An increasing number of environmentally conscious consumers are drawn to producers that emphasise organic components and eco-friendly production methods. In addition to improving company reputation, this emphasis on sustainability draws in eco-aware customers who are prepared to spend more. By improving soil health, organic farming practices lessen the production's environmental impact. Additionally, by supporting small-scale, ethical farming and obtaining non-GMO grains, the movement helps local farmers. These methods provide distilleries a competitive edge in the rapidly growing market for organic spirits.
Threat:
Climate change impact on raw materials
Droughts and floods are examples of extreme weather occurrences that can lower agricultural yields, which makes these materials more rare. The consistency and quality of the grains needed to make bourbon are impacted by rising temperatures and erratic weather patterns. Furthermore, as distillation procedures require a lot of water, they may be hampered by water shortages. Climate change-related increases in raw material prices may result in greater production costs for bourbon producers. In the end, this strains supply networks and costs, which can lower the amount of bourbon available on the market overall.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the bourbon market, disrupting supply chains, delaying production, and limiting on-premise sales due to lockdowns. While bars and restaurants faced closures, at-home consumption surged, driving retail and e-commerce sales. Craft distilleries struggled with decreased tourism and tasting room visits, while major brands adapted through digital marketing and direct-to-consumer channels. Supply chain issues, including glass and ingredient shortages, further affected growth. However, post-pandemic recovery saw rising demand, premiumization trends, and expanding global interest in bourbon.
The smokey segment is expected to be the largest during the forecast period
The smokey segment is expected to account for the largest market share during the forecast period, due to its unique flavor profile, which appeals to consumers seeking complex and distinctive taste experiences. Smoky bourbons, often made with peat or special wood finishes, attract enthusiasts who appreciate the depth and intensity it adds to the spirit. This segment has expanded the traditional bourbon audience, attracting drinkers who previously preferred scotch or other smoky whiskies. Increased consumer interest in premium and craft products has also boosted the demand for smoky variants. As a result, distilleries are investing more in experimenting with smoky profiles to meet this rising demand and carve out niche markets.
The cooking segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cooking segment is predicted to witness the highest growth rate by enhancing its appeal as an ingredient in various culinary applications. Bourbon is increasingly used in savory dishes, desserts, and sauces, expanding its role beyond traditional sipping. Celebrity chefs and food influencers have embraced Bourbon, often incorporating it into innovative recipes, which drives consumer interest. This culinary integration encourages people to experiment with Bourbon in their kitchens, boosting sales. As a result, demand for Bourbon, especially premium varieties, has grown, reinforcing its position in both the beverage and food industries.
Region with largest share:
During the forecast period, the North America region is expected to hold the largest market share, driven by increasing consumer interest in premium and craft spirits. Bourbon, primarily produced in the U.S., particularly in Kentucky, has gained global recognition for its unique production process. The demand for flavored and aged bourbons has surged, with millennials and younger consumers becoming key contributors. Additionally, bourbon's presence in cocktails and bars has expanded, further fuelling market growth. The rise of e-commerce platforms and direct-to-consumer sales has also bolstered the market, enabling wider access to various bourbon brands.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by growing appreciation for whiskey. Countries like Japan, China, and India are key markets, with consumers increasingly embracing whiskey and bourbon as part of their evolving drinking culture. This trend is supported by an expanding middle class, higher disposable incomes, and the popularity of Western-style bars and lounges. Major bourbon brands are capitalizing on this demand by expanding distribution networks, launching localized products, and investing in marketing strategies tailored to regional preferences.
Key players in the market
Some of the key players profiled in the Bourbon Market include Jim Beam, Old Forester, Buffalo Trace, Maker's Mark, Woodford Reserve, Knob Creek, Wild Turkey 101, Bulleit Bourbon, Elijah Craig, Jefferson's Reserve, Woodinville Bourbon Whiskey, Pinhook Bourbon, Baby Jane, Johnny Fever, E.H. Taylor Small Batch Bourbon and Pappy Van Winkle’s Family Reserve.
Key Developments:
In June 2024, Jim Beam announced a multi-year partnership with the U.S. Soccer Federation, becoming the exclusive spirit sponsor. This collaboration includes a year-round presence at select U.S. Women's and Men's National Team matches, featuring on-field activations and fan events. The partnership aims to unite fans over a shared love of bourbon and soccer, with plans for celebratory events at various matches across the country.
In February 2024, Maker's Mark partnered with the nonprofit organization Vital Voices and artist Gayle Kabaker to create a limited-edition label in honor of Women's History Month. Consumers were invited to personalize these labels with the names of influential women in their lives, highlighting the brand's commitment to empowering women and supporting meaningful causes.
In July 2023, Old Forester introduced the ""117 Series: Bottled in Bond,"" adhering to the 1897 Bottled in Bond Act. This bourbon was distilled during the late Spring of 2014, aged for at least four years, and bottled at 100 proof. It became available at the Old Forester Distilling Co. retail shop and select Kentucky stores.
Types Covered:
• Barrel Finished
• Barrel Select
• Wheated
• Rye
• Other Types
Flavors Covered:
• Sweet
• Smokey
• Spicy
• Woodsy
• Floral
• Fruity
• Other Flavors
Ages Covered:
• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 and over
Consumption Frequencies Covered:
• Never
• Less than once a month
• Monthly
• Weekly
• Daily
Distribution Channels Covered:
• On-premise
• Off-premise
Applications Covered:
• General Health & Wellness
• Immune System Support
• Skin, Hair, & Nail Health
• Weight Management
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Bourbon Market, By Type
5.1 Introduction
5.2 Barrel Finished
5.3 Barrel Select
5.4 Wheated
5.5 Rye
5.6 Other Types
6 Global Bourbon Market, By Flavor
6.1 Introduction
6.2 Sweet
6.3 Smokey
6.4 Spicy
6.5 Woodsy
6.6 Floral
6.7 Fruity
6.8 Other Flavors
7 Global Bourbon Market, By Age
7.1 Introduction
7.2 Under 25
7.3 25-34
7.4 35-44
7.5 45-54
7.6 55-64
7.7 65 and over
8 Global Bourbon Market, By Consumption Frequency
8.1 Introduction
8.2 Never
8.3 Less than once a month
8.4 Monthly
8.5 Weekly
8.6 Daily
9 Global Bourbon Market, By Distribution Channel
9.1 Introduction
9.2 On-premise
9.3 Off-premise
10 Global Bourbon Market, By Application
10.1 Introduction
10.2 Straight Consumption
10.3 Cocktails
10.4 Food Pairing
10.5 Gifting
10.6 Cooking
10.7 Investment
10.8 Other Applications
11 Global Bourbon Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Jim Beam
13.2 Old Forester
13.3 Buffalo Trace
13.4 Maker's Mark
13.5 Woodford Reserve
13.6 Knob Creek
13.7 Wild Turkey 101
13.8 Bulleit Bourbon
13.9 Elijah Craig
13.10 Jefferson's Reserve
13.11 Woodinville Bourbon Whiskey
13.12 Pinhook Bourbon
13.13 Baby Jane
13.14 Johnny Fever
13.15 E.H. Taylor Small Batch Bourbon
13.16 Pappy Van Winkle’s Family Reserve
List of Tables
1 Global Bourbon Market Outlook, By Region (2022-2030) ($MN)
2 Global Bourbon Market Outlook, By Type (2022-2030) ($MN)
3 Global Bourbon Market Outlook, By Barrel Finished (2022-2030) ($MN)
4 Global Bourbon Market Outlook, By Barrel Select (2022-2030) ($MN)
5 Global Bourbon Market Outlook, By Wheated (2022-2030) ($MN)
6 Global Bourbon Market Outlook, By Rye (2022-2030) ($MN)
7 Global Bourbon Market Outlook, By Other Types (2022-2030) ($MN)
8 Global Bourbon Market Outlook, By Flavor (2022-2030) ($MN)
9 Global Bourbon Market Outlook, By Sweet (2022-2030) ($MN)
10 Global Bourbon Market Outlook, By Smokey (2022-2030) ($MN)
11 Global Bourbon Market Outlook, By Spicy (2022-2030) ($MN)
12 Global Bourbon Market Outlook, By Woodsy (2022-2030) ($MN)
13 Global Bourbon Market Outlook, By Floral (2022-2030) ($MN)
14 Global Bourbon Market Outlook, By Fruity (2022-2030) ($MN)
15 Global Bourbon Market Outlook, By Other Flavors (2022-2030) ($MN)
16 Global Bourbon Market Outlook, By Age (2022-2030) ($MN)
17 Global Bourbon Market Outlook, By Under 25 (2022-2030) ($MN)
18 Global Bourbon Market Outlook, By 25-34 (2022-2030) ($MN)
19 Global Bourbon Market Outlook, By 35-44 (2022-2030) ($MN)
20 Global Bourbon Market Outlook, By 45-54 (2022-2030) ($MN)
21 Global Bourbon Market Outlook, By 55-64 (2022-2030) ($MN)
22 Global Bourbon Market Outlook, By 65 and over (2022-2030) ($MN)
23 Global Bourbon Market Outlook, By Consumption Frequency (2022-2030) ($MN)
24 Global Bourbon Market Outlook, By Never (2022-2030) ($MN)
25 Global Bourbon Market Outlook, By Less than once a month (2022-2030) ($MN)
26 Global Bourbon Market Outlook, By Monthly (2022-2030) ($MN)
27 Global Bourbon Market Outlook, By Weekly (2022-2030) ($MN)
28 Global Bourbon Market Outlook, By Daily (2022-2030) ($MN)
29 Global Bourbon Market Outlook, By Distribution Channel (2022-2030) ($MN)
30 Global Bourbon Market Outlook, By On-premise (2022-2030) ($MN)
31 Global Bourbon Market Outlook, By Off-premise (2022-2030) ($MN)
32 Global Bourbon Market Outlook, By Application (2022-2030) ($MN)
33 Global Bourbon Market Outlook, By Straight Consumption (2022-2030) ($MN)
34 Global Bourbon Market Outlook, By Cocktails (2022-2030) ($MN)
35 Global Bourbon Market Outlook, By Food Pairing (2022-2030) ($MN)
36 Global Bourbon Market Outlook, By Gifting (2022-2030) ($MN)
37 Global Bourbon Market Outlook, By Cooking (2022-2030) ($MN)
38 Global Bourbon Market Outlook, By Investment (2022-2030) ($MN)
39 Global Bourbon Market Outlook, By Other Applications (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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