Brewery Equipment Market
PUBLISHED: 2023 ID: SMRC22364
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Brewery Equipment Market

Brewery Equipment Market Forecasts to 2028 - Global Analysis By Equipment Type (Craft Brewery Equipment and Macro brewery Equipment), Application(Brewpub, Regional Breweries, Farm Brewery, Macro Brewery and Micro Brewery) and By Geography

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4.9 (16 reviews)
Published: 2023 ID: SMRC22364

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $16.52 BN

Projected Year Value (2028)

US $26.06 BN

CAGR (2022 - 2028)

7.8%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

 

According to Stratistics MRC, the Global Brewery Equipment Market is accounted for $16.52 billion in 2022 and is expected to reach $26.06 billion by 2028 growing at a CAGR of 7.8% during the forecast period. A brewery is a structure or business where commercial beers are produced. Brewery equipment includes everything needed for brewing, including malting, mashing, and lautering. Because of the growing demand for innovative flavours and high-quality beers among the young population, automatic brewery equipment is becoming more popular around the world. Some of the commonly used brewery equipment includes mash and wort kettles, lauter tuns, whirl poolers, steam generators, hot liquor tanks, cold-water tanks, compressors, aeration devices and fermentation and storage equipment.

According to Kirin Holdings Company, Limited, the U.S was the second-largest beer-producing country in the globe and is witnessing a significant increase in the number of breweries. According to the Brewers Association, a sale of craft beer in the US is increased by 8% in terms of volume in 2021.



 

Market Dynamics:

Driver:

Rising demand for beers

Beers offer a low-calorie substitute for other beverages and contain anti-oxidants. Research has shown that beer consumption can reduce the risk of suffering from a heart disease, diabetes and even Alzheimer’s. Beers provide a benefit when they are used to wash hairs. It contains hops and malt, which support hair growth and make it healthier. Hence the demand for beer shampoos also propels the brewery equipment market.

Restraint:

Rise in non-alcoholic beverages

The market for non-alcoholic beverages is expanding as consumer preferences shift toward healthier beverages. Beer consumption is being reduced by consumers seeking weight loss options. Large brands are developing functional and shaped drinks. Furthermore, many manufacturers are experimenting with new combinations to attract customers. Such innovations are impeding the growth of the market.

Opportunity:

Digitalization of equipment

Digitalization and automation of equipment for process optimization are the opportunities for companies operating the market. Automated brewery equipment with advanced networking capabilities is designed to reduce the time to manage equipment and processes and also to improve the scale of operation while maintaining consistent quality. Thus, these factors are propelling the market growth.

Threat:

High Maintenance Cost

The key players in the market are collaborating with other players to carry out various research and development activities for launching advanced craft brewery equipment to meet the growing demand. However, high capacity capital, the high maintenance cost of brewery equipment and rising power and energy costs is one of the major factors that is estimated to reduce the growth of the Market.

Covid-19 Impact

COVID-19 had a detrimental impact on economies across the world. Evidently, it also had an indirect impact on the brewing equipment market. As strict lockdown measures were enforced differently by countries around the world, one commonality was that clubs, pubs, and restaurants were closed down everywhere because they violated the idea of social separation, which has become a requirement in these times. The closure of on-site establishments has harmed breweries because it is their primary source of revenue. To stay in business, they have had to create new distribution channels, such as home delivery and brewery applications that eliminate the need for customers to visit the brewery. New technical breakthroughs will help to improve the availability of brewery equipment in developing and emerging countries following the pandemic.

The macro brewery segment is expected to be the largest during the forecast period

The macro brewery segment is estimated to have a lucrative growth, due to the factors such as the increase in the commercial availability of macro brewery equipment and the growing demand for fermentation and filtration equipment. The rise in the need for high-capacity macro brewery equipment for large-scale beer production in developing nations is driving the growth of the market.

The automatic segment is expected to have the highest CAGR during the forecast period

The automatic segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the factors such as the increase in the demand for process automation in the craft brewery process to reduce the complicated procedures and rise in the investment by the key players to develop advanced automatic macro brewery and microbrewery equipment. The rise in the adoption of automatic equipment to support the production of high-quality beers is boosting the growth of the market.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to governments of different states are relaxing the rules for setting up breweries and increasing consumption of beer together with rising investments by key players. As consumer knowledge of healthy lifestyles and eating habits grows, consumers prefer low-calorie or no-alcohol beer, and demand for craft beer grows as numerous health benefits are connected with it.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to increase in the number of breweries, rising demand for craft beer and advancement in technology and use of premium grains as raw materials. The factors such as the rise in the demand for cost-effective semi-automatic equipment and growing investment by the key players to develop advanced microbrewery equipment are the aspects driving the region growth.



 

Key players in the market

Some of the key players profiled in the Brewery Equipment Market include Alfa Laval, GEA Group Aktiengesellschaft, Associated British Foods P.L.C., Tiantai Company, Meura SA, Lesaffre, Dyadic International Inc, DuPont, ABE Equipment, Krones AG, Codexis Incorporated, Specific Mechanical Systems, Advanced Enzyme Technologies Ltd, Criveller Group, Hypro Group, Newlands System, Praj Industries, DME Brewing Solutions, BrewBilt and Paul Mueller.

Key Developments:

In April 2021, GEA introduced Craft-Star M, its newly developed 20-hectoliter brewhouse for Monyo Brewing, a well-known craft brewer, to meet the rising requirements of process control, batch consistency, and quality.

In December 2020, Alfa Laval has launched the latest equipment Brew 20 for creating new opportunities in microbrewery beers and to meet the growing needs of modern breweries. This equipment is easy to install and achieves clearance of greater profitability.

Equipment Types Covered:
• Craft Brewery Equipment
• Macro brewery Equipment

Mode of Operations Covered:
• Manual
• Automatic
• Semi-automatic

Applications Covered:
• Brewpub
• Regional Breweries
• Farm Brewery
• Macro Brewery
• Micro Brewery

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Brewery Equipment Market, By Equipment Type
5.1 Introduction
5.2 Craft Brewery Equipment
5.2.1 Storage Equipment
5.2.2 Mashing Equipment
5.2.3 Compressor Equipment
5.3 Macro brewery Equipment
5.3.1 Brewhouse Equipment
5.3.2 Milling Equipment
5.3.3 Cooling Equipment
5.3.4 Fermentation Equipment

6 Global Brewery Equipment Market, By Mode of Operation
6.1 Introduction
6.2 Manual
6.3 Automatic
6.4 Semi-automatic

7 Global Brewery Equipment Market, By Application
7.1 Introduction
7.2 Brewpub
7.3 Regional Breweries
7.4 Farm Brewery
7.5 Macro Brewery
7.6 Micro Brewery

8 Global Brewery Equipment Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 Alfa Laval
10.2 GEA Group Aktiengesellschaft
10.3 Associated British Foods P.L.C.
10.4 Tiantai Company
10.5 Meura SA
10.6 Lesaffre
10.7 Dyadic International Inc
10.8 DuPont
10.9 ABE Equipment
10.10 Krones AG
10.11 Codexis Incorporated
10.12 Specific Mechanical Systems
10.13 Advanced Enzyme Technologies Ltd
10.14 Criveller Group
10.15 Hypro Group
10.16 Newlands System
10.17 Praj Industries
10.18 DME Brewing Solutions
10.19 BrewBilt
10.20 Paul Mueller

List of Tables
1 Global Brewery Equipment Market Outlook, By Region (2020-2028) ($MN)
2 Global Brewery Equipment Market Outlook, By Equipment Type (2020-2028) ($MN)
3 Global Brewery Equipment Market Outlook, By Craft Brewery Equipment (2020-2028) ($MN)
4 Global Brewery Equipment Market Outlook, By Storage Equipment (2020-2028) ($MN)
5 Global Brewery Equipment Market Outlook, By Mashing Equipment (2020-2028) ($MN)
6 Global Brewery Equipment Market Outlook, By Compressor Equipment (2020-2028) ($MN)
7 Global Brewery Equipment Market Outlook, By Macro brewery Equipment (2020-2028) ($MN)
8 Global Brewery Equipment Market Outlook, By Brewhouse Equipment (2020-2028) ($MN)
9 Global Brewery Equipment Market Outlook, By Milling Equipment (2020-2028) ($MN)
10 Global Brewery Equipment Market Outlook, By Cooling Equipment (2020-2028) ($MN)
11 Global Brewery Equipment Market Outlook, By Fermentation Equipment (2020-2028) ($MN)
12 Global Brewery Equipment Market Outlook, By Mode of Operation (2020-2028) ($MN)
13 Global Brewery Equipment Market Outlook, By Manual (2020-2028) ($MN)
14 Global Brewery Equipment Market Outlook, By Automatic (2020-2028) ($MN)
15 Global Brewery Equipment Market Outlook, By Semi-automatic (2020-2028) ($MN)
16 Global Brewery Equipment Market Outlook, By Application (2020-2028) ($MN)
17 Global Brewery Equipment Market Outlook, By Brewpub (2020-2028) ($MN)
18 Global Brewery Equipment Market Outlook, By Regional Breweries (2020-2028) ($MN)
19 Global Brewery Equipment Market Outlook, By Farm Brewery (2020-2028) ($MN)
20 Global Brewery Equipment Market Outlook, By Macro Brewery (2020-2028) ($MN)
21 Global Brewery Equipment Market Outlook, By Micro Brewery (2020-2028) ($MN)
22 North America Brewery Equipment Market Outlook, By Country (2020-2028) ($MN)
23 North America Brewery Equipment Market Outlook, By Equipment Type (2020-2028) ($MN)
24 North America Brewery Equipment Market Outlook, By Craft Brewery Equipment (2020-2028) ($MN)
25 North America Brewery Equipment Market Outlook, By Storage Equipment (2020-2028) ($MN)
26 North America Brewery Equipment Market Outlook, By Mashing Equipment (2020-2028) ($MN)
27 North America Brewery Equipment Market Outlook, By Compressor Equipment (2020-2028) ($MN)
28 North America Brewery Equipment Market Outlook, By Macro brewery Equipment (2020-2028) ($MN)
29 North America Brewery Equipment Market Outlook, By Brewhouse Equipment (2020-2028) ($MN)
30 North America Brewery Equipment Market Outlook, By Milling Equipment (2020-2028) ($MN)
31 North America Brewery Equipment Market Outlook, By Cooling Equipment (2020-2028) ($MN)
32 North America Brewery Equipment Market Outlook, By Fermentation Equipment (2020-2028) ($MN)
33 North America Brewery Equipment Market Outlook, By Mode of Operation (2020-2028) ($MN)
34 North America Brewery Equipment Market Outlook, By Manual (2020-2028) ($MN)
35 North America Brewery Equipment Market Outlook, By Automatic (2020-2028) ($MN)
36 North America Brewery Equipment Market Outlook, By Semi-automatic (2020-2028) ($MN)
37 North America Brewery Equipment Market Outlook, By Application (2020-2028) ($MN)
38 North America Brewery Equipment Market Outlook, By Brewpub (2020-2028) ($MN)
39 North America Brewery Equipment Market Outlook, By Regional Breweries (2020-2028) ($MN)
40 North America Brewery Equipment Market Outlook, By Farm Brewery (2020-2028) ($MN)
41 North America Brewery Equipment Market Outlook, By Macro Brewery (2020-2028) ($MN)
42 North America Brewery Equipment Market Outlook, By Micro Brewery (2020-2028) ($MN)
43 Europe Brewery Equipment Market Outlook, By Country (2020-2028) ($MN)
44 Europe Brewery Equipment Market Outlook, By Equipment Type (2020-2028) ($MN)
45 Europe Brewery Equipment Market Outlook, By Craft Brewery Equipment (2020-2028) ($MN)
46 Europe Brewery Equipment Market Outlook, By Storage Equipment (2020-2028) ($MN)
47 Europe Brewery Equipment Market Outlook, By Mashing Equipment (2020-2028) ($MN)
48 Europe Brewery Equipment Market Outlook, By Compressor Equipment (2020-2028) ($MN)
49 Europe Brewery Equipment Market Outlook, By Macro brewery Equipment (2020-2028) ($MN)
50 Europe Brewery Equipment Market Outlook, By Brewhouse Equipment (2020-2028) ($MN)
51 Europe Brewery Equipment Market Outlook, By Milling Equipment (2020-2028) ($MN)
52 Europe Brewery Equipment Market Outlook, By Cooling Equipment (2020-2028) ($MN)
53 Europe Brewery Equipment Market Outlook, By Fermentation Equipment (2020-2028) ($MN)
54 Europe Brewery Equipment Market Outlook, By Mode of Operation (2020-2028) ($MN)
55 Europe Brewery Equipment Market Outlook, By Manual (2020-2028) ($MN)
56 Europe Brewery Equipment Market Outlook, By Automatic (2020-2028) ($MN)
57 Europe Brewery Equipment Market Outlook, By Semi-automatic (2020-2028) ($MN)
58 Europe Brewery Equipment Market Outlook, By Application (2020-2028) ($MN)
59 Europe Brewery Equipment Market Outlook, By Brewpub (2020-2028) ($MN)
60 Europe Brewery Equipment Market Outlook, By Regional Breweries (2020-2028) ($MN)
61 Europe Brewery Equipment Market Outlook, By Farm Brewery (2020-2028) ($MN)
62 Europe Brewery Equipment Market Outlook, By Macro Brewery (2020-2028) ($MN)
63 Europe Brewery Equipment Market Outlook, By Micro Brewery (2020-2028) ($MN)
64 Asia Pacific Brewery Equipment Market Outlook, By Country (2020-2028) ($MN)
65 Asia Pacific Brewery Equipment Market Outlook, By Equipment Type (2020-2028) ($MN)
66 Asia Pacific Brewery Equipment Market Outlook, By Craft Brewery Equipment (2020-2028) ($MN)
67 Asia Pacific Brewery Equipment Market Outlook, By Storage Equipment (2020-2028) ($MN)
68 Asia Pacific Brewery Equipment Market Outlook, By Mashing Equipment (2020-2028) ($MN)
69 Asia Pacific Brewery Equipment Market Outlook, By Compressor Equipment (2020-2028) ($MN)
70 Asia Pacific Brewery Equipment Market Outlook, By Macro brewery Equipment (2020-2028) ($MN)
71 Asia Pacific Brewery Equipment Market Outlook, By Brewhouse Equipment (2020-2028) ($MN)
72 Asia Pacific Brewery Equipment Market Outlook, By Milling Equipment (2020-2028) ($MN)
73 Asia Pacific Brewery Equipment Market Outlook, By Cooling Equipment (2020-2028) ($MN)
74 Asia Pacific Brewery Equipment Market Outlook, By Fermentation Equipment (2020-2028) ($MN)
75 Asia Pacific Brewery Equipment Market Outlook, By Mode of Operation (2020-2028) ($MN)
76 Asia Pacific Brewery Equipment Market Outlook, By Manual (2020-2028) ($MN)
77 Asia Pacific Brewery Equipment Market Outlook, By Automatic (2020-2028) ($MN)
78 Asia Pacific Brewery Equipment Market Outlook, By Semi-automatic (2020-2028) ($MN)
79 Asia Pacific Brewery Equipment Market Outlook, By Application (2020-2028) ($MN)
80 Asia Pacific Brewery Equipment Market Outlook, By Brewpub (2020-2028) ($MN)
81 Asia Pacific Brewery Equipment Market Outlook, By Regional Breweries (2020-2028) ($MN)
82 Asia Pacific Brewery Equipment Market Outlook, By Farm Brewery (2020-2028) ($MN)
83 Asia Pacific Brewery Equipment Market Outlook, By Macro Brewery (2020-2028) ($MN)
84 Asia Pacific Brewery Equipment Market Outlook, By Micro Brewery (2020-2028) ($MN)
85 South America Brewery Equipment Market Outlook, By Country (2020-2028) ($MN)
86 South America Brewery Equipment Market Outlook, By Equipment Type (2020-2028) ($MN)
87 South America Brewery Equipment Market Outlook, By Craft Brewery Equipment (2020-2028) ($MN)
88 South America Brewery Equipment Market Outlook, By Storage Equipment (2020-2028) ($MN)
89 South America Brewery Equipment Market Outlook, By Mashing Equipment (2020-2028) ($MN)
90 South America Brewery Equipment Market Outlook, By Compressor Equipment (2020-2028) ($MN)
91 South America Brewery Equipment Market Outlook, By Macro brewery Equipment (2020-2028) ($MN)
92 South America Brewery Equipment Market Outlook, By Brewhouse Equipment (2020-2028) ($MN)
93 South America Brewery Equipment Market Outlook, By Milling Equipment (2020-2028) ($MN)
94 South America Brewery Equipment Market Outlook, By Cooling Equipment (2020-2028) ($MN)
95 South America Brewery Equipment Market Outlook, By Fermentation Equipment (2020-2028) ($MN)
96 South America Brewery Equipment Market Outlook, By Mode of Operation (2020-2028) ($MN)
97 South America Brewery Equipment Market Outlook, By Manual (2020-2028) ($MN)
98 South America Brewery Equipment Market Outlook, By Automatic (2020-2028) ($MN)
99 South America Brewery Equipment Market Outlook, By Semi-automatic (2020-2028) ($MN)
100 South America Brewery Equipment Market Outlook, By Application (2020-2028) ($MN)
101 South America Brewery Equipment Market Outlook, By Brewpub (2020-2028) ($MN)
102 South America Brewery Equipment Market Outlook, By Regional Breweries (2020-2028) ($MN)
103 South America Brewery Equipment Market Outlook, By Farm Brewery (2020-2028) ($MN)
104 South America Brewery Equipment Market Outlook, By Macro Brewery (2020-2028) ($MN)
105 South America Brewery Equipment Market Outlook, By Micro Brewery (2020-2028) ($MN)
106 Middle East & Africa Brewery Equipment Market Outlook, By Country (2020-2028) ($MN)
107 Middle East & Africa Brewery Equipment Market Outlook, By Equipment Type (2020-2028) ($MN)
108 Middle East & Africa Brewery Equipment Market Outlook, By Craft Brewery Equipment (2020-2028) ($MN)
109 Middle East & Africa Brewery Equipment Market Outlook, By Storage Equipment (2020-2028) ($MN)
110 Middle East & Africa Brewery Equipment Market Outlook, By Mashing Equipment (2020-2028) ($MN)
111 Middle East & Africa Brewery Equipment Market Outlook, By Compressor Equipment (2020-2028) ($MN)
112 Middle East & Africa Brewery Equipment Market Outlook, By Macro brewery Equipment (2020-2028) ($MN)
113 Middle East & Africa Brewery Equipment Market Outlook, By Brewhouse Equipment (2020-2028) ($MN)
114 Middle East & Africa Brewery Equipment Market Outlook, By Milling Equipment (2020-2028) ($MN)
115 Middle East & Africa Brewery Equipment Market Outlook, By Cooling Equipment (2020-2028) ($MN)
116 Middle East & Africa Brewery Equipment Market Outlook, By Fermentation Equipment (2020-2028) ($MN)
117 Middle East & Africa Brewery Equipment Market Outlook, By Mode of Operation (2020-2028) ($MN)
118 Middle East & Africa Brewery Equipment Market Outlook, By Manual (2020-2028) ($MN)
119 Middle East & Africa Brewery Equipment Market Outlook, By Automatic (2020-2028) ($MN)
120 Middle East & Africa Brewery Equipment Market Outlook, By Semi-automatic (2020-2028) ($MN)
121 Middle East & Africa Brewery Equipment Market Outlook, By Application (2020-2028) ($MN)
122 Middle East & Africa Brewery Equipment Market Outlook, By Brewpub (2020-2028) ($MN)
123 Middle East & Africa Brewery Equipment Market Outlook, By Regional Breweries (2020-2028) ($MN)
124 Middle East & Africa Brewery Equipment Market Outlook, By Farm Brewery (2020-2028) ($MN)
125 Middle East & Africa Brewery Equipment Market Outlook, By Macro Brewery (2020-2028) ($MN)
126 Middle East & Africa Brewery Equipment Market Outlook, By Micro Brewery (2020-2028) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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