Bubble Wrap Packaging Market
Bubble Wrap Packaging Market Forecasts to 2032 – Global Analysis By Product Type (Bubble Sheets/Rolls, Bubble Bags/Mailers, Inflatable Bubble-on-Demand Systems, Bubble Wrap Insulation Panels, Custom Printed Bubble Wrap and Other Product Types), Material, Distribution Channel, Application, End User and By Geography
According to Stratistics MRC, the Global Bubble Wrap Packaging Market is accounted for $3.38 billion in 2025 and is expected to reach $5.02 billion by 2032 growing at a CAGR of 5.8% during the forecast period. Bubble wrap packaging is a protective material composed of plastic sheets embedded with air-filled bubbles, designed to cushion fragile items during transit or storage. It absorbs shocks, prevents surface abrasion, and minimizes impact-related damage. Commonly used in e-commerce, electronics, and logistics, bubble wrap offers lightweight, flexible, and cost-effective protection. Its insulating properties also help regulate temperature-sensitive goods. Available in various bubble sizes and formats, it enhances product safety while supporting efficient packaging operations across diverse industries.
According to Journal of Advanced Industrial Technology and Application (2025) found that the production of single-layer low-density polyethylene (LLDPE) bubble wrap accounts for 95.47% of total fossil resource depletion across its lifecycle from raw material extraction to end-of-life disposal.
Market Dynamics:
Driver:
Rapid and continued growth of the e-commerce sector globally
With millions of parcels shipped daily across borders, the need for cost-effective, lightweight, and highly protective packaging has never been greater. Bubble wrap offers unmatched cushioning properties, safeguarding products from shocks, vibrations, and rough handling during transit. Its role is particularly important in shipping fragile goods such as electronics, glassware, cosmetics, and medical devices. As global online retail sales continue to climb, the demand for dependable protective packaging solutions like bubble wrap is expected to sustain long-term market growth.
Restraint:
Increasing regulatory pressure against non-sustainable packaging
Governments across multiple regions are introducing stricter bans, taxes, and recycling mandates to curb the use of single-use plastics, which are the primary raw material in traditional bubble wrap. This is pushing manufacturers to invest heavily in R&D for sustainable alternatives, which can be costly and time-consuming. Adapting product designs to comply with evolving environmental legislation can also slow down new launches hampering the growth of the market.
Opportunity:
Customization of bubble wrap products, including anti-static, perforated, and innovative design features
Anti-static variants are gaining traction in electronics packaging, while perforated rolls offer convenience for high-volume users. Manufacturers are also exploring multi-layered designs and hybrid formats that combine cushioning with insulation or moisture resistance. Custom printing and branding options are being integrated to enhance product presentation and traceability. These innovations are helping companies differentiate their offerings and meet the diverse requirements of sectors such as pharmaceuticals, automotive, and consumer goods.
Threat:
Public pressure and consumer preference for zero-waste and minimal packaging alternatives
Eco-conscious shoppers are often critical of plastic-based protective materials and prefer biodegradable fillers, paper cushioning, or compostable alternatives. This shift in consumer sentiment, amplified by social media and environmental campaigns, is influencing brand and retailer choices. Large corporations are responding to this pressure by setting aggressive sustainability targets, which may include completely phasing out conventional bubble wrap. This trend, if accelerated, could reduce market penetration unless eco-friendly versions gain widespread acceptance at competitive costs.
Covid-19 Impact:
The COVID-19 pandemic had a dual impact on the bubble wrap packaging market. In the early stages, manufacturing slowdowns, port closures, and raw material shortages disrupted supply chains. However, the surge in online shopping during lockdowns created an unprecedented boost in demand for protective packaging, particularly for electronics, health supplies, and household goods. Businesses prioritized safety and hygiene, increasing the use of protective wraps for sealed and sanitized deliveries. Additionally, the adoption of direct-to-consumer models by many brands further increased dependence on secure packaging solutions.
The inflatable bubble-on-demand systems segment is expected to be the largest during the forecast period
The inflatable bubble-on-demand systems segment is expected to account for the largest market share during the forecast period due to their operational efficiency and space-saving benefits. These systems allow users to generate bubble wrap on-site, reducing storage requirements and minimizing waste. The ability to customize bubble size and density enhances protection for a wide range of products. Technological advancements in compact inflators and recyclable film inputs are further driving adoption across industries seeking scalable and sustainable packaging solutions.
The plastics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the plastics segment is predicted to witness the highest growth rate driven by continuous innovation in polymer science and material engineering. New formulations are offering improved durability, transparency, and recyclability, making plastic-based bubble wrap more versatile. Lightweight plastic films are being optimized for better cushioning with reduced material usage, aligning with cost-efficiency goals. Additionally, bio-based plastics and post-consumer recycled content are gaining traction, helping manufacturers meet environmental targets.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to the region’s booming manufacturing industries and rapidly expanding e-commerce ecosystem. Countries like China, India, and Japan serve as major hubs for electronics, consumer goods, and automotive exports, all of which require secure packaging solutions. Additionally, the growing middle-class population is driving domestic demand for packaged products, further boosting the use of bubble wrap across retail and distribution channels.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR owing to surge in online retail adoption, particularly in the United States and Canada. Advanced logistics networks, high consumer expectations for fast and safe delivery, and the prevalence of high-value product shipments fuel the demand for premium protective packaging. Strong emphasis on sustainability is driving innovations in recyclable and biodegradable bubble wraps tailored to the region’s stringent environmental regulation enabling market players to respond quickly to changing consumer and retailer needs.
Key players in the market
Some of the key players in Bubble Wrap Packaging Market include Sealed Air Corporation, Pregis LLC, Smurfit Kappa Group, Veritiv Corporation, Automated Packaging Systems LLC, Jiffy Packaging Co. Ltd., iVEX Protective Packaging Inc., Barton Jones Packaging Ltd., Abriso Jiffy, Berry Global Inc., Storopack Hans Reichenecker GmbH, Polycell International Ltd., Rajapack Ltd., FP International, PAC Worldwide Corporation, Inflatable Packaging Inc., Crownhill Packaging, Polyair Inter Pack Inc., Universal Protective Packaging Inc. and Ecoplast Ltd.
Key Developments:
In August 2025, Jiffy Packaging Co. Ltd. launched the Jiffy® Hexpand Mailer, a 100% recyclable paper-based packaging solution. It features flex-to-fit technology, reducing void fill and shipping costs. The product supports e-commerce sustainability goals.
In July 2025, Smurfit Kappa and WestRock completed their merger, forming Smurfit Westrock. The new entity is listed on NYSE and LSE, expanding global packaging capabilities. This strategic move positions them as a leading force in sustainable corrugated packaging.
In July 2025, iVEX Protective Packaging Inc. part of Specialized Packaging Group, expanded its sustainable packaging footprint. The company emphasized reducing natural resource consumption and improving recyclability. Their updated strategy includes new foam and corrugated solutions for e-commerce and food sectors.
Product Types Covered:
• Bubble Sheets/Rolls
• Bubble Bags/Mailers
• Inflatable Bubble-on-Demand Systems
• Bubble Wrap Insulation Panels
• Custom Printed Bubble Wrap
• Other Product Types
Materials Covered:
• Plastics
• Paper & Paperboard
• Sustainable & Eco-friendly Materials
• Other Materials
Distribution Channels Covered:
• Direct Sales
• Packaging Distributors
• E-commerce Platforms
• Retail Stores
• Other Distribution Channels
Applications Covered:
• Protective Packaging
• Insulation
• Surface Protection
• Shipping & Mailing
• Industrial Packaging
• Other Applications
End Users Covered:
• E-commerce & Retail
• Electronics & Electricals
• Pharmaceuticals & Healthcare
• Logistics & Transportation
• Manufacturing & Warehousing
• Consumer Goods
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Bubble Wrap Packaging Market, By Product Type
5.1 Introduction
5.2 Bubble Sheets/Rolls
5.2.1 General Grade
5.2.2 Temperature-Controlled
5.2.3 High-Grade
5.2.4 Limited Grade
5.3 Bubble Bags/Mailers
5.4 Inflatable Bubble-on-Demand Systems
5.5 Bubble Wrap Insulation Panels
5.6 Custom Printed Bubble Wrap
5.7 Other Product Types
6 Global Bubble Wrap Packaging Market, By Material
6.1 Introduction
6.2 Plastics
6.2.1 Low-Density Polyethylene (LDPE)
6.2.2 Polyethylene Terephthalate (PET)
6.2.3 High-Density Polyethylene (HDPE)
6.2.4 Linear Low-Density Polyethylene (LLDPE)
6.2.5 Polyamide (PA)
6.3 Paper & Paperboard
6.4 Sustainable & Eco-friendly Materials
6.4.1 Recycled
6.4.2 Biodegradable
6.4.3 Bio-based
6.5 Other Materials
7 Global Bubble Wrap Packaging Market, By Distribution Channel
7.1 Introduction
7.2 Direct Sales
7.3 Packaging Distributors
7.4 E-commerce Platforms
7.5 Retail Stores
7.6 Other Distribution Channels
8 Global Bubble Wrap Packaging Market, By Application
8.1 Introduction
8.2 Protective Packaging
8.3 Insulation
8.4 Surface Protection
8.5 Shipping & Mailing
8.6 Industrial Packaging
8.7 Other Applications
9 Global Bubble Wrap Packaging Market, By End User
9.1 Introduction
9.2 E-commerce & Retail
9.3 Electronics & Electricals
9.4 Pharmaceuticals & Healthcare
9.5 Logistics & Transportation
9.6 Manufacturing & Warehousing
9.7 Consumer Goods
9.8 Other End Users
10 Global Bubble Wrap Packaging Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Sealed Air Corporation
12.2 Pregis LLC
12.3 Smurfit Kappa Group
12.4 Veritiv Corporation
12.5 Automated Packaging Systems LLC
12.6 Jiffy Packaging Co. Ltd.
12.7 iVEX Protective Packaging Inc.
12.8 Barton Jones Packaging Ltd.
12.9 Abriso Jiffy
12.10 Berry Global Inc.
12.11 Storopack Hans Reichenecker GmbH
12.12 Polycell International Ltd.
12.13 Rajapack Ltd.
12.14 FP International
12.15 PAC Worldwide Corporation
12.16 Inflatable Packaging Inc.
12.17 Crownhill Packaging
12.18 Polyair Inter Pack Inc.
12.19 Universal Protective Packaging Inc.
12.20 Ecoplast Ltd.
List of Tables
1 Global Bubble Wrap Packaging Market Outlook, By Region (2024-2032) ($MN)
2 Global Bubble Wrap Packaging Market Outlook, By Product Type (2024-2032) ($MN)
3 Global Bubble Wrap Packaging Market Outlook, By Bubble Sheets/Rolls (2024-2032) ($MN)
4 Global Bubble Wrap Packaging Market Outlook, By General Grade (2024-2032) ($MN)
5 Global Bubble Wrap Packaging Market Outlook, By Temperature-Controlled (2024-2032) ($MN)
6 Global Bubble Wrap Packaging Market Outlook, By High-Grade (2024-2032) ($MN)
7 Global Bubble Wrap Packaging Market Outlook, By Limited Grade (2024-2032) ($MN)
8 Global Bubble Wrap Packaging Market Outlook, By Bubble Bags/Mailers (2024-2032) ($MN)
9 Global Bubble Wrap Packaging Market Outlook, By Inflatable Bubble-on-Demand Systems (2024-2032) ($MN)
10 Global Bubble Wrap Packaging Market Outlook, By Bubble Wrap Insulation Panels (2024-2032) ($MN)
11 Global Bubble Wrap Packaging Market Outlook, By Custom Printed Bubble Wrap (2024-2032) ($MN)
12 Global Bubble Wrap Packaging Market Outlook, By Other Product Types (2024-2032) ($MN)
13 Global Bubble Wrap Packaging Market Outlook, By Material (2024-2032) ($MN)
14 Global Bubble Wrap Packaging Market Outlook, By Plastics (2024-2032) ($MN)
15 Global Bubble Wrap Packaging Market Outlook, By Low-Density Polyethylene (LDPE) (2024-2032) ($MN)
16 Global Bubble Wrap Packaging Market Outlook, By Polyethylene Terephthalate (PET) (2024-2032) ($MN)
17 Global Bubble Wrap Packaging Market Outlook, By High-Density Polyethylene (HDPE) (2024-2032) ($MN)
18 Global Bubble Wrap Packaging Market Outlook, By Linear Low-Density Polyethylene (LLDPE) (2024-2032) ($MN)
19 Global Bubble Wrap Packaging Market Outlook, By Polyamide (PA) (2024-2032) ($MN)
20 Global Bubble Wrap Packaging Market Outlook, By Paper & Paperboard (2024-2032) ($MN)
21 Global Bubble Wrap Packaging Market Outlook, By Sustainable & Eco-friendly Materials (2024-2032) ($MN)
22 Global Bubble Wrap Packaging Market Outlook, By Recycled (2024-2032) ($MN)
23 Global Bubble Wrap Packaging Market Outlook, By Biodegradable (2024-2032) ($MN)
24 Global Bubble Wrap Packaging Market Outlook, By Bio-based (2024-2032) ($MN)
25 Global Bubble Wrap Packaging Market Outlook, By Other Materials (2024-2032) ($MN)
26 Global Bubble Wrap Packaging Market Outlook, By Distribution Channel (2024-2032) ($MN)
27 Global Bubble Wrap Packaging Market Outlook, By Direct Sales (2024-2032) ($MN)
28 Global Bubble Wrap Packaging Market Outlook, By Packaging Distributors (2024-2032) ($MN)
29 Global Bubble Wrap Packaging Market Outlook, By E-commerce Platforms (2024-2032) ($MN)
30 Global Bubble Wrap Packaging Market Outlook, By Retail Stores (2024-2032) ($MN)
31 Global Bubble Wrap Packaging Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
32 Global Bubble Wrap Packaging Market Outlook, By Application (2024-2032) ($MN)
33 Global Bubble Wrap Packaging Market Outlook, By Protective Packaging (2024-2032) ($MN)
34 Global Bubble Wrap Packaging Market Outlook, By Insulation (2024-2032) ($MN)
35 Global Bubble Wrap Packaging Market Outlook, By Surface Protection (2024-2032) ($MN)
36 Global Bubble Wrap Packaging Market Outlook, By Shipping & Mailing (2024-2032) ($MN)
37 Global Bubble Wrap Packaging Market Outlook, By Industrial Packaging (2024-2032) ($MN)
38 Global Bubble Wrap Packaging Market Outlook, By Other Applications (2024-2032) ($MN)
39 Global Bubble Wrap Packaging Market Outlook, By End User (2024-2032) ($MN)
40 Global Bubble Wrap Packaging Market Outlook, By E-commerce & Retail (2024-2032) ($MN)
41 Global Bubble Wrap Packaging Market Outlook, By Electronics & Electricals (2024-2032) ($MN)
42 Global Bubble Wrap Packaging Market Outlook, By Pharmaceuticals & Healthcare (2024-2032) ($MN)
43 Global Bubble Wrap Packaging Market Outlook, By Logistics & Transportation (2024-2032) ($MN)
44 Global Bubble Wrap Packaging Market Outlook, By Manufacturing & Warehousing (2024-2032) ($MN)
45 Global Bubble Wrap Packaging Market Outlook, By Consumer Goods (2024-2032) ($MN)
46 Global Bubble Wrap Packaging Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
Frequently Asked Questions
In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.
Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.
All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
We have 3 different licensing options available in electronic format.
- Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
- 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
- Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.
All our reports are typically be emailed to you as an attachment.
To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.
We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.
Request Customization
We offer complimentary customization of up to 15% with every purchase. To share your customization requirements, feel free to email us at info@strategymrc.com or call us on +1-301-202-5929. .
Please Note: Customization within the 15% threshold is entirely free of charge. If your request exceeds this limit, we will conduct a feasibility assessment. Following that, a detailed quote and timeline will be provided.
WHY CHOOSE US ?
Assured Quality
Best in class reports with high standard of research integrity
24X7 Research Support
Continuous support to ensure the best customer experience.
Free Customization
Adding more values to your product of interest.
Safe & Secure Access
Providing a secured environment for all online transactions.
Trusted by 600+ Brands
Serving the most reputed brands across the world.
