Car Rental Market
PUBLISHED: 2023 ID: SMRC22309
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Car Rental Market

Car Rental Market Forecasts to 2028 - Global Analysis By Rental Duration Type (Short-term and Long-term), Booking (Online Access and Offline Access), Vehicle Type (Multi Utility Vehicle (MUV), Luxury Cars, Economy Cars, Sports Utility Vehicle (SUV) and Executive Cars), Application (Outstation, Local Usage, Airport Transport and Other Applications), End User and By Geography

4.5 (90 reviews)
4.5 (90 reviews)
Published: 2023 ID: SMRC22309

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $75.37 BN

Projected Year Value (2028)

US $129.93 BN

CAGR (2022 - 2028)

9.5%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

 

According to Stratistics MRC, the Global Car Rental Market is accounted for $75.37 billion in 2022 and is expected to reach $129.93 billion by 2028 growing at a CAGR of 9.5% during the forecast period. A car rental is a corporation that rents autos for a set length of time; the service allows customers who need a temporary vehicle to use the facility. These can be leased through a website that allows online reservations, and are primarily located near airports or city centres, with a choice of vehicle sizes to accommodate a wide range of budgets and space requirements. In addition to the vehicle, the car rental company offers other products such as navigation systems, mobile phones, entertainment systems, portable Wi-Fi, and kid safety seats. It provides the convenience of arriving at the location on time, and it is frequently less expensive than public transportation alternatives, especially when travelling as a pair or in a group.

According to the International Civil Aviation Organization (ICAO), in 2020, the overall reduction of 2,703 million passengers compared to 2019 and a loss of approximately USD 372 billion of airlines' passenger operating revenues affected the airport transport car rental business.



 

Market Dynamics:

Driver:

Rising need for on-demand transportation services

Increasing vehicle prices, limited parking spots, and high car maintenance costs encourage people to use on-demand transportation services for travel and daily commuting. As a result, rising demand for on-demand transportation is expected to drive market expansion throughout the forecast period. Increased smart phone sales also influence the population's preference for on-demand transportation services. For ride-hailing and rental businesses, smart phone apps allow for easy booking and online payment. As a result, the expanding popularity and use of smart phone apps and online platforms provided by ride-hailing businesses such as Uber, Lyft, and others for car rental services is propelling market expansion.

Restraint:

Surging crude oil prices

Due to high demand and limited supply, crude oil prices are rapidly rising around the world, raising the entire cost of driving a rental car. As a result, rising oil or fossil fuel prices are likely to hinder market growth during the projection period. High gasoline and diesel prices in several developing nations are a major impediment to providing a car for rent. The rental pricing cannot be modified regularly in response to crude oil prices; therefore, the rental firms' revenues will eventually fluctuate. For example, the price of crude oil per barrel in 2000 was USD 17, but it has since risen to USD 45 due to increased worldwide demand. Moreover, government taxes lifted the gasoline and diesel prices, considerably affecting the global industry.

Opportunity:

Overburdened public transport and extensive social distancing guidelines

Overcrowded public transportation in emerging and undeveloped countries, as well as severe social distancing guidelines implemented by the government during the COVID-19 pandemic, led the population to use vehicle rental services for travel and commuting. As a result, the rise in its use for comfortable and safe transportation is projected to accelerate the expansion of the car rental market in the near future. Furthermore, attractive rental subscription plans set out by key providers to offer personal mobility to customers in order to limit encounters and maintain social distance during pandemics fuelled the popularity and uptake of these services globally.

Threat:

Low rate of internet penetration in developing regions

Car rental and ride hailing services, in general, require three parties to operate: drivers, riders, and service providers. All processes, including matching riders with drivers, fare estimation and calculation, ride payment, and reputation management, are carried out utilising smart phones with internet connectivity. Some nations, such as Eritrea, Burundi, Chad, and Somalia, have minimal internet penetration, which concerns the expansion of the ride hailing sector in these areas. A ride driver must have a GPS-enabled smart phone with an active internet connection in order to determine the exact pickup and drop-off location of consumers. As a result, the worldwide car rental sector is hampered by such poor internet penetration in some regions.

Covid-19 Impact

The global car rental market is predicted to witness a low growth rate during the outbreak of COVID-19 pandemic, owing to hard-hit to the tourism industry, extreme revenue losses, massive shutdown, and avoidance of social life. The pandemic had a significant influence on the world's leading rental companies, resulting in market share losses, worse rankings, market instability, and downgrades. Key market competitors, including as Hertz and Avis, have disposed of their older vehicles at a higher rate than typical during the epidemic in order to generate money from these transactions.

The economy cars segment is expected to be the largest during the forecast period

The economy cars segment is estimated to have a lucrative growth, as they are compact, fuel-efficient, and provide adequate comfort. Economy cars are designed for low-cost purchase and operation. Typical economy cars are small, lightweight, and inexpensive to both produce and purchase. Economy cars have lower procurement and maintenance expenses than luxury and executive car sectors, according to rental providers. As a result, the majority of their fleet consists of cars in the low-cost bracket. This group includes the vast majority of airport and intra-city taxis.

The airport transport segment is expected to have the highest CAGR during the forecast period

The airport transport segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the increasing air traffic and the number of airports in developing countries worldwide. Furthermore, rising customer disposable income and a growing tourism industry globally help the car rental business near airports. Furthermore, falling air travel rates encourage many individuals to switch from traditional modes of transportation to air travel. In the recent decade, domestic aviation traffic increased by over 35%. As a result, the demand for airport rental taxis is expected to skyrocket during the forecast period.

Region with highest share:

North America is projected to hold the largest market share during the forecast period owing to the increasing number of leisure and business trips across the region, both domestically and globally. The presence of some of the region's largest automobile rental companies, including Avis Budget Group and Enterprise Rent-a-Car, is expected to create attractive expansion potential. Furthermore, the region contains a variety of prominent tourist locations that draw a big number of visitors that demand car rental services, hence driving market growth.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to supportive macroeconomic factors and the introduction of a self-driving car rental fleet from key players. Over the projection period, markets in China and India are expected to rise at an exponential rate. Government limits on car purchases in certain parts of China, in an effort to address rising pollution and traffic difficulties, are expected to encourage people to use car rental services.



Key players in the market

Some of the key players profiled in the Car Rental Market include Renault Eurodrive, Enterprise Holdings Inc., Sixt SE, Avis Budget Group Inc., TT Car Transit, Shenzhen Topone Car Rental Co. Ltd, China Auto Rental, Bettercar Rental, Fast Rent a Car, Europcar Mobility Group, Hertz Global Holdings Inc., ANI Technologies Pvt. Ltd, Carzonrent India Pvt Ltd, Localiza, Toyota Rent-a-Car and Alamo Rent-a-Car LLC

Key Developments:

In January 2022, Sixt announced the expansion of its taxi and rental partner network to Italy. Collaboration with local taxi company itTaxi enables on-demand ride-hailing and rental through the Sixt app.

In December 2021, Enterprise Holdings announced that its subsidiary in Ireland completed the acquisition of Dublin-headquartered Walker Vehicle Rentals. Once integrated, the business will operate as part of Enterprise’s commercial vehicle division, Enterprise Flex-E-Rent. The Walker Vehicle Rental depots in Dublin, Cork, Wexford, Limerick, and Antrim will be rebranded as Enterprise Flex-E-Rent locations.

In November 2021, Hertz rentals partnered with Tesla Motors to supply 100,000 Model 3S by 2022, and half of these vehicles are expected to be rented out to Uber drivers.

Rental Duration Types Covered:
• Short-term
• Long-term

Bookings Covered:
• Online Access
• Offline Access

Vehicle Types Covered:
• Multi Utility Vehicle (MUV)
• Luxury Cars
• Economy Cars
• Sports Utility Vehicle (SUV)
• Executive Cars

Applications Covered:
• Outstation
• Local Usage
• Airport Transport
• Other Applications

End Users Covered:
• Chauffeur-driven
• Self-driven

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
 

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Car Rental Market, By Rental Duration Type
5.1 Introduction
5.2 Short-term
5.3 Long-term

6 Global Car Rental Market, By Booking
6.1 Introduction
6.2 Online Access
6.3 Offline Access

7 Global Car Rental Market, By Vehicle Type
7.1 Introduction
7.2 Multi Utility Vehicle (MUV)
7.3 Luxury Cars
7.4 Economy Cars
7.5 Sports Utility Vehicle (SUV)
7.6 Executive Cars

8 Global Car Rental Market, By Application
8.1 Introduction
8.2 Outstation
8.3 Local Usage
8.4 Airport Transport
8.5 Other Applications

9 Global Car Rental Market, By End User
9.1 Introduction
9.2 Chauffeur-driven
9.3 Self-driven

10 Global Car Rental Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa

11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling
12.1 Renault Eurodrive
12.2 Enterprise Holdings Inc.
12.3 Sixt SE
12.4 Avis Budget Group Inc.
12.5 TT Car Transit
12.6 Shenzhen Topone Car Rental Co. Ltd
12.7 China Auto Rental
12.8 Bettercar Rental
12.9 Fast Rent a Car
12.10 Europcar Mobility Group
12.11 Hertz Global Holdings Inc.
12.12 ANI Technologies Pvt. Ltd
12.13 Carzonrent India Pvt Ltd
12.14 Localiza
12.15 Toyota Rent-a-Car
12.16 Alamo Rent-a-Car LLC

List of Tables
1 Global Car Rental Market Outlook, By Region (2020-2028) ($MN)
2 Global Car Rental Market Outlook, By Rental Duration Type (2020-2028) ($MN)
3 Global Car Rental Market Outlook, By Short-term (2020-2028) ($MN)
4 Global Car Rental Market Outlook, By Long-term (2020-2028) ($MN)
5 Global Car Rental Market Outlook, By Booking (2020-2028) ($MN)
6 Global Car Rental Market Outlook, By Online Access (2020-2028) ($MN)
7 Global Car Rental Market Outlook, By Offline Access (2020-2028) ($MN)
8 Global Car Rental Market Outlook, By Vehicle Type (2020-2028) ($MN)
9 Global Car Rental Market Outlook, By Multi Utility Vehicle (MUV) (2020-2028) ($MN)
10 Global Car Rental Market Outlook, By Luxury Cars (2020-2028) ($MN)
11 Global Car Rental Market Outlook, By Economy Cars (2020-2028) ($MN)
12 Global Car Rental Market Outlook, By Sports Utility Vehicle (SUV) (2020-2028) ($MN)
13 Global Car Rental Market Outlook, By Executive Cars (2020-2028) ($MN)
14 Global Car Rental Market Outlook, By Application (2020-2028) ($MN)
15 Global Car Rental Market Outlook, By Outstation (2020-2028) ($MN)
16 Global Car Rental Market Outlook, By Local Usage (2020-2028) ($MN)
17 Global Car Rental Market Outlook, By Airport Transport (2020-2028) ($MN)
18 Global Car Rental Market Outlook, By Other Applications (2020-2028) ($MN)
19 Global Car Rental Market Outlook, By End User (2020-2028) ($MN)
20 Global Car Rental Market Outlook, By Chauffeur-driven (2020-2028) ($MN)
21 Global Car Rental Market Outlook, By Self-driven (2020-2028) ($MN)
22 North America Car Rental Market Outlook, By Country (2020-2028) ($MN)
23 North America Car Rental Market Outlook, By Rental Duration Type (2020-2028) ($MN)
24 North America Car Rental Market Outlook, By Short-term (2020-2028) ($MN)
25 North America Car Rental Market Outlook, By Long-term (2020-2028) ($MN)
26 North America Car Rental Market Outlook, By Booking (2020-2028) ($MN)
27 North America Car Rental Market Outlook, By Online Access (2020-2028) ($MN)
28 North America Car Rental Market Outlook, By Offline Access (2020-2028) ($MN)
29 North America Car Rental Market Outlook, By Vehicle Type (2020-2028) ($MN)
30 North America Car Rental Market Outlook, By Multi Utility Vehicle (MUV) (2020-2028) ($MN)
31 North America Car Rental Market Outlook, By Luxury Cars (2020-2028) ($MN)
32 North America Car Rental Market Outlook, By Economy Cars (2020-2028) ($MN)
33 North America Car Rental Market Outlook, By Sports Utility Vehicle (SUV) (2020-2028) ($MN)
34 North America Car Rental Market Outlook, By Executive Cars (2020-2028) ($MN)
35 North America Car Rental Market Outlook, By Application (2020-2028) ($MN)
36 North America Car Rental Market Outlook, By Outstation (2020-2028) ($MN)
37 North America Car Rental Market Outlook, By Local Usage (2020-2028) ($MN)
38 North America Car Rental Market Outlook, By Airport Transport (2020-2028) ($MN)
39 North America Car Rental Market Outlook, By Other Applications (2020-2028) ($MN)
40 North America Car Rental Market Outlook, By End User (2020-2028) ($MN)
41 North America Car Rental Market Outlook, By Chauffeur-driven (2020-2028) ($MN)
42 North America Car Rental Market Outlook, By Self-driven (2020-2028) ($MN)
43 Europe Car Rental Market Outlook, By Country (2020-2028) ($MN)
44 Europe Car Rental Market Outlook, By Rental Duration Type (2020-2028) ($MN)
45 Europe Car Rental Market Outlook, By Short-term (2020-2028) ($MN)
46 Europe Car Rental Market Outlook, By Long-term (2020-2028) ($MN)
47 Europe Car Rental Market Outlook, By Booking (2020-2028) ($MN)
48 Europe Car Rental Market Outlook, By Online Access (2020-2028) ($MN)
49 Europe Car Rental Market Outlook, By Offline Access (2020-2028) ($MN)
50 Europe Car Rental Market Outlook, By Vehicle Type (2020-2028) ($MN)
51 Europe Car Rental Market Outlook, By Multi Utility Vehicle (MUV) (2020-2028) ($MN)
52 Europe Car Rental Market Outlook, By Luxury Cars (2020-2028) ($MN)
53 Europe Car Rental Market Outlook, By Economy Cars (2020-2028) ($MN)
54 Europe Car Rental Market Outlook, By Sports Utility Vehicle (SUV) (2020-2028) ($MN)
55 Europe Car Rental Market Outlook, By Executive Cars (2020-2028) ($MN)
56 Europe Car Rental Market Outlook, By Application (2020-2028) ($MN)
57 Europe Car Rental Market Outlook, By Outstation (2020-2028) ($MN)
58 Europe Car Rental Market Outlook, By Local Usage (2020-2028) ($MN)
59 Europe Car Rental Market Outlook, By Airport Transport (2020-2028) ($MN)
60 Europe Car Rental Market Outlook, By Other Applications (2020-2028) ($MN)
61 Europe Car Rental Market Outlook, By End User (2020-2028) ($MN)
62 Europe Car Rental Market Outlook, By Chauffeur-driven (2020-2028) ($MN)
63 Europe Car Rental Market Outlook, By Self-driven (2020-2028) ($MN)
64 Asia Pacific Car Rental Market Outlook, By Country (2020-2028) ($MN)
65 Asia Pacific Car Rental Market Outlook, By Rental Duration Type (2020-2028) ($MN)
66 Asia Pacific Car Rental Market Outlook, By Short-term (2020-2028) ($MN)
67 Asia Pacific Car Rental Market Outlook, By Long-term (2020-2028) ($MN)
68 Asia Pacific Car Rental Market Outlook, By Booking (2020-2028) ($MN)
69 Asia Pacific Car Rental Market Outlook, By Online Access (2020-2028) ($MN)
70 Asia Pacific Car Rental Market Outlook, By Offline Access (2020-2028) ($MN)
71 Asia Pacific Car Rental Market Outlook, By Vehicle Type (2020-2028) ($MN)
72 Asia Pacific Car Rental Market Outlook, By Multi Utility Vehicle (MUV) (2020-2028) ($MN)
73 Asia Pacific Car Rental Market Outlook, By Luxury Cars (2020-2028) ($MN)
74 Asia Pacific Car Rental Market Outlook, By Economy Cars (2020-2028) ($MN)
75 Asia Pacific Car Rental Market Outlook, By Sports Utility Vehicle (SUV) (2020-2028) ($MN)
76 Asia Pacific Car Rental Market Outlook, By Executive Cars (2020-2028) ($MN)
77 Asia Pacific Car Rental Market Outlook, By Application (2020-2028) ($MN)
78 Asia Pacific Car Rental Market Outlook, By Outstation (2020-2028) ($MN)
79 Asia Pacific Car Rental Market Outlook, By Local Usage (2020-2028) ($MN)
80 Asia Pacific Car Rental Market Outlook, By Airport Transport (2020-2028) ($MN)
81 Asia Pacific Car Rental Market Outlook, By Other Applications (2020-2028) ($MN)
82 Asia Pacific Car Rental Market Outlook, By End User (2020-2028) ($MN)
83 Asia Pacific Car Rental Market Outlook, By Chauffeur-driven (2020-2028) ($MN)
84 Asia Pacific Car Rental Market Outlook, By Self-driven (2020-2028) ($MN)
85 South America Car Rental Market Outlook, By Country (2020-2028) ($MN)
86 South America Car Rental Market Outlook, By Rental Duration Type (2020-2028) ($MN)
87 South America Car Rental Market Outlook, By Short-term (2020-2028) ($MN)
88 South America Car Rental Market Outlook, By Long-term (2020-2028) ($MN)
89 South America Car Rental Market Outlook, By Booking (2020-2028) ($MN)
90 South America Car Rental Market Outlook, By Online Access (2020-2028) ($MN)
91 South America Car Rental Market Outlook, By Offline Access (2020-2028) ($MN)
92 South America Car Rental Market Outlook, By Vehicle Type (2020-2028) ($MN)
93 South America Car Rental Market Outlook, By Multi Utility Vehicle (MUV) (2020-2028) ($MN)
94 South America Car Rental Market Outlook, By Luxury Cars (2020-2028) ($MN)
95 South America Car Rental Market Outlook, By Economy Cars (2020-2028) ($MN)
96 South America Car Rental Market Outlook, By Sports Utility Vehicle (SUV) (2020-2028) ($MN)
97 South America Car Rental Market Outlook, By Executive Cars (2020-2028) ($MN)
98 South America Car Rental Market Outlook, By Application (2020-2028) ($MN)
99 South America Car Rental Market Outlook, By Outstation (2020-2028) ($MN)
100 South America Car Rental Market Outlook, By Local Usage (2020-2028) ($MN)
101 South America Car Rental Market Outlook, By Airport Transport (2020-2028) ($MN)
102 South America Car Rental Market Outlook, By Other Applications (2020-2028) ($MN)
103 South America Car Rental Market Outlook, By End User (2020-2028) ($MN)
104 South America Car Rental Market Outlook, By Chauffeur-driven (2020-2028) ($MN)
105 South America Car Rental Market Outlook, By Self-driven (2020-2028) ($MN)
106 Middle East & Africa Car Rental Market Outlook, By Country (2020-2028) ($MN)
107 Middle East & Africa Car Rental Market Outlook, By Rental Duration Type (2020-2028) ($MN)
108 Middle East & Africa Car Rental Market Outlook, By Short-term (2020-2028) ($MN)
109 Middle East & Africa Car Rental Market Outlook, By Long-term (2020-2028) ($MN)
110 Middle East & Africa Car Rental Market Outlook, By Booking (2020-2028) ($MN)
111 Middle East & Africa Car Rental Market Outlook, By Online Access (2020-2028) ($MN)
112 Middle East & Africa Car Rental Market Outlook, By Offline Access (2020-2028) ($MN)
113 Middle East & Africa Car Rental Market Outlook, By Vehicle Type (2020-2028) ($MN)
114 Middle East & Africa Car Rental Market Outlook, By Multi Utility Vehicle (MUV) (2020-2028) ($MN)
115 Middle East & Africa Car Rental Market Outlook, By Luxury Cars (2020-2028) ($MN)
116 Middle East & Africa Car Rental Market Outlook, By Economy Cars (2020-2028) ($MN)
117 Middle East & Africa Car Rental Market Outlook, By Sports Utility Vehicle (SUV) (2020-2028) ($MN)
118 Middle East & Africa Car Rental Market Outlook, By Executive Cars (2020-2028) ($MN)
119 Middle East & Africa Car Rental Market Outlook, By Application (2020-2028) ($MN)
120 Middle East & Africa Car Rental Market Outlook, By Outstation (2020-2028) ($MN)
121 Middle East & Africa Car Rental Market Outlook, By Local Usage (2020-2028) ($MN)
122 Middle East & Africa Car Rental Market Outlook, By Airport Transport (2020-2028) ($MN)
123 Middle East & Africa Car Rental Market Outlook, By Other Applications (2020-2028) ($MN)
124 Middle East & Africa Car Rental Market Outlook, By End User (2020-2028) ($MN)
125 Middle East & Africa Car Rental Market Outlook, By Chauffeur-driven (2020-2028) ($MN)
126 Middle East & Africa Car Rental Market Outlook, By Self-driven (2020-2028) ($MN)
 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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