Carbon Accounting Platforms Market
Carbon Accounting Platforms Market Forecasts to 2032 – Global Analysis By Component (Software and Services), Deployment Type (Cloud-Based and On-Premises), Organization Size, End User and By Geography
According to Stratistics MRC, the Global Carbon Accounting Platforms Market is accounted for $22.9 billion in 2025 and is expected to reach $102.7 billion by 2032 growing at a CAGR of 23.9% during the forecast period. Carbon accounting platforms are advanced software solutions that help organizations measure, track, and report their greenhouse gas emissions across operations. These platforms automate the complex process of carbon footprint calculation by collecting data from various sources, applying emission factors, and generating sustainability reports. They support compliance with evolving regulations like the CSRD and SEC climate disclosure rules, while enabling real-time monitoring and predictive analytics. Beyond compliance, they empower businesses to identify high-emission activities, simulate decarbonization scenarios, and optimize environmental performance. As climate goals intensify, carbon accounting platforms serve as essential tools for achieving net zero targets and driving sustainable transformation.
Market Dynamics:
Driver:
Regulatory Pressure & ESG Compliance
Regulatory pressure and ESG compliance are powerful catalysts driving the market. As governments and financial bodies enforce stricter climate disclosure mandates, organizations are compelled to adopt advanced tools for accurate emissions tracking. These platforms simplify compliance with frameworks like CSRD and SEC rules, while enhancing transparency and investor confidence. ESG integration has become a strategic priority, prompting businesses to embed sustainability into operations. This regulatory momentum is accelerating platform adoption, making carbon accounting essential for future-proofing corporate responsibility.
Restraint:
High Implementation Costs
Despite their benefits, carbon accounting platforms face adoption barriers due to high implementation costs. Small and medium enterprises often struggle with the upfront investment in software, integration, and training. Customization for industry-specific needs and ongoing maintenance further elevate expenses. These financial constraints can delay deployment, especially in emerging markets. However, as technology matures and cloud-based solutions become more accessible, cost-related concerns may gradually diminish, opening doors for broader market penetration.
Opportunity:
Corporate Sustainability & CSR Initiatives
Corporate Sustainability and CSR initiatives are fueling rapid growth in the carbon accounting platforms market. As companies face mounting pressure to meet ESG goals and regulatory standards, demand for accurate emissions tracking tools has surged. These platforms empower businesses to transparently report carbon footprints, mitigate risks, and enhance stakeholder trust. The shift toward responsible operations is not just ethical—it’s strategic, unlocking new markets and investor interest. This momentum is driving innovation, scalability, and mainstream adoption of carbon accounting technologies.
Threat:
Data Integration Challenges
Data integration challenges significantly hinder the growth of the carbon accounting platforms market. Fragmented data sources, incompatible formats, and legacy systems make it difficult for organizations to consolidate accurate emissions data. These issues lead to unreliable reporting, increased compliance risks, and reduced trust in sustainability metrics. Integration complexity also slows platform deployment and scalability, deterring adoption—especially among companies lacking robust IT infrastructure or cross-functional data governance frameworks.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the carbon accounting platforms market. Initially, budget constraints and operational disruptions slowed adoption. However, the crisis also accelerated digital transformation and heightened awareness of environmental resilience. Remote work and virtual audits increased demand for cloud-based carbon tracking tools. As businesses rebuild with a sustainability lens, carbon accounting platforms are becoming integral to post-pandemic recovery strategies, especially in sectors prioritizing ESG and climate risk mitigation.
The software segment is expected to be the largest during the forecast period
The software segment is expected to account for the largest market share during the forecast period, due to its scalability, automation capabilities, and integration flexibility. These platforms offer real-time tracking, predictive analytics, and customizable dashboards that simplify emissions reporting. With growing regulatory scrutiny and investor demand for transparency, organizations are prioritizing digital solutions that ensure compliance and performance optimization. Cloud-based software also enables remote access and collaboration, making it the preferred choice across industries and regions.
The telecommunications segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the telecommunications segment is predicted to witness the highest growth rate, due to its expansive infrastructure and energy-intensive operations. As telcos face mounting pressure to reduce carbon footprints, they are turning to carbon accounting platforms to monitor emissions across data centers, networks, and supply chains. The sector’s rapid digitalization and ESG commitments are fueling demand for real-time analytics and scenario modeling. These platforms help telcos align with global climate goals and stakeholder expectations.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its industrial growth, regulatory evolution, and climate commitments. Countries like China, India, and Japan are implementing stricter environmental policies and investing in green technologies. The region’s manufacturing and energy sectors are major emission contributors, driving demand for robust carbon tracking tools. Government incentives, rising ESG awareness, and corporate sustainability initiatives are further propelling platform adoption across APAC.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to progressive climate policies, investor activism, and technological innovation. The U.S. SEC’s climate disclosure rules and Canada’s net-zero targets are pushing companies to adopt advanced carbon tracking solutions. The region’s mature digital infrastructure and emphasis on ESG integration make it fertile ground for platform growth. Startups and established players alike are driving innovation, making North America a hotspot for market expansion.
Key players in the market
Some of the key players profiled in the Carbon Accounting Platforms Market include Persefoni, Arbor, Microsoft, Enablon, Salesforce, EcoStruxure Resource Advisor, IBM, Emitwise, Sphera, Climatiq, Normative, DitchCarbon, Watershed, Greenly and Intelex Technologies Inc.
Key Developments:
In September 2025, Microsoft Fabric Community Conference (FabCon), Microsoft unveiled major upgrades to its Fabric platform, including new Graph and Maps capabilities. These enhancements support deeper AI readiness and data contextualization, enabling organizations to build smarter agents and applications.
In September 2025, Workday announced a strategic collaboration with Microsoft to integrate AI agents built using Microsoft Azure AI Foundry and Copilot Studio into Workday’s Agent System of Record (ASOR). This partnership aims to streamline enterprise AI management by verifying agent identity and ensuring secure, context-aware operations across business systems.
Components Covered:
• Software
• Services
Deployment Types Covered:
• Cloud-Based
• On-Premises
Organization Sizes Covered:
• Large Enterprises
• Small & Medium Enterprises (SMEs)
End Users Covered:
• Energy & Utilities
• Government & Public Sector
• Oil & Gas
• Financial Services
• Construction & Infrastructure
• Technology & IT Services
• Telecommunications
• Food & Beverage
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Carbon Accounting Platforms Market, By Component
5.1 Introduction
5.2 Software
5.3 Services
6 Global Carbon Accounting Platforms Market, By Deployment Type
6.1 Introduction
6.2 Cloud-Based
6.3 On-Premises
7 Global Carbon Accounting Platforms Market, By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.3 Small & Medium Enterprises (SMEs)
8 Global Carbon Accounting Platforms Market, By End User
8.1 Introduction
8.2 Energy & Utilities
8.3 Government & Public Sector
8.4 Oil & Gas
8.5 Financial Services
8.6 Construction & Infrastructure
8.7 Technology & IT Services
8.8 Telecommunications
8.9 Food & Beverage
8.10 Other End Users
9 Global Carbon Accounting Platforms Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Persefoni
11.2 Arbor
11.3 Microsoft
11.4 Enablon
11.5 Salesforce
11.6 EcoStruxure Resource Advisor
11.7 IBM
11.8 Emitwise
11.9 Sphera
11.10 Climatiq
11.11 Normative
11.12 DitchCarbon
11.13 Watershed
11.14 Greenly
11.15 Intelex Technologies Inc.
List of Tables
1 Global Carbon Accounting Platforms Market Outlook, By Region (2024-2032) ($MN)
2 Global Carbon Accounting Platforms Market Outlook, By Component (2024-2032) ($MN)
3 Global Carbon Accounting Platforms Market Outlook, By Software (2024-2032) ($MN)
4 Global Carbon Accounting Platforms Market Outlook, By Services (2024-2032) ($MN)
5 Global Carbon Accounting Platforms Market Outlook, By Deployment Type (2024-2032) ($MN)
6 Global Carbon Accounting Platforms Market Outlook, By Cloud-Based (2024-2032) ($MN)
7 Global Carbon Accounting Platforms Market Outlook, By On-Premises (2024-2032) ($MN)
8 Global Carbon Accounting Platforms Market Outlook, By Organization Size (2024-2032) ($MN)
9 Global Carbon Accounting Platforms Market Outlook, By Large Enterprises (2024-2032) ($MN)
10 Global Carbon Accounting Platforms Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
11 Global Carbon Accounting Platforms Market Outlook, By End User (2024-2032) ($MN)
12 Global Carbon Accounting Platforms Market Outlook, By Energy & Utilities (2024-2032) ($MN)
13 Global Carbon Accounting Platforms Market Outlook, By Government & Public Sector (2024-2032) ($MN)
14 Global Carbon Accounting Platforms Market Outlook, By Oil & Gas (2024-2032) ($MN)
15 Global Carbon Accounting Platforms Market Outlook, By Financial Services (2024-2032) ($MN)
16 Global Carbon Accounting Platforms Market Outlook, By Construction & Infrastructure (2024-2032) ($MN)
17 Global Carbon Accounting Platforms Market Outlook, By Technology & IT Services (2024-2032) ($MN)
18 Global Carbon Accounting Platforms Market Outlook, By Telecommunications (2024-2032) ($MN)
19 Global Carbon Accounting Platforms Market Outlook, By Food & Beverage (2024-2032) ($MN)
20 Global Carbon Accounting Platforms Market Outlook, By Other End Users (2024-2032) ($MN)
21 North America Carbon Accounting Platforms Market Outlook, By Country (2024-2032) ($MN)
22 North America Carbon Accounting Platforms Market Outlook, By Component (2024-2032) ($MN)
23 North America Carbon Accounting Platforms Market Outlook, By Software (2024-2032) ($MN)
24 North America Carbon Accounting Platforms Market Outlook, By Services (2024-2032) ($MN)
25 North America Carbon Accounting Platforms Market Outlook, By Deployment Type (2024-2032) ($MN)
26 North America Carbon Accounting Platforms Market Outlook, By Cloud-Based (2024-2032) ($MN)
27 North America Carbon Accounting Platforms Market Outlook, By On-Premises (2024-2032) ($MN)
28 North America Carbon Accounting Platforms Market Outlook, By Organization Size (2024-2032) ($MN)
29 North America Carbon Accounting Platforms Market Outlook, By Large Enterprises (2024-2032) ($MN)
30 North America Carbon Accounting Platforms Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
31 North America Carbon Accounting Platforms Market Outlook, By End User (2024-2032) ($MN)
32 North America Carbon Accounting Platforms Market Outlook, By Energy & Utilities (2024-2032) ($MN)
33 North America Carbon Accounting Platforms Market Outlook, By Government & Public Sector (2024-2032) ($MN)
34 North America Carbon Accounting Platforms Market Outlook, By Oil & Gas (2024-2032) ($MN)
35 North America Carbon Accounting Platforms Market Outlook, By Financial Services (2024-2032) ($MN)
36 North America Carbon Accounting Platforms Market Outlook, By Construction & Infrastructure (2024-2032) ($MN)
37 North America Carbon Accounting Platforms Market Outlook, By Technology & IT Services (2024-2032) ($MN)
38 North America Carbon Accounting Platforms Market Outlook, By Telecommunications (2024-2032) ($MN)
39 North America Carbon Accounting Platforms Market Outlook, By Food & Beverage (2024-2032) ($MN)
40 North America Carbon Accounting Platforms Market Outlook, By Other End Users (2024-2032) ($MN)
41 Europe Carbon Accounting Platforms Market Outlook, By Country (2024-2032) ($MN)
42 Europe Carbon Accounting Platforms Market Outlook, By Component (2024-2032) ($MN)
43 Europe Carbon Accounting Platforms Market Outlook, By Software (2024-2032) ($MN)
44 Europe Carbon Accounting Platforms Market Outlook, By Services (2024-2032) ($MN)
45 Europe Carbon Accounting Platforms Market Outlook, By Deployment Type (2024-2032) ($MN)
46 Europe Carbon Accounting Platforms Market Outlook, By Cloud-Based (2024-2032) ($MN)
47 Europe Carbon Accounting Platforms Market Outlook, By On-Premises (2024-2032) ($MN)
48 Europe Carbon Accounting Platforms Market Outlook, By Organization Size (2024-2032) ($MN)
49 Europe Carbon Accounting Platforms Market Outlook, By Large Enterprises (2024-2032) ($MN)
50 Europe Carbon Accounting Platforms Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
51 Europe Carbon Accounting Platforms Market Outlook, By End User (2024-2032) ($MN)
52 Europe Carbon Accounting Platforms Market Outlook, By Energy & Utilities (2024-2032) ($MN)
53 Europe Carbon Accounting Platforms Market Outlook, By Government & Public Sector (2024-2032) ($MN)
54 Europe Carbon Accounting Platforms Market Outlook, By Oil & Gas (2024-2032) ($MN)
55 Europe Carbon Accounting Platforms Market Outlook, By Financial Services (2024-2032) ($MN)
56 Europe Carbon Accounting Platforms Market Outlook, By Construction & Infrastructure (2024-2032) ($MN)
57 Europe Carbon Accounting Platforms Market Outlook, By Technology & IT Services (2024-2032) ($MN)
58 Europe Carbon Accounting Platforms Market Outlook, By Telecommunications (2024-2032) ($MN)
59 Europe Carbon Accounting Platforms Market Outlook, By Food & Beverage (2024-2032) ($MN)
60 Europe Carbon Accounting Platforms Market Outlook, By Other End Users (2024-2032) ($MN)
61 Asia Pacific Carbon Accounting Platforms Market Outlook, By Country (2024-2032) ($MN)
62 Asia Pacific Carbon Accounting Platforms Market Outlook, By Component (2024-2032) ($MN)
63 Asia Pacific Carbon Accounting Platforms Market Outlook, By Software (2024-2032) ($MN)
64 Asia Pacific Carbon Accounting Platforms Market Outlook, By Services (2024-2032) ($MN)
65 Asia Pacific Carbon Accounting Platforms Market Outlook, By Deployment Type (2024-2032) ($MN)
66 Asia Pacific Carbon Accounting Platforms Market Outlook, By Cloud-Based (2024-2032) ($MN)
67 Asia Pacific Carbon Accounting Platforms Market Outlook, By On-Premises (2024-2032) ($MN)
68 Asia Pacific Carbon Accounting Platforms Market Outlook, By Organization Size (2024-2032) ($MN)
69 Asia Pacific Carbon Accounting Platforms Market Outlook, By Large Enterprises (2024-2032) ($MN)
70 Asia Pacific Carbon Accounting Platforms Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
71 Asia Pacific Carbon Accounting Platforms Market Outlook, By End User (2024-2032) ($MN)
72 Asia Pacific Carbon Accounting Platforms Market Outlook, By Energy & Utilities (2024-2032) ($MN)
73 Asia Pacific Carbon Accounting Platforms Market Outlook, By Government & Public Sector (2024-2032) ($MN)
74 Asia Pacific Carbon Accounting Platforms Market Outlook, By Oil & Gas (2024-2032) ($MN)
75 Asia Pacific Carbon Accounting Platforms Market Outlook, By Financial Services (2024-2032) ($MN)
76 Asia Pacific Carbon Accounting Platforms Market Outlook, By Construction & Infrastructure (2024-2032) ($MN)
77 Asia Pacific Carbon Accounting Platforms Market Outlook, By Technology & IT Services (2024-2032) ($MN)
78 Asia Pacific Carbon Accounting Platforms Market Outlook, By Telecommunications (2024-2032) ($MN)
79 Asia Pacific Carbon Accounting Platforms Market Outlook, By Food & Beverage (2024-2032) ($MN)
80 Asia Pacific Carbon Accounting Platforms Market Outlook, By Other End Users (2024-2032) ($MN)
81 South America Carbon Accounting Platforms Market Outlook, By Country (2024-2032) ($MN)
82 South America Carbon Accounting Platforms Market Outlook, By Component (2024-2032) ($MN)
83 South America Carbon Accounting Platforms Market Outlook, By Software (2024-2032) ($MN)
84 South America Carbon Accounting Platforms Market Outlook, By Services (2024-2032) ($MN)
85 South America Carbon Accounting Platforms Market Outlook, By Deployment Type (2024-2032) ($MN)
86 South America Carbon Accounting Platforms Market Outlook, By Cloud-Based (2024-2032) ($MN)
87 South America Carbon Accounting Platforms Market Outlook, By On-Premises (2024-2032) ($MN)
88 South America Carbon Accounting Platforms Market Outlook, By Organization Size (2024-2032) ($MN)
89 South America Carbon Accounting Platforms Market Outlook, By Large Enterprises (2024-2032) ($MN)
90 South America Carbon Accounting Platforms Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
91 South America Carbon Accounting Platforms Market Outlook, By End User (2024-2032) ($MN)
92 South America Carbon Accounting Platforms Market Outlook, By Energy & Utilities (2024-2032) ($MN)
93 South America Carbon Accounting Platforms Market Outlook, By Government & Public Sector (2024-2032) ($MN)
94 South America Carbon Accounting Platforms Market Outlook, By Oil & Gas (2024-2032) ($MN)
95 South America Carbon Accounting Platforms Market Outlook, By Financial Services (2024-2032) ($MN)
96 South America Carbon Accounting Platforms Market Outlook, By Construction & Infrastructure (2024-2032) ($MN)
97 South America Carbon Accounting Platforms Market Outlook, By Technology & IT Services (2024-2032) ($MN)
98 South America Carbon Accounting Platforms Market Outlook, By Telecommunications (2024-2032) ($MN)
99 South America Carbon Accounting Platforms Market Outlook, By Food & Beverage (2024-2032) ($MN)
100 South America Carbon Accounting Platforms Market Outlook, By Other End Users (2024-2032) ($MN)
101 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Country (2024-2032) ($MN)
102 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Component (2024-2032) ($MN)
103 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Software (2024-2032) ($MN)
104 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Services (2024-2032) ($MN)
105 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Deployment Type (2024-2032) ($MN)
106 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Cloud-Based (2024-2032) ($MN)
107 Middle East & Africa Carbon Accounting Platforms Market Outlook, By On-Premises (2024-2032) ($MN)
108 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Organization Size (2024-2032) ($MN)
109 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Large Enterprises (2024-2032) ($MN)
110 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
111 Middle East & Africa Carbon Accounting Platforms Market Outlook, By End User (2024-2032) ($MN)
112 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Energy & Utilities (2024-2032) ($MN)
113 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Government & Public Sector (2024-2032) ($MN)
114 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Oil & Gas (2024-2032) ($MN)
115 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Financial Services (2024-2032) ($MN)
116 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Construction & Infrastructure (2024-2032) ($MN)
117 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Technology & IT Services (2024-2032) ($MN)
118 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Telecommunications (2024-2032) ($MN)
119 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Food & Beverage (2024-2032) ($MN)
120 Middle East & Africa Carbon Accounting Platforms Market Outlook, By Other End Users (2024-2032) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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