Cement Board Market
Cement Board Market Forecasts to 2028 - Global Analysis By Product Type (Fiber Cement Board (FCB), Wood Wool Cement Board (WWCB), Wood Strand Cement Board (WSCB) and Cement Bonded Particle Board (CBPB)), Product Finishing (Anodized, Powder Coated and Mill-Finished), Application, and By Geography
Years Covered |
2020-2028 |
Estimated Year Value (2022) |
US $570.06 MN |
Projected Year Value (2028) |
US $865.14 MN |
CAGR (2022 - 2028) |
7.2% |
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
Largest Market |
North America |
Fastest Growing Market |
Asia-Pacific |
According to Stratistics MRC, the Global Cement Board Market is accounted for $570.06 million in 2022 and is expected to reach $865.14 million by 2028 growing at a CAGR of 7.2% during the forecast period. Cement boards are a flexible building material made from naturally available minerals and diverse fibres. They have a high level of durability and impact resistance. These boards are mostly utilised in the building industry because of their fire resistance, acoustic performance, ease of handling, and installation process. They are also resistant to termites and vermin.
According to the US Census Bureau, during November 2021, the construction spending in the US was estimated at a seasonally adjusted annual rate of USD 1,625.9 billion, 0.4% more than the revised October estimate of USD 1,618.8 billion. Additionally, the November 2021 estimation was 9.3% more than the November 2020 estimate of USD 1,487.2 billion. Moreover, from January to November 2021, construction spending amounted to USD 1,463.2 billion, 7.9% above USD 1,355.6 billion for the same period in 2020. Additionally, rise in single-family homes in developed countries is again fostering market growth.
Market Dynamics:
Driver:
High durability and impact resistance
Cement board is in high demand because it has advantages over conventional building materials, such as excellent durability and impact resistance. Furthermore, these boards are an environmentally sustainable alternative that is resistant to water, fire, vermin, and fungus. Cement boards are also used in lessening the time and area needed for construction.
Restraint:
High initial cost
The market's growth is projected to be constrained by the product's high starting cost in compared to its conventional competitors. High initial cost of the product hampers the growth of the market.
Opportunity:
Growing investment in green building
Growing investment in green building for construction sustainability is expected to represent substantial growth prospects during the predicted timeframe. The World Green Building Council anticipates the emerging economies to attract investment opportunities. This will provide opportunities for expansion in the cement board industry.
Threat:
Bulky weight stearate
Because of its heavy weight, stearate requires a lot of labour force, which is a factor that is predicted to slow the market's expansion.
Covid-19 Impact
In 2020 and 2021, the COVID-19 epidemic had an impact on the industrial and construction industries all around the world. Due to a global lockdown implemented to stop the spread of the disease in 2020, the pandemic has caused a devastating economic slump as a result of the sharp decline in consumer expenditure. However, the need for cement board is driving a moderate but steady increase in commercial construction, especially as of the end of 2021.
The commercial segment is expected to be the largest during the forecast period
Based on the end user, the market is classified into Residential, Commercial, Industrial and Institutional. The commercial segment is projected to control the global Cement Board market and most liable explanation for the majority of the share during the forecast period. The market for cement boards and the percentage of cement board sales that come from the business sector are both significant. The office sector is also one of the most significant cement board market applications in the commercial sector. The demand for cement boards in this category is rising quickly as global commercial activity increases.
The fiber cement board segment is expected to have the highest CAGR during the forecast period
Based on the product type, the market is segmented into Fiber Cement Board (FCB), Wood Wool Cement Board (WWCB), Wood Strand Cement Board (WSCB) and Cement Bonded Particle Board (CBPB). The Fiber Cement Board (FCB) segment is captured to be more profitable and predicted to record a strong CAGR during the forecast period. Fiber Cement Boards (FCB) are panel boards that use cement-reinforced fibres to increase the strength of the fiber-cement composite. The development of robust and long-lasting construction materials is made feasible by fibre cement when combined with a thoroughly thought-out production method.
Region with highest share:
North America is anticipated to hold the highest share during the forecast period .Owing to the increasing construction activities in the country. The growing residential and commercial construction sectors in the country are expected to drive the demand for cement boards, during the forecast period.
Region with highest CAGR:
The Asia Pacific care management solutions market is one of the fastest-growing regions and also records highest CAGR during the forecast period. This is due to the growing population, rise in disposable income and increase in building construction activities in the developing nations in the region. Increasing interest along with investments by well-known industry players and incomplete collaborative efforts are accountable for regional growth.
Key players in the market
Some of the key players profiled in the Cement Board Market include Atermit, BetonWood SRL, Cembrit Holding AS, Everest Industries Limited, Etex Group, Elementia Materials, FRAMECAD, GAF, Hil Limited, Hekim Yapi, Johns Manville, James Hardie, Kmew, Knauf Gips KG, LTM LLC, Lato JSC, Nichiha, Penny Panel, Saint-Gobain, Soben board, Taisyou , TEPE Betopan
Key Developments:
In December 2016 Elementia, S.A.B. de C.V. (BMV:ELEMENT*) (the “Company”, or “Elementia”) announced that the Board of Directors gave final approval to complete the acquisition of a 55% stake and full control of Giant Cement Holding, Inc. (“Giant”) from Cementos Portland Valderrivas, S.A. (“CPV”) for US$220 million.
In April 2018, James Hardie Industries plc (ASX:JHX) announced the completion of its acquisition of German-based XI (DL) Holdings GmbH and its subsidiaries (including, but not limited to, Fermacell GmbH) from Xella International S.A. in an all-cash transaction based on an enterprise value of €473 million.
In August 2022, CK Birla Group’s fibre cement roofing subsidiary HIL has agreed to acquire Fast Build Blocks for US$8.22m in a ‘slump sale.’ Fast Build Blocks produces autoclaved aerated concrete (AAC) blocks in Cuttack, Odisha. Press Trust of India News has reported that HIL is using the acquisition to establish a leadership position in the Eastern Indian market.
Product Type Covered:
• Fiber Cement Board (FCB)
• Wood Wool Cement Board (WWCB)
• Wood Strand Cement Board (WSCB)
• Cement Bonded Particle Board (CBPB)
Application Covered:
• Flooring
• Exterior and Partition Walls
• Roofing
• Columns and Beams
• Facades, Weatherboard, and Cladding
• Acoustic and Thermal Insulation
• Permanent Shuttering
• Fire Resistant Construction
• Other Applications
End-user Covered:
• Residential
• Commercial
• Industrial and Institutional
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Cement Board Market, By Product Type
5.1 Introduction
5.2 Fiber Cement Board (FCB)
5.3 Wood Wool Cement Board (WWCB)
5.4 Wood Strand Cement Board (WSCB)
5.5 Cement Bonded Particle Board (CBPB)
6 Global Cement Board Market, By Application
6.1 Introduction
6.2 Flooring
6.3 Exterior and Partition Walls
6.4 Roofing
6.5 Columns and Beams
6.6 Facades, Weatherboard, and Cladding
6.7 Acoustic and Thermal Insulation
6.8 Permanent Shuttering
6.9 Fire Resistant Construction
6.10 Other Applications
7 Global Cement Board Market, By End-user
7.1 Introduction
7.2 Residential
7.3 Commercial
7.4 Industrial and Institutional
8 Global Cement Board Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 Atermit
10.2 BetonWood SRL
10.3 Cembrit Holding AS
10.4 Everest Industries Limited
10.5 Etex Group
10.6 Elementia Materials
10.7 FRAMECAD
10.8 GAF
10.9 Hil Limited
10.10 Hekim Yapi
10.11 Johns Manville
10.12 James Hardie
10.13 Kmew
10.14 Knauf Gips KG
10.15 LTM LLC
10.16 Lato JSC
10.17 Nichiha
10.18 Penny Panel
10.19 Saint-Gobain
10.20 Soben board
10.21 Taisyou
10.22 TEPE Betopan
List of Tables
1 Global Cement Board Market Outlook, By Region (2020-2028) ($MN)
2 Global Cement Board Market Outlook, By Product Type (2020-2028) ($MN)
3 Global Cement Board Market Outlook, By Fiber Cement Board (FCB) (2020-2028) ($MN)
4 Global Cement Board Market Outlook, By Wood Wool Cement Board (WWCB) (2020-2028) ($MN)
5 Global Cement Board Market Outlook, By Wood Strand Cement Board (WSCB) (2020-2028) ($MN)
6 Global Cement Board Market Outlook, By Cement Bonded Particle Board (CBPB) (2020-2028) ($MN)
7 Global Cement Board Market Outlook, By Application (2020-2028) ($MN)
8 Global Cement Board Market Outlook, By Flooring (2020-2028) ($MN)
9 Global Cement Board Market Outlook, By Exterior and Partition Walls (2020-2028) ($MN)
10 Global Cement Board Market Outlook, By Roofing (2020-2028) ($MN)
11 Global Cement Board Market Outlook, By Columns and Beams (2020-2028) ($MN)
12 Global Cement Board Market Outlook, By Facades, Weatherboard, and Cladding (2020-2028) ($MN)
13 Global Cement Board Market Outlook, By Acoustic and Thermal Insulation (2020-2028) ($MN)
14 Global Cement Board Market Outlook, By Permanent Shuttering (2020-2028) ($MN)
15 Global Cement Board Market Outlook, By Fire Resistant Construction (2020-2028) ($MN)
16 Global Cement Board Market Outlook, By Other Applications (2020-2028) ($MN)
17 Global Cement Board Market Outlook, By End-user (2020-2028) ($MN)
18 Global Cement Board Market Outlook, By Residential (2020-2028) ($MN)
19 Global Cement Board Market Outlook, By Commercial (2020-2028) ($MN)
20 Global Cement Board Market Outlook, By Industrial and Institutional (2020-2028) ($MN)
21 North America Cement Board Market Outlook, By Country (2020-2028) ($MN)
22 North America Cement Board Market Outlook, By Product Type (2020-2028) ($MN)
23 North America Cement Board Market Outlook, By Fiber Cement Board (FCB) (2020-2028) ($MN)
24 North America Cement Board Market Outlook, By Wood Wool Cement Board (WWCB) (2020-2028) ($MN)
25 North America Cement Board Market Outlook, By Wood Strand Cement Board (WSCB) (2020-2028) ($MN)
26 North America Cement Board Market Outlook, By Cement Bonded Particle Board (CBPB) (2020-2028) ($MN)
27 North America Cement Board Market Outlook, By Application (2020-2028) ($MN)
28 North America Cement Board Market Outlook, By Flooring (2020-2028) ($MN)
29 North America Cement Board Market Outlook, By Exterior and Partition Walls (2020-2028) ($MN)
30 North America Cement Board Market Outlook, By Roofing (2020-2028) ($MN)
31 North America Cement Board Market Outlook, By Columns and Beams (2020-2028) ($MN)
32 North America Cement Board Market Outlook, By Facades, Weatherboard, and Cladding (2020-2028) ($MN)
33 North America Cement Board Market Outlook, By Acoustic and Thermal Insulation (2020-2028) ($MN)
34 North America Cement Board Market Outlook, By Permanent Shuttering (2020-2028) ($MN)
35 North America Cement Board Market Outlook, By Fire Resistant Construction (2020-2028) ($MN)
36 North America Cement Board Market Outlook, By Other Applications (2020-2028) ($MN)
37 North America Cement Board Market Outlook, By End-user (2020-2028) ($MN)
38 North America Cement Board Market Outlook, By Residential (2020-2028) ($MN)
39 North America Cement Board Market Outlook, By Commercial (2020-2028) ($MN)
40 North America Cement Board Market Outlook, By Industrial and Institutional (2020-2028) ($MN)
41 Europe Cement Board Market Outlook, By Country (2020-2028) ($MN)
42 Europe Cement Board Market Outlook, By Product Type (2020-2028) ($MN)
43 Europe Cement Board Market Outlook, By Fiber Cement Board (FCB) (2020-2028) ($MN)
44 Europe Cement Board Market Outlook, By Wood Wool Cement Board (WWCB) (2020-2028) ($MN)
45 Europe Cement Board Market Outlook, By Wood Strand Cement Board (WSCB) (2020-2028) ($MN)
46 Europe Cement Board Market Outlook, By Cement Bonded Particle Board (CBPB) (2020-2028) ($MN)
47 Europe Cement Board Market Outlook, By Application (2020-2028) ($MN)
48 Europe Cement Board Market Outlook, By Flooring (2020-2028) ($MN)
49 Europe Cement Board Market Outlook, By Exterior and Partition Walls (2020-2028) ($MN)
50 Europe Cement Board Market Outlook, By Roofing (2020-2028) ($MN)
51 Europe Cement Board Market Outlook, By Columns and Beams (2020-2028) ($MN)
52 Europe Cement Board Market Outlook, By Facades, Weatherboard, and Cladding (2020-2028) ($MN)
53 Europe Cement Board Market Outlook, By Acoustic and Thermal Insulation (2020-2028) ($MN)
54 Europe Cement Board Market Outlook, By Permanent Shuttering (2020-2028) ($MN)
55 Europe Cement Board Market Outlook, By Fire Resistant Construction (2020-2028) ($MN)
56 Europe Cement Board Market Outlook, By Other Applications (2020-2028) ($MN)
57 Europe Cement Board Market Outlook, By End-user (2020-2028) ($MN)
58 Europe Cement Board Market Outlook, By Residential (2020-2028) ($MN)
59 Europe Cement Board Market Outlook, By Commercial (2020-2028) ($MN)
60 Europe Cement Board Market Outlook, By Industrial and Institutional (2020-2028) ($MN)
61 Asia Pacific Cement Board Market Outlook, By Country (2020-2028) ($MN)
62 Asia Pacific Cement Board Market Outlook, By Product Type (2020-2028) ($MN)
63 Asia Pacific Cement Board Market Outlook, By Fiber Cement Board (FCB) (2020-2028) ($MN)
64 Asia Pacific Cement Board Market Outlook, By Wood Wool Cement Board (WWCB) (2020-2028) ($MN)
65 Asia Pacific Cement Board Market Outlook, By Wood Strand Cement Board (WSCB) (2020-2028) ($MN)
66 Asia Pacific Cement Board Market Outlook, By Cement Bonded Particle Board (CBPB) (2020-2028) ($MN)
67 Asia Pacific Cement Board Market Outlook, By Application (2020-2028) ($MN)
68 Asia Pacific Cement Board Market Outlook, By Flooring (2020-2028) ($MN)
69 Asia Pacific Cement Board Market Outlook, By Exterior and Partition Walls (2020-2028) ($MN)
70 Asia Pacific Cement Board Market Outlook, By Roofing (2020-2028) ($MN)
71 Asia Pacific Cement Board Market Outlook, By Columns and Beams (2020-2028) ($MN)
72 Asia Pacific Cement Board Market Outlook, By Facades, Weatherboard, and Cladding (2020-2028) ($MN)
73 Asia Pacific Cement Board Market Outlook, By Acoustic and Thermal Insulation (2020-2028) ($MN)
74 Asia Pacific Cement Board Market Outlook, By Permanent Shuttering (2020-2028) ($MN)
75 Asia Pacific Cement Board Market Outlook, By Fire Resistant Construction (2020-2028) ($MN)
76 Asia Pacific Cement Board Market Outlook, By Other Applications (2020-2028) ($MN)
77 Asia Pacific Cement Board Market Outlook, By End-user (2020-2028) ($MN)
78 Asia Pacific Cement Board Market Outlook, By Residential (2020-2028) ($MN)
79 Asia Pacific Cement Board Market Outlook, By Commercial (2020-2028) ($MN)
80 Asia Pacific Cement Board Market Outlook, By Industrial and Institutional (2020-2028) ($MN)
81 South America Cement Board Market Outlook, By Country (2020-2028) ($MN)
82 South America Cement Board Market Outlook, By Product Type (2020-2028) ($MN)
83 South America Cement Board Market Outlook, By Fiber Cement Board (FCB) (2020-2028) ($MN)
84 South America Cement Board Market Outlook, By Wood Wool Cement Board (WWCB) (2020-2028) ($MN)
85 South America Cement Board Market Outlook, By Wood Strand Cement Board (WSCB) (2020-2028) ($MN)
86 South America Cement Board Market Outlook, By Cement Bonded Particle Board (CBPB) (2020-2028) ($MN)
87 South America Cement Board Market Outlook, By Application (2020-2028) ($MN)
88 South America Cement Board Market Outlook, By Flooring (2020-2028) ($MN)
89 South America Cement Board Market Outlook, By Exterior and Partition Walls (2020-2028) ($MN)
90 South America Cement Board Market Outlook, By Roofing (2020-2028) ($MN)
91 South America Cement Board Market Outlook, By Columns and Beams (2020-2028) ($MN)
92 South America Cement Board Market Outlook, By Facades, Weatherboard, and Cladding (2020-2028) ($MN)
93 South America Cement Board Market Outlook, By Acoustic and Thermal Insulation (2020-2028) ($MN)
94 South America Cement Board Market Outlook, By Permanent Shuttering (2020-2028) ($MN)
95 South America Cement Board Market Outlook, By Fire Resistant Construction (2020-2028) ($MN)
96 South America Cement Board Market Outlook, By Other Applications (2020-2028) ($MN)
97 South America Cement Board Market Outlook, By End-user (2020-2028) ($MN)
98 South America Cement Board Market Outlook, By Residential (2020-2028) ($MN)
99 South America Cement Board Market Outlook, By Commercial (2020-2028) ($MN)
100 South America Cement Board Market Outlook, By Industrial and Institutional (2020-2028) ($MN)
101 Middle East & Africa Cement Board Market Outlook, By Country (2020-2028) ($MN)
102 Middle East & Africa Cement Board Market Outlook, By Product Type (2020-2028) ($MN)
103 Middle East & Africa Cement Board Market Outlook, By Fiber Cement Board (FCB) (2020-2028) ($MN)
104 Middle East & Africa Cement Board Market Outlook, By Wood Wool Cement Board (WWCB) (2020-2028) ($MN)
105 Middle East & Africa Cement Board Market Outlook, By Wood Strand Cement Board (WSCB) (2020-2028) ($MN)
106 Middle East & Africa Cement Board Market Outlook, By Cement Bonded Particle Board (CBPB) (2020-2028) ($MN)
107 Middle East & Africa Cement Board Market Outlook, By Application (2020-2028) ($MN)
108 Middle East & Africa Cement Board Market Outlook, By Flooring (2020-2028) ($MN)
109 Middle East & Africa Cement Board Market Outlook, By Exterior and Partition Walls (2020-2028) ($MN)
110 Middle East & Africa Cement Board Market Outlook, By Roofing (2020-2028) ($MN)
111 Middle East & Africa Cement Board Market Outlook, By Columns and Beams (2020-2028) ($MN)
112 Middle East & Africa Cement Board Market Outlook, By Facades, Weatherboard, and Cladding (2020-2028) ($MN)
113 Middle East & Africa Cement Board Market Outlook, By Acoustic and Thermal Insulation (2020-2028) ($MN)
114 Middle East & Africa Cement Board Market Outlook, By Permanent Shuttering (2020-2028) ($MN)
115 Middle East & Africa Cement Board Market Outlook, By Fire Resistant Construction (2020-2028) ($MN)
116 Middle East & Africa Cement Board Market Outlook, By Other Applications (2020-2028) ($MN)
117 Middle East & Africa Cement Board Market Outlook, By End-user (2020-2028) ($MN)
118 Middle East & Africa Cement Board Market Outlook, By Residential (2020-2028) ($MN)
119 Middle East & Africa Cement Board Market Outlook, By Commercial (2020-2028) ($MN)
120 Middle East & Africa Cement Board Market Outlook, By Industrial and Institutional (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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