
Cereal Ingredients Market
Cereal Ingredients Market Forecasts to 2030 - Global Analysis By Type (Wheat, Rice, Barley, Corn, Oat and Other Types), Ingredient Type, Form, Distribution Channel, Application, End User and By Geography

According to Stratistics MRC, the Global Cereal Ingredients Market is accounted for $458.7 million in 2024 and is expected to reach $658.1 million by 2030 growing at a CAGR of 6.2% during the forecast period. Cereal ingredients refer to the components used in the production of cereals. These ingredients typically include grains such as wheat, rice, oats, and corn, which are processed and combined with sugars, flavorings, and other additives to create breakfast cereals. Additionally, cereal ingredients may also encompass dried fruits, nuts, and seeds that are mixed into the cereal blend to enhance taste, texture, and nutritional value. The composition of cereal ingredients varies widely depending on the specific type and brand of cereal being produced.
According to Mayo Clinic, 3.1 million Americans are shifting toward gluten-free diets, where 72% of them are classified as people without celiac disease avoiding gluten (PWAG).
Market Dynamics:
Driver:
Vegan and plant-based trends
The market has witnessed a notable shift towards vegan and plant-based trends. This shift is driven by increasing consumer awareness of health and sustainability. Manufacturers are incorporating ingredients like plant-based proteins, whole grains, and natural sweeteners to meet this demand. The emphasis is on creating nutritious and environmentally friendly cereal options, catering to a growing segment of health-conscious and ethically minded consumers.
Restraint:
Competition from alternative breakfast options
The market faces tough competition from alternative breakfast options like yogurt bowls, smoothies, and protein bars. These alternatives appeal to health-conscious consumers seeking convenience and nutrition. To stay competitive, cereal ingredient manufacturers must innovate by introducing healthier and more diverse product lines. Incorporating ancient grains, organic ingredients, and addressing dietary restrictions can attract a wider consumer base and counter the challenge posed by alternative breakfast choices.
Opportunity:
Health-conscious consumers
Health-conscious consumers are driving significant changes in the market. They prioritize natural, whole-grain, and organic ingredients, avoiding artificial additives and excess sugars. Demand is rising for cereals fortified with vitamins, minerals, and functional ingredients like probiotics or protein. Gluten-free and allergen-friendly options are also gaining traction among this demographic. Manufacturers are responding with innovative formulations that cater to these health-conscious preferences, reshaping the landscape of the market.
Threat:
Price fluctuations
The market witnesses periodic price fluctuations influenced by several factors. Changes in weather patterns, affecting crop yields, can impact ingredient availability and costs. Global economic conditions, trade policies, and currency exchange rates also contribute to price volatility. Consumer demand trends, health considerations, and innovations in processing techniques further influence pricing dynamics.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted the market. Supply chain disruptions, labor shortages, and fluctuating consumer demand led to production challenges and increased costs. Changes in eating habits, such as more people dining at home, increased breakfast cereal sales but decreased restaurant service sales. These dynamic forced companies to innovate packaging, invest in digital platforms, and adapt marketing strategies to meet changing consumer behaviors and preferences, reshaping the landscape of the cereal ingredients market.
The barley segment is expected to be the largest during the forecast period
The barley segment is expected to be the largest during the forecast period due to its nutritional value and versatility. It is a rich source of fiber, vitamins, and minerals, making it a popular choice for health-conscious consumers. Barley is widely used in various cereal products such as breakfast cereals, granola bars, and snacks, contributing to its significant demand in the market. Its natural nutty flavor and ability to enhance texture further add to its appeal among manufacturers and consumers alike.
The flavors segment is expected to have the highest CAGR during the forecast period
The flavors segment is expected to have the highest CAGR during the forecast period. These flavors cater to a wide range of consumer preferences, including those seeking nostalgic tastes and others looking for adventurous and unique flavor experiences. The cereal industry continually evolves to introduce new and exciting flavor profiles, keeping consumers engaged and satisfied with a variety of choices.
Region with largest share:
North America is projected to hold the largest market share during the forecast period driven by changing consumer preferences and health trends. Key players in this market include major cereal manufacturers, ingredient suppliers, and distributors. The demand for natural and organic ingredients is on the rise, influencing product formulations and marketing strategies. Additionally, innovations in processing technologies and sustainable sourcing practices are shaping the future of the cereal ingredients industry in the region.
Region with highest CAGR:
Asia Pacific is projected to hold the highest CAGR over the forecast period. There is an increasing demand for healthier breakfast options among consumers in the region. Cereal products are seen as convenient and nutritious choices, driving their popularity. With growing awareness about health and wellness, consumers are opting for cereals that are fortified with vitamins, minerals, and other nutrients. This has led to a surge in demand for fortified cereal ingredients.
Key players in the market
Some of the key players in Cereal Ingredients market include Kellogg Company, General Mills,Nestlé, PepsiCo, Associated British Foods , Archer Daniels Midland, Cargill, Bunge Limited, Conagra Brands, Kerry Group, Grain Millers, Nature's Path Foods, Honeyville, Inc., Hodgson Mill and TreeHouse Foods.
Key Developments:
In April 2024, General Mills has announced its collaboration with TXT. General Mills is releasing six different limited-edition TXT boxes, with each of the five members appearing on one of the brand’s popular cereals.
In October 2023, General Mills, Walmart and Sam’s Club announced a collaboration to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030.
Types Covered:
• Wheat
• Rice
• Barley
• Corn
• Oat
• Other Types
Ingredient Types Covered:
• Grains
• Sweeteners
• Flavors
• Texturizers
• Preservatives
• Other Ingredient Types
Forms Covered:
• Puff
• Flake
• Grits
Distribution Channels Covered:
• Supermarket
• Direct Sales
• Specialty Store
• Convenience Store
• E-Commerce
Applications Covered:
• Processed Cereal Food Products
• Hot Cereal
• Cold Cereal
• Other Applications
End Users Covered:
• Food and Beverage
• Animal Feed
• Biofuel
• Pharmaceutical
• Industrial
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Cereal Ingredients Market, By Type
5.1 Introduction
5.2 Wheat
5.3 Rice
5.4 Barley
5.5 Corn
5.6 Oat
5.7 Other Types
6 Global Cereal Ingredients Market, By Ingredient Type
6.1 Introduction
6.2 Grains
6.3 Sweeteners
6.4 Flavors
6.5 Texturizers
6.6 Preservatives
6.7 Other Ingredient Types
7 Global Cereal Ingredients Market, By Form
7.1 Introduction
7.2 Puff
7.3 Flake
7.4 Grits
8 Global Cereal Ingredients Market, By Distribution Channel
8.1 Introduction
8.2 Supermarket
8.3 Direct Sales
8.4 Specialty Store
8.5 Convenience Store
8.6 E-Commerce
9 Global Cereal Ingredients Market, By Application
9.1 Introduction
9.2 Processed Cereal Food Products
9.3 Hot Cereal
9.4 Cold Cereal
9.5 Other Applications
10 Global Cereal Ingredients Market, By End User
10.1 Introduction
10.2 Food and Beverage
10.3 Animal Feed
10.4 Biofuel
10.5 Pharmaceutical
10.6 Industrial
10.7 Other End Users
11 Global Cereal Ingredients Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Kellogg Company
13.2 General Mills
13.3 Nestlé
13.4 PepsiCo
13.5 Associated British Foods
13.6 Archer Daniels Midland
13.7 Cargill
13.8 Bunge Limited
13.9 Conagra Brands
13.10 Kerry Group
13.11 Grain Millers
13.12 Nature's Path Foods
13.13 Honeyville, Inc.
13.14 Hodgson Mill
13.15 TreeHouse Foods
List of Tables
1 Global Cereal Ingredients Market Outlook, By Region (2022-2030) ($MN)
2 Global Cereal Ingredients Market Outlook, By Type (2022-2030) ($MN)
3 Global Cereal Ingredients Market Outlook, By Wheat (2022-2030) ($MN)
4 Global Cereal Ingredients Market Outlook, By Rice (2022-2030) ($MN)
5 Global Cereal Ingredients Market Outlook, By Barley (2022-2030) ($MN)
6 Global Cereal Ingredients Market Outlook, By Corn (2022-2030) ($MN)
7 Global Cereal Ingredients Market Outlook, By Oat (2022-2030) ($MN)
8 Global Cereal Ingredients Market Outlook, By Other Types (2022-2030) ($MN)
9 Global Cereal Ingredients Market Outlook, By Ingredient Type (2022-2030) ($MN)
10 Global Cereal Ingredients Market Outlook, By Grains (2022-2030) ($MN)
11 Global Cereal Ingredients Market Outlook, By Sweeteners (2022-2030) ($MN)
12 Global Cereal Ingredients Market Outlook, By Flavors (2022-2030) ($MN)
13 Global Cereal Ingredients Market Outlook, By Texturizers (2022-2030) ($MN)
14 Global Cereal Ingredients Market Outlook, By Preservatives (2022-2030) ($MN)
15 Global Cereal Ingredients Market Outlook, By Other Ingredient Types (2022-2030) ($MN)
16 Global Cereal Ingredients Market Outlook, By Form (2022-2030) ($MN)
17 Global Cereal Ingredients Market Outlook, By Puff (2022-2030) ($MN)
18 Global Cereal Ingredients Market Outlook, By Flake (2022-2030) ($MN)
19 Global Cereal Ingredients Market Outlook, By Grits (2022-2030) ($MN)
20 Global Cereal Ingredients Market Outlook, By Distribution Channel (2022-2030) ($MN)
21 Global Cereal Ingredients Market Outlook, By Supermarket (2022-2030) ($MN)
22 Global Cereal Ingredients Market Outlook, By Direct Sales (2022-2030) ($MN)
23 Global Cereal Ingredients Market Outlook, By Specialty Store (2022-2030) ($MN)
24 Global Cereal Ingredients Market Outlook, By Convenience Store (2022-2030) ($MN)
25 Global Cereal Ingredients Market Outlook, By E-Commerce (2022-2030) ($MN)
26 Global Cereal Ingredients Market Outlook, By Application (2022-2030) ($MN)
27 Global Cereal Ingredients Market Outlook, By Processed Cereal Food Products (2022-2030) ($MN)
28 Global Cereal Ingredients Market Outlook, By Hot Cereal (2022-2030) ($MN)
29 Global Cereal Ingredients Market Outlook, By Cold Cereal (2022-2030) ($MN)
30 Global Cereal Ingredients Market Outlook, By Other Applications (2022-2030) ($MN)
31 Global Cereal Ingredients Market Outlook, By End User (2022-2030) ($MN)
32 Global Cereal Ingredients Market Outlook, By Food and Beverage (2022-2030) ($MN)
33 Global Cereal Ingredients Market Outlook, By Animal Feed (2022-2030) ($MN)
34 Global Cereal Ingredients Market Outlook, By Biofuel (2022-2030) ($MN)
35 Global Cereal Ingredients Market Outlook, By Pharmaceutical (2022-2030) ($MN)
36 Global Cereal Ingredients Market Outlook, By Industrial (2022-2030) ($MN)
37 Global Cereal Ingredients Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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