Coding And Marking Market
Coding and Marking Market Forecasts to 2030 - Global Analysis By Technology (Drop-On-Demand, Thermal Inkjet, Continuous Inkjet, Thermal Transfer Overprinting, Large Character Marking and Other Technologies), End User (Food And Beverages, Aerospace, Automotives, Electronics, Personal Care and Other End Users) and By Geography
According to Stratistics MRC, the Global Coding and Marking Market is accounted for $7.05 billion in 2024 and is expected to reach $12.98 billion by 2030 growing at a CAGR of 10.7% during the forecast period. Coding and marking are essential processes in various fields, particularly in technology and data management. Coding involves the creation of instructions for computers using programming languages such as Python, Java, or C++. This process is fundamental in software development, enabling programmers to build applications, websites, and systems by translating human commands into machine-readable code. Marking refers to the identification and annotation of specific elements within a dataset or document.
According to the Indian Brand Equity Foundation (IBEF), the packaging industry in India is expected to reach USD 204.81 billion by 2025, which will significantly drive the demand for coding and marking solutions.
Market Dynamics:
Driver:
Rising demand for brand protection
As companies strive to safeguard their intellectual property and prevent counterfeiting, there is a growing need for sophisticated solutions that ensure product authenticity and traceability. Modern coding and marking systems, such as high-resolution inkjet printers and laser coding equipment, provide enhanced security features like unique serial numbers, holograms, and encrypted codes. These technologies not only help in verifying the legitimacy of products but also enable efficient tracking throughout the supply chain. With regulatory pressures and consumer expectations for transparency rising, businesses are investing in advanced coding solutions to maintain brand integrity and prevent fraud.
Restraint:
Economic uncertainty
Economic uncertainty is impacting the coding and marking industry by creating a challenging environment for investment and growth. This industry, which provides essential technologies for labeling and tracking products, often relies on capital-intensive equipment and technological innovation. When the economy is uncertain, companies are more likely to delay or reduce spending on new equipment and technology upgrades, leading to decreased demand for coding and marking solutions. Companies within this sector may struggle to secure financing or face higher borrowing costs, compounding the difficulties of operating in an uncertain economic climate.
Opportunity:
Increased manufacturing and packaging activities
Increased manufacturing and packaging activities are significantly enhancing the coding and marking industry due to the growing need for effective product identification and traceability. As production scales up, there is a greater demand for precise and efficient coding solutions to label products with essential information such as batch numbers, expiration dates, and barcodes. This surge in demand has driven advancements in coding and marking technologies, including more sophisticated printers and software capable of handling complex data and variable information. Additionally, regulatory requirements for accurate labeling to ensure product safety and authenticity are pushing manufacturers to adopt more reliable and versatile coding solutions.
Threat:
Market saturation in developed regions
Market saturation in developed regions is increasingly challenging the growth of the Coding and Marking industry. As these markets mature, the demand for coding and marking equipment, which is crucial for product identification, traceability, and regulatory compliance, is reaching a plateau. Many companies in these regions have already adopted advanced coding and marking solutions, leading to a diminished need for new installations or upgrades. This saturation limits opportunities for new sales and forces companies to shift their focus to emerging markets or invest in innovation to differentiate their offerings.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted the coding and marking industry, which is crucial for product identification and traceability in various sectors like food, pharmaceuticals, and manufacturing. With disruptions in global supply chains, the demand for coding and marking solutions surged as companies scrambled to ensure compliance with safety and traceability regulations. This period witnessed a shift towards automation and digitalization, with companies adopting more advanced coding technologies to maintain operational efficiency while minimizing human contact. Remote work and social distancing measures accelerated the adoption of Industry 4.0 technologies, including smart coding systems that integrate with production lines and supply chain management platforms.
The Thermal Inkjet segment is expected to be the largest during the forecast period
Thermal Inkjet segment is expected to be the largest during the forecast period. TIJ technology uses heat to vaporize ink within a cartridge, creating a bubble that forces ink droplets onto the substrate with exceptional accuracy. This method enables fast, clean, and reliable printing on a wide range of materials, including paper, plastic, and metal. The compact design and minimal maintenance requirements of TIJ printers make them ideal for integration into automated production lines, enhancing operational efficiency. Furthermore, TIJ’s ability to use fast-drying, water-based, and solvent-free inks aligns with growing environmental and sustainability concerns, making it an attractive choice for manufacturers.
The Automotives segment is expected to have the highest CAGR during the forecast period
Automotives segment is expected to have the highest CAGR during the forecast period. Coding and marking involve printing critical information like serial numbers, barcodes, and manufacturing details on automotive parts and products. With advancements in technology, these processes are becoming more sophisticated, enabling manufacturers to apply high-resolution, durable codes on a wide range of materials, including metals, plastics, and glass. Enhanced coding and marking systems now integrate seamlessly with automated production lines, ensuring real-time data capture and monitoring. This not only improves operational efficiency but also reduces the risk of counterfeit parts entering the supply chain.
Region with largest share:
Europe region commanded the largest share of the market over the forecast period. As online shopping continues to grow, companies need to ensure their products are clearly labeled and coded for efficient logistics, regulatory compliance, and consumer information. This surge has driven innovation in coding technologies, such as high-speed printers, digital ink systems, and advanced labeling machines, which enhance the efficiency and accuracy of product identification. Furthermore, the need for real-time tracking and inventory management in e-commerce has accelerated the adoption of sophisticated coding systems.
Region with highest CAGR:
Europe region is poised to hold profitable growth during the projected period. In Europe, government regulations are significantly enhancing the coding and marking sectors by establishing stringent standards that drive innovation and compliance. By mandating advanced coding technologies and clear marking practices, European regulations ensure products are accurately labeled with essential information, including origin, expiration dates, and batch numbers. Furthermore, this not only protects consumers but also fosters a competitive market where companies are encouraged to adopt cutting-edge technologies to meet regulatory standards.
Key players in the market
Some of the key players in Coding and Marking market include ATD Marking Systems, Brother Group, Dover Corporation, Hitachi Industrial Equipment & Solutions America, LLC, Leibinger Group, Matthews Marking Systems, Nordson Corporation, Overprint Limited, Pannier Corporation, Sato Holdings Corporation and Veralto.
Key Developments:
In January 2024, Markem-Imaje, a global supplier of comprehensive supply chain solutions and industrial marking and coding systems, introduced a Marking Trigger Device. This device improves the versatility of their equipment for direct coding on various surfaces and sizes, including large objects like aircraft wings.
In January 2022, Markem-Imaje, the portion of Dover, declared the release of the novel 5940 G Touch DryTM high-resolution inkjet coder. The GS1-128 compliant system fits growing industry demands. These demands are targeted toward maintaining high-resolution barcodes, branding and text on corrugated packaging.
Technologies Covered:
• Drop-On-Demand
• Thermal Inkjet
• Continuous Inkjet
• Thermal Transfer Overprinting
• Large Character Marking
• Other Technologies
End Users Covered:
• Food And Beverages
• Aerospace
• Automotives
• Electronics
• Personal Care
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Coding and Marking Market, By Technology
5.1 Introduction
5.2 Drop-On-Demand
5.3 Thermal Inkjet
5.4 Continuous Inkjet
5.5 Thermal Transfer Overprinting
5.6 Large Character Marking
5.7 Other Technologies
6 Global Coding and Marking Market, By End User
6.1 Introduction
6.2 Food And Beverages
6.3 Aerospace
6.4 Automotives
6.5 Electronics
6.6 Personal Care
6.7 Other End Users
7 Global Coding and Marking Market, By Geography
7.1 Introduction
7.2 North America
7.2.1 US
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 UK
7.3.3 Italy
7.3.4 France
7.3.5 Spain
7.3.6 Rest of Europe
7.4 Asia Pacific
7.4.1 Japan
7.4.2 China
7.4.3 India
7.4.4 Australia
7.4.5 New Zealand
7.4.6 South Korea
7.4.7 Rest of Asia Pacific
7.5 South America
7.5.1 Argentina
7.5.2 Brazil
7.5.3 Chile
7.5.4 Rest of South America
7.6 Middle East & Africa
7.6.1 Saudi Arabia
7.6.2 UAE
7.6.3 Qatar
7.6.4 South Africa
7.6.5 Rest of Middle East & Africa
8 Key Developments
8.1 Agreements, Partnerships, Collaborations and Joint Ventures
8.2 Acquisitions & Mergers
8.3 New Product Launch
8.4 Expansions
8.5 Other Key Strategies
9 Company Profiling
9.1 ATD Marking Systems
9.2 Brother Group
9.3 Dover Corporation
9.4 Hitachi Industrial Equipment & Solutions America, LLC
9.5 Leibinger Group
9.6 Matthews Marking Systems
9.7 Nordson Corporation
9.8 Overprint Limited
9.9 Pannier Corporation
9.10 Sato Holdings Corporation
9.11 Veralto
List of Tables
1 Global Coding and Marking Market Outlook, By Region (2022-2030) ($MN)
2 Global Coding and Marking Market Outlook, By Technology (2022-2030) ($MN)
3 Global Coding and Marking Market Outlook, By Drop-On-Demand (2022-2030) ($MN)
4 Global Coding and Marking Market Outlook, By Thermal Inkjet (2022-2030) ($MN)
5 Global Coding and Marking Market Outlook, By Continuous Inkjet (2022-2030) ($MN)
6 Global Coding and Marking Market Outlook, By Thermal Transfer Overprinting (2022-2030) ($MN)
7 Global Coding and Marking Market Outlook, By Large Character Marking (2022-2030) ($MN)
8 Global Coding and Marking Market Outlook, By Other Technologies (2022-2030) ($MN)
9 Global Coding and Marking Market Outlook, By End User (2022-2030) ($MN)
10 Global Coding and Marking Market Outlook, By Food And Beverages (2022-2030) ($MN)
11 Global Coding and Marking Market Outlook, By Aerospace (2022-2030) ($MN)
12 Global Coding and Marking Market Outlook, By Automotives (2022-2030) ($MN)
13 Global Coding and Marking Market Outlook, By Electronics (2022-2030) ($MN)
14 Global Coding and Marking Market Outlook, By Personal Care (2022-2030) ($MN)
15 Global Coding and Marking Market Outlook, By Other End Users (2022-2030) ($MN)
16 North America Coding and Marking Market Outlook, By Country (2022-2030) ($MN)
17 North America Coding and Marking Market Outlook, By Technology (2022-2030) ($MN)
18 North America Coding and Marking Market Outlook, By Drop-On-Demand (2022-2030) ($MN)
19 North America Coding and Marking Market Outlook, By Thermal Inkjet (2022-2030) ($MN)
20 North America Coding and Marking Market Outlook, By Continuous Inkjet (2022-2030) ($MN)
21 North America Coding and Marking Market Outlook, By Thermal Transfer Overprinting (2022-2030) ($MN)
22 North America Coding and Marking Market Outlook, By Large Character Marking (2022-2030) ($MN)
23 North America Coding and Marking Market Outlook, By Other Technologies (2022-2030) ($MN)
24 North America Coding and Marking Market Outlook, By End User (2022-2030) ($MN)
25 North America Coding and Marking Market Outlook, By Food And Beverages (2022-2030) ($MN)
26 North America Coding and Marking Market Outlook, By Aerospace (2022-2030) ($MN)
27 North America Coding and Marking Market Outlook, By Automotives (2022-2030) ($MN)
28 North America Coding and Marking Market Outlook, By Electronics (2022-2030) ($MN)
29 North America Coding and Marking Market Outlook, By Personal Care (2022-2030) ($MN)
30 North America Coding and Marking Market Outlook, By Other End Users (2022-2030) ($MN)
31 Europe Coding and Marking Market Outlook, By Country (2022-2030) ($MN)
32 Europe Coding and Marking Market Outlook, By Technology (2022-2030) ($MN)
33 Europe Coding and Marking Market Outlook, By Drop-On-Demand (2022-2030) ($MN)
34 Europe Coding and Marking Market Outlook, By Thermal Inkjet (2022-2030) ($MN)
35 Europe Coding and Marking Market Outlook, By Continuous Inkjet (2022-2030) ($MN)
36 Europe Coding and Marking Market Outlook, By Thermal Transfer Overprinting (2022-2030) ($MN)
37 Europe Coding and Marking Market Outlook, By Large Character Marking (2022-2030) ($MN)
38 Europe Coding and Marking Market Outlook, By Other Technologies (2022-2030) ($MN)
39 Europe Coding and Marking Market Outlook, By End User (2022-2030) ($MN)
40 Europe Coding and Marking Market Outlook, By Food And Beverages (2022-2030) ($MN)
41 Europe Coding and Marking Market Outlook, By Aerospace (2022-2030) ($MN)
42 Europe Coding and Marking Market Outlook, By Automotives (2022-2030) ($MN)
43 Europe Coding and Marking Market Outlook, By Electronics (2022-2030) ($MN)
44 Europe Coding and Marking Market Outlook, By Personal Care (2022-2030) ($MN)
45 Europe Coding and Marking Market Outlook, By Other End Users (2022-2030) ($MN)
46 Asia Pacific Coding and Marking Market Outlook, By Country (2022-2030) ($MN)
47 Asia Pacific Coding and Marking Market Outlook, By Technology (2022-2030) ($MN)
48 Asia Pacific Coding and Marking Market Outlook, By Drop-On-Demand (2022-2030) ($MN)
49 Asia Pacific Coding and Marking Market Outlook, By Thermal Inkjet (2022-2030) ($MN)
50 Asia Pacific Coding and Marking Market Outlook, By Continuous Inkjet (2022-2030) ($MN)
51 Asia Pacific Coding and Marking Market Outlook, By Thermal Transfer Overprinting (2022-2030) ($MN)
52 Asia Pacific Coding and Marking Market Outlook, By Large Character Marking (2022-2030) ($MN)
53 Asia Pacific Coding and Marking Market Outlook, By Other Technologies (2022-2030) ($MN)
54 Asia Pacific Coding and Marking Market Outlook, By End User (2022-2030) ($MN)
55 Asia Pacific Coding and Marking Market Outlook, By Food And Beverages (2022-2030) ($MN)
56 Asia Pacific Coding and Marking Market Outlook, By Aerospace (2022-2030) ($MN)
57 Asia Pacific Coding and Marking Market Outlook, By Automotives (2022-2030) ($MN)
58 Asia Pacific Coding and Marking Market Outlook, By Electronics (2022-2030) ($MN)
59 Asia Pacific Coding and Marking Market Outlook, By Personal Care (2022-2030) ($MN)
60 Asia Pacific Coding and Marking Market Outlook, By Other End Users (2022-2030) ($MN)
61 South America Coding and Marking Market Outlook, By Country (2022-2030) ($MN)
62 South America Coding and Marking Market Outlook, By Technology (2022-2030) ($MN)
63 South America Coding and Marking Market Outlook, By Drop-On-Demand (2022-2030) ($MN)
64 South America Coding and Marking Market Outlook, By Thermal Inkjet (2022-2030) ($MN)
65 South America Coding and Marking Market Outlook, By Continuous Inkjet (2022-2030) ($MN)
66 South America Coding and Marking Market Outlook, By Thermal Transfer Overprinting (2022-2030) ($MN)
67 South America Coding and Marking Market Outlook, By Large Character Marking (2022-2030) ($MN)
68 South America Coding and Marking Market Outlook, By Other Technologies (2022-2030) ($MN)
69 South America Coding and Marking Market Outlook, By End User (2022-2030) ($MN)
70 South America Coding and Marking Market Outlook, By Food And Beverages (2022-2030) ($MN)
71 South America Coding and Marking Market Outlook, By Aerospace (2022-2030) ($MN)
72 South America Coding and Marking Market Outlook, By Automotives (2022-2030) ($MN)
73 South America Coding and Marking Market Outlook, By Electronics (2022-2030) ($MN)
74 South America Coding and Marking Market Outlook, By Personal Care (2022-2030) ($MN)
75 South America Coding and Marking Market Outlook, By Other End Users (2022-2030) ($MN)
76 Middle East & Africa Coding and Marking Market Outlook, By Country (2022-2030) ($MN)
77 Middle East & Africa Coding and Marking Market Outlook, By Technology (2022-2030) ($MN)
78 Middle East & Africa Coding and Marking Market Outlook, By Drop-On-Demand (2022-2030) ($MN)
79 Middle East & Africa Coding and Marking Market Outlook, By Thermal Inkjet (2022-2030) ($MN)
80 Middle East & Africa Coding and Marking Market Outlook, By Continuous Inkjet (2022-2030) ($MN)
81 Middle East & Africa Coding and Marking Market Outlook, By Thermal Transfer Overprinting (2022-2030) ($MN)
82 Middle East & Africa Coding and Marking Market Outlook, By Large Character Marking (2022-2030) ($MN)
83 Middle East & Africa Coding and Marking Market Outlook, By Other Technologies (2022-2030) ($MN)
84 Middle East & Africa Coding and Marking Market Outlook, By End User (2022-2030) ($MN)
85 Middle East & Africa Coding and Marking Market Outlook, By Food And Beverages (2022-2030) ($MN)
86 Middle East & Africa Coding and Marking Market Outlook, By Aerospace (2022-2030) ($MN)
87 Middle East & Africa Coding and Marking Market Outlook, By Automotives (2022-2030) ($MN)
88 Middle East & Africa Coding and Marking Market Outlook, By Electronics (2022-2030) ($MN)
89 Middle East & Africa Coding and Marking Market Outlook, By Personal Care (2022-2030) ($MN)
90 Middle East & Africa Coding and Marking Market Outlook, By Other End Users (2022-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
Frequently Asked Questions
In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.
Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.
All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
We have 3 different licensing options available in electronic format.
- Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
- 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
- Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.
All our reports are typically be emailed to you as an attachment.
To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.
We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.
Request Customization
We provide a free 15% customization on every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
Note: This customization is absolutely free until it falls under the 15% bracket. If your requirement exceeds this a feasibility check will be performed. Post that, a quote will be provided along with the timelines.
WHY CHOOSE US ?
Assured Quality
Best in class reports with high standard of research integrity
24X7 Research Support
Continuous support to ensure the best customer experience.
Free Customization
Adding more values to your product of interest.
Safe & Secure Access
Providing a secured environment for all online transactions.
Trusted by 600+ Brands
Serving the most reputed brands across the world.
