Confectionery Flexible Packaging Market

Confectionery Flexible Packaging Market

Confectionery Flexible Packaging Market Forecasts to 2030 - Global Analysis By Product Type (Films & Wraps, Laminates, Pouches, Sachets & Stick Packs and Tubes), Material Types (Plastics, Paper, Aluminium Foil and Other Material Types), Application and By Geography

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Published: 2023 ID: SMRC23583

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Confectionery Flexible Packaging Market is accounted for $6.20 billion in 2023 and is expected to reach $8.85 billion by 2030 growing at a CAGR of 5.2% during the forecast period. Flexible packaging specifically created for confectionery products like chocolates, candies, cookies, and other sweet treats is referred to as confectionery packaging. These flexible packaging options offer a barrier of protection against outside elements like moisture, light, and air while also being practical for storage and transportation. They can be tailored to the size and shape of the confectionery items.

According to National Confectioners Association, total confectionery sales in the USA reached US$ 36.9 Billion in 2021.

Market Dynamics:


Extended shelf life

Many flexible packaging products have an additional layer that shields the product from unwelcome vapors, dust, and moisture. This layer, which is typically on the inside of the packaging, preserves the quality of your product throughout its shelf life. Customers will be able to enjoy products for a longer period of time if they are produced and kept fresh. Food products are shielded from oxygen and moisture by the use of high-quality films and proper sealing, allowing them to stay fresh for a number of uses before going bad.


Not suitable for all products

Although flexible packaging has many advantages, it might not be appropriate for all kinds of confectionery products. Flexible packaging may not be an option for some products that need specific packaging formats for preservation, visibility, or consumer convenience. Such minimal usage might limit the market growth.


Technological advancements influencing demand

Flexible packaging for confectionery is now made from non-petroleum-based materials thanks to advancements in packaging technology. It is anticipated that the adoption of flexible packaging for confectionery will increase as edible and water-soluble packaging become available. Sales of confectionery flexible packaging will increase over the forecast period as fully integrated and automated form, fill, and seal packaging machines become more widely used.


Lack of rigidity and regulatory issues

When compared to rigid packaging options, flexible packaging may not offer the same level of protection for confectionery products. If products are not handled carefully, they may be crushed or deformed, which will upset the customer. Furthermore, depending on the kind of material used, flexible packaging may not satisfy specific regulatory standards in some areas, posing difficulties for businesses that operate in multiple markets.

Covid-19 Impact

The effect of COVID-19 on the packaging industry will vary depending on the clientele of various packaging end-users. The majority of packaging manufacturers provide their goods and services to significant industries like pharmaceutical packaging, packaged food, hand sanitizer and disinfectant labeling, and the packaging of soaps, detergents, and hand washes, all of which are in high demand right now. However, the coronavirus crisis caused some of the most significant drops in demand in recent years for some types of packaging while accelerating growth for others, such as packaging for e-commerce shipments, which are emerging as lifelines.

The plastics segment is expected to be the largest during the forecast period

Over the forecast period, the plastics segment is anticipated to have the largest market share. Due to its qualities, which include the capacity to protect food items while using the least amount of plastic possible and the capacity to withstand high temperatures and pressures while still providing protection from UV rays, dust, and moisture. Moreover, high-grade FDA-approved plastics are used, including PVC, polyamide, polyethylene, and others.

The jelly segment is expected to have the highest CAGR during the forecast period

Jellies are anticipated to expand considerably during the assessment period. As they reduce waste volume by optimizing the product packaging ratio. Jelly and fruit spreads are kept safe and fresh from filling to final dispensing thanks to flexible packaging. Demand in this market is additionally anticipated to increase as a result of ongoing jelly packaging innovations like leak-proof packaging and reusable packaging.

Region with largest share:

It is predicted that during the forecast period, the Asia-Pacific region will account for the largest market share. Because of the easy accessibility of raw materials due to its industrial prowess and affordable labor, China is predicted to lead the world in the production of flexible packaging materials. Moreover, the substantial market share can be attributed to the expansion of the confectionery market along with the population density and the accessibility of raw materials for the production of packaging materials in the area.

Region with highest CAGR:

The Confectionery Flexible Packaging Market is anticipated to benefit significantly from the North American region during the forecast period. This is due to the abundance of confectionery products in the area as well as the market penetration of numerous confectionery brands. According to the National Confectioners Association, total confectionery sales in the USA reached US$ 36.9 billion in 2021, of which US$ 21.1 billion came from chocolates, US$ 12.7 billion from non-chocolates, and US$ 3.1 billion from gums and mints. Furthermore, sales in the market are anticipated to be driven in the coming years by the holiday season, popular social media activity challenges, and growing consumer preference for premium chocolate and confectionery as gifts.

Key players in the market

Some of the key players profiled in the Confectionery Flexible Packaging Market include Ahlstrom-Munksjö Oyj, Amcor plc, Bemis Company, Inc., Berry Global Group, Bomarko Inc., Constantia Flexibles Group GmbH, Crown Holdings, Inc., DS Smith plc, Glenroy, Inc., Graphic Packaging International, LLC, Huhtamaki Oyj, International Paper Company, Mondi plc, Printpack Inc., SCHUR Flexibles Holding GmbH, Sealed Air Corporation,Smurfit Kappa Group ,Stanpac Inc., Uflex Ltd. and WestRock Company.

Key Developments:

In June 2023, Ahlstrom starts collaboration with UK start-up Black Bull Biochar to ramp up greenhouse gas removal technology. Black Bull Biochar (BBB) intends to launch and promote a sustainable and circular biochar market within the UK. The primary focus of BBB’s project is to assess the viability of commercial biochar usage in agriculture which could lead to significant carbon removal from the atmosphere, storing it in farm soils for centuries while improving soil quality.

In June 2023, Amcor a global leader in developing and producing responsible packaging solutions, announced its AmFiber™ Performance Paper packaging is now available to customers in Latin America seeking a high barrier, recyclable paper-based packaging solution.

In April 2023, Berry Global Group, Inc. a leader in the design, development, and production of innovative, sustainable stretch films has begun expanding one of its leading stretch film manufacturing facilities in Lewisburg, Tennessee for completion by early 2024. The 25,000 square foot expansion will support the growing demand for Berry’s highest performing, sustainable stretch films by creating space for three new cast lines, upgrading the capacity of the facilities existing post-industrial resin (PIR) reprocessing system, and extending its rail spur for resin material handling.

Product Types Covered:
• Films & Wraps
• Laminates
• Pouches
• Sachets & Stick Packs
• Tubes

Material Types Covered:
• Plastics
• Paper
• Aluminium Foil
• Other Material Types

Applications Covered:
• Biscuits
• Candy & Toffees
• Chocolate
• Gum
• Jelly
• Snack Bars
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026 and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Confectionery Flexible Packaging Market, By Product Type
5.1 Introduction
5.2 Films & Wraps
5.3 Laminates
5.4 Pouches
5.5 Sachets & Stick Packs
5.6 Tubes

6 Global Confectionery Flexible Packaging Market, By Material Type
6.1 Introduction
6.2 Plastics
6.2.1 Ethylene-vinyl Alcohol Copolymer (EVOH)
6.2.2 Polyamide (PA)
6.2.3 Polyethylene (PE)
6.2.4 Polyethylene Terephthalate (PET)
6.2.5 Polypropylene (PP)
6.2.6 Polyvinyl Chloride (PVC)
6.2.7 Bioplastics Cellulose Fibers Polyhydroxyalkanoates (PHA) Polylactic Acid (PLA) Starch Based Plastic
6.2.8 Other Plastics
6.3 Paper
6.4 Aluminium Foil
6.5 Other Material Types

7 Global Confectionery Flexible Packaging Market, By Application
7.1 Introduction
7.2 Biscuits
7.3 Candy & Toffees
7.4 Chocolate
7.5 Gum
7.6 Jelly
7.7 Snack Bars
7.8 Other Applications

8 Global Confectionery Flexible Packaging Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 Ahlstrom-Munksjö Oyj
10.2 Amcor plc
10.3 Bemis Company, Inc.
10.4 Berry Global Group
10.5 Bomarko Inc.
10.6 Constantia Flexibles Group GmbH
10.7 Crown Holdings, Inc.
10.8 DS Smith plc,
10.9 Glenroy, Inc.
10.10 Graphic Packaging International, LLC
10.11 Huhtamaki Oyj
10.12 International Paper Company
10.13 Mondi plc
10.14 Printpack Inc.
10.15 SCHUR Flexibles Holding GmbH
10.16 Sealed Air Corporation
10.17 Smurfit Kappa Group
10.18 Stanpac Inc.
10.19 Uflex Ltd.
10.20 WestRock Company

List of Tables
1 Global Confectionery Flexible Packaging Market Outlook, By Region (2021-2030) ($MN)
2 Global Confectionery Flexible Packaging Market Outlook, By Product Type (2021-2030) ($MN)
3 Global Confectionery Flexible Packaging Market Outlook, By Films & Wraps (2021-2030) ($MN)
4 Global Confectionery Flexible Packaging Market Outlook, By Laminates (2021-2030) ($MN)
5 Global Confectionery Flexible Packaging Market Outlook, By Pouches (2021-2030) ($MN)
6 Global Confectionery Flexible Packaging Market Outlook, By Sachets & Stick Packs (2021-2030) ($MN)
7 Global Confectionery Flexible Packaging Market Outlook, By Tubes (2021-2030) ($MN)
8 Global Confectionery Flexible Packaging Market Outlook, By Material Type (2021-2030) ($MN)
9 Global Confectionery Flexible Packaging Market Outlook, By Plastics (2021-2030) ($MN)
10 Global Confectionery Flexible Packaging Market Outlook, By Ethylene-vinyl Alcohol Copolymer (EVOH) (2021-2030) ($MN)
11 Global Confectionery Flexible Packaging Market Outlook, By Polyamide (PA) (2021-2030) ($MN)
12 Global Confectionery Flexible Packaging Market Outlook, By Polyethylene (PE) (2021-2030) ($MN)
13 Global Confectionery Flexible Packaging Market Outlook, By Polyethylene Terephthalate (PET) (2021-2030) ($MN)
14 Global Confectionery Flexible Packaging Market Outlook, By Polypropylene (PP) (2021-2030) ($MN)
15 Global Confectionery Flexible Packaging Market Outlook, By Polyvinyl Chloride (PVC) (2021-2030) ($MN)
16 Global Confectionery Flexible Packaging Market Outlook, By Bioplastics (2021-2030) ($MN)
17 Global Confectionery Flexible Packaging Market Outlook, By Other Plastics (2021-2030) ($MN)
18 Global Confectionery Flexible Packaging Market Outlook, By Paper (2021-2030) ($MN)
19 Global Confectionery Flexible Packaging Market Outlook, By Aluminium Foil (2021-2030) ($MN)
20 Global Confectionery Flexible Packaging Market Outlook, By Other Material Types (2021-2030) ($MN)
21 Global Confectionery Flexible Packaging Market Outlook, By Application (2021-2030) ($MN)
22 Global Confectionery Flexible Packaging Market Outlook, By Biscuits (2021-2030) ($MN)
23 Global Confectionery Flexible Packaging Market Outlook, By Candy & Toffees (2021-2030) ($MN)
24 Global Confectionery Flexible Packaging Market Outlook, By Chocolate (2021-2030) ($MN)
25 Global Confectionery Flexible Packaging Market Outlook, By Gum (2021-2030) ($MN)
26 Global Confectionery Flexible Packaging Market Outlook, By Jelly (2021-2030) ($MN)
27 Global Confectionery Flexible Packaging Market Outlook, By Snack Bars (2021-2030) ($MN)
28 Global Confectionery Flexible Packaging Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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