
Consumer Genomics Market
Consumer Genomics Market Forecasts to 2030 - Global Analysis By Test Type (Health Risk Testing, Traits Testing, Carrier Screening and Pharmacogenomics), Technology, Distribution Channel, Application, End User and By Geography

Years Covered |
2022-2030 |
Estimated Year Value (2024) |
US $1.97 BN |
Projected Year Value (2030) |
US $8.21 BN |
CAGR (2024- 2030) |
26.8% |
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
Largest Market |
Asia Pacific |
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Consumer Genomics Market is accounted for $1.97 billion in 2024 and is expected to reach $8.21 billion by 2030 growing at a CAGR of 26.8% during the forecast period. Consumer genomics refers to the branch of genomics that provides genetic testing services directly to individuals, enabling them to explore their DNA for insights into ancestry, health, wellness, and personal traits. It enables consumers to optimize lifestyle choices, customize healthcare, and comprehend genetic predispositions to diseases. Consumer genomics provides easily available and reasonably priced genetic information by leveraging cutting-edge technology such as next-generation sequencing and genotyping. Direct-to-consumer platforms have helped this industry grow in popularity by transforming personal healthcare and raising knowledge of genetic influences.
According to the International Agency for Research on Cancer (IARC), the number of un-diagnosed cancer cases is expected to reach 30.2 MN, by 2040.
Market Dynamics:
Driver:
Increased interest in ancestry and genetic heritage
Growing interest in genetic heritage and ancestry is having a big impact on the consumer genomics sector. DNA testing kits are in high demand as people try to learn more about their ancestry and ethnic backgrounds. Numerous variables, such as extensive marketing and the availability of direct-to-consumer testing services, are contributing to this trend. A record number of tests are being undertaken because many consumers are driven by a desire to learn more about their ancestry and connect with their ancestors. Businesses such as 23andMe and Ancestry have benefited from this interest by building extensive databases that increase the allure of genetic testing for ancestry research and personal discovery.
Restraint:
Technological and data integration challenges
Lack of standardization in testing procedures is a significant problem that can provide inconsistent outcomes across several businesses. Furthermore, the lack of regulatory supervision casts doubt on the dependability and correctness of interpreting genetic data, which could erode customer confidence. Critical issues include data security and privacy; people are growing more concerned about the collection, storage, and use of their genetic data out of concern about abuse or illegal access. Resolving these issues is crucial to building trust and guaranteeing the market's long-term growth.
Opportunity:
Expansion of healthcare and wellness services
The development of genomics has given people access to information about their genetic susceptibilities to various illnesses, enabling early disease detection and proactive health management. In order to improve overall health results, a variety of wellness companies are using genetic data to provide individualized fitness, food, and lifestyle recommendations. Additionally, pharmacogenomics the customization of pharmaceutical therapies using genetic information is being employed to maximize therapeutic efficacy and minimize side responses. The market for consumer genomics is growing as more wellness programs and healthcare professionals use genetics, increasing the effectiveness and accessibility of personalized health solutions.
Threat:
Privacy and data security concerns
Consumers are frequently hesitant to give businesses their DNA information because of the possible dangers of data breaches, illegal access, and abuse. With the growing popularity of online genetic testing platforms, the storage and exchange of genetic data raises serious concerns regarding the security of personal data. These worries are further heightened by the possibility that genetic information would be utilized for discriminatory purposes, including in insurance or the workplace. Therefore, it is essential to have strong data protection policies, transparent consent procedures, and regulatory compliance in order to gain the trust of customers and guarantee market expansion.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the consumer genomics market. On one hand, the pandemic led to an increased focus on personal health, wellness, and genetic testing as consumers sought ways to better understand their genetic risks for diseases, including COVID-19. On the other hand, logistical challenges, delays in test processing, and disruptions in supply chains temporarily affected the market. However, the growing demand for at-home health testing and the shift to digital healthcare contributed to the long-term growth of the consumer genomics market.
The genotyping segment is expected to be the largest during the forecast period
The genotyping segment is estimated to be the largest, due to the emergence of next-generation sequencing (NGS) has made genetic testing more accessible, affordable, and accurate, facilitating widespread adoption. Additionally, consumers are increasingly seeking personalized health insights to manage their well-being proactively, leading to a surge in demand for genetic testing services. This trend is further supported by the integration of digital health technologies, which enhance the analysis and application of genomic data, empowering individuals to make informed lifestyle and healthcare decisions.
The healthcare providers segment is expected to have the highest CAGR during the forecast period
The healthcare providers segment is anticipated to witness the highest CAGR during the forecast period, due to the rising emphasis on personalized medicine and the increasing demand for preventive healthcare solutions. As healthcare professionals recognize the value of genetic insights, they are integrating genomic information into patient care to tailor treatments and improve health outcomes. The growing awareness among consumers about the influence of genetics on health is prompting providers to offer genetic testing services. Additionally, advancements in genomic technologies and supportive regulatory frameworks are facilitating collaborations between healthcare providers and genomics companies, further driving market growth.
Region with largest share:
Asia Pacific is expected to have the largest market share during the forecast period due to increasing healthcare expenditure, rising prevalence of chronic diseases, and growing awareness of personalized medicine. Additionally, advancements in genomic technologies, such as next-generation sequencing (NGS), are making genetic testing more affordable and accessible. Furthermore, the increasing adoption of smartphones and internet penetration in the region is facilitating the growth of direct-to-consumer (DTC) genetic testing services.
Region with highest CAGR:
During the forecast period, the North America region is anticipated to register the highest CAGR, owing to rising consumer awareness of personalized healthcare, growing demand for at-home genetic testing, and advancements in genomic technologies. The region benefits from a well-established healthcare infrastructure, with easy access to genetic testing services and a high level of disposable income. Additionally, North America sees strong regulatory support for genetic research and data privacy laws, further encouraging consumer participation. The widespread adoption of smart healthcare and wellness trends also propels market growth in the region.
Key players in the market
Some of the key players profiled in the Consumer Genomics Market include Ancestry.com LLC, MyHeritage Ltd., Helix OpCo LLC, Living DNA Ltd., Veritas Genetics, Mapmygenome India Ltd., Pathway Genomics Corporation, Color Genomics, Inc., Invitae Corporation, Thermo Fisher Scientific Inc., Illumina, Inc., Fulgent Genetics, Inc., Nebula Genomics, Orig3n, Inc., EasyDNA, TellmeGen, and Genetic Technologies Limited.
Key Developments:
In July 2024, Ancestry Launches NEW Interactive DNA Compare Experience to Help Fans Discover How Their DNA Compares to More Than 15 World-Class Athletes.
In December 2023, Helix and Sanford Health Partner on 100K Population Genomics Health Initiative in Upper Midwest. Genomics company Helix and healthcare system Sanford Health announced a population genomics partnership to bring precision medicine to rural communities in the Upper Midwest.
Test Types Covered:
• Health Risk Testing
• Traits Testing
• Carrier Screening
• Pharmacogenomics
Technologies Covered:
• Next-Generation Sequencing (NGS)
• Polymerase Chain Reaction (PCR)
• Microarray
• CRISPR-based Technologies
• Nucleic Acid Extraction and Purification
• Genotyping
• Other Technologies
Distribution Channels Covered:
• Retail Stores
• Online Platforms
• Healthcare Facilities
Applications Covered:
• Ancestry & Ethnicity Testing
• Health & Wellness
• Personalized Medicine
• Genetic Relatedness
• Diagnostics
• Lifestyle, Wellness, and Nutrition
• Reproductive Health
• Sports Nutrition and Health
• Other Applications
End Users Covered:
• Pharmaceutical Companies
• Healthcare Providers
• Research Institutions
• Individual Consumers
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Consumer Genomics Market, By Test Type
5.1 Introduction
5.2 Health Risk Testing
5.3 Traits Testing
5.4 Carrier Screening
5.5 Pharmacogenomics
6 Global Consumer Genomics Market, By Technology
6.1 Introduction
6.2 Next-Generation Sequencing (NGS)
6.3 Polymerase Chain Reaction (PCR)
6.4 Microarray
6.5 CRISPR-based Technologies
6.6 Nucleic Acid Extraction and Purification
6.7 Genotyping
6.8 Other Technologies
7 Global Consumer Genomics Market, By Distribution Channel
7.1 Introduction
7.2 Retail Stores
7.3 Online Platforms
7.4 Healthcare Facilities
8 Global Consumer Genomics Market, By Application
8.1 Introduction
8.2 Ancestry & Ethnicity Testing
8.3 Health & Wellness
8.4 Personalized Medicine
8.5 Genetic Relatedness
8.6 Diagnostics
8.7 Lifestyle, Wellness, and Nutrition
8.8 Reproductive Health
8.9 Sports Nutrition and Health
8.10 Other Applications
9 Global Consumer Genomics Market, By End User
9.1 Introduction
9.2 Pharmaceutical Companies
9.3 Healthcare Providers
9.4 Research Institutions
9.5 Individual Consumers
9.6 Other End Users
10 Global Consumer Genomics Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Ancestry.com LLC
12.2 MyHeritage Ltd.
12.3 Helix OpCo LLC
12.4 Living DNA Ltd.
12.5 Veritas Genetics
12.6 Mapmygenome India Ltd.
12.7 Pathway Genomics Corporation
12.8 Color Genomics, Inc.
12.9 Invitae Corporation
12.10 Thermo Fisher Scientific Inc.
12.11 Illumina, Inc.
12.12 Fulgent Genetics, Inc.
12.13 Nebula Genomics
12.14 Orig3n, Inc.
12.15 EasyDNA
12.16 TellmeGen
12.17 Genetic Technologies Limited
List of Tables
1 Global Consumer Genomics Market Outlook, By Region (2022-2030) ($MN)
2 Global Consumer Genomics Market Outlook, By Test Type (2022-2030) ($MN)
3 Global Consumer Genomics Market Outlook, By Health Risk Testing (2022-2030) ($MN)
4 Global Consumer Genomics Market Outlook, By Traits Testing (2022-2030) ($MN)
5 Global Consumer Genomics Market Outlook, By Carrier Screening (2022-2030) ($MN)
6 Global Consumer Genomics Market Outlook, By Pharmacogenomics (2022-2030) ($MN)
7 Global Consumer Genomics Market Outlook, By Technology (2022-2030) ($MN)
8 Global Consumer Genomics Market Outlook, By Next-Generation Sequencing (NGS) (2022-2030) ($MN)
9 Global Consumer Genomics Market Outlook, By Polymerase Chain Reaction (PCR) (2022-2030) ($MN)
10 Global Consumer Genomics Market Outlook, By Microarray (2022-2030) ($MN)
11 Global Consumer Genomics Market Outlook, By CRISPR-based Technologies (2022-2030) ($MN)
12 Global Consumer Genomics Market Outlook, By Nucleic Acid Extraction and Purification (2022-2030) ($MN)
13 Global Consumer Genomics Market Outlook, By Genotyping (2022-2030) ($MN)
14 Global Consumer Genomics Market Outlook, By Other Technologies (2022-2030) ($MN)
15 Global Consumer Genomics Market Outlook, By Distribution Channel (2022-2030) ($MN)
16 Global Consumer Genomics Market Outlook, By Retail Stores (2022-2030) ($MN)
17 Global Consumer Genomics Market Outlook, By Online Platforms (2022-2030) ($MN)
18 Global Consumer Genomics Market Outlook, By Healthcare Facilities (2022-2030) ($MN)
19 Global Consumer Genomics Market Outlook, By Application (2022-2030) ($MN)
20 Global Consumer Genomics Market Outlook, By Ancestry & Ethnicity Testing (2022-2030) ($MN)
21 Global Consumer Genomics Market Outlook, By Health & Wellness (2022-2030) ($MN)
22 Global Consumer Genomics Market Outlook, By Personalized Medicine (2022-2030) ($MN)
23 Global Consumer Genomics Market Outlook, By Genetic Relatedness (2022-2030) ($MN)
24 Global Consumer Genomics Market Outlook, By Diagnostics (2022-2030) ($MN)
25 Global Consumer Genomics Market Outlook, By Lifestyle, Wellness, and Nutrition (2022-2030) ($MN)
26 Global Consumer Genomics Market Outlook, By Reproductive Health (2022-2030) ($MN)
27 Global Consumer Genomics Market Outlook, By Sports Nutrition and Health (2022-2030) ($MN)
28 Global Consumer Genomics Market Outlook, By Other Applications (2022-2030) ($MN)
29 Global Consumer Genomics Market Outlook, By End User (2022-2030) ($MN)
30 Global Consumer Genomics Market Outlook, By Pharmaceutical Companies (2022-2030) ($MN)
31 Global Consumer Genomics Market Outlook, By Healthcare Providers (2022-2030) ($MN)
32 Global Consumer Genomics Market Outlook, By Research Institutions (2022-2030) ($MN)
33 Global Consumer Genomics Market Outlook, By Individual Consumers (2022-2030) ($MN)
34 Global Consumer Genomics Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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