Contract Packaging Market
PUBLISHED: 2024 ID: SMRC27849
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Contract Packaging Market

Contract Packaging Market Forecasts to 2030 - Global Analysis By Material Type (Glass, Metal, Paper & Paperboard, Plastic and Other Material Types), Packaging Type (Secondary Packaging, Tertiary Packaging and Primary Packaging), End User and By Geography

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4.2 (19 reviews)
Published: 2024 ID: SMRC27849

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Contract Packaging Market is accounted for $75.037 billion in 2024 and is expected to reach $120.403 billion by 2030 growing at a CAGR of 8.2% during the forecast period. Contract packaging, also known as co-packing, is a business arrangement where a company outsources the packaging of its products to a third-party specialist, known as a contract packager. This service allows businesses to focus on their core competencies, such as product development, marketing, and sales, while leaving the packaging process to experts who have the necessary facilities, equipment, and labor. Contract packagers handle various tasks, including product filling, labeling, assembly, and even distribution, depending on the agreement. This approach offers flexibility, cost savings, and scalability for companies of all sizes, enabling them to meet changing demands without the need for heavy investment in packaging infrastructure.

Market Dynamics: 

Driver: 

Rising demand for convenience packaging

As consumer preferences shift toward convenience, portability, and ease of use, manufacturers are increasingly outsourcing packaging to specialized contract packaging companies. These companies offer expertise in designing and producing packaging solutions that cater to modern needs, such as single-serve, resealable, and compact formats. Convenience packaging often requires advanced technology and materials that ensure product freshness, protection, and ease of use, which contract packagers are well-equipped to handle. Additionally, the demand for eco-friendly and sustainable packaging options further fuels this trend, as many contract packaging firms are investing in innovative environmentally responsible solutions.

Restraint:

Fluctuations in the price of raw materials

Fluctuations in the price of raw materials are significantly impacting the contract packaging industry, causing challenges for both packaging companies and their clients. Raw materials such as plastics, metals, paper, and chemicals are essential for manufacturing packaging products, and their prices can be volatile due to factors like supply chain disruptions, geopolitical tensions, and global demand shifts. When raw material costs rise unexpectedly, packaging companies often face increased production expenses, which can erode their profit margins. This unpredictability also affects long-term contracts, as companies may find it difficult to lock in fixed pricing with clients. 

Opportunity:

Growing popularity of innovative packaging solutions

The growing popularity of innovative packaging solutions is substantially enhancing contract packaging by offering businesses more versatile, cost-effective and sustainable options. As consumer demands for convenience, sustainability, and unique product experiences increase, contract packaging providers are adapting to meet these expectations. Innovations like eco-friendly materials, smart packaging with integrated RFID and QR codes, and customizable designs are allowing brands to stand out on the shelf while reducing environmental impact. Furthermore, the rise of e-commerce and direct-to-consumer models has pushed for packaging that not only protects products during shipping but also enhances the unboxing experience. Contract packagers are also leveraging automation and advanced technology, such as robotics and AI, to improve efficiency, reduce labor costs, and increase throughput.

Threat:

Labor shortages and skill gaps

The contract packaging industry is currently facing significant challenges due to labor shortages and skill gaps, which are hampering productivity and efficiency. As demand for outsourced packaging services increases, companies struggle to find skilled workers to meet the growing needs of the market. Many packaging operations require specialized knowledge in areas such as machinery operation, quality control, and supply chain management, but the workforce is increasingly underqualified or insufficient in number. The rise of automation technologies, while offering potential solutions, requires employees with advanced technical skills to operate and maintain these systems. The result is slower production cycles, higher operational costs, and missed opportunities for scaling up. 

Covid-19 Impact: 

The COVID-19 pandemic significantly impacted the contract packaging industry, creating both challenges and opportunities. Disruptions in global supply chains led to shortages of raw materials, packaging components, and labor, which affected production timelines and costs. Lockdowns, social distancing measures, and workforce health concerns also slowed operations and reduced manufacturing capacity. Fluctuating demand, particularly in consumer goods and healthcare products, created unpredictability, requiring companies to adapt quickly to shifting market needs. The pandemic also accelerated trends toward e-commerce and direct-to-consumer packaging solutions, prompting contract packagers to invest in flexible, scalable packaging systems.

The Paper & Paperboard segment is expected to be the largest during the forecast period

Paper & Paperboard segment is expected to dominate the largest share over the estimated period, driven by rising consumer demand for sustainable and eco-friendly packaging solutions. As businesses seek to align with sustainability goals, paper and paperboard are becoming preferred materials due to their recyclability, biodegradability, and reduced environmental impact compared to traditional plastic packaging. Furthermore, the transition to paper and paperboard not only reduces dependency on plastics but also enhances brand appeal, as consumers are becoming more environmentally conscious.

The Food & Beverages segment is expected to have the highest CAGR during the forecast period

Food & Beverages segment is estimated to grow at a rapid pace during the forecast period. Contract packaging, wherein third-party companies handle the packaging process for food and beverage brands, offers several advantages. These include cost efficiency, scalability, and access to specialized expertise in packaging technology and regulatory compliance. As consumer preferences shift toward convenience, sustainability, and innovation, food and beverage companies are seeking advanced packaging solutions that align with these trends. This includes the use of eco-friendly materials, tamper-proof designs, and packaging that extends shelf life while maintaining product integrity. Additionally, contract packagers offer flexibility in terms of packaging formats, ranging from single-serve options to bulk packaging, to cater to diverse customer needs.

Region with largest share:

North America region is poised to hold the largest share of the market throughout the extrapolated period. As consumer preferences evolve towards more personalized and sustainable products, companies are seeking packaging solutions that can easily adapt to fluctuating market conditions and production volumes. Contract packaging providers are responding by offering scalable services that allow businesses to quickly adjust packaging operations to meet seasonal demand, product innovations, or changing regulatory requirements. Moreover, the rise in e-commerce and direct-to-consumer (DTC) sales has further fueled the need for packaging solutions that are both efficient and customizable, reducing waste while ensuring faster turnaround times. 

Region with highest CAGR:

Europe region is estimated to witness the highest CAGR during the projected time frame. As consumer demand for personalized and premium beauty products rises, brands seek efficient and cost-effective solutions to package their skincare and haircare items. Contract packaging providers in Europe are increasingly capitalizing on this trend by offering specialized services such as sustainable packaging, custom labeling, and eco-friendly materials. The rise of e-commerce and direct-to-consumer models also drives the need for innovative and attractive packaging solutions that enhance the product's appeal while ensuring functionality and convenience. 

Key players in the market

Some of the key players in Contract Packaging market include Berry Global Inc, Clondalkin Group, Export Corporation, Hanchett Paper Company, Hoffmann Neopac AG, Jonco Industries, Mondi Group, Peoria Production Solutions, Sealed Air Corporation, Smurfit Kappa Group, Sonoco Products Company, Stamar Packaging, TPC Packaging Solutions and WestRock Company.

Key Developments:

In March 2024, PoppyPac, a UK-based, flexible packaging contract manufacturer, invested 675,000 USD in a new facility to add filling lines and boost production following a new contract win with an existing customer. This investment allowed them to increase supply to the market and expand their business. The company recruited additional operators, team leaders, and engineers to support the project and meet the growing demand across various product lines.

In February 2024, American Packaging Corporation (APC), a frontrunner in flexible packaging solutions, launched its latest RE Design for Recycle technology. This innovative packaging is specifically designed for frozen food items, including fruits and vegetables. With this addition, APC's RE sustainable packaging portfolio now boasts a diverse range of technologies, encompassing not only the new Design for Recycle but also the Design for Compost, Circular Content, Renewable Content, and various other Design for Recycle options.

In September 2023, Kinaxia Logistics Ltd., significantly expanded its contract packing operations by increasing the size of its cleanroom facilities at its site in Trafford Park, Manchester, UK. This expansion includes the creation of two additional cleanrooms, bringing the total to three cleanrooms spanning 5,000 sq ft.

Material Types Covered:
• Glass
• Metal
• Paper & Paperboard
• Plastic
• Other Material Types 

Packaging Types Covered:
• Secondary Packaging
• Tertiary Packaging
• Primary Packaging

End Users Covered:
• E-commerce
• Food & Beverages
• Personal Care & Cosmetics
• Pharmaceutical
• Other End Users 

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary    
     
2 Preface    

 2.1 Abstract   
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology   
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources  
  2.5.2 Secondary Research Sources  
  2.5.3 Assumptions  
     
3 Market Trend Analysis    
 3.1 Introduction   
 3.2 Drivers   
 3.3 Restraints   
 3.4 Opportunities   
 3.5 Threats   
 3.6 End User Analysis   
 3.7 Emerging Markets   
 3.8 Impact of Covid-19   
     
4 Porters Five Force Analysis    
 4.1 Bargaining power of suppliers   
 4.2 Bargaining power of buyers   
 4.3 Threat of substitutes   
 4.4 Threat of new entrants   
 4.5 Competitive rivalry   
     
5 Global Contract Packaging Market, By Material Type    
 5.1 Introduction   
 5.2 Glass   
 5.3 Metal   
 5.4 Paper & Paperboard   
 5.5 Plastic   
 5.6 Other Material Types   
     
6 Global Contract Packaging Market, By Packaging Type    
 6.1 Introduction   
 6.2 Secondary Packaging   
 6.3 Tertiary Packaging   
 6.4 Primary Packaging   
     
7 Global Contract Packaging Market, By End User    
 7.1 Introduction   
 7.2 E-commerce   
 7.3 Food & Beverages   
 7.4 Personal Care & Cosmetics   
 7.5 Pharmaceutical   
 7.6 Other End Users   
     
8 Global Contract Packaging Market, By Geography    
 8.1 Introduction   
 8.2 North America   
  8.2.1 US  
  8.2.2 Canada  
  8.2.3 Mexico  
 8.3 Europe   
  8.3.1 Germany  
  8.3.2 UK  
  8.3.3 Italy  
  8.3.4 France  
  8.3.5 Spain  
  8.3.6 Rest of Europe  
 8.4 Asia Pacific   
  8.4.1 Japan  
  8.4.2 China  
  8.4.3 India  
  8.4.4 Australia  
  8.4.5 New Zealand  
  8.4.6 South Korea  
  8.4.7 Rest of Asia Pacific  
 8.5 South America   
  8.5.1 Argentina  
  8.5.2 Brazil  
  8.5.3 Chile  
  8.5.4 Rest of South America  
 8.6 Middle East & Africa   
  8.6.1 Saudi Arabia  
  8.6.2 UAE  
  8.6.3 Qatar  
  8.6.4 South Africa  
  8.6.5 Rest of Middle East & Africa  
     
9 Key Developments    
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 9.2 Acquisitions & Mergers   
 9.3 New Product Launch   
 9.4 Expansions   
 9.5 Other Key Strategies   
     
10 Company Profiling    
 10.1 Berry Global Inc   
 10.2 Clondalkin Group   
 10.3 Export Corporation   
 10.4 Hanchett Paper Company   
 10.5 Hoffmann Neopac AG   
 10.6 Jonco Industries   
 10.7 Mondi Group   
 10.8 Peoria Production Solutions   
 10.9 Sealed Air Corporation   
 10.10 Smurfit Kappa Group   
 10.11 Sonoco Products Company   
 10.12 Stamar Packaging   
 10.13 TPC Packaging Solutions   
 10.14 WestRock Company   
     
List of Tables     
1 Global Contract Packaging Market Outlook, By Region (2022-2030) ($MN)    
2 Global Contract Packaging Market Outlook, By Material Type (2022-2030) ($MN)    
3 Global Contract Packaging Market Outlook, By Glass (2022-2030) ($MN)    
4 Global Contract Packaging Market Outlook, By Metal (2022-2030) ($MN)    
5 Global Contract Packaging Market Outlook, By Paper & Paperboard (2022-2030) ($MN)    
6 Global Contract Packaging Market Outlook, By Plastic (2022-2030) ($MN)    
7 Global Contract Packaging Market Outlook, By Other Material Types (2022-2030) ($MN)    
8 Global Contract Packaging Market Outlook, By Packaging Type (2022-2030) ($MN)    
9 Global Contract Packaging Market Outlook, By Secondary Packaging (2022-2030) ($MN)    
10 Global Contract Packaging Market Outlook, By Tertiary Packaging (2022-2030) ($MN)    
11 Global Contract Packaging Market Outlook, By Primary Packaging (2022-2030) ($MN)    
12 Global Contract Packaging Market Outlook, By End User (2022-2030) ($MN)    
13 Global Contract Packaging Market Outlook, By E-commerce (2022-2030) ($MN)    
14 Global Contract Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)    
15 Global Contract Packaging Market Outlook, By Personal Care & Cosmetics (2022-2030) ($MN)    
16 Global Contract Packaging Market Outlook, By Pharmaceutical (2022-2030) ($MN)    
17 Global Contract Packaging Market Outlook, By Other End Users (2022-2030) ($MN)    
18 North America Contract Packaging Market Outlook, By Country (2022-2030) ($MN)    
19 North America Contract Packaging Market Outlook, By Material Type (2022-2030) ($MN)    
20 North America Contract Packaging Market Outlook, By Glass (2022-2030) ($MN)    
21 North America Contract Packaging Market Outlook, By Metal (2022-2030) ($MN)    
22 North America Contract Packaging Market Outlook, By Paper & Paperboard (2022-2030) ($MN)    
23 North America Contract Packaging Market Outlook, By Plastic (2022-2030) ($MN)    
24 North America Contract Packaging Market Outlook, By Other Material Types (2022-2030) ($MN)    
25 North America Contract Packaging Market Outlook, By Packaging Type (2022-2030) ($MN)    
26 North America Contract Packaging Market Outlook, By Secondary Packaging (2022-2030) ($MN)    
27 North America Contract Packaging Market Outlook, By Tertiary Packaging (2022-2030) ($MN)    
28 North America Contract Packaging Market Outlook, By Primary Packaging (2022-2030) ($MN)    
29 North America Contract Packaging Market Outlook, By End User (2022-2030) ($MN)    
30 North America Contract Packaging Market Outlook, By E-commerce (2022-2030) ($MN)    
31 North America Contract Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)    
32 North America Contract Packaging Market Outlook, By Personal Care & Cosmetics (2022-2030) ($MN)    
33 North America Contract Packaging Market Outlook, By Pharmaceutical (2022-2030) ($MN)    
34 North America Contract Packaging Market Outlook, By Other End Users (2022-2030) ($MN)    
35 Europe Contract Packaging Market Outlook, By Country (2022-2030) ($MN)    
36 Europe Contract Packaging Market Outlook, By Material Type (2022-2030) ($MN)    
37 Europe Contract Packaging Market Outlook, By Glass (2022-2030) ($MN)    
38 Europe Contract Packaging Market Outlook, By Metal (2022-2030) ($MN)    
39 Europe Contract Packaging Market Outlook, By Paper & Paperboard (2022-2030) ($MN)    
40 Europe Contract Packaging Market Outlook, By Plastic (2022-2030) ($MN)    
41 Europe Contract Packaging Market Outlook, By Other Material Types (2022-2030) ($MN)    
42 Europe Contract Packaging Market Outlook, By Packaging Type (2022-2030) ($MN)    
43 Europe Contract Packaging Market Outlook, By Secondary Packaging (2022-2030) ($MN)    
44 Europe Contract Packaging Market Outlook, By Tertiary Packaging (2022-2030) ($MN)    
45 Europe Contract Packaging Market Outlook, By Primary Packaging (2022-2030) ($MN)    
46 Europe Contract Packaging Market Outlook, By End User (2022-2030) ($MN)    
47 Europe Contract Packaging Market Outlook, By E-commerce (2022-2030) ($MN)    
48 Europe Contract Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)    
49 Europe Contract Packaging Market Outlook, By Personal Care & Cosmetics (2022-2030) ($MN)    
50 Europe Contract Packaging Market Outlook, By Pharmaceutical (2022-2030) ($MN)    
51 Europe Contract Packaging Market Outlook, By Other End Users (2022-2030) ($MN)    
52 Asia Pacific Contract Packaging Market Outlook, By Country (2022-2030) ($MN)    
53 Asia Pacific Contract Packaging Market Outlook, By Material Type (2022-2030) ($MN)    
54 Asia Pacific Contract Packaging Market Outlook, By Glass (2022-2030) ($MN)    
55 Asia Pacific Contract Packaging Market Outlook, By Metal (2022-2030) ($MN)    
56 Asia Pacific Contract Packaging Market Outlook, By Paper & Paperboard (2022-2030) ($MN)    
57 Asia Pacific Contract Packaging Market Outlook, By Plastic (2022-2030) ($MN)    
58 Asia Pacific Contract Packaging Market Outlook, By Other Material Types (2022-2030) ($MN)    
59 Asia Pacific Contract Packaging Market Outlook, By Packaging Type (2022-2030) ($MN)    
60 Asia Pacific Contract Packaging Market Outlook, By Secondary Packaging (2022-2030) ($MN)    
61 Asia Pacific Contract Packaging Market Outlook, By Tertiary Packaging (2022-2030) ($MN)    
62 Asia Pacific Contract Packaging Market Outlook, By Primary Packaging (2022-2030) ($MN)    
63 Asia Pacific Contract Packaging Market Outlook, By End User (2022-2030) ($MN)    
64 Asia Pacific Contract Packaging Market Outlook, By E-commerce (2022-2030) ($MN)    
65 Asia Pacific Contract Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)    
66 Asia Pacific Contract Packaging Market Outlook, By Personal Care & Cosmetics (2022-2030) ($MN)    
67 Asia Pacific Contract Packaging Market Outlook, By Pharmaceutical (2022-2030) ($MN)    
68 Asia Pacific Contract Packaging Market Outlook, By Other End Users (2022-2030) ($MN)    
69 South America Contract Packaging Market Outlook, By Country (2022-2030) ($MN)    
70 South America Contract Packaging Market Outlook, By Material Type (2022-2030) ($MN)    
71 South America Contract Packaging Market Outlook, By Glass (2022-2030) ($MN)    
72 South America Contract Packaging Market Outlook, By Metal (2022-2030) ($MN)    
73 South America Contract Packaging Market Outlook, By Paper & Paperboard (2022-2030) ($MN)    
74 South America Contract Packaging Market Outlook, By Plastic (2022-2030) ($MN)    
75 South America Contract Packaging Market Outlook, By Other Material Types (2022-2030) ($MN)    
76 South America Contract Packaging Market Outlook, By Packaging Type (2022-2030) ($MN)    
77 South America Contract Packaging Market Outlook, By Secondary Packaging (2022-2030) ($MN)    
78 South America Contract Packaging Market Outlook, By Tertiary Packaging (2022-2030) ($MN)    
79 South America Contract Packaging Market Outlook, By Primary Packaging (2022-2030) ($MN)    
80 South America Contract Packaging Market Outlook, By End User (2022-2030) ($MN)    
81 South America Contract Packaging Market Outlook, By E-commerce (2022-2030) ($MN)    
82 South America Contract Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)    
83 South America Contract Packaging Market Outlook, By Personal Care & Cosmetics (2022-2030) ($MN)    
84 South America Contract Packaging Market Outlook, By Pharmaceutical (2022-2030) ($MN)    
85 South America Contract Packaging Market Outlook, By Other End Users (2022-2030) ($MN)    
86 Middle East & Africa Contract Packaging Market Outlook, By Country (2022-2030) ($MN)    
87 Middle East & Africa Contract Packaging Market Outlook, By Material Type (2022-2030) ($MN)    
88 Middle East & Africa Contract Packaging Market Outlook, By Glass (2022-2030) ($MN)    
89 Middle East & Africa Contract Packaging Market Outlook, By Metal (2022-2030) ($MN)    
90 Middle East & Africa Contract Packaging Market Outlook, By Paper & Paperboard (2022-2030) ($MN)    
91 Middle East & Africa Contract Packaging Market Outlook, By Plastic (2022-2030) ($MN)    
92 Middle East & Africa Contract Packaging Market Outlook, By Other Material Types (2022-2030) ($MN)    
93 Middle East & Africa Contract Packaging Market Outlook, By Packaging Type (2022-2030) ($MN)    
94 Middle East & Africa Contract Packaging Market Outlook, By Secondary Packaging (2022-2030) ($MN)    
95 Middle East & Africa Contract Packaging Market Outlook, By Tertiary Packaging (2022-2030) ($MN)    
96 Middle East & Africa Contract Packaging Market Outlook, By Primary Packaging (2022-2030) ($MN)    
97 Middle East & Africa Contract Packaging Market Outlook, By End User (2022-2030) ($MN)    
98 Middle East & Africa Contract Packaging Market Outlook, By E-commerce (2022-2030) ($MN)    
99 Middle East & Africa Contract Packaging Market Outlook, By Food & Beverages (2022-2030) ($MN)    
100 Middle East & Africa Contract Packaging Market Outlook, By Personal Care & Cosmetics (2022-2030) ($MN)    
101 Middle East & Africa Contract Packaging Market Outlook, By Pharmaceutical (2022-2030) ($MN)    
102 Middle East & Africa Contract Packaging Market Outlook, By Other End Users (2022-2030) ($MN)    

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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