Cool Roof Market
Cool Roof Market Forecasts to 2030 - Global Analysis By Product Type (Single-ply Membranes, Coated Roofs, Foam Roofs, Asphalt Shingles, Metal Roofs, Slates, Tiles and Other Product Types), Roof Type (Low-Sloped Roofs and Steep-Sloped Roofs), Reflective Coating, Application and By Geography
Years Covered |
2021-2030 |
Estimated Year Value (2023) |
US $22.95 BN |
Projected Year Value (2030) |
US $44.15 BN |
CAGR (2023 - 2030) |
9.8% |
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
Largest Market |
Asia Pacific |
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Cool Roof Market is accounted for $22.95 billion in 2023 and is expected to reach $44.15 billion by 2030 growing at a CAGR of 9.8% during the forecast period. A cool roof is a roofing system designed to reflect more sunlight and absorb less heat than a standard roof. Typically achieved through special reflective coatings, materials, or colors, cool roofs help reduce indoor temperatures, decrease energy consumption for cooling, and mitigate the urban heat island effect. By reflecting solar radiation back into the atmosphere instead of absorbing it, cool roofs help maintain comfortable indoor environments, extend roof lifespan, and lower air conditioning costs. This eco-friendly solution contributes to energy efficiency, environmental sustainability, and enhanced urban resilience, making it a popular choice for both residential and commercial buildings.
According to United Nations (UN) data, more than 54% of the global population lives in cities, creating job opportunities and raising individual income levels.
Market Dynamics:
Driver:
Energy efficiency
Cool roofs are designed to reflect sunlight and absorb less heat compared to traditional roofs, resulting in reduced cooling requirements for buildings. This energy-saving characteristic is a key factor that motivates building owners and operators to adopt cool roofs. Moreover, by reducing the amount of heat absorbed by a building, cool roofs minimize the need for air conditioning, thereby decreasing energy consumption and lowering cooling costs. Overall, energy efficiency is a significant factor in accelerating market demand.
Restraint:
High costs of raw materials and maintenance
The production of cool roof materials often requires specialized coatings or technologies designed to enhance solar reflectance and thermal emittance properties. These materials can be more expensive compared to traditional roofing materials, contributing to higher upfront costs for cool roof installations. Moreover, while cool roofs offer long-term benefits such as energy savings and extended roof lifespan, they may require periodic maintenance to maintain their reflective properties and effectiveness. These factors hinder the market's expansion.
Opportunity:
Technological advancements
Technological advancements play a pivotal role in driving innovation and growth within the cool roof market. Advances in cool roof technologies and materials have made them more efficient and cost-effective. Furthermore, innovative roofing materials, such as highly reflective coatings and cool roof membranes, have improved the performance and durability of cool roofs. These advancements have increased the attractiveness and feasibility of cool roofs for building owners and contractors.
Threat:
Competition from alternative solutions
Alternative technologies such as green roofs, solar panels, and advanced insulation materials offer energy efficiency and environmental benefits similar to cool roofs but may provide different advantages or address specific needs. Solar panels generate renewable energy while also providing shade and reducing electricity costs. Additionally, advanced insulation materials enhance thermal performance and may offer better resistance to moisture and pests. Therefore, competition from alternative solutions poses a significant threat to market expansion.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the cool roof market. The pandemic has led to disruptions in supply chains, construction activities, and economic uncertainty, affecting the implementation of cool roof projects. However, the pandemic has also highlighted the importance of energy efficiency and indoor comfort as people spend more time indoors. Cool roofs, with their ability to lower indoor temperatures and decrease reliance on air conditioning, have emerged as viable options to address these needs.
The coated roofs segment is expected to be the largest during the forecast period
The coated roofs segment is estimated to hold the largest share, offering a cost-effective and versatile solution to improve energy efficiency and reduce heat gain in buildings. Coated roofs help reduce indoor temperatures by reflecting a significant portion of sunlight and solar heat away from the building, thereby reducing the need for air conditioning and lowering energy consumption. Additionally, the reflective coating can extend the lifespan of the roof by protecting it from UV radiation and weathering, reducing maintenance requirements and lifecycle costs.
The white roof coatings segment is expected to have the highest CAGR during the forecast period
The white roof coatings segment is anticipated to have lucrative growth during the forecast period. These coatings are typically formulated with highly reflective materials, such as white pigments or elastomeric polymers, designed to reflect sunlight and solar heat away from the building's surface. Additionally, white roof coatings contribute to environmental sustainability by reducing the urban heat island effect and lowering greenhouse gas emissions associated with building energy use.
Region with largest share:
Asia Pacific commanded the largest market share during the extrapolated period. The region experiences various climatic conditions, ranging from tropical to temperate, with many areas facing high levels of solar radiation and heat. This makes cool roofs particularly relevant in mitigating heat gain and reducing energy consumption for cooling buildings across the region. Additionally, the Asia-Pacific region is undergoing rapid urbanization and industrialization, leading to increased demand for energy-efficient building solutions. Government initiatives aimed at promoting sustainable construction practices and reducing carbon emissions further drive the adoption of cool roofs in countries such as China, India, and Australia.
Region with highest CAGR:
North America is expected to witness profitable growth over the projection period. The region experiences diverse climate conditions, from hot summers to cold winters, making energy efficiency a priority for building owners and occupants year-round. Additionally, stringent building energy codes and regulations across North America incentivize the use of energy-efficient building materials and practices, including cool roofs. Programs such as Energy Star and LEED certification further promote the adoption of cool roof technologies by providing recognition and incentives for sustainable building practices.
Key players in the market
Some of the key players in the Cool Roof Market include Dupont , GAF Materials Corporation, Tamko Building Products, Inc., IKO Industries Ltd., CertainTeed Corporation, Malarkey Roofing, ATAS International Inc. ,PABCO Building Products, LLC, Henry Company, Owens Corning, Polyglass S.p.A., National Coatings Corporations and Johns Manville.
Key Developments:
In April 2023, Johns Manville, a leading manufacturer and marketer of premium-quality building and specialty products, and Biesterfeld Spezialchemie announced new collaboration and agreed on distribution rights for Neomera® PA-6 thermoplastic composite sheets for Europe and Asia.
Product Types Covered:
• Single-ply Membranes
• Coated Roofs
• Foam Roofs
• Asphalt Shingles
• Metal Roofs
• Slates
• Tiles
• Other Product Types
Roof Types Covered:
• Low-Sloped Roofs
• Steep-Sloped Roofs
Reflective Coatings Covered:
• Pigmented Coatings
• White Roof Coatings
• Aluminum Roof Coatings
• Other Reflective Coatings
Applications Covered:
• Residential
• Industrial
• Commercial
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Cool Roof Market, By Product Type
5.1 Introduction
5.2 Single-ply Membranes
5.3 Coated Roofs
5.4 Foam Roofs
5.5 Asphalt Shingles
5.6 Metal Roofs
5.7 Slates
5.8 Tiles
5.9 Other Product Types
6 Global Cool Roof Market, By Roof Type
6.1 Introduction
6.2 Low-Sloped Roofs
6.3 Steep-Sloped Roofs
7 Global Cool Roof Market, By Reflective Coatings
7.1 Introduction
7.2 Pigmented Coatings
7.3 White Roof Coatings
7.4 Aluminum Roof Coatings
7.5 Other Reflective Coatings
8 Global Cool Roof Market, By Application
8.1 Introduction
8.2 Residential
8.3 Industrial
8.4 Commercial
9 Global Cool Roof Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Dupont
11.2 GAF Materials Corporation
11.3 Tamko Building Products, Inc.
11.4 IKO Industries Ltd.
11.5 CertainTeed Corporation
11.6 Malarkey Roofing
11.7 ATAS International Inc.
11.8 PABCO Building Products, LLC
11.9 Henry Company
11.10 Owens Corning
11.11 Polyglass S.p.A.
11.12 National Coatings Corporations
11.13 Johns Manville
List of Tables
1 Global Cool Roof Market Outlook, By Region (2021-2030) ($MN)
2 Global Cool Roof Market Outlook, By Product Type (2021-2030) ($MN)
3 Global Cool Roof Market Outlook, By Single-ply Membranes (2021-2030) ($MN)
4 Global Cool Roof Market Outlook, By Coated Roofs (2021-2030) ($MN)
5 Global Cool Roof Market Outlook, By Foam Roofs (2021-2030) ($MN)
6 Global Cool Roof Market Outlook, By Asphalt Shingles (2021-2030) ($MN)
7 Global Cool Roof Market Outlook, By Metal Roofs (2021-2030) ($MN)
8 Global Cool Roof Market Outlook, By Slates (2021-2030) ($MN)
9 Global Cool Roof Market Outlook, By Tiles (2021-2030) ($MN)
10 Global Cool Roof Market Outlook, By Other Product Types (2021-2030) ($MN)
11 Global Cool Roof Market Outlook, By Roof Type (2021-2030) ($MN)
12 Global Cool Roof Market Outlook, By Low-Sloped Roofs (2021-2030) ($MN)
13 Global Cool Roof Market Outlook, By Steep-Sloped Roofs (2021-2030) ($MN)
14 Global Cool Roof Market Outlook, By Reflective Coatings (2021-2030) ($MN)
15 Global Cool Roof Market Outlook, By Pigmented Coatings (2021-2030) ($MN)
16 Global Cool Roof Market Outlook, By White Roof Coatings (2021-2030) ($MN)
17 Global Cool Roof Market Outlook, By Aluminum Roof Coatings (2021-2030) ($MN)
18 Global Cool Roof Market Outlook, By Other Reflective Coatings (2021-2030) ($MN)
19 Global Cool Roof Market Outlook, By Application (2021-2030) ($MN)
20 Global Cool Roof Market Outlook, By Residential (2021-2030) ($MN)
21 Global Cool Roof Market Outlook, By Industrial (2021-2030) ($MN)
22 Global Cool Roof Market Outlook, By Commercial (2021-2030) ($MN)
23 North America Cool Roof Market Outlook, By Country (2021-2030) ($MN)
24 North America Cool Roof Market Outlook, By Product Type (2021-2030) ($MN)
25 North America Cool Roof Market Outlook, By Single-ply Membranes (2021-2030) ($MN)
26 North America Cool Roof Market Outlook, By Coated Roofs (2021-2030) ($MN)
27 North America Cool Roof Market Outlook, By Foam Roofs (2021-2030) ($MN)
28 North America Cool Roof Market Outlook, By Asphalt Shingles (2021-2030) ($MN)
29 North America Cool Roof Market Outlook, By Metal Roofs (2021-2030) ($MN)
30 North America Cool Roof Market Outlook, By Slates (2021-2030) ($MN)
31 North America Cool Roof Market Outlook, By Tiles (2021-2030) ($MN)
32 North America Cool Roof Market Outlook, By Other Product Types (2021-2030) ($MN)
33 North America Cool Roof Market Outlook, By Roof Type (2021-2030) ($MN)
34 North America Cool Roof Market Outlook, By Low-Sloped Roofs (2021-2030) ($MN)
35 North America Cool Roof Market Outlook, By Steep-Sloped Roofs (2021-2030) ($MN)
36 North America Cool Roof Market Outlook, By Reflective Coatings (2021-2030) ($MN)
37 North America Cool Roof Market Outlook, By Pigmented Coatings (2021-2030) ($MN)
38 North America Cool Roof Market Outlook, By White Roof Coatings (2021-2030) ($MN)
39 North America Cool Roof Market Outlook, By Aluminum Roof Coatings (2021-2030) ($MN)
40 North America Cool Roof Market Outlook, By Other Reflective Coatings (2021-2030) ($MN)
41 North America Cool Roof Market Outlook, By Application (2021-2030) ($MN)
42 North America Cool Roof Market Outlook, By Residential (2021-2030) ($MN)
43 North America Cool Roof Market Outlook, By Industrial (2021-2030) ($MN)
44 North America Cool Roof Market Outlook, By Commercial (2021-2030) ($MN)
45 Europe Cool Roof Market Outlook, By Country (2021-2030) ($MN)
46 Europe Cool Roof Market Outlook, By Product Type (2021-2030) ($MN)
47 Europe Cool Roof Market Outlook, By Single-ply Membranes (2021-2030) ($MN)
48 Europe Cool Roof Market Outlook, By Coated Roofs (2021-2030) ($MN)
49 Europe Cool Roof Market Outlook, By Foam Roofs (2021-2030) ($MN)
50 Europe Cool Roof Market Outlook, By Asphalt Shingles (2021-2030) ($MN)
51 Europe Cool Roof Market Outlook, By Metal Roofs (2021-2030) ($MN)
52 Europe Cool Roof Market Outlook, By Slates (2021-2030) ($MN)
53 Europe Cool Roof Market Outlook, By Tiles (2021-2030) ($MN)
54 Europe Cool Roof Market Outlook, By Other Product Types (2021-2030) ($MN)
55 Europe Cool Roof Market Outlook, By Roof Type (2021-2030) ($MN)
56 Europe Cool Roof Market Outlook, By Low-Sloped Roofs (2021-2030) ($MN)
57 Europe Cool Roof Market Outlook, By Steep-Sloped Roofs (2021-2030) ($MN)
58 Europe Cool Roof Market Outlook, By Reflective Coatings (2021-2030) ($MN)
59 Europe Cool Roof Market Outlook, By Pigmented Coatings (2021-2030) ($MN)
60 Europe Cool Roof Market Outlook, By White Roof Coatings (2021-2030) ($MN)
61 Europe Cool Roof Market Outlook, By Aluminum Roof Coatings (2021-2030) ($MN)
62 Europe Cool Roof Market Outlook, By Other Reflective Coatings (2021-2030) ($MN)
63 Europe Cool Roof Market Outlook, By Application (2021-2030) ($MN)
64 Europe Cool Roof Market Outlook, By Residential (2021-2030) ($MN)
65 Europe Cool Roof Market Outlook, By Industrial (2021-2030) ($MN)
66 Europe Cool Roof Market Outlook, By Commercial (2021-2030) ($MN)
67 Asia Pacific Cool Roof Market Outlook, By Country (2021-2030) ($MN)
68 Asia Pacific Cool Roof Market Outlook, By Product Type (2021-2030) ($MN)
69 Asia Pacific Cool Roof Market Outlook, By Single-ply Membranes (2021-2030) ($MN)
70 Asia Pacific Cool Roof Market Outlook, By Coated Roofs (2021-2030) ($MN)
71 Asia Pacific Cool Roof Market Outlook, By Foam Roofs (2021-2030) ($MN)
72 Asia Pacific Cool Roof Market Outlook, By Asphalt Shingles (2021-2030) ($MN)
73 Asia Pacific Cool Roof Market Outlook, By Metal Roofs (2021-2030) ($MN)
74 Asia Pacific Cool Roof Market Outlook, By Slates (2021-2030) ($MN)
75 Asia Pacific Cool Roof Market Outlook, By Tiles (2021-2030) ($MN)
76 Asia Pacific Cool Roof Market Outlook, By Other Product Types (2021-2030) ($MN)
77 Asia Pacific Cool Roof Market Outlook, By Roof Type (2021-2030) ($MN)
78 Asia Pacific Cool Roof Market Outlook, By Low-Sloped Roofs (2021-2030) ($MN)
79 Asia Pacific Cool Roof Market Outlook, By Steep-Sloped Roofs (2021-2030) ($MN)
80 Asia Pacific Cool Roof Market Outlook, By Reflective Coatings (2021-2030) ($MN)
81 Asia Pacific Cool Roof Market Outlook, By Pigmented Coatings (2021-2030) ($MN)
82 Asia Pacific Cool Roof Market Outlook, By White Roof Coatings (2021-2030) ($MN)
83 Asia Pacific Cool Roof Market Outlook, By Aluminum Roof Coatings (2021-2030) ($MN)
84 Asia Pacific Cool Roof Market Outlook, By Other Reflective Coatings (2021-2030) ($MN)
85 Asia Pacific Cool Roof Market Outlook, By Application (2021-2030) ($MN)
86 Asia Pacific Cool Roof Market Outlook, By Residential (2021-2030) ($MN)
87 Asia Pacific Cool Roof Market Outlook, By Industrial (2021-2030) ($MN)
88 Asia Pacific Cool Roof Market Outlook, By Commercial (2021-2030) ($MN)
89 South America Cool Roof Market Outlook, By Country (2021-2030) ($MN)
90 South America Cool Roof Market Outlook, By Product Type (2021-2030) ($MN)
91 South America Cool Roof Market Outlook, By Single-ply Membranes (2021-2030) ($MN)
92 South America Cool Roof Market Outlook, By Coated Roofs (2021-2030) ($MN)
93 South America Cool Roof Market Outlook, By Foam Roofs (2021-2030) ($MN)
94 South America Cool Roof Market Outlook, By Asphalt Shingles (2021-2030) ($MN)
95 South America Cool Roof Market Outlook, By Metal Roofs (2021-2030) ($MN)
96 South America Cool Roof Market Outlook, By Slates (2021-2030) ($MN)
97 South America Cool Roof Market Outlook, By Tiles (2021-2030) ($MN)
98 South America Cool Roof Market Outlook, By Other Product Types (2021-2030) ($MN)
99 South America Cool Roof Market Outlook, By Roof Type (2021-2030) ($MN)
100 South America Cool Roof Market Outlook, By Low-Sloped Roofs (2021-2030) ($MN)
101 South America Cool Roof Market Outlook, By Steep-Sloped Roofs (2021-2030) ($MN)
102 South America Cool Roof Market Outlook, By Reflective Coatings (2021-2030) ($MN)
103 South America Cool Roof Market Outlook, By Pigmented Coatings (2021-2030) ($MN)
104 South America Cool Roof Market Outlook, By White Roof Coatings (2021-2030) ($MN)
105 South America Cool Roof Market Outlook, By Aluminum Roof Coatings (2021-2030) ($MN)
106 South America Cool Roof Market Outlook, By Other Reflective Coatings (2021-2030) ($MN)
107 South America Cool Roof Market Outlook, By Application (2021-2030) ($MN)
108 South America Cool Roof Market Outlook, By Residential (2021-2030) ($MN)
109 South America Cool Roof Market Outlook, By Industrial (2021-2030) ($MN)
110 South America Cool Roof Market Outlook, By Commercial (2021-2030) ($MN)
111 Middle East & Africa Cool Roof Market Outlook, By Country (2021-2030) ($MN)
112 Middle East & Africa Cool Roof Market Outlook, By Product Type (2021-2030) ($MN)
113 Middle East & Africa Cool Roof Market Outlook, By Single-ply Membranes (2021-2030) ($MN)
114 Middle East & Africa Cool Roof Market Outlook, By Coated Roofs (2021-2030) ($MN)
115 Middle East & Africa Cool Roof Market Outlook, By Foam Roofs (2021-2030) ($MN)
116 Middle East & Africa Cool Roof Market Outlook, By Asphalt Shingles (2021-2030) ($MN)
117 Middle East & Africa Cool Roof Market Outlook, By Metal Roofs (2021-2030) ($MN)
118 Middle East & Africa Cool Roof Market Outlook, By Slates (2021-2030) ($MN)
119 Middle East & Africa Cool Roof Market Outlook, By Tiles (2021-2030) ($MN)
120 Middle East & Africa Cool Roof Market Outlook, By Other Product Types (2021-2030) ($MN)
121 Middle East & Africa Cool Roof Market Outlook, By Roof Type (2021-2030) ($MN)
122 Middle East & Africa Cool Roof Market Outlook, By Low-Sloped Roofs (2021-2030) ($MN)
123 Middle East & Africa Cool Roof Market Outlook, By Steep-Sloped Roofs (2021-2030) ($MN)
124 Middle East & Africa Cool Roof Market Outlook, By Reflective Coatings (2021-2030) ($MN)
125 Middle East & Africa Cool Roof Market Outlook, By Pigmented Coatings (2021-2030) ($MN)
126 Middle East & Africa Cool Roof Market Outlook, By White Roof Coatings (2021-2030) ($MN)
127 Middle East & Africa Cool Roof Market Outlook, By Aluminum Roof Coatings (2021-2030) ($MN)
128 Middle East & Africa Cool Roof Market Outlook, By Other Reflective Coatings (2021-2030) ($MN)
129 Middle East & Africa Cool Roof Market Outlook, By Application (2021-2030) ($MN)
130 Middle East & Africa Cool Roof Market Outlook, By Residential (2021-2030) ($MN)
131 Middle East & Africa Cool Roof Market Outlook, By Industrial (2021-2030) ($MN)
132 Middle East & Africa Cool Roof Market Outlook, By Commercial (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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