Culinary Herbs Market
Culinary Herbs Market Forecasts to 2032 - Global Analysis By Product Type (Basil, Chives, Coriander, Parsley, Mint, Salicornia, and Other Product Types), Form, Application, End User and By Geography
|
Years Covered |
2022-2032 |
|
Estimated Year Value (2025) |
US $15.3 BN |
|
Projected Year Value (2032) |
US $25.1 BN |
|
CAGR (2025 - 2032) |
7.3% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Culinary Herbs Market is accounted for $15.3 billion in 2025 and is expected to reach $25.1 billion by 2032 growing at a CAGR of 7.3% during the forecast period. Culinary Herbs are aromatic plants used to enhance flavor, aroma, and nutritional value in food preparation. Common varieties include basil, thyme, rosemary, and cilantro, cultivated for fresh or dried use. Rich in antioxidants and essential oils, these herbs offer health benefits while elevating gastronomic experiences. They are integral to global cuisines, from Mediterranean to Asian, and are increasingly grown via hydroponics and vertical farming for year-round availability and sustainability.
According to the Food and Agriculture Organization (FAO), the prices of spices like black pepper and vanilla have seen dramatic increases due to supply chain disruptions, which can deter consumers from purchasing these products.
Market Dynamics:
Driver:
Growth in gourmet and ethnic cuisines
The rising popularity of gourmet and ethnic cuisines is driving demand for fresh and dried culinary herbs. Consumers are increasingly experimenting with global flavors, boosting herb consumption. The growth of the foodservice industry, including restaurants and cafes, supports market expansion. Home cooking trends, spurred by social media and cooking shows, fuel herb usage. Urbanization and rising disposable incomes enable access to premium herbs. The focus on healthy and natural ingredients enhances market appeal.
Restraint:
Pesticide and contamination concerns
Concerns over pesticide residues and microbial contamination in herbs are limiting consumer trust. Stringent regulations on food safety increase compliance costs for producers. Lack of standardized testing protocols in some regions hinders market growth. Consumer preference for organic and clean-label products pressures suppliers. Contamination risks during storage and transportation add operational challenges. Limited awareness of safe cultivation practices affects product quality.
Opportunity:
Growth in dried and processed herb segments
The increasing demand for convenient, shelf-stable herbs is driving growth in dried and processed segments. Dried herbs offer longer shelf life, appealing to both households and food manufacturers. Innovations in processing technologies preserve flavor and nutritional value. The rise in ready-to-eat meals and seasoning blends boosts demand. E-commerce platforms enhance accessibility to processed herbs. Partnerships with food brands foster product innovation. The trend of on-the-go lifestyles supports market expansion.
Threat:
Trade restrictions on agricultural products
Trade barriers, such as tariffs and import quotas, disrupt the global supply of culinary herbs. Geopolitical tensions and regulatory differences complicate cross-border trade. High transportation costs for fresh herbs impact profitability. Dependence on specific regions for herb cultivation increases supply risks. Climate change affects crop yields, exacerbating supply chain challenges. Lack of harmonized trade policies hinders market growth. These restrictions threaten the stability of the culinary herbs market.
Covid-19 Impact:
The COVID-19 pandemic boosted demand for culinary herbs as home cooking surged during lockdowns. Supply chain disruptions delayed herb harvests and distribution, impacting availability. The closure of restaurants reduced demand from the foodservice sector. However, e-commerce sales of herbs and seasoning blends soared. Rising health consciousness increased interest in herbs with medicinal properties. Labor shortages affected cultivation and processing. Post-pandemic recovery in dining and retail is expected to drive market growth.
The basil segment is expected to be the largest during the forecast period
The basil segment is expected to account for the largest market share during the forecast period propelled by its widespread use in Mediterranean and Asian cuisines. Basil’s versatility in fresh and dried forms drives consumer demand. Growing popularity of Italian dishes like pasta and pizza supports segment growth. Advances in cultivation techniques ensure consistent supply and quality. The rise in home gardening boosts basil’s accessibility. Consumer preference for natural flavors enhances market share. The segment’s appeal across culinary and medicinal applications strengthens its dominance.
The powdered/crushed segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the powdered/crushed segment is predicted to witness the highest growth rate driven by its convenience in food processing and seasoning blends. Powdered herbs are widely used in ready-to-eat meals and snacks. Innovations in grinding technologies preserve flavor and aroma, boosting adoption. The rise in fast-paced lifestyles fuels demand for easy-to-use herb formats. E-commerce platforms enhance accessibility to powdered herbs. The growth of the packaged food industry supports segment expansion. Consumer demand for consistent flavor profiles propels this segment’s growth.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to its rich culinary traditions and high herb consumption in countries like India and Thailand. Rapid urbanization and rising disposable incomes drive demand for premium herbs. The presence of key herb exporters strengthens market growth. Growing popularity of ethnic cuisines supports regional dominance. Government support for agricultural exports enhances supply chains. The rise in food processing industries fuels demand.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR fueled by the growing popularity of gourmet and health-focused cuisines. The region’s robust foodservice industry drives demand for high-quality herbs. Consumer awareness of organic and natural ingredients boosts adoption. Innovations in herb processing and packaging enhance market growth. The rise of e-commerce for specialty foods supports expansion. Partnerships with culinary brands foster product innovation.
Key players in the market
Some of the key players in Culinary Herbs Market include Associated British Foods, McCormick & Company, DS Group, Everest Spices, Bart Ingredients, Asenzya, B&G Foods, Fuchs, Griffith Foods International Inc., Mehran Spice & Food Industries, Old Mansion Foods, Rocky Mountain Spice Company, S&B Foods, HerbThyme Farms, and Organic Herb Trading Company.
Key Developments:
In April 2025, McCormick & Company expanded its organic herb line with blockchain-tracked sourcing from sustainable farms, ensuring full traceability from seed to shelf for premium culinary products.
In March 2025, Everest Spices introduced a freeze-dried herb collection that retains 95% of original flavor and nutrients while extending shelf life to 24 months without preservatives.
In February 2025, HerbThyme Farms launched a direct-to-consumer subscription service for fresh-cut living herbs with proprietary packaging that maintains plant vitality during shipping.
Product Types Covered:
• Basil
• Chives
• Coriander
• Parsley
• Mint
• Salicornia
• Other Product Types
Forms Covered:
• Fresh
• Dried
• Frozen
• Powdered/Crushed
• Oil/Extracts
• Other Forms
Applications Covered:
• Food Industry
• Beverages
• Cosmetics & Personal Care
• Other Applications
End Users Covered:
• Supermarkets / Hypermarkets
• Specialty Stores
• Online Retail
• Farmers Markets
• Convenience Stores
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Culinary Herbs Market, By Product Type
5.1 Introduction
5.2 Basil
5.3 Chives
5.4 Coriander
5.5 Parsley
5.6 Mint
5.7 Salicornia
5.8 Other Product Types
6 Global Culinary Herbs Market, By Form
6.1 Introduction
6.2 Fresh
6.3 Dried
6.4 Frozen
6.5 Powdered/Crushed
6.6 Oil/Extracts
6.6 Other Forms
7 Global Culinary Herbs Market, By Application
7.1 Introduction
7.2 Food Industry
7.3 Beverages
7.4 Cosmetics & Personal Care
7.5 Other Applications
8 Global Culinary Herbs Market, By End User
8.1 Introduction
8.2 Supermarkets / Hypermarkets
8.3 Specialty Stores
8.4 Online Retail
8.5 Farmers Markets
8.6 Convenience Stores
8.7 Other End Users
9 Global Culinary Herbs Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Associated British Foods
11.2 McCormick & Company
11.3 DS Group
11.4 Everest Spices
11.5 Bart Ingredients
11.6 Asenzya
11.7 B&G Foods
11.8 Fuchs
11.9 Griffith Foods International Inc.
11.10 Mehran Spice & Food Industries
11.11 Old Mansion Foods
11.12 Rocky Mountain Spice Company
11.13 S&B Foods
11.14 HerbThyme Farms
11.15 Organic Herb Trading Company
List of Tables
1 Global Culinary Herbs Market Outlook, By Region (2024-2032) ($MN)
2 Global Culinary Herbs Market Outlook, By Product Type (2024-2032) ($MN)
3 Global Culinary Herbs Market Outlook, By Basil (2024-2032) ($MN)
4 Global Culinary Herbs Market Outlook, By Chives (2024-2032) ($MN)
5 Global Culinary Herbs Market Outlook, By Coriander (2024-2032) ($MN)
6 Global Culinary Herbs Market Outlook, By Parsley (2024-2032) ($MN)
7 Global Culinary Herbs Market Outlook, By Mint (2024-2032) ($MN)
8 Global Culinary Herbs Market Outlook, By Salicornia (2024-2032) ($MN)
9 Global Culinary Herbs Market Outlook, By Other Product Types (2024-2032) ($MN)
10 Global Culinary Herbs Market Outlook, By Form (2024-2032) ($MN)
11 Global Culinary Herbs Market Outlook, By Fresh (2024-2032) ($MN)
12 Global Culinary Herbs Market Outlook, By Dried (2024-2032) ($MN)
13 Global Culinary Herbs Market Outlook, By Frozen (2024-2032) ($MN)
14 Global Culinary Herbs Market Outlook, By Powdered/Crushed (2024-2032) ($MN)
15 Global Culinary Herbs Market Outlook, By Oil/Extracts (2024-2032) ($MN)
16 Global Culinary Herbs Market Outlook, By Other Forms (2024-2032) ($MN)
17 Global Culinary Herbs Market Outlook, By Application (2024-2032) ($MN)
18 Global Culinary Herbs Market Outlook, By Food Industry (2024-2032) ($MN)
19 Global Culinary Herbs Market Outlook, By Beverages (2024-2032) ($MN)
20 Global Culinary Herbs Market Outlook, By Cosmetics & Personal Care (2024-2032) ($MN)
21 Global Culinary Herbs Market Outlook, By Other Applications (2024-2032) ($MN)
22 Global Culinary Herbs Market Outlook, By End User (2024-2032) ($MN)
23 Global Culinary Herbs Market Outlook, By Supermarkets / Hypermarkets (2024-2032) ($MN)
24 Global Culinary Herbs Market Outlook, By Specialty Stores (2024-2032) ($MN)
25 Global Culinary Herbs Market Outlook, By Online Retail (2024-2032) ($MN)
26 Global Culinary Herbs Market Outlook, By Farmers Markets (2024-2032) ($MN)
27 Global Culinary Herbs Market Outlook, By Convenience Stores (2024-2032) ($MN)
28 Global Culinary Herbs Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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